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All Journal Jurnal Bisnis dan Ekonomi Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION GERVASI: Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) International Journal of Environmental, Sustainability, and Social Science ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management Jurnal Pengabdian Kepada Masyarakat Indonesia

Dedy Ansari Harahap

Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia

Author-ID : 693538

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Kajian Kualitas Pelayanan dan Loyalitas Nasabah Perbankan di Indonesia Dedy Ansari Harahap; Dita Amanah
Jurnal Bisnis dan Ekonomi Vol 26 No 1 (2019): VOL. 26 NO. 1 2019 EDISI MARET 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.417 KB)

The purpose of this study is to examine the relationship of service quality and loyalty of banking customers in Indonesia. Banking as an institution of financial institutions that have a big role for the economy that can prosper the community. Customers who are part of the public interest in transacting products in the form of services marketed by banks in Indonesia. The quality of services provided by a bank will have an impact on customer loyalty. This research method compares the results of research and journals that examines the loyalty of banking customers in Indonesia. Then reviewed and reviewed theories of service loyalty that has been there so it can be concluded the customer's consideration of transactions in a bank. The findings from previous studies show that the dimensions of service quality affect the loyalty of Indonesian banking customers. This can be seen in several banks spread over Indonesia regarding the quality of service and customer loyalty. The results of the study of some previous research, can be a reference and consideration for banks and stakeholders in hooking and retaining customers to remain loyal to use his services in transactions at a bank

PENTINGNYA CITRA UNIVERSITAS DALAM MEMILIH STUDI DI PERGURUAN TINGGI Dedy Ansari Harahap; Dita Amanah; Muji Gunarto; Purwanto Purwanto; Khoirul Umam
Niagawan Vol 9, No 3 (2020): NIAGAWAN VOL 9 NO 3 NOVEMBER 2020
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v9i3.20819

Penelitian ini bertujuan untuk menganalisis pengaruh citra universitas terhadap keputusan mahasiswa memilih studi di Universitas Islam Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian eksplanatori. Sampel penelitian berjumlah 388 responden dan diolah secara statistik dengan metode regresi linier sederhana. Hasil penelitian menunjukkan citra universitas berpengaruh terhadap keputusan mahasiswa memilih studi. Temuan tersebut menunjukkan bahwa institusi pendidikan tinggi harus bersaing melalui citra yang dibentuknya. Hal ini terlihat dengan mengukur citra universitas yang dirasakan dan dilihat oleh mahasiswa. Beberapa penelitian menunjukkan bahwa secara umum citra perusahaan penting bagi perusahaan untuk menarik dan mempertahankan pelanggan

PENGARUH KEBIJAKAN DIVIDEN TERHADAP HARGA SAHAM PERUSAHAAN SUB SEKTOR OTOMOTIF DAN KOMPONEN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2008-2017 Cut Ermiati; Dita Amanah; Dedy Ansari Harahap; Eva Santi Siregar
Niagawan Vol 8, No 2 (2019): NIAGAWAN VOL 8 NO. 2 JULI 2019
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v8i2.14366

Penelitian ini bertujuan untuk mengetahui pengaruh dividend payout ratio terhadap dividend yield, pengaruh dividend payout ratio terhadap harga saham dan pengaruh dividend yield terhadap harga saham pada perusahaan sub sektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia pada Tahun 2008-2017. Populasi yang digunakan dalam penelitian ini adalah perusahaan sub sektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia pada tahun 2008 – 2017 dimana jumlah populasi yang digunakan sebanyak 12 perusahaan. Teknik pengambilan sampel yang digunakan adalah purposive sampling sehingga sampel dalam penelitian ini sebanyak 3 perusahaan. Teknik analisis data yang digunakan adalah analisis regresi berganda dengan menggunakan SPSS 23. Uji hipotesis menunjukkan dividend payout ratio berpengaruh signifikan terhadap harga saham dan dividend yield berpengaruh signifikan terhadap harga saham. Kata kunci : Dividend Payout Ratio, Dividend Yield, Harga Saham.

Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan Dita Amanah; Dedy Ansari Harahap
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 3 (2018)
Publisher : Universitas Airlangga

The purpose of this study is to describe the effect of corporate marketing communications on customer brand awareness. Marketing communications should be done by the company to introduce or notify their products to customers. It can be done when the company introduces new products or products that are already on the market. Marketing communication also called promotion can be done through advertising, sales promotion, personal sales and publications. The method tried to compare the previous study and journals. The findings from previous studies show that marketing communications can shape brand awareness for customers. When a customer knows that a product will be launched or is already in the market, then the customer is aware and finally buys if the product matches their needs or desires. Brand awareness needs to be built in the minds of customers in order to be aware of the existence of the brand so that customers can identify brands into certain product categories.

Creating Student Loyalty Through the Value of Context-Based Customer Education Muji Gunarto; Purwanto Purwanto; Dita Amanah; Dedy Ansari Harahap
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i1.002

Objective: The objective of this research is to find out how the Covid-19 pandemic forces the learning process at all levels of education including higher education to be carried out online, where face-to-face meetings are not allowed. How the influence of relational contact and physical context on context-based customer education and on the value of student experience and student loyalty in private universities is the aim of this study.Methodology: The survey was conducted in three major cities in Indonesia, namely Palembang, Bandung, and Surabaya with a total sample of 280 students. Characteristics of respondents based on age, gender, and semester of the three samples of cities are relatively homogeneous. Data analysis was carried out using a structural equation model (SEM) approach with the help of LISREL software.Finding: The results showed that the relational context had a positive and significant effect on context-based customer education, but the physical context had no effect. Context-based customer education has a positive effect on the value of student experience and student loyalty.Conclusