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All Journal Jurnal Bisnis dan Ekonomi Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION GERVASI: Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) International Journal of Environmental, Sustainability, and Social Science ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management Jurnal Pengabdian Kepada Masyarakat Indonesia

Dedy Ansari Harahap

Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia

Author-ID : 693538

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Strategi Pengembangan Usaha Hamper “Kasih Kamu” Bandung Dita Amanah; May Elisa Debora Simarmata; Dedy Ansari Harahap
Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vol 5, No 01 (2022): Jurnal Abdimas Berdaya
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jab.v5i01.214

Studi ini dilakukan pada salah satu bisnis online di Bandung yang bernama Kasih Kamu, yang menjual beragam hampers yang terdiri dari dari lilin aromaterapi, hiasan akrilik, dan snack hampers. Hasil observasi menunjukkan adanya beberapa permasalahan yang dihadapi oleh bisnis ini yaitu promosi pada sosial media yang kurang konsisten, kurangnya modal untuk beriklan, logo dan nama bisnis yang kurang sesuai dengan produk, foto produk, desain dan packaging yang kurang menarik. Usaha ini masih menggunakan strategi samudera merah karena tergolong baru dan banyak pesaing. Observasi terhadap jalannya usaha dan membuat angket dan menanyakannya kepada pemilik dan karyawan usaha ini merupakan metode pengumpulan data penelitian ini. Solusi yang telah diberikan adalah menggunakan aplikasi hookle agar promosi menjadi konsisten, mengubah logo dan nama bisnis, serta mengoptimalkan foto produk dan packaging di media sosial sebagai wadah periklanan.

THE DECISION OF CHOOSING A UNIVERSITY: THE IMPACT OF EDUCATION COSTS Dedy Ansari Harahap; Dita Amanah; Muji Gunarto; Purwanto Purwanto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 9 No 2 (2021): JIM UPB Volume 9 No 2 2021
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v9i2.3712

A Student Decision on Choosing a University: Impact of Education Costs. This study aims to analyze the effect of the cost of education on students' decisions to continue their studies in tertiary institutions. This study uses a quantitative approach with an explanatory research type. The research sample consisted of 380 respondents and statistically processed with the simple linear regression method using the SPSS version 26.0 application. The results showed that the cost of education had an effect on students' decision to choose a university. These findings indicate that higher education institutions must take into account the tuition fees charged to students. This is related to the level of students' ability to complete their studies at a college. Several studies have shown that in general the cost of education is important for universities to attract and retain students who are studying.

PEMBINAAN USAHA RUJAK ULEK UMI DEWI DI SIMPANG JODOH, KABUPATEN DELI SERDANG Fauzia Agustini; Dita Amanah; Dedy Ansari Harahap
Abdimas Galuh Vol 4, No 1 (2022): Maret 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v4i1.7145

Studi ini dilakukan pada UMKM di Medan yang menjual rujak ulek dengan nama Rujak Ulek Umi Dewi. Berdasarkan hasil observasi ditemukan beberapa permasalahan yaitu lokasi usaha, gerobak usaha, dan penataan produk. Kegiatan ini bertujuan untuk membina Rujak Ulek Umi Dewi dalam menyelesaikan kesulitan utamanya seperti yang diuraikan sebelumnya. Sasaran utama kegiatan ini adalah berinovasi meliputi lokasi usaha, gerobak usaha, dan penataan produk. Metode yang dilakukan pada kegiatan ini adalah melangsungkan pengamatan, tanya jawab, dan menggali fakta-fakta dari berbagai referensi seperti buku, artikel pada jurnal, surat kabar, majalah yang relevan dan juga pencarian informasi secara online. Capaian luaran kegiatan ini adalah buah pikiran melalui diversifikasi rujak untuk memperbaharui dan keberlanjutan Rujak Ulek Umi Dewi yaitu pada lokasi usaha agar lebih menjaga kebersihan, inovasi mengenai gerobak usaha dan penataan produk yang rapih agar pembeli tertarik.

