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All Journal Jurnal Bisnis dan Ekonomi Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION GERVASI: Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) International Journal of Environmental, Sustainability, and Social Science ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management Jurnal Pengabdian Kepada Masyarakat Indonesia

Dedy Ansari Harahap

Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia

Author-ID : 693538

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Pengaruh Citra Merek, Cita Rasa dan Harga terhadap Minat Beli Konsumen pada Merek Kopi Kong Djie Siburik sendi afrianto; Dedy Ansari Harahap; Ayu Esti Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research focuses on Brand Image, Taste, and Price on Purchase Interest. The purpose of this study was to determine the effect of Brand Image, Taste and Price on Consumer Purchase Interest in Kong Djie Siburik Coffee. This research is included in the type of quantitative research using a correlation approach. Data collection techniques in this study were carried out through the distribution of questionnaires. The object of this research is the consumers who have bought Kong Djie siburik coffee as many as 190 people and are narrowed down in the number of samples as many as 160 consumers. The sampling technique used in this study is non-probability sampling, in which only a few of the population can be sampled. The data analysis used is descriptive and statistical analysis by using multiple linear regression analysis, F test and T test. The results of this study indicate that the Brand Image variable partially has a significant effect on Purchase Interest, the Taste variable partially has a significant effect on Purchase Interest. and the price variable partially has a significant effect on buying interest. And simultaneously the variables of Brand Image, Taste, and Price have a significant effect on consumers' buying interest in Kong Djie Siburik coffee. Abstrak. Penelitian ini berfokus pada Citra Merek, Cita Rasa, dan Harga Terhadap Minat Beli. Tujuan penelitian ini untuk mengetahui pengaruh Citra Merek, Cita Rasa dan Harga terhadap Minat Beli Konsumen Pada Kopi Kong Djie Siburik. Penelitian ini termasuk kedalam jenis penelitian kuantitatif dengan menggunakan pendekatan korelasi. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuisioner. Objek penelitian ini adalah konsumen yang pernah membeli kopi Kong Djie siburik sebanyak 190 orang dan dikerucutkan dalam jumlah sampel sebanyak 160 orang konsumen. Teknik sampling yang digunakan dalam penelitian ini adalah non-Probability sampling, yang dimana hanya beberapa dari populasi yang bisa menjadi sampel. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Citra Merek secara parsial berpengaruh signifikan terhadap Minat Beli, variabel Cita Rasa secara parsial berpengaruh signifikan terhadap Minat Beli dan variabel Harga secara parsial berpengaruh signifikan terhadap Minat Beli. Dan secara simultan variabel Citra Merek, Cita Rasa, dan Harga berpengaruh signifikan terhadap Minat Beli konsumen pada kopi Kong Djie Siburik.

Pengaruh Brand Image, E-Service Quality dan Digital Payment terhadap Customer Satisfaction pada Pengguna Shopeefood di Kota Bandung Ahmad Abdul Aziz; Dedy Ansari Harahap; Septiana Ayu Esti Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research focuses on the application of Brand Image, E-Service Quality and Digital Payment to Customer Satisfaction. The purpose of this study was to determine the effect. Brand Image, E-Service Quality and Digital Payment Towards Customer Satisfaction on Shopeefood Users in Bandung. This research is included in the type of quantitative research using a correlation approach. Data collection techniques in this study were carried out through the distribution of questionnaires. The object of this research is Shopeefood users as many as 200 people and narrowed in the number of samples as many as 170 consumers. The sampling technique used in this research is simple random sampling, where the researcher determines the sample randomly. Analysis of the data used is descriptive and statistical analysis by using multiple linear regression analysis, F test and T test. The results of this study indicate that the Brand Image variable partially has a significant effect on Customer Satisfaction, the E-Service Quality variable partially has a significant effect on Customer Satisfaction and the Digital Payment variable partially has a significant effect on Customer Satisfaction. And simultaneously the variables of Brand Image, E-Service Quality and Digital Payment have a significant effect on Customer Satisfaction on Shopeefood Users in Bandung City. Abstrak. Penelitian ini berfokus pada penerapan Brand Image, E-Service Quality dan Digital Payment Terhadap Customer Satisfaction. Tujuan penelitian ini untuk mengetahui pengaruh. Brand Image, E-Service Quality dan Digital Payment Terhadap Customer Satisfaction Pada Pengguna Shopeefood.di Kota Bandung. Penelitian ini termasuk kedalam jenis penelitian kuantitatif dengan menggunakan pendekatan korelasi. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran angket. Objek penelitian ini adalah pengguna Shopeefood sebanyak 200 orang dan dikerucutkan dalam jumlah sampel sebanyak 170 orang konsumen. Teknik sampling yang digunakan dalam penelitian ini adalah simple random sampling, dimana peneliti menentukan sampel secara acak. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Brand Image secara parsial berpengaruh signifikan terhadap Customer Satisfaction, variabel E-Service Quality secara parsial berpengaruh signifikan terhadap Customer Satisfaction dan variabel Digital Payment secara parsial berpengaruh signifikan terhadap Customer Satisfaction. Dan secara simultan variabel Brand Image, E- Service Quality dan Digital Payment berpengaruh signifikan terhadap Customer Satisfaction pada Pengguna Shopeefood di Kota Bandung.

