Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

8.487

P-Index

This Author published in this journals

All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management

Dedy Ansari Harahap

Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia

Author-ID : 693538

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 79 Documents Claim Missing Document

Claim Missing Document

Articles

2 3 4 5 6

EXAMINING THE EFFECT OF PRODUCT ASSORTMENT AND PRICE DISCOUNT TOWARD ONLINE PURCHASE DECISION OF UNIVERSITY STUDENT IN INDONESIA Dita Amanah; Dedy Ansari Harahap
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 2 (2018): SEPTEMBER 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This study investigated the effect of product assortment and price discount on online purchase decision among university student in Indonesia. Ninety samples were employed which is students who had made an online purchase for fashion products. Purposive sampling has been applied as a sampling technique in this study. The results revealed that product assortment affected significantly to student online purchase decision. However, price discount did not affect significantly to online purchase decision. The limitation is only to test two variables of price discount and product diversity. Further studies are encouraged to consider other variables in determining online purchasing decisions such as trust, reputation, attractiveness of posting messages.

KINERJA KEUANGAN BANK UMUM SYARIAH DI INDONESIA PERIODE 2016-2019 Cut Ermiati; Dita Amanah; Fauzia Agustini; Cut Rianita Nurjannah Putri; Dedy Ansari Harahap
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.136 KB)

Big or small the level of profits obtained by the company or profitability is a ratio inmeasuring the effectiveness of management as a whole. High level of profitabilitymeans that the condition of a company is good or healthy. Based on previous researchthat there are factors that can affect the ups and downs of profitability, namely theproblematic financing factors (Non Performing Financing) and capital adequacy(Capital AdequacyRatio).The population of this study is all Islamic banks that are included in the category ofIslamic Commercial Banks registered with the Financial Services Authority with a totalpopulation of 14 banks. The sampling technique used is saturated sampling with a totalsample of 182 data.The data analysis technique in this research is multiple regression models, the resultsof Non Performing Financing have a negative and significant effect on Return OnAssets and Capital Adequacy Ratio has no effect on Return On Assets. Keywords: Return On Assets (ROA), Non Performing Financing (NPF), andCapital Adequacy Ratio (CAR).

Pengaruh Brand Ambassador terhadap Buying Decision dengan Brand Awareness sebagai Variabel Intervening Annisa Novianty; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research aims to find out brand ambassadors to buying decisions with brand awareness as an intervening variable. And to find out the influence of brand ambassadors on buying decisions with brand awareness as an intervening variable on Tokopedia e-commerce. This research includes a type of quantitative research using the method of sampling techniques using purposive sampling, then can sample as many as 400 people from the existing population. The results of the questionnaire obtained in this study using data analysis used are descriptive and statistical analysis, namely by using classical assumption tests, analysis paths, T tests, F tests and R2 determinary coefficient tests. Thus obtained the result that the brand ambassador has a significant influence on brand awareness and has a positive value, brand awareness has a significant effect on buying decisions and has a positive value, brand ambassadors have a significant influence on buying decisions and have positive values and that there is a direct and indirect influence that is the brand ambassador on buying decisions through brand awareness (as an intervening variable). But the greater results are indirectly related. Abstrak. Penelitian ini bertujuan untuk mengetahui brand ambassador terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening. Dan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening pada e-commerce Tokopedia. Penelitian ini termasuk jenis penelitian kuantitatif dengan menggunakan metode pengambilan sampel dengan teknik purposive sampling, kemudian dapat mengambil sampel sebanyak 400 orang dari populasi yang ada. Hasil kuesioner yang diperoleh dalam penelitian ini menggunakan analisis data yang digunakan adalah analisis deskriptif dan statistik, yaitu dengan menggunakan uji asumsi klasik, analisis jalur, uji T, uji F dan uji koefisien determinasi R2. Sehingga diperoleh hasil bahwa brand ambassador berpengaruh signifikan terhadap kesadaran merek dan memiliki nilai positif, brand awareness berpengaruh signifikan terhadap keputusan pembelian dan memiliki nilai positif, brand ambassador berpengaruh signifikan terhadap keputusan pembelian dan memiliki nilai positif dan bahwa terdapat pengaruh langsung dan tidak langsung yaitu brand ambassador terhadap keputusan pembelian melalui brand awareness (sebagai variabel intervening). Tetapi hasil yang lebih besar secara tidak langsung terkait.

