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Digital Transformation and Multilingual Language Education in Makassar's Higher Education: A Mixed-Methods Study of Students and Faculty Muhammad Nurahmad; Zulkhaeriyah Zulkhaeriyah; Nuraziza Aliah; Nurasia Natsir
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 4 (2025): DECEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i4.8301

Abstract

In Indonesia’s multilingual higher education landscape, especially in Eastern regions like Makassar, institutions face growing challenges in developing students' academic literacy in both Indonesian and English amid rapid digital transformation. This study investigates how digital tools, pedagogical practices, and cultural factors intersect in shaping language learning outcomes. Using a sequential explanatory mixed-methods design, the study surveyed 200 students and 50 faculty members across five universities in Makassar, followed by interviews, focus groups, and classroom observations conducted between August 2023 and March 2024. Quantitative data included self-assessed language proficiency, digital literacy, and learning motivation. Qualitative data provided contextual insights into classroom practices and institutional dynamics. Quantitative analysis revealed major gaps in productive English skills—73% of students reported difficulties in speaking—and substantial challenges in Indonesian academic writing. Faculty quality (β = 0.79, p .001) and student motivation (β = 0.72, p .01) were the strongest predictors of success. Qualitative findings emphasized the role of translanguaging, culturally responsive teaching, and the digital divide in shaping learning experiences. A hybrid learning model (40% online, 60% face-to-face) integrating translanguaging strategies and local cultural practices emerged as a promising approach. The study recommends faculty development in digital pedagogy and inclusive curriculum design. Strengthening multilingual education in resource-constrained contexts requires context-specific innovations that bridge global competencies with local identities through culturally grounded digital transformation.
Gender Differences in Communication Styles Among Santri At Pesantren Al Hikam Burneh, Bangkalan Hasan, Amalia; Zulkhaeriyah, Zulkhaeriyah; Kurniawan, Bima; Silviana, Diah
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 4 (2025): DECEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i4.48954

Abstract

This study investigates how male and female santri at Pesantren Al Hikam Burneh differ in their communication styles, guided by Deborah Tannen’s (1991) theory of rapport talk and report talk. The research seeks to answer how gender influences language use in both private and public interactions within the pesantren environment. Using a qualitative descriptive method, data were collected through interviews with several male and female santri who actively engage in daily communication. The findings show that female santri tend to express empathy, support, and emotional openness, which align with rapport talk, while male santri often focus on clarity and giving solutions, reflecting report talk. However, the results also reveal differences from Tannen’s assumptions; female santri appear more confident in public speaking, and male santri show politeness and restraint influenced by pesantren values. These variations suggest that gendered communication among santri is shaped not only by gender roles but also by religious and cultural norms that promote respect, balance, and harmony.
A PEIRCEAN SEMIOTIC ANALYSIS OF VISUAL LANGUAGE REPLACEMENT IN TIKTOK COMMENT SECTIONS Fadhillah, M. Adhib; Hartono, Arli Ocha Putri; Baldina, Raiza Wahda; Herawati, Cindy Audylia; Zulkhaeriyah
ELite Journal : International Journal of Education, Language and Literature Vol. 6 No. 1 (2026): ELite Journal (Volume 6 Number 1, January 2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v6n1.p99-106

Abstract

This study investigates the utilization of visual stickers as communicative instruments in TikTok comment sections, with particular focus on audience responses to a public figure's clarification video. Adopting a descriptive qualitative methodology, the research examines data collected from three TikTok videos published by Indonesian media outlets in November 2024. The analytical framework is established upon Charles Sanders Peirce's triadic semiotic model alongside Danesi's theoretical perspective on visual language replacement in digital communication. Findings indicate that commenters predominantly select stickers conveying mockery and anger, thereby generating collective patterns of distrust and frustration regarding the video content. Sticker selection additionally operates as a social marker facilitating users' identity expression, whether projecting critical, humorous, or skeptical personas within the interaction. These visual components extend beyond mere emotional expression, serving to establish users' discursive positioning within the broader conversation. The study substantiates that TikTok stickers constitute multimodal semiotic resources that fundamentally influence how individuals articulate attitudes, formulate interpretations, and engage in digital platform interactions. This phenomenon represents a significant transition from text-based communication toward visually-mediated expression in contemporary online discourse.
Phrase Structure Analysis On The Title Of The Headline News In The Jakarta Post Online Eka Susylowati; Meria Zakiyah Alfisuma; M. Masqotul Imam Romadlani; Zulkhaeriyah Zulkhaeriyah; Luthfi Awwalia
Journal of Social, Culture, and Language Vol 2, No 2 (2024): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i2.25590