Why relational marketing impacts on bank's customer satisfaction? Dedy Ansari Harahap; Dita Amanah; Rubayah Yakob
BISMA (Bisnis dan Manajemen) Vol. 12 No. 1 (2019)
Publisher : Universitas Negeri Surabaya

This study examines the impact of relational marketing to customer satisfaction with the case study on Postgraduate Students at Universitas Pendidikan Indonesia who become the customer of Bank BNI Setiabudhi, Bandung. The study aims to determine the impact of relational marketings variables such as the level of commitment, empathy, reciprocity and trust to customer satisfaction. The research method is an explanatory research with probability sampling as the sampling method. There are 110 samples that collected through questionnaire. The samples are randomly selected and measured by Likert scale. Furthermore, the data is analyzed with Multiple Linier Regression methods. The result of study implies that the variables of relational marketing impact positively to the level of customer satisfaction. The dimension of œtrust gives the strongest effect on customer satisfaction and the dimension of œempathy gives the weakest effect on customer satisfaction.KeywordsBank; customers; relational marketing; satisfaction

Strategi Pengembangan Produk Kerupuk Opak Minang Yolanda Fauzia Agustini; Dita Amanah; Dedy Ansari Harahap
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 4, No 3 (2021): September 2021
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v4i3.1197

Abstract: This activity was carried out on SMEs producing snacks from sweet potatoes, namely opaque located in Medan under the name UD. Opak Minang Yolanda. Based on the observations, several problems were found, namely the texture is too fragile so it breaks easily, the taste has only one taste (original taste), the size is too large and the packaging is too simple. This activity is intended to assist UD. Opak Minang Yolanda in solving the main problems as described previously.The specific target in this activity is to improve product by diversifying products including texture, taste, size, packaging. The methods used in this activity are observations, interviews and seeking information from various literatures in the form of books, articles in journals, newspapers, relevant magazines and searching online. This activity also used a coaching pattern. The achievement of this study is the idea of opaque diversification for improvement in the sustainability of UD. Opak Minang Yolanda is an improvement in texture by thickening the volume of the opaque when formed, flavors made into various variants that are tailored to consumer tastes, sizes are made into two variants, namely large and small, making the packaging more attractive.Keywords: observation; opaque; snacks Abstrak: Studi ini dilakukan pada UMKM di Medan yang menghasilkan opak yaitu makanan ringan dari ubi dengan nama UD. Opak Minang Yolanda. Berdasarkan hasil observasi ditemukan beberapa permasalahan yaitu tekstur (permukaan) yang terlalu rapuh sehingga mudah pecah, hanya satu rasa yaitu original, ukuran (bentuk) yang terlalu besar dan kemasan (bungkus) yang terlalu sederhana. Kegiatan ini bertujuan untuk membimbing UD. Opak Minang Yolanda dalam menyelesaikan kesulitan utamanya seperti yang diuraikan sebelumnya. Sasaran utama kegiatan ini adalah membenahi produk dengan diversifikasi produk meliputi tekstur, cita rasa, ukuran, kemasan. Metode yang dilakukan pada kegiatan ini adalah melangsungkan pengamatan, tanya jawab, dan menggali fakta-fakta dari berbagai referensi seperti buku, artikel pada jurnal, surat kabar, majalah yang relevan dan juga pencarian informasi secara online. Selain itu dilakukan pembinaan untuk merubah kualitas produk UD. Opak Minang Yolanda. Capaian luaran kegiatan ini adalah buah pikiran melalui diversifikasi opak untuk memperbaharui dan keberlanjutan UD. Opak Minang Yolanda yaitu pada tekstur dengan cara lebih menambah volume opak ketika dibentuk, cita rasa yang lebih bervarian yang disesuaikan dengan selera konsumen, ukuran menjadi 2 (dua) varian yaitu besar dan kecil serta menciptakan kemasan menjadi lebih menarik.Kata kunci: makanan ringan; observasi; opak

Effect Of Product Completeness And Price On Consumer Purchasing Decision In SMEs Market Medan Dedy Ansari Harahap; Dita Amanah; Fauzia Agustini
Jurnal Manajemen Vol. 22 No. 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i1.312

The aim of this study was to analyze the effect of the product and the price of the purchase decisions of consumers SME market case on Pajak USU (Pajus) Medan. This research uses quantitative approach with explanatory research type. The sample technique used is non probability sampling, the number of samples are 96 respondents selected at random and data collection techniques used are questionnaires that measurement using Likert scale and statistical analysis with multiple linear regression method. The results showed that product completeness partially has no positive and significant effect on consumer purchase decision and price partially have a positive and significant impact on consumer purchase decision. Whereas product completeness and price simultaneously influencing consumer purchase decision in Pajus Medan. The findings confirm that consumers' choice of coming to that place is to buy a product at a cheap price not because of the availability of a more complete product.

EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA Dita Amanah; Dedy Ansari Harahap
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 2 (2018): SEPTEMBER 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

Pengaruh Brand Ambassador terhadap Buying Decision dengan Brand Awareness sebagai Variabel Intervening Annisa Novianty; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research aims to find out brand ambassadors to buying decisions with brand awareness as an intervening variable. And to find out the influence of brand ambassadors on buying decisions with brand awareness as an intervening variable on Tokopedia e-commerce. This research includes a type of quantitative research using the method of sampling techniques using purposive sampling, then can sample as many as 400 people from the existing population. The results of the questionnaire obtained in this study using data analysis used are descriptive and statistical analysis, namely by using classical assumption tests, analysis paths, T tests, F tests and R2 determinary coefficient tests. Thus obtained the result that the brand ambassador has a significant influence on brand awareness and has a positive value, brand awareness has a significant effect on buying decisions and has a positive value, brand ambassadors have a significant influence on buying decisions and have positive values and that there is a direct and indirect influence that is the brand ambassador on buying decisions through brand awareness (as an intervening variable). But the greater results are indirectly related. Abstrak. Penelitian ini bertujuan untuk mengetahui brand ambassador terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening. Dan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening pada e-commerce Tokopedia. Penelitian ini termasuk jenis penelitian kuantitatif dengan menggunakan metode pengambilan sampel dengan teknik purposive sampling, kemudian dapat mengambil sampel sebanyak 400 orang dari populasi yang ada. Hasil kuesioner yang diperoleh dalam penelitian ini menggunakan analisis data yang digunakan adalah analisis deskriptif dan statistik, yaitu dengan menggunakan uji asumsi klasik, analisis jalur, uji T, uji F dan uji koefisien determinasi R2. Sehingga diperoleh hasil bahwa brand ambassador berpengaruh signifikan terhadap kesadaran merek dan memiliki nilai positif, brand awareness berpengaruh signifikan terhadap keputusan pembelian dan memiliki nilai positif, brand ambassador berpengaruh signifikan terhadap keputusan pembelian dan memiliki nilai positif dan bahwa terdapat pengaruh langsung dan tidak langsung yaitu brand ambassador terhadap keputusan pembelian melalui brand awareness (sebagai variabel intervening). Tetapi hasil yang lebih besar secara tidak langsung terkait.

Pengaruh Kualitas Produk, Harga dan Nilai Emosional terhadap Keputusan Pembelian pada Produk Kosmetik Wardah di Jawa Barat Nurnadia Suganda; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research focuses on the application of Product Quality, Price and Emotional Value on Wardah Cosmetics Products in West Java, and the purpose of this study is to determine how much influence Product Quality, Price and Emotional Values have on the Purchase Decision of Wardah Cosmetics Products in West Java. This research is included in the type of quantitative research using a correlation approach. The data collection technique in this study was carried out through the distribution of questionnaires. The object of this research is consumers of Wardah Cosmetic Products in West Java as many as 385 people. The sampling technique used in this research is simple random sampling, where the researcher determines the sample randomly. Analysis of the data used is descriptive and statistical analysis by using multiple linear regression analysis, F test, and T test. The results of this study indicate that the Product Quality variable partially has a significant effect on Purchase Decisions, the Price variable partially has a significant effect on Purchase Decisions and the Emotional Value variable partially has a significant effect on Purchase Decisions. And simultaneously the variables of Product Quality, Price and Emotional Value have a significant effect on consumers' purchasing decisions on Wardah Cosmetics Products. Abstrak. Penelitian ini berfokus pada penerapan Kualitas Produk, Harga dan Nilai Emosional pada Produk Kosmetik Wardah di Jawa Barat, dan tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Kualitas Produk, Harga dan Nilai Emosional Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Jawa Barat. Penelitian ini termasuk kedalam jenis penelitian verivikatif kuantitatif. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran angket. Objek penelitian ini adalah konsumen Produk Kosmetik Wardah Di Jawa Barat sebanyak 385 orang. Teknik sampling yang digunakan dalam penelitian ini adalah simple random sampling, dimana peneliti menentukan sampel secara acak. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F, dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Kualitas Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, variabel Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan variabel Nilai Emosional secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Dan secara simultan variabel Kualitas Produk, Harga dan Nilai Emosional berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada Produk Kosmetik Wardah.

Pengaruh Persepsi Risiko terhadap Keputusan Pembelian yang di Moderasi Oleh Kepercayaan Konsumen pada pengguna Marketplace Shopee Hasna Ariani Putri; Hendrati Dwi Mulyaningsih; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study has a purpose, namely to determine the effect of risk perception on purchasing decisions moderated by consumer confidence. This research uses descriptive and causal verification research with quantitative methods. The method of collecting data in this study is by using a questionnaire or questionnaire to a predetermined sample and adjusted to the research theme to be carried out. The population in this study were a number of students from the Bandung Islamic University Management Study Program which consisted of 337 students. Based on the population that the author has determined, the sample obtained to continue this research is 183 students. In this research, the writer uses random sampling as a sampling technique. Sample random sampling itself is a random sampling technique. In this study, the method of moderated regression analysis (MRA) was processed using IMB SPSS software version 26.0. This study shows the results that partially the Risk Perception variable has a significant effect on Purchase Decisions, while simultaneously the Risk Perception and Consumer Trust variables have a significant effect on Purchase Decisions on the Shopee Marketplace. Abstrak. Penelitian ini memiliki tujuan yaitu untuk mengetaui Pengaruh Persepsi Risiko terhadap Keputusan Pembelian yang di Moderasi oleh Kepercayaan Konsumen. Pada penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif kausal dengan metode kuantitatif. Cara pengumpulan data pada penelitian ini yaitu dengan menggunakan teknik penyebaran kuesioner atau angket kepada sampel yang telah ditentukan sebelumnya serta disesuaikan dengan tema penelitian yang akan dijalankan. Populasi didalam penelitian ini yaitu sejumlah mahasiswa Program Studi Manajemen Universitas Islam Bandung yang terdiri dari 337 mahasiswa. Berdasarkan populasi yang telah penulis tentukan maka diperoleh sampel untuk melanjutkan penelitian ini yaitu sebesar 183 mahasiswa. Pada enelitian ini, penulis menggunakan sample random sampling sebagai teknik sampling. Sample random sampling sendiri merupakan teknik pengambilan sampling secara acak. Pada penelitian ini menggunakan metode moderated regression analysis (MRA) yang diolah dengan menggunakan software IMB SPSS versi 26.0. Penelitian ini menunjukkan hasil bahwa secara parsial variabel Persepsi Risiko berpengaruh signifikan terhadap Keputusan Pembelian, sedangkan secara simultan variabel Persepsi Risiko dan Kepercayaan Konsumen berpengaruh signifikan terhadap Keputusan Pembelian pada Marketplace Shopee.

Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Akbar, Moch Malik Aminuddin Irfani, Aminuddin Ananda Yuliasa Azhari Anisa Rahayu Annisa Novianty Arief Rahman Armaini Rambe Ayu Esti Maharani Ayu Fauziah Rahmat B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hafazhah, Zahra Shofiatul Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Huriah Rachmah Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muhardi Muji Gunarto Nida Azka Pauziyyah Niki Puja Pratini Nina Maharani Nindya Saraswati Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Cut Rianita Nurjannah Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Reytha Ulfa Nurqia Ginting Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rizky Chilnadi Putra Pratama Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Sinta DANIAWATI F Siti Nur Fajrin Syafira Betari Tutuh Sapitri Widia Fatimah Yudha Dwi Nugraha

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