Pengaruh Kualitas Produk, Harga dan Nilai Emosional terhadap Keputusan Pembelian pada Produk Kosmetik Wardah di Jawa Barat Nurnadia Suganda; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This research focuses on the application of Product Quality, Price and Emotional Value on Wardah Cosmetics Products in West Java, and the purpose of this study is to determine how much influence Product Quality, Price and Emotional Values have on the Purchase Decision of Wardah Cosmetics Products in West Java. This research is included in the type of quantitative research using a correlation approach. The data collection technique in this study was carried out through the distribution of questionnaires. The object of this research is consumers of Wardah Cosmetic Products in West Java as many as 385 people. The sampling technique used in this research is simple random sampling, where the researcher determines the sample randomly. Analysis of the data used is descriptive and statistical analysis by using multiple linear regression analysis, F test, and T test. The results of this study indicate that the Product Quality variable partially has a significant effect on Purchase Decisions, the Price variable partially has a significant effect on Purchase Decisions and the Emotional Value variable partially has a significant effect on Purchase Decisions. And simultaneously the variables of Product Quality, Price and Emotional Value have a significant effect on consumers' purchasing decisions on Wardah Cosmetics Products. Abstrak. Penelitian ini berfokus pada penerapan Kualitas Produk, Harga dan Nilai Emosional pada Produk Kosmetik Wardah di Jawa Barat, dan tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Kualitas Produk, Harga dan Nilai Emosional Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Jawa Barat. Penelitian ini termasuk kedalam jenis penelitian verivikatif kuantitatif. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran angket. Objek penelitian ini adalah konsumen Produk Kosmetik Wardah Di Jawa Barat sebanyak 385 orang. Teknik sampling yang digunakan dalam penelitian ini adalah simple random sampling, dimana peneliti menentukan sampel secara acak. Analisis data yang digunakan adalah analisis deksriptif dan statistik yaitu dengan menggunakan analisis regresi linier berganda, uji F, dan uji T. Hasil dari penelitian ini menunjukkan bahwa variabel Kualitas Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian, variabel Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan variabel Nilai Emosional secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Dan secara simultan variabel Kualitas Produk, Harga dan Nilai Emosional berpengaruh signifikan terhadap Keputusan Pembelian konsumen pada Produk Kosmetik Wardah.

