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All Journal Isamic Communication Journal Jurnal Dinamika Pengabdian (JDP) Warta Pengabdian Jurnal Review Pendidikan dan Pengajaran (JRPP) Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat Berajah Journal juremi: jurnal riset ekonomi Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Jurnal PADE: Pengabdian & Edukasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Penelitian Sosial Ilmu Komunikasi Optimal: Jurnal Ekonomi dan Manajemen
Sahri Aflah Ramadiansyah
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Implementasi Strategi Advertising pada Platform Digital untuk Membangun Engagement di PT. Kreasi Kualitas Utama Eczatio Rizkyanto Syardi Putra; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3462

Abstract

This study discusses the implementation of advertising strategies on digital platforms to increase engagement at PT. Kreasi Kualitas Utama. The purpose of this research is to understand how the company applies digital advertising strategies to attract audience attention, enhance interaction, and build long-term relationships with consumers. This study uses a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation of the company’s digital marketing activities. The results show that PT. Kreasi Kualitas Utama utilizes various digital platforms such as Instagram, Facebook, and TikTok by implementing visual marketing, storytelling, and influencer collaboration to strengthen brand image and improve user engagement. In addition, consistency in content presentation and the use of interactive features play an important role in maintaining audience involvement. In conclusion, the implementation of well-planned digital advertising strategies oriented toward audience needs has proven effective in increasing engagement and expanding the company’s brand reach.
Peran Komunikasi Pemasaran dalam Loyalitas Konsumen terhadap Produk Lokal ”Pusat Buah” di Era Digital Muhammad Iqbal Fathoni; Sahri Aflah Ramadiansyah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3463

Abstract

This study examines the role of marketing communication in shaping consumer loyalty toward the local product “Pusat Buah” in the digital era. The research focuses on how marketing communication strategies implemented by business actors create emotional attachment and consumer trust toward local products amidst increasingly open digital market competition. This study employs a descriptive qualitative approach using interviews and observations with both consumers and the management of “Pusat Buah.” The findings reveal that consistent, informative, and interactive marketing communication through digital media plays an essential role in strengthening brand image and building long-term relationships with consumers. Furthermore, messages delivered through digital platforms such as social media and instant messaging applications serve as effective tools for maintaining consumer loyalty to local products. These findings confirm that marketing communication functions not only as a promotional tool but also as a strategic form of interaction that sustains consumer trust and commitment toward local brands in the digital era.  
Strategi Komunikasi Pemasaran Digital Agensi Kreasiku Visual dalam Membangun Brand Awareness di Instagram Atta, Alfan; Ramadiansyah, Sahri Aflah
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 5 No. 1 (2026): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v5i1.3503

Abstract

This study examines the digital marketing communication strategy implemented by Kreasiku Visual Agency in building brand awareness on Instagram. In the digital era, social media has become the primary channel for companies and creative agencies to establish communication, expand promotional reach, and strengthen brand image. This study uses a qualitative descriptive method to in-depth describe the process of designing, managing, and implementing Kreasiku Visual's digital marketing communication strategy. Data were obtained through observations of social media activities, interviews with internal agency personnel, and documentation of digital content. The results show that an integrated and consistent digital communication strategy plays a significant role in increasing Kreasiku Visual's brand awareness. Through an Integrated Marketing Communication (IMC) approach, the agency is able to effectively coordinate communication elements such as digital advertising, visual content, storytelling, and audience interaction. However, obstacles were also identified such as a lack of consistent uploads, limited resources, and suboptimal use of interactive features. Optimizing content strategy and strengthening visual identity are important steps for Kreasiku Visual in strengthening its brand image and competitiveness in the digital era.
Kualitas Pembinaan dan Pengawasan Narapidana di Rutan Kelas IIB Maumere Mariana Agneta Diana Dea; I Nyoman Subanda; Ni Ketut Arniti; Sahri Aflah Ramadiansyah
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8002

Abstract

The coaching and supervision of inmates is an integral part of the correctional system which aims to shape the behavior of inmates so that they are able to reintegrate socially while still upholding Human Rights (HAM). This study aims to examine the quality of coaching and supervision of inmates at the Class IIB Maumere State Prison (Rutan), especially in its implementation according to modern correctional principles. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, direct observations, and documentation studies. The results of the study show that the implementation of coaching and supervision has been carried out in accordance with the provisions of the applicable laws and regulations, but it has not run optimally. The main obstacles include limited human resources, inadequate facilities and infrastructure, and the implementation of a humanist approach in fostering assisted residents. In addition, coordination between officers still needs to be improved so that the coaching program runs more effectively. Therefore, it is necessary to strengthen correctional management, increase the capacity and professionalism of officers, and support adequate facilities to realize effective, humane, and fair coaching and supervision.
Strategi Komunikasi Pemasaran Taxi Ngurah Rai Bali dalam Mengatasi Persaingan Bisnis di Era Digital Dewi, Dewa Ayu Anggi Diantari; Ramadiansyah, Sahri Aflah
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i2.7326