Pengaruh Kualitas Produk dan Social Media Marketing terhadap Keputusan Pembelian di X Shop di Kota Bandung Tutuh Sapitri; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the effect of product quality on Flashy shop, to determine the effect of social media marketing in Flashy shop, to determine the effect of purchasing decisions in Flashy shop, to determine the effect of product quality and social media marketing on purchasing decisions at Flashy shop. This research method using survey method and sampling technique is non probability accidental sampling. The type of research used is descriptive verification with a quantitative approach. The population in this study are consumers in Flashy. The sample taken is 159 respondents. The data analysis method used is multiple linear analysis which aims to determine the direction of the relationship between the independent variable (X1) and the independent variable (X2) with the dependent variable. The results of this study indicate that there is an influence of product quality on purchasing decisions, there is an influence of social media marketing on purchasing decisions, and there is an influence of product quality and social media marketing on purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk pada Flashy shop, untuk mengetahui pengaruh social media marketing di Flashy Shop, untuk mengetahui pengaruh keputusan pembelian di Flashy shop, untuk mengetahui pengaruh kualitas produk dan social media marketing terhadap keputusan pembelian di Flashy shop. Metode penelitian ini menggunakan metode survey dan teknik penarikan sampel adalah non probability accidental sampling. Jenis penelitian yang digunakan yaitu deskriptif verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Konsumen di Flashy. Sampel yang diambil adalah 159 orang responden. Metode analisis data yang digunakan adalah analisis linear berganda yang bertujuan untuk mengetahui arah hubungan antara variabel independen (X1) dan variabel independen (X2) dengan variabel dependen. Hasil penelitian ini menyatakan bahwa terdapat pengaruh Kualitas Produk terhadap keputusan pembelian, terdapat pengaruh social media marketing terhadap keputusan pembelian, dan terdapat pengaruh Kualitas Produk dan Social media marketing terhadap keputusan pembelian.

Pengaruh Persepsi Resiko, Kepercayaan Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Secara Online Pada Go Food Difa Aulia; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