Pengaruh Persepsi Risiko terhadap Keputusan Pembelian yang di Moderasi Oleh Kepercayaan Konsumen pada pengguna Marketplace Shopee Hasna Ariani Putri; Hendrati Dwi Mulyaningsih; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study has a purpose, namely to determine the effect of risk perception on purchasing decisions moderated by consumer confidence. This research uses descriptive and causal verification research with quantitative methods. The method of collecting data in this study is by using a questionnaire or questionnaire to a predetermined sample and adjusted to the research theme to be carried out. The population in this study were a number of students from the Bandung Islamic University Management Study Program which consisted of 337 students. Based on the population that the author has determined, the sample obtained to continue this research is 183 students. In this research, the writer uses random sampling as a sampling technique. Sample random sampling itself is a random sampling technique. In this study, the method of moderated regression analysis (MRA) was processed using IMB SPSS software version 26.0. This study shows the results that partially the Risk Perception variable has a significant effect on Purchase Decisions, while simultaneously the Risk Perception and Consumer Trust variables have a significant effect on Purchase Decisions on the Shopee Marketplace. Abstrak. Penelitian ini memiliki tujuan yaitu untuk mengetaui Pengaruh Persepsi Risiko terhadap Keputusan Pembelian yang di Moderasi oleh Kepercayaan Konsumen. Pada penelitian ini menggunakan jenis penelitian deskriptif dan verifikatif kausal dengan metode kuantitatif. Cara pengumpulan data pada penelitian ini yaitu dengan menggunakan teknik penyebaran kuesioner atau angket kepada sampel yang telah ditentukan sebelumnya serta disesuaikan dengan tema penelitian yang akan dijalankan. Populasi didalam penelitian ini yaitu sejumlah mahasiswa Program Studi Manajemen Universitas Islam Bandung yang terdiri dari 337 mahasiswa. Berdasarkan populasi yang telah penulis tentukan maka diperoleh sampel untuk melanjutkan penelitian ini yaitu sebesar 183 mahasiswa. Pada enelitian ini, penulis menggunakan sample random sampling sebagai teknik sampling. Sample random sampling sendiri merupakan teknik pengambilan sampling secara acak. Pada penelitian ini menggunakan metode moderated regression analysis (MRA) yang diolah dengan menggunakan software IMB SPSS versi 26.0. Penelitian ini menunjukkan hasil bahwa secara parsial variabel Persepsi Risiko berpengaruh signifikan terhadap Keputusan Pembelian, sedangkan secara simultan variabel Persepsi Risiko dan Kepercayaan Konsumen berpengaruh signifikan terhadap Keputusan Pembelian pada Marketplace Shopee.

Pengaruh Promosi, Suasana Toko dan Potongan Harga terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang pada Masa Covid-19 Rafliansyah Irfandi; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study focuses on the application of Promotions, Store Atmosphere and Price Discounts on Visiting Interests which aims to determine the effect of Promotions, Store Atmosphere and Price Discounts on Tourist Interests Visiting Lembang Dairy Farmhouses During the COVID-19 Period. The research method used is a survey using a non-probability sampling technique. This type of research is verification and quantitative. The population used is tourists who have visited the Farmhouse Susu Lembang. The sample taken is 261 respondents. The data processing method used is multiple linear analysis which aims to determine the direction of the relationship between the independent variables (X1), (X2), (X3) and the dependent variable (Y). The results of this study indicate that the Promotion variable partially has no significant effect on Visiting Interest, the Store Atmosphere variable partially has a significant effect on Visiting Interest and the Price Discount variable partially has no significant effect on Visiting Interest. And simultaneously the variables of Promotion, Store Atmosphere and Price Discounts have a significant effect on the Interest of Tourists Visiting the Lembang Milk Farmhouse During the COVID-19 Period. Abstrak. Penelitian ini berfokus pada penerapan Promosi, Suasana Toko dan Potongan Harga Terhadap Minat Kunjungan yang bertujuan untuk mengetahui pengaruh Promosi, Suasana Toko dan Potongan Harga Terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang Pada Masa COVID-19. Metode penelitian yang digunakan adalah survei dengan menggunakan teknik sampel non probability sampling. Jenis penelitian ini adalah verifikatif dan kuantitatif. Populasi yang digunakan adalah wisatawan yang sudah berkunjung ke Farmhouse Susu Lembang. Sampel yang diambil sejumlah 261 responden. Metode pengolahan data yang digunakan adalah analisis linier berganda yang bertujuan untuk mengetahui arah hubungan antara variabel independen (X1), (X2), (X3) dengan variabel dependen (Y). Hasil dari penelitian ini menunjukkan bahwa variabel Promosi secara parsial tidak berpengaruh signifikan terhadap Minat Kunjungan, variabel Suasana Toko secara parsial berpengaruh signifikan terhadap Minat Kunjungan dan variabel Potongan Harga secara parsial tidak berpengaruh signifikan terhadap Minat Kunjungan. Dan secara simultan variabel Promosi, Suasana Toko dan Potongan Harga berpengaruh signifikan terhadap Terhadap Minat Kunjungan Wisatawan Mengunjungi Farmhouse Susu Lembang Pada Masa COVID-19.