Abstract

This study aims to analyze the marketing strategy implemented by the Ngurah Rai Taxi Transportation Cooperative in responding to competition in the transportation industry in the digital era. Unlike application-based transportation companies, Ngurah Rai Taxi is a local transportation service provider that does not use a booking application, but instead relies on direct marketing activities at Ngurah Rai International Airport and the use of social media as a marketing communication tool. This study employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. The research informants consist of an operational manager, field staff, a social media administrator, and taxi drivers. The findings indicate that the marketing strategy of Ngurah Rai Taxi emphasizes personal interaction, trust, and its image as an official airport taxi. Analysis using the AIDA model shows that consumer attention and interest are built through physical presence in the airport arrival area and direct communication, while desire and action are influenced by factors such as safety, fare certainty, and service comfort. This study confirms that direct service-based marketing strategies remain relevant and competitive within the context of Bali’s tourism market.
Strategi Komunikasi Pemasaran dalam Membangun Loyalitas Pelanggan Pada Bisnis Nail Art Nailedshape Gracia Marsella Nggay; Sahri Aflah Ramadiansyah
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.7215

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) at NailedShape, a Bali-based nail art micro-enterprise, as a strategy to foster customer loyalty. NailedShape operates under a home-service and home studio model, primarily using Instagram for promotion and customer engagement. The study utilizes a descriptive qualitative method, collecting data through interviews and observations with the owner, customers, and micro-influencers. The research findings show that NailedShape successfully employs IMC techniques, such as visual content, customer testimonials, and collaborations with digital influencers, to capture attention and create strong emotional connections with customers. This integrated approach helps in building a positive brand image and maintaining customer engagement. However, the study also highlights challenges, such as limited resources and frequent changes to social media algorithms, which hinder consistent communication and marketing efforts. Despite these obstacles, the study concludes that a well-executed IMC strategy remains effective in enhancing customer loyalty, reinforcing the importance of an integrated communication approach for small and medium enterprises (SMEs) in the beauty industry. By utilizing digital platforms effectively, NailedShape can compete in a highly dynamic market. The findings suggest that beauty-based MSMEs can benefit greatly from IMC in the digital era, as it not only enhances brand perception but also helps in building lasting customer relationships.
Akselerasi Tata Kelola BUMDes dalam Perspektif Reinventing Government: Study Komparatif antara BUMDes Pedesaan dan Perkotaan Petronela Desi Gamda; I Nyoman Subanda; Sahri Aflah Ramadiansyah; Ni Ketut Arniti
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 5 No. 1 (2026): April: JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v5i1.8024

Abstract

Village-Owned Enterprises (BUMDes) are a strategic instrument in promoting village economic independence and increasing Village Original Income (PAD). However, in practice, BUMDes management still faces various governance issues, particularly related to human resource capacity, business innovation, and public accountability and trust. This study aims to analyze the acceleration of BUMDes governance from a Reinventing Government perspective through a comparative study between BUMDes in rural and urban areas. This study uses a qualitative method with a descriptive-comparative approach. Data collection techniques are carried out through in-depth interviews, observation, and documentation. The research locations include BUMDes in Paan Leleng Village, Kota Komba Utara District, East Manggarai Regency as a representative of rural villages, and BUMDes in Golo Bilas Village, Komodo District, West Manggarai Regency as a representative of urban villages. The research results indicate that the implementation of Reinventing Government principles in the governance of Village-Owned Enterprises (BUMDes) in both villages has been successful, but not yet optimal. The BUMDes in Golo Bilas Village has advantages in market access, business potential, and innovation, but still faces challenges in accountability and public trust. Meanwhile, the BUMDes in Paan Leleng Village demonstrates strong community participation and social values, but is hampered by limited human resources, technology, and business diversification. Accelerating BUMDes governance requires institutional strengthening, increased managerial capacity, business innovation, and the implementation of governance that is oriented towards results and community needs.
Strategi Penyebaran Konten Digital TVRI Bali dalam Meningkatkan Visibilitas Berita Lokal Ni Putu Rika Anggarani; Kadek Devi Kalfika Anggria Wardani; Putu Suparna; Sahri Aflah Ramadiansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6676

