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All Journal Isamic Communication Journal Jurnal Dinamika Pengabdian (JDP) Warta Pengabdian Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Kolaborasi Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Multidisiplin (JUKIM) SENTRI: Jurnal Riset Ilmiah Jurnal PADE: Pengabdian & Edukasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Komunikasi : Jurnal Komunikasi
Sahri Aflah Ramadiansyah
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PERSONAL SELLING DALAM PENGGUNAAN SPEED BOAT DI PT. PUTRA ARTHA MAS GLOBAL BALI Sahri Aflah Ramadiansyah; Nuning Indah Pratiwi; Putri Ekaresty Haes
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8074

Abstract

Bali merupakan destinasi wisata kelas dunia dan memiliki beragam pilihan transportasi, termasuk speedboat. Namun dengan bertambahnya perusahaan speedboat menimbulkan persaingan dalam usaha. Dalam penelitian ini membahas tentang strategi komunikasi pemasaran personal selling yang diterapkan di PT. Putra Artha Mas Global dalam kegiatan promosi dan sebagai upaya untuk meningkatkan penggunaan speedboat di Sanur. Penelitian ini berfokus pada bagaimana PT. Putra Artha Mas Global mengimplementasikan personal selling untuk mempengaruhi tingkat penggunaan speedboat. Metode penelitian yang digunakan yaitu kualitatif dengan melaksanakan wawancara mendalam terhadap staf pemasaran, resepsionis, dan pelanggan PT. Putra Artha Mass Global. Berdasarkan hasil penelitian yang didapatkan oleh peneliti, tim pemasaran PT. Putra Artha Mas Global telah menerapkan beberapa strategi komunikasi pemasaran yang efektif yaitu dengan mengembangkan konsep diri yang dapat membantu dalam membangun citra positif, tujuan komunikasi untuk meningkatkan kesadaran calon costumer, dan pengaruh sosial dalam melaksanakan testimoni untuk kegiatan personal selling
STRATEGY AND PLANNING IN OVERCOMING HOAX ON PHOENIX RADIO BALI Putri Ekaresty Haes; Sahri Aflah Ramadiansyah; I Putu Dharmawan Pradhana
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i7.9502

Abstract

The main objective of the study is to reveal the innovations in the planning and communication strategies used by Phoenix Radio Bali in dealing with fake news among Generation Z. The study uses three methods data collection, observation of participants, in-depth interviews, and documentation. The research uses qualitative methods with a case study approach. Based on the results of the research, Phoenix Radio Bali uses strategic planning and communications in delivering the message to listeners initiated by Phil Jones through five stages, namely the launch of strategy, planning, and planning of strategy implementation, strategy analysis and planning, strategy follow-up, and commitments, and the final stage is the implementation of the plan and monitoring of its results. Phoenix Radio Bali has managed to maintain its presence in the digital age, despite the prevalence of fake news and fraud. The success of the radio station can be attributed to its staff's commitment to reporting news based on data and facts, and ensuring that all news broadcasts are thoroughly tested facts before reaching its listeners, the Z generation.
The role of social media in improving business communication among Muslim entrepreneurs in South Denpasar Ramadiansyah, Sahri Aflah; Srikandi, Melati Budi; Prasetyo, Bambang Dwi; Khlil, Mazin Amir Mohammed
Islamic Communication Journal Vol. 9 No. 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2024.9.2.23693