Pengaruh Price Discount, Store Atmosphere, dan Service Quality terhadap Costumer Loyalty di Critoe Coffee Bandung Agung Riza Bahari Suryana; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. Achieving the success of a company is one of them by creating consumer loyalty because it will provide benefits for the company in the long term. This is also what Critoe Coffee wants to achieve, which in recent months has experienced a decline and increase in sales, due to the application of price discounts, store atmosphere and service quality, thus affecting the number of consumers who regularly buy or become loyal consumers. This study aims to determine how the description of discount prices, store atmosphere, service quality and customer loyalty at Critoe Coffee Bandung and to determine the effect of discount prices, store atmosphere, service quality on customer loyalty. This research is a type of descriptive and verification research with quantitative methods. The sampling technique used is non-probability sampling, namely purposive sampling. The population in this study were consumers who had visited and purchased Critoe Coffee products more than twice and received a sample of 396 people. Analysis of the data used is descriptive analysis and verification using multiple linear regression analysis, F test, t test, and coefficient of determination. The results of this study indicate that partially discounted prices have a significant effect on customer loyalty, partially store atmosphere has a significant effect on customer loyalty and service quality has a significant effect on customer loyalty. Simultaneously discounted prices, store atmosphere, and service quality have a significant effect on customer loyalty. Abstrak. Tercapainya keberhasilan suatu perusahaan salah satunya adalah menciptakan loyalitas konsumen karena akan memberikan keuntungan kepada perusahaan dalam jangka waktu yang panjang. Hal tersebut juga ingin dicapai oleh Critoe Coffee yang pernah mengalami penurunan dan peningkatan penjualan di beberapa bulan, akibat penerapan price discount, store atmosphere dan service quality sehingga mempengaruhi jumlah konsumen yang rutin membeli atau konsumen yang loyal. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran price discount, store atmosphere, service quality dan costumer loyalty di Critoe Coffee Bandung serta untuk mengetahui pengaruh price discount, store atmosphere, service quality terhadap costumer loyalty. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang sudah mengunjungi dan melakukan pembelian produk Critoe Coffee lebih dari dua kali dan didapatkan sampel sebanyak 396 orang. Analisis data yang digunakan adalah analisis deksriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa price discount secara parsial berpengaruh signifikan terhadap costumer loyalty, store atmosphere secara parsial berpengaruh signifikan terhadap costumer loyalty dan service quality berpengaruh signifikan terhadap costumer loyalty. Lalu secara simultan price discount, store atmosphere, dan service quality berpengaruh signifikan terhadap costumer loyalty.