Abstract

This study examines the digital communication strategy through the distribution of TVRI Bali's digital content in increasing the visibility of local news on social media as a form of broadcast media adaptation in the era of media convergence. The study used a qualitative approach, data collection was conducted through observation, interviews, and document studies of TVRI Bali's media content division, divisions that assist with content distribution, and TVRI Bali's social media audience. The results showed that the New Media Content Division helped optimize the use of social media by designing, managing, and distributing content on social media and conducting audience interest analysis to determine the right posting time. Other strategies were carried out by using attractive visuals, and utilizing content distribution formats by selecting keywords, hooks, and SEO. In addition, citizen journalism activities, inter-media mentions, and contributors from each region in Bali accelerated uploads on social media. Through targeted content design and strengthening collaboration between divisions and external parties, TVRI Bali's New Media Content Division was able to produce diverse content and maintain consistent uploads according to the results of audience interest analysis, so that the formulated strategy could become a plan and reference in increasing news visibility on social media platforms.
Analisis Penerapan Model AIDA dalam Komunikasi Pemasaran Produk Kayu di UD Rahmat Jati Melalui Facebook Sahri Aflah Ramadiansyah; Bramantio Firdausy
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media has become a primary marketing channel for small and medium enterprises (SMEs). UD Rahmat Jati, a woodcraft business in Ketewel, Bali, utilizes Facebook Marketplace to promote its teakwood products. This study aims to understand how the AIDA model (Attention, Interest, Desire, Action) is applied in the company’s digital marketing communication and how consumers respond to these strategies. The research employs a descriptive qualitative approach with a single case study. Data were collected through in-depth interviews with the business owner, direct observation of digital marketing activities, and content analysis of 20 Facebook Marketplace posts uploaded between January and June 2025. The findings show that the elements of Attention and Interest are relatively strong, reflected in the use of product visuals and basic product information. However, the Desire and Action stages remain weak due to the absence of emotional storytelling, customer testimonials, and clear call-to-action messages in most posts. As a result, online engagement increases but does not translate into significant purchase conversions. The study concludes that partial implementation of the AIDA model improves consumer awareness, yet strengthening the Desire and Action stages is essential for digital communication to effectively drive sales. These findings may serve as a reference for other SMEs seeking to optimize social media-based marketing strategies.
Kajian Strategi Promosi dan Komunikasi Ubud Writers & Readers Festival melalui Integrasi Media Tradisional dan Digital Ida Ayu Suci Aksara Jejineng; Ni Putu Yunita Anggreswari; Sahri Aflah Ramadiansyah; ‎Putri Ekaresty Haes
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.4961

Abstract

This study explores the communication and marketing strategies of the Ubud Writers & Readers Festival (UWRF) through the use of both conventional and digital media. Positioned as one of Southeast Asia’s leading literary events, UWRF not only functions as a cultural platform but also as a case study of how traditional and modern communication approaches coexist in promoting cultural tourism. Using a qualitative descriptive method, this research analyzes official promotional materials, media coverage, and digital campaigns implemented by the UWRF committee. The findings reveal that while conventional media such as print advertisements, brochures, and public relations remain essential for maintaining credibility and reaching local audiences, digital platforms—particularly social media and the official website—have become central in expanding international engagement. The integration of both media types demonstrates a hybrid communication strategy that balances authenticity, accessibility, and global visibility. This study contributes to communication and cultural studies by illustrating how cultural events in Indonesia adapt marketing communication practices to the challenges of digital transformation while preserving local identity and cultural narrative.
Co-Authors agitha relia Anak Agung Adi Wiryya Putra Anak Agung Ayu Ngurah Sri Rahayu Gorda Argiyanti, Ni Kadek Pradnya Atta, Alfan Ayu Made Bianca Juarez Bambang Dwi Prasetyo Bramantio Firdausy Denanda, Andry Aprillya Dewi, Dewa Ayu Anggi Diantari Donny Irza Hariri Effendy Dwiputra Aryasa, I Gusti Ngurah Made Hegar Eczatio Rizkyanto Syardi Putra Ekaresty Haes, Putri Febrianty, Putu Ayu Trisna Gracia Marsella Nggay I Gusti Ayu Wirati Adriati I Kadek Bagus Mahendrayana I Nyoman Subanda I Putu Andrean Guritna Putra I Putu Dharmawan Pradhana I Wayan Abimayu Angga Nugraha I Wayan Joniarta Ida Ayu Suci Aksara Jejineng Ida Bagus Teddy Prianthara Ika Fitri Aprilia Indradana, Gde Nararya Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Ketut Bayu Agung Suwiyoga Tangkas Khlil, Mazin Amir Mohammed Komang Widhya Sedana Putra P Latupeirissa, Jonathan Jacob Latupeirissa, Jonathan Jacob Paul Mariana Agneta Diana Dea Mathilda Keizha Kwando Melati Budi Srikandi Muhammad Iqbal Fathoni Nadya Dominica Putri Yudda Ni Ketut Arniti Ni Made Nila Widya Puspa Dewi Ni Putu Rika Anggarani Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Petronela Desi Gamda Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putri Ekaresty Haes Putri, Ni Ketut Lisa Alfina Putri putu suparna, putu Rian Arif Fahendra Shafira Najwa Aini Tiffania, Ni Kadek Ayusrine Widyaswari, Ni Kadek Wulan Yanthi, Ni Putu Dera ‎Putri Ekaresty Haes