ABSTRACT. Risk Perception, Brand Trust and Service Quality are factors that are expected to improve consumer purchasing decisions on the Gofood application. The formulation of the problem in this research is to find out how the influence of Risk Perception, Brand Trust and Service Quality on consumer purchasing decisions on Gofood services to UNISBA students. The purpose of this study was to analyze the effect of risk perception, brand trust, service quality and purchasing decisions on GoFood services. The method used in this study is to use a survey method on 280 research samples. Documentation and questionnaire data collection methods, instrument test analysis methods (validity test and reliability test), descriptive analysis of the answer index per variable, classical assumption test and regression path analysis. The results showed that there was a positive and significant effect on Risk Perception and Brand Trust on the Purchase Decision variable. These results succeeded in proving the hypothesis in this study. ABSTRAK. Persepsi Risiko, Kepercayaan Merek dan Kualitas Layanan merupakan salah faktor yang diharapkan dapat meningkatkan Keputusan Pembelian konsumen pada aplikasi Gofood. Rumusan masalah dalam penelitian ini adalah untuk mengetahui bagaimana pengaruh Persepsi Risiko, Kepercayaan Merek dan Kualitas Layanan terhadap keputusan pembelian konsumen pada layanan Gofood pada mahasiswa UNISBA. Tujuan penelitian ini adalah untuk menganalisis pengaruh persepsi resiko, kepercayaan merek, kualitas pelayanan dan keputusan pembelian pada layanan GoFood. Metode yang digunakan pada penelitian ini adalah dengan mengunakan metode survey pada 280 sampel penelitian. Metode pengumpulan data dokumentasi dan kuesioner, metode analisis uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif indeks jawaban per variabel, uji asumsi klasik dan analisis jalur regresi. Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan pada Persepsi Resiko dan Kepercayaan Merek terhadap variabel Keputusan Pembelian. Hasil tersebut berhasil membuktikan hipotesis pada penelitian ini.

Pengaruh Harga dan Inovasi Produk terhadap Minat Beli Ajeng Annisa Kurniawati; Ratih Tresnati; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

ABSTRACK. The purpose of the this study was todetermine the implementation of Price on Sarimi Brand Instant Noodles, to determine the implementation of Product Innovation on Sarimi Brand Instant Noodles, to determine the implementation of Buying Interest in Sarimi Brand Instant Noodles, and to find outhow much be influence Price and Product Innovation on Buying Interest in Noodles Instant Sarimi Brand. The methode used is a survey method with a sampling technique using a non-probability sampling technique, and the type of non-probability sampling technique selected is incidental sampling and purposive sampling. This type for research is verification with quantitative approach. The population in this study are consumers of Sarimi Brand Instant Noodles in Bandung. The sample taken were 120 respondents. The data by analysis method being used is multiple linear regression analysiswhich aims to determine of direction of the relationship between the independent variables, namely Price (X1) and Product Innovation (X2) with the dependent variable being Purchase Interest (Y). Results of this test state that partially Price and Product Innovation affect Purchase Intention, and simultaneously Price and Product Innovation affect Purchase Intention. Abstrak. Tujuan dalam dilakukannya penelitian ini adalah sebagai bentuk untuk mengetahui implementasi Harga pada Mie Instan Merek Sarimi, untuk mengetahui implementasi Inovasi Produk pada Mie Instan Merek Sarimi, untuk mengetahui implementasi Minat Beli pada Mie Instan Merek Sarimi, dan untuk mendapatkan pengetahuan terhadap Harga dan Inovasi dalam mempengaruhi daya Minat Beli pada Mie Instan Merek Sarimi. Penggunaan metode dalam artikel ini adalah penggunaan metode survei dengan mengambil sampel menggunakan teknik nonprobability sampling, dan jenis teknik noprobability sampling yang dipilih ialah teknik sampling insidential dan Purposive Sampling. Penelitian yang dilakukan menggunakan pendekatan kuantitatif serta verifikatif. Penelitian dilakukan dengan populasi yaitu konsumen produk Mie Instan Merek Sarimi di Kota Bandung. Jumlah sampel adalah 120 orang responden. Analisis regresi linier berganda merupakan metode yang digunakan dalam menganalisis dengan memiliki tujuan sebagai penunjuk arah dalam hubungan varibel independent keduanya yaitu Harga (X1) dan Inovasi Produk (X2) dengan variabel depnden yaitu Minat Beli (Y). Penelitian yang dilakukan penulis ini menghasilkan bahwa Minat Beli mendapatkan pengaruh dari Harga dan Inovasi Produk secara parsial serta secara simultan.