Pengaruh E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision pada Pengguna E-Commerce Lazada di Kota Bandung Detria Aliifah Rifdah; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. The development of information and communication technology today has brought changes to consumer behavior in shopping from offline to online, making it simpler for consumers to make decisions. Because the data shows a decrease in monthly web visitors, companies must overcome the decline and increase the number of visitors by utilizing e-service quality, electronic word of mouth, and price. The use of electronic word-of-mouth, price, and service quality to purchasing decisions is the main subject of this study. The study aims to determine the effect of E-Service Quality, Electronic Word Of Mouth, and Price on Costumer Purchase Decisions at Lazada E-Commerce in Bandung City. Data collection techniques in this study were carried out through the distribution of questionnaires. The object of this research is e-commerce in the city of Bandung with a sample of 400 consumers. The sampling technique used in this research is purvosive sampling. Analysis of the data used is descriptive and verification with quantitative methods. analysis using multiple linear regression analysis, T test and F test. The results of this study indicate that the E-Service Quality partially has a significant effect on Purchase Decisions, variable Electronic Word Of Mouth partially has a significant effect on Purchase Decisions, variable Price partially has a significant effect on Purchase Decisions. And simultaneously the variables of E-Service Quality, Electronic Word Of Mouth, and Price have a significant effect on Costumer Purchase Decisions at Lazada E-commerce in Bandung City. Abstrak. Perkembangan teknologi informasi dan komunikasi saat ini telah membawa perubahan pada perilaku konsumen dalam berbelanja dari offline ke online, sehingga terciptanya proses keputusan pembelian yang lebih mudah. Karena data menunjukkan adanya penurunan pengunjung web bulanan, perusahaan harus mengatasi penurunan dan meningkatkan jumlah pengunjung dengan memanfaatkan e-service quality, electronic word of mouth, dan price. Penelitian ini berfokus pada penerapan E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision. Tujuan penelitian ini untuk mengetahui pengaruh E-Service Quality, Electronic Word Of Mouth, dan Price terhadap Purchase Decision pada pengguna E-Commerce Lazada. Teknik pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner. Objek pada penelitian ini adalah pengguna e-commerce Lazada di Kota Bandung dengan sampel sebanyak 400 orang pengguna. Teknik sampling yang digunakan dalam penelitian ini adalah purvosive sampling. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif dengan metode kuantitatif yaitu menggunakan analisis regresi linear berganda, uji T dan uji F. Hasil dari penelitian ini menunjukkan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap Purchase Decision, variabel Electronic Word Of Mouth secara parsial berpengaruh signifikan terhadap Purchase Decision, variabel Price secara parsial berpengaruh signifikan terhadap Purchase Decision. Dan secara simultan variabel E-Service Quality, Electronic Word Of Mouth, dan Price berpengaruh signifikan terhadap Purchase Decision pada pengguna E-commerce Lazada di Kota Bandung.

Pengaruh Persepsi Kemudahan dan Promosi Terhadap Minat Penggunaan E-Money ShopeePay (Survei Pada Masyarakat Kota Bandung) Agung Dwi Cahyo; Ratih Tresnati; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.668 KB)

Abstract. Shopeepay is an electronic money service that functions as a payment method and to store refunds offered by one of the largest marketplaces in Indonesia, Shopee. Shopeepay can be said to be a feature that is rich in benefits with the perception of ease and also various promotions carried out. This study aims ti find out the description of perception of ease and Promotion of Interest in using Shopeepay e-money (Survei on the People of Bandung City) and find out to how much influence there is between Perception of Ease and Promotion of Interest in Using Shopeepay E-money (Survei of the People in Bandung City). This research is a type of descriptive and verification research with quantitative methods. The sampling technique used is purposive sampling. The population this study is the people of bandung city who use e-money shopeepay and obtained a sample of 205 people. Analysis of the data used is descriptive analysis and verification using multiple linear regression analysis, F test,t test and coefficient of determination. The result of this study indicate that the perception of ease partially has a significant effect on interest in use. Then promotion partially has a significant effect on interest in use. Ass well as the perception of ease and promotion simultaneously have a significant effect on the interest in using shopeepay e-money in the people of Bandung City. Abstrak. Shopeepay merupakan sebuah layanan uang elektronik yang berfungsi sebagai metode pembayaran dan untuk menyimpan kembalian dana yang ditawarkan oleh salah satu marketplace terbesar yang ada di Indonesia yaitu Shopee. Shopeepay bisa dikatakan sebagai fitur yang kaya manfaat dengan adanya persepsi kemudahan dalam menggunakannya dan juga berbagai promosi yang dilakukan. Penelitian ini bertujuan untuk mengetahui gambaran Persepsi Kemudahan dan Promosi Terhadap Minat Penggunaan E-Money ShopeePay (Survei Pada Masyarakat Kota Bandung) serta mencari seberapa besar pengaruh antara Persepsi Kemudahan dan Promosi Terhadap Minat Penggunaan E-Money ShopeePay (Survei Pada Masyarakat Kota Bandung). Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan yaitu purposive sampling. Populasi pada penelitian ini adalah masyarakat kota Bandung yang menggunakan e-money dan didapatkan sampel sebanyak 205 orang. Analisis data yang digunakan adalah analisis deksriptif dan verifikatif menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Persepsi Kemudahan secara parsial berpengaruh signifikan terhadap Minat Penggunaan. Kemudian Promosi secara parsial berpengaruh signifikan terhadap Minat Penggunaan. Serta Persepsi Kemudahan dan Promosi secara simultan berpengaruh signifikan terhadap Minat Penggunaan E-Money ShopeePay pada masyarakat Kota Bandung.