Abstract

This study aims to explore the role of social media in enhancing business communication among Muslim entrepreneurs in South Denpasar. Using a qualitative approach, data were collected through in-depth interviews and observations of interactions on social media. This study identifies communication strategies implemented by Muslim entrepreneurs, challenges faced, and the impact of social media use on relationships with customers and business partners. Data analysis was conducted using a thematic analysis approach, which allows researchers to identify patterns and themes that emerge from the data collected. The results of the study indicate that social media has a significant role in strengthening business communication, facilitating better interactions, and supporting Islamic values ​​and principles in business practices. This study provides deeper insight into how Muslim entrepreneurs utilize social media and the ethical and social implications of such practices and recommends strategies to optimize the use of social media in business communication. Therefore, this study contributes to developing Islamic communication in business, where Islamic values ​​are integrated with business communication through social media. ***** Penelitian ini bertujuan untuk mengeksplorasi peran media sosial dalam meningkatkan komunikasi bisnis di kalangan pengusaha Muslim di Denpasar Selatan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi interaksi di media sosial. Penelitian ini mengidentifikasi strategi komunikasi yang diterapkan oleh pengusaha Muslim, tantangan yang dihadapi, serta dampak penggunaan media sosial terhadap hubungan dengan pelanggan dan mitra bisnis. Analisis data dilakukan dengan pendekatan analisis tematik, yang memungkinkan peneliti untuk mengidentifikasi pola dan tema yang muncul dari data yang dikumpulkan. Hasil penelitian menunjukkan bahwa media sosial memiliki peran signifikan dalam memperkuat komunikasi bisnis, memfasilitasi interaksi yang lebih baik, dan mendukung nilai-nilai serta prinsip-prinsip Islam dalam praktik bisnis. Penelitian ini memberikan wawasan yang lebih mendalam tentang bagaimana pengusaha Muslim memanfaatkan media sosial dan implikasi etis serta sosial dari praktik tersebut, serta merekomendasikan strategi untuk mengoptimalkan penggunaan media sosial dalam komunikasi bisnis. Oleh karena itu, penelitian ini memberikan kontribusi terhadap pengembangan komunikasi Islam dalam ranah bisnis di mana nilai-nilai Islam diintegrasikan dengan komunikasi bisnis yang dilakukan melalui media sosial.
MENGHADAPI TEKANAN KERJA DI SEKTOR PERBANKAN: TINJAUAN HUKUM DAN STRATEGI KOMUNIKASI DALAM MENGELOLA STRES KARYAWAN AAA Ngurah Sri Rahayu Gorda; Sahri Aflah Ramadiansyah; I Putu Dharmawan Pradhana; I Wayan Abimayu Angga Nugraha
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

This study explores the work pressure experienced by employees at National Bank in Denpasar City and the strategies used to deal with it. Using a qualitative approach, data were obtained through in-depth interviews and observations of six informants, including marketing employees and a psychologist. The results show that although work pressure has a significant impact on performance, employees can manage stress through leave, physical activity, and social support. The balance between work and personal life is key to reducing the intention to move jobs. This study also links aspects of banking law and marketing communication, emphasizing the importance of a supportive work environment and effective communication in improving employee performance. These results provide insight for bank management to create better strategies for supporting employee welfare and increasing organizational productivity.
PERAN MARKETPLACE FACEBOOK DALAM MENINGKATKAN PENJUALAN UMKM DI DENPASAR SELATAN Ramadiansyah, Sahri Aflah; Pradhana, I Putu Dharmawan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.38582

