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Peran Event and Experiences dalam Membangun Loyalitas Merek JKT48 pada Penggemar di Denpasar I Putu Andrean Guritna Putra; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3460

Abstract

This study aims to analyze the role of Events and Experiences in building JKT48 brand loyalty among fans residing in Denpasar. Integrated Marketing Communication (IMC) marketing communication strategies, particularly those focused on events and live experiences, are the primary focus in consistently conveying brand messages and building emotional connections between JKT48 and its fans. Activities such as Mini Live Performances and Meet and Greets serve not only as promotional tools but also as memorable experiences that foster brand engagement and a sense of belonging. This study uses a descriptive qualitative approach by exploring the experiences of fans who actively participate in various JKT48 activities in Denpasar. The results show that direct event participation has a significant impact on the formation of fan loyalty, both emotionally and behaviorally. Positive experiences created through direct interactions strengthen the bond between fans and JKT48. These findings contribute to JKT48 management and the entertainment industry in designing experience-based communication strategies to increase brand loyalty and build sustainable long-term relationships with fans.
Implementasi Strategi Advertising pada Platform Digital untuk Membangun Engagement di PT. Kreasi Kualitas Utama Eczatio Rizkyanto Syardi Putra; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3462

Abstract

This study discusses the implementation of advertising strategies on digital platforms to increase engagement at PT. Kreasi Kualitas Utama. The purpose of this research is to understand how the company applies digital advertising strategies to attract audience attention, enhance interaction, and build long-term relationships with consumers. This study uses a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation of the company’s digital marketing activities. The results show that PT. Kreasi Kualitas Utama utilizes various digital platforms such as Instagram, Facebook, and TikTok by implementing visual marketing, storytelling, and influencer collaboration to strengthen brand image and improve user engagement. In addition, consistency in content presentation and the use of interactive features play an important role in maintaining audience involvement. In conclusion, the implementation of well-planned digital advertising strategies oriented toward audience needs has proven effective in increasing engagement and expanding the company’s brand reach.
Peran Komunikasi Pemasaran dalam Loyalitas Konsumen terhadap Produk Lokal ”Pusat Buah” di Era Digital Muhammad Iqbal Fathoni; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3463

Abstract

This study examines the role of marketing communication in shaping consumer loyalty toward the local product “Pusat Buah” in the digital era. The research focuses on how marketing communication strategies implemented by business actors create emotional attachment and consumer trust toward local products amidst increasingly open digital market competition. This study employs a descriptive qualitative approach using interviews and observations with both consumers and the management of “Pusat Buah.” The findings reveal that consistent, informative, and interactive marketing communication through digital media plays an essential role in strengthening brand image and building long-term relationships with consumers. Furthermore, messages delivered through digital platforms such as social media and instant messaging applications serve as effective tools for maintaining consumer loyalty to local products. These findings confirm that marketing communication functions not only as a promotional tool but also as a strategic form of interaction that sustains consumer trust and commitment toward local brands in the digital era.  
Strategi Komunikasi Pemasaran Digital Agensi Kreasiku Visual dalam Membangun Brand Awareness di Instagram Atta, Alfan; Ramadiansyah, Sahri Aflah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3503

Abstract

This study examines the digital marketing communication strategy implemented by Kreasiku Visual Agency in building brand awareness on Instagram. In the digital era, social media has become the primary channel for companies and creative agencies to establish communication, expand promotional reach, and strengthen brand image. This study uses a qualitative descriptive method to in-depth describe the process of designing, managing, and implementing Kreasiku Visual's digital marketing communication strategy. Data were obtained through observations of social media activities, interviews with internal agency personnel, and documentation of digital content. The results show that an integrated and consistent digital communication strategy plays a significant role in increasing Kreasiku Visual's brand awareness. Through an Integrated Marketing Communication (IMC) approach, the agency is able to effectively coordinate communication elements such as digital advertising, visual content, storytelling, and audience interaction. However, obstacles were also identified such as a lack of consistent uploads, limited resources, and suboptimal use of interactive features. Optimizing content strategy and strengthening visual identity are important steps for Kreasiku Visual in strengthening its brand image and competitiveness in the digital era.
Kualitas Pembinaan dan Pengawasan Narapidana di Rutan Kelas IIB Maumere Mariana Agneta Diana Dea; I Nyoman Subanda; Ni Ketut Arniti; Sahri Aflah Ramadiansyah
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8002

Abstract

The coaching and supervision of inmates is an integral part of the correctional system which aims to shape the behavior of inmates so that they are able to reintegrate socially while still upholding Human Rights (HAM). This study aims to examine the quality of coaching and supervision of inmates at the Class IIB Maumere State Prison (Rutan), especially in its implementation according to modern correctional principles. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, direct observations, and documentation studies. The results of the study show that the implementation of coaching and supervision has been carried out in accordance with the provisions of the applicable laws and regulations, but it has not run optimally. The main obstacles include limited human resources, inadequate facilities and infrastructure, and the implementation of a humanist approach in fostering assisted residents. In addition, coordination between officers still needs to be improved so that the coaching program runs more effectively. Therefore, it is necessary to strengthen correctional management, increase the capacity and professionalism of officers, and support adequate facilities to realize effective, humane, and fair coaching and supervision.