Pengaruh Product Assortment, Online Customer Review dan Price Discount terhadap Purchase Interest Pengguna Shopee di Kota Bandung Mochamad Irfan Fauzie; Dedy Ansari Harahap; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 2 No. 2 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.086 KB)

Abstract. Information technology is growing rapidly, one of which is a online business, data obtained from Hootsuite & We Are Social (2021) states that 93% of Indonesian internet users, use the internet to search for products to buy, where 87.1% of them buy products online. this makes many entrepreneurs switch to online systems which gives rise to many competitors. Therefore, a strategy is needed to get consumer Interest Purchases including Product Assortment, Online Customer Reviews, and Price Discounts. This study was conducted to determine the effect of Product Assortment, Online Customer Reviews, and Price Discounts on Shopee Users' Purchase Interest. This study uses quantitative research methods with an associative analysis approach, which conducted on Shopee users in the city of Bandung with 320 Shopee users respondents. This research data uses primary data in the form of a questionnaire and the data analysis using multiple linear regression and hypothesis testing t-test for partial test and F-test for simultant test. The results of the study shows: Product Assortment had a significant and positive effect on Purchase Intention, Online Customer Reviews had a significant and positive effect on Purchase Intention, Price Discounts had a significant and positive effect on Purchase Intention, and Product Assortment, Online Customer Review and Price Discount together have a significant and positive effect on Purchase Interest. Keywords: Product Assortment, Online Customer Review, Price Discount, Purchase Interest. Abstrak. Perkembangan teknologi informasi kian berkembang pesat salah satunya bisnis daring, data yang didapat dari Hootsuite & We Are Social (2021) menyebutkan 93% pengguna internet Indonesia menggunakan internet untuk mencari produk dimana 87,1%-nya untuk membeli produk secara daring. hal ini membuat banyak pengusaha beralih ke sistem daring yang memunculkan persaingan ketat, maka dari itu dibutuhkan strategi untuk mendapatkan Purchase Interest konsumen diantaranya adalah dengan Product Assortment, Online Customer Review dan Price Discount. Penelitian ini dilakukan untuk dapat mengetahui pengaruh dari Product Assortment, Online Customer Review dan Price Discount terhadap Purchase Interest Pengguna Shopee. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan analisis asosiatif, yang dilakukan pada pengguna Shopee di kota Bandung dengan 320 responden pengguna Shopee. Data yang digunakan adalah data primer berupa kuesioner dengan analisis data menggunakan regresi linear berganda dan pengujian hipotesis secara parsial denga uji-t dan pengujian secara simultan dengan uji-F. Hasil dari penelitian yang dilakukan menunjukan Product Assortment berpengaruh positif dan signifikan terhadap Purchase Interest, Online Customer Review berpengaruh positif dan signifikan terhadap Purchase Interest, Price Discount berpengaruh positif adan signifikan terhadap Purchase Interest, dan Product Assortment, Online Customer Review dan Price Discount secara Bersama-sama berpengaruh positif dan signifikan terhadap Purchase Interest. Kata Kunci: Product Assortment, Online Customer Review, Price Discount, Purchase Interest

Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Anisa Rahayu Annisa Novianty Armaini Rambe Ayu Esti Maharani B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muji Gunarto Nida Azka Pauziyyah Nina Maharani Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E.,M.M. Siti Nur Fajrin Syafira Betari Tutuh Sapitri Yudha Dwi Nugraha Yudha Dwi Nugraha Zahra Shofiatul Hafazhah

Title

Found 79 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 79 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 79 Documents
Search