Abstract

Marketplace merupakan platform yang memungkinkan penjual dan pembeli untuk berinteraksi dalam satu tempat. Salah satu manfaat utama dari marketplace Facebook adalah kemampuannya untuk meningkatkan keterlibatan pelanggan Penelitian ini bertujuan untuk menganalisis peran marketplace Facebook dalam meningkatkan penjualan UMKM di Denpasar Selatan. Populasi dalam penelitian ini adalah pengusaha UMKM yang aktif marketplace Facebook. Penelitian ini menggunakan pendekatan kualitatif dan data yang dikumpulkan melalui wawancara. Penelitian ini menunjukkan bahwa peran siginifikan marketplace Facebook dalam meningkatkan penjualan UMKM di Denpasar Selatan telah meningkatkan keterlibatan antara pengusaha UMKM dan pelanggan, sehingga memungkinkan interaksi yang lebih langsung dan responsif. Selain itu, penggunaan Facebook sebagai alat pemasaran terbukti efektif, dengan kemampuan untuk menjangkau audiens yang lebih luas dengan biaya yang lebih rendah dibandingkan metode tradisional.
PEMANFAATAN MEDIA SOSIAL UNTUK BRANDING PRODUK PERAK DI DESA CELUK: RANGKAIAN PROGRAM PENGABDIAN MASYARAKAT Sahri Aflah Ramadiansyah; Ayu Made Bianca Juarez; I Putu Dharmawan Pradhana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Pemanfaatan media sosial untuk branding produk perak di Desa Celuk merupakan upaya untuk meningkatkan daya saing dan keberlanjutan usaha pengrajin lokal. Penelitian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pengrajin dalam menggunakan media sosial sebagai alat pemasaran yang efektif. Melalui serangkaian pelatihan dan workshop, pengrajin diperkenalkan dengan konsep branding, teknik pembuatan konten, serta strategi pemasaran digital. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterlibatan pengrajin, dengan respons positif dari masyarakat terhadap produk yang dipasarkan secara online. Meskipun beberapa kendala seperti literasi digital yang bervariasi dihadapi, program ini berpotensi memperkuat posisi produk perak di pasar lokal maupun internasional.
Interpretasi Gestur Tubuh Tokoh Arjuna dalam Lukisan Wayang Kamasan Berdasarkan Pendekatan Semiotika Roland Barthes Argiyanti, Ni Kadek Pradnya; Anggreswari, Ni Putu Yunita; Ramadiansyah, Sahri Aflah; Haes, Putri Ekaresty
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4825

Abstract

This study aims to examine the meaning of body gestures in the depiction of Arjuna within the Kamasan Wayang paintings using Roland Barthes’ semiotic approach. The Kamasan Wayang painting, a traditional Balinese art form, is rich in philosophical and symbolic meanings reflecting moral, heroic, and spiritual values of Balinese society. The research employs a qualitative descriptive method with semiotic analysis focusing on Barthes’ two levels of meaning: denotation and connotation. The findings reveal that Arjuna’s gestures in Kamasan paintings convey not only aesthetic beauty but also profound moral and social messages. The upright posture with folded hands symbolizes self-control, loyalty, and wisdom, while the eye direction represents harmony between strength and gentleness. Overall, Kamasan Wayang serves as a cultural text that embodies ethical and spiritual values in Balinese life. Thus, Barthesian semiotics effectively reveals the deeper meanings behind traditional visual symbols.
PENERAPAN KONSEP AIDA DALAM STRATEGI KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN MINAT BELI PRODUK APPLE RESMI DI SIANTAR PONSEL TEUKU UMAR DENPASAR Sahri Aflah Ramadiansyah; Donny Irza Hariri Effendy; Putri Ekaresty Haes; Jonathan Jacob Paul Latupeirissa
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze how the AIDA concept (Attention, Interest, Desire, Action) is applied in the marketing communication strategy carried out by SiantarPonsel, a certified smartphone retailer in Denpasar, particularly in promoting Apple products. The study uses a descriptive qualitative approach, with data collected through direct observation, interviews with the store manager, staff members, and customers, as well as documentation of both online and offline promotional activities. The findings show that SiantarPonsel strengthens the Attention stage through window displays, banners, and visual promotional materials; the Interest stage through social media content, product education, and device demonstrations; the Desire stage through interpersonal communication that highlights product authenticity, official warranty, and long-term value; and the Action stage through installment programs, trade-in options, and WhatsApp Broadcasts that encourage purchasing decisions. These strategies help build a strong perception of quality and increase consumer interest in Apple products among local buyers in Denpasar. The study emphasizes the importance of integrating offline and online marketing communication and the role of staff competence in shaping purchasing decisions for premium products.
Analysis Of The Impact Of Cyberbullying Through The Instagram Story Feature On The Mental Health Of Generation Z Students In Denpasar Sahri Aflah Ramadiansyah; Ni Putu Yunita Anggreswari; Ni Made Nila Widya Puspa Dewi; Nuning Indah Pratiwi
Jurnal Ilmiah Multidisiplin Vol. 4 No. 6 (2025): November: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i6.2361