Abstract

The Jakarta Post as one of online media can be used as a media for practicing English. The research is aimed to find what kinds of phrase used in the title of the headline news in the Jakarta Post online and to analyze the phrase construction on the title of the headline news in the Jakarta Post online. A descriptive research method is used in the phrase structure analysis on the title of the headline news in the Jakarta Post online. The data source of the study is obtained from the title of the headline news in the Jakarta Post online from January 2023 to May 2023. In the collecting the data, the writer reads the text then classifies it into phrase based on their types. It is called the documentation. Besides, the writer also used note taking. Method agih used to analyze the data. The result of the research shows that three phrases, namely noun phrase, verb phrase, and gerundive phrase. Keywords: phrase structure, headline news, Jakarta post online
An analysis the Use of Code Switching and Code Mixing on Vehicle Stickers As Promotional Media for Mangrove Ecotourism Development in Bangkalan, Madura Siti Fatimatus Zuhra; Zulkhaeriyah Zulkhaeriyah
Journal of Social, Culture, and Language Vol 2, No 1 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i1.22868

Abstract

Salah satu fenomena menarik dalam penggunaan bahasa tulis terdapat pada stiker kendaraan. Penggunaan bahasa mampu mengungkap dimensi sosial dan menunjukkan sosial budaya suatu masyarakat tertentu. Penelitian ini bertujuan untuk mendeskripsikan tentang alih kode dan campur kode pada Stiker kendaraan sebagai media promosi ekowisata Mangrove di Bangkalan Madura. Penelitian ini mengunakan penelitian sociolinguistic tentang alih kode dan campur kode dengan menggunakan teori Suwito, Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data menggunakan teknik simak dan catat berupa penggalan kalimat dalam Stiker promosi. Hasil penelitian ini mendapatkan dua jenis alih kode dan satu jenis campur kode  yaitu: alih kode intern dan alih kode ekstern. Alih kode intern terdapat 4 data yang digunakan dalam Stiker kendaran. Alih kode ekstern terdapat 3 data yang digunakan. Faktor yang menyebabkan terjadinya alih kode yaitu faktor promosi. Terdapat satu jenis campur kode yaitu: campur kode ke dalam (inner code) terdapat 2 data yang digunakan dalaam stiker  kendaraan. Faktor penyebab terjadinya campur kode: faktor ingin menjelaskan sesuatu; faktor situasi; dan faktor menjalin keakraban antara pengunjung.  Kata Kunci: Alih Kode, Campur Kode, Stiker
The Application of Multimodal Discourse Analysis on Vehicle Stickers as Promotional Media for Mangrove Ecotourism Development Lustya Suci Rahayu; Zulkhaeriyah Zulkhaeriyah
Journal of Social, Culture, and Language Vol 2, No 1 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i1.22869

Abstract

Tujuan utama dari penelitian ini adalah untuk mengetahui efikasi penerapan analisis wacana multimodal dengan menilai gambar visual dan linguistik dalam media promosi Ekowisata Mangrove. Dengan adanya penerapan ini merupakan upaya untuk mengembangkan Mangrove di Bangkalan Madura melalui stiker kendaraan yang menarik. Penelitian ini menggunakan tata bahasa visual Kress dan Leeuwen (2006) dan struktur generik media promosi Cheong (2004) sebagai kerangka teoritis penelitian, yang memberikan penjelasan yang baik tentang makna reproduksi, makna interaktif, dan makna komposisi wacana gambar, serta struktur generik media promosi. Penelitian ini menggunakan pendekatan kualitatif dan deskriptif. Penelitian kualitatif berfokus pada data dalam bentuk kata daripada angka. Hasil dari studi ini menyatakan bahwa penerapan analisis wacana multimodal terhadap stiker kendaraan sangat terkonsep dengan baik. Pemilihan objek yang ingin ditampilkan secara mencolok, bahasa promosi yang menarik, dan pemilihan tata bahasa serta warna sangat disesuaikan dengan perkembangan zaman. Kata Kunci: Ekowisata Mangrove,  Analisis Wacana Multimodal, Stiker Kendaraan