Pengaruh Store Atmosphere dan Lokasi terhadap Minat Beli Konsumen Pada UD Merdeka Notog di Purwokerto Niki Puja Pratini; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the description of the store atmosphere, location, and buying interest at UD Merdeka Notog, to determine the effect of store atmosphere on buying interest, to determine the effect of location on buying interest, to determine the effect of store atmosphere and location on buying interest. The research method used is a survey method, the type of research used is quantitative. The sampling technique used was non-probability sampling, and the chosen one was accidental sampling. The sample in this study amounted to 125 respondents. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the application of the store atmosphere by the store is quite good, the application of the location by the store is quite good, and consumer buying interest in the UD Merdeka Notog minimarket is good. The store atmosphere variable partially has a significant effect on buying interest, location partially has a significant effect on buying interest, store atmosphere and location simultaneously have a significant effect on buying interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran store atmosphere, lokasi, dan minat beli UD Merdeka Notog, untuk mengetahui pengaruh store atmosphere terhadap minat beli, untuk mengetahui pengaruh lokasi terhadap minat beli, untuk mengetahui pengaruh store atmosphere dan lokasi terhadap minat beli. Metode penelitian yang digunakan adalah metode survey, jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel menggunakan teknik nonprobability sampling, dan yang dipilih adalah accidental sampling. Sampel pada penelitian ini berjumlah 125 responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi liniar berganda untuk mengetahui arah hubungan antara variable independen terhadap variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan store atmosphere yang dilakukan toko cukup baik, penerapan lokasi yang dilakukan toko cukup baik, dan minat beli konsumen terhadap minimarket UD Merdeka Notog baik. Variabel store atmosphere secara parsial berpengaruh signifikan terhadap minat beli, lokasi secara parsial berpengaruh signifikan terhadap minat beli, store atmosphere dan lokasi secara simultan berpengaruh signifikan terhadap minat beli.

Pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Bandung Mohamad Musa Abdullah; Dede R Oktini; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Absract. This research is purposed to determine Social Media Marketing and Brand Awareness on E-Commerce Shopee Customer, to determine Buying Decision of E-commerce Shopee customer, also to determine the influence Social Media Marketing and Brand Awareness on Buying Decision of E-commerce Shopee customer. Survey method is used in this Research, it is vericative descriptive by quantitative approach. Purposive sampling technique is used in this research. The sample of this research is three hundred and eighty four (384) respondents. Population of this research is Shopee e-commerce customer in Bandung. Questionnaire is a technique for collecting a data. Also the method of data analyzing is multiple linear regression analysis, it purposes to have a relationship between Social Media Marketing independent (X1) and Brand Awareness (X2) by Buying Decision dependent variable (Y). The result of this research shows that Social Media Marketing and Brand Awareness influenced significantly on Buying Decision. In addition Social Media Marketing and Brand Awareness simultaneously influenced on variable of shopee Buying Decision in Bandung. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Social Media Marketing dan Brand Awareness pada pengguna E-commerce Shope, untuk mengetahui besar pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung. Metode Penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Jenis penelitian ini adalah deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pemngambilan sampel yang digunakan adalah purposive sampling. Sampel yang diambil adalah 384 orang responden. Populasi dalam penelitian ini adalah Pengguna E-commerce Shopee di Kota Bandung. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda yang bertujuan untuk mengetahui arah hubungan antara independen Social Media Marketing (X1) dan Brand Awareness (X2) dengan variabel dependent Keputusan Pembelian (Y). Hasil Penelitian ini menunjukan bahwa variabel Social Media Marketing dan Brand Awareness secara parsial berpengaruh signifikan terhadap Keputusan Pembelian serta secara simultan variabel Social Media Marketing dan Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung.

Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19 Dinda Septiana Widya; Dedy Ansari Harahap; Nina Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the description of the E-Service Quality and E-Word of Mouth on E-Loyalty during the Covid-19 Pandemic on IndiHome Users KCU Ahmad Yani Bandung City, to find out how much influence E-Service Quality has on customer E-Loyalty, to find out how much influence E-Word of Mouth has on customer E-Loyalty, and to find out how big the effect of E-Loyalty is. Service Quality and E-Word of Mouth on Customer E-Loyalty for IndiHome Users KCU Ahmad Yani Bandung City. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is accidental sampling technique. The sample in this study were 185 respondents who were active customers of IndiHome KCU Ahmad Yani, Bandung City. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the E-Service Quality variable partially has a significant effect on Customer E-Loyalty, partially E-Word of Mouth has a significant effect on Customer E-Loyalty, and E-Service Quality and E-Word of Mouth simultaneously have a significant effect. on the Customer E-Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran E-Service QualityDan E-Word of Mouth Terhadap E-Loyalty Masa Pandemi Covid-19 Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung, untuk mengetahui besar pengaruh E-Service Quality terhadap E-Loyalty Pelanggan, untuk mengetahui besar pengaruh E-Word of Mouth terhadap E-Loyalty Pelanggan, dan untuk mengetahui besar pengaruh E-Service QualityDan E-Word of Mouth terhadap E-Loyalty Pelanggan Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik accidental sampling. Sampel dalam penelitian ini adalah 185 orang responden pelanggan aktif IndiHome KCU Ahmad Yani Kota Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, E-Word of Mouth secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, dan E-Service Quality dan E-Word of Mouth secara simultan berpengaruh signifikan pada variabel E-Loyalty Pelanggan.

Pengaruh Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen pada Coffee Shop Kawan Kopi Bandung Syafira Betari; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the influence of product quality, location, and buying interest at Kawan Kopi coffee shop Bandung, to determine the effect of quality product on buying interest, to determine the effect of location on buying interest, and to determine the influence of product quality and location on consumer buying interest at Kawan Kopi coffee shop Bandung. The research method used is descriptive and verification method. The type of research used is quantitative. The sampling technique used is non-probability sampling technique. The sample in this study were 94 consumer respondents at the Kawan Kopi coffee shop Bandung. The data collection technique used id a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the Product Quality partially has a significant effect on Consumer Buying Interest, Location partially has a significant effect on Consumer Buying Interest and Product Quality and Location simultaneously have a significant effect on Consumer Buying Interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran kualitas produk, lokasi, dan minat beli konsumen coffee shop Kawan Kopi Bandung, untuk mengetahui pengaruh kualitas produk terhadap minat beli konsumen, untuk mengetahui pengaruh lokasi terhadap minat beli konsumen, untuk mengetahui pengaruh kualitas produk dan lokasi terhadap minat beli konsumen pada coffee shop Kawan Kopi Bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan yang dilakukan yaitu teknik non-probability sampling. Sampel dalam penelitian ini adalah 94 orang responden konsumen pada coffee shop Kawan Kopi Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menyatakan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap minat beli konsumen, lokasi secara parsial berpengaruh signifikan terhadap minat beli konsumen, dan kualitas produk dan lokasi secara simultan berpengaruh signifikan pada minat beli konsumen.

Usaha Makanan Sehat “Onebiteroll” Bogor dan Strategi Pengembangannya Dita Amanah; Fatin Nadhira; Dedy Ansari Harahap
Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol 2, No 2 (2022): Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPkM)
Publisher : STIE Trisna Negara

This journal was created with the aim of observing an online food business in Bogor called Onebiteroll, which sells healthy food in the form of vegetable spring rolls from Vietnam. The business is interesting and has great potential in the future but has several problems that make this business run ineffective and consistent, some of which are lack of capital, less than optimal promotions, amateur product photos, and packaging that is not environmentally friendly. Observing the running of the business and making a questionnaire and asking the owners and employees of this business is a method of collecting data for this research. The solution that has been given is to use the hookle application to help make promotions more consistent, optimize product photos and replace packaging to make it more environmentally friendly, such as packaging made from paper.

Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Akbar, Moch Malik Aminuddin Irfani, Aminuddin Ananda Yuliasa Azhari Anisa Rahayu Annisa Novianty Arief Rahman Armaini Rambe Ayu Esti Maharani Ayu Fauziah Rahmat B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hafazhah, Zahra Shofiatul Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Huriah Rachmah Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muhardi Muji Gunarto Nida Azka Pauziyyah Niki Puja Pratini Nina Maharani Nindya Saraswati Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Cut Rianita Nurjannah Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Reytha Ulfa Nurqia Ginting Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rizky Chilnadi Putra Pratama Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Sinta DANIAWATI F Siti Nur Fajrin Syafira Betari Tutuh Sapitri Widia Fatimah Yudha Dwi Nugraha

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