Abstract

This study aims to analyze the impact of cyberbullying through the Instagram Story feature on the mental health of Generation Z students in Denpasar. The rapid advancement of technology and the increasing use of social media have significantly changed the patterns of communication and social interaction among young people. Instagram, as one of the most popular platforms among Gen Z, offers the Story feature that allows users to share daily activities quickly and openly. However, this convenience is often misused for negative actions such as ridicule, sarcasm, or the spread of harmful information. This research employs a Systematic Literature Review (SLR) method by examining various relevant previous studies. The findings indicate that cyberbullying through Instagram Story can trigger psychological problems such as stress, anxiety, low self-esteem, and depression. Moreover, social pressure to appear perfect on social media exacerbates students’ mental health conditions. Nevertheless, Instagram also has positive potential when used wisely as a medium for self-expression, information sharing, and strengthening social connections. Therefore, increasing digital literacy, promoting ethical social media behavior, and encouraging the active role of universities and the government are essential to create a healthy and safe digital environment for the younger generation
Kajian Strategi Promosi dan Komunikasi Ubud Writers & Readers Festival melalui Integrasi Media Tradisional dan Digital Jejineng, Ida Ayu Suci Aksara; Anggreswari, Ni Putu Yunita; Ramadiansyah, Sahri Aflah; Haes, ‎Putri Ekaresty
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.4961

Abstract

This study explores the communication and marketing strategies of the Ubud Writers & Readers Festival (UWRF) through the use of both conventional and digital media. Positioned as one of Southeast Asia’s leading literary events, UWRF not only functions as a cultural platform but also as a case study of how traditional and modern communication approaches coexist in promoting cultural tourism. Using a qualitative descriptive method, this research analyzes official promotional materials, media coverage, and digital campaigns implemented by the UWRF committee. The findings reveal that while conventional media such as print advertisements, brochures, and public relations remain essential for maintaining credibility and reaching local audiences, digital platforms—particularly social media and the official website—have become central in expanding international engagement. The integration of both media types demonstrates a hybrid communication strategy that balances authenticity, accessibility, and global visibility. This study contributes to communication and cultural studies by illustrating how cultural events in Indonesia adapt marketing communication practices to the challenges of digital transformation while preserving local identity and cultural narrative.
Co-Authors Anak Agung Adi Wiryya Putra Argiyanti, Ni Kadek Pradnya Atta, Alfan Ayu Made Bianca Juarez Bambang Dwi Prasetyo Denanda, Andry Aprillya Dewi, Dewa Ayu Anggi Diantari Donny Irza Hariri Effendy Dwiputra Aryasa, I Gusti Ngurah Made Hegar Eczatio Rizkyanto Syardi Putra Ekaresty Haes, Putri Febrianty, Putu Ayu Trisna Gorda, A.A.A. Ngr Sri Rahayu Gracia Marsella Nggay Haes, ‎Putri Ekaresty I Gusti Ayu Wirati Adriati I Kadek Bagus Mahendrayana I Nyoman Subanda I Putu Andrean Guritna Putra I Putu Dharmawan Pradhana I Wayan Abimayu Angga Nugraha I Wayan Joniarta Ida Bagus Teddy Prianthara Ika Fitri Aprilia Indradana, Gde Nararya Jejineng, Ida Ayu Suci Aksara Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Kanda, Ni Kadek Arum Aprillia Ketut Bayu Agung Suwiyoga Tangkas Khlil, Mazin Amir Mohammed Komang Widhya Sedana Putra P Latupeirissa, Jonathan Jacob Latupeirissa, Jonathan Jacob Paul Mariana Agneta Diana Dea Melati Budi Srikandi Muhammad Iqbal Fathoni Nadya Dominica Putri Yudda Ni Ketut Arniti Ni Made Nila Widya Puspa Dewi Ni Putu Rika Anggarani Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Pulasari, Luh Ayu Putri Wedayanti Putri Ekaresty Haes Putri, Ni Ketut Lisa Alfina Putri Putu Suparna putu suparna, putu Rian Arif Fahendra Tiffania, Ni Kadek Ayusrine Widyaswari, Ni Kadek Wulan Yanthi, Ni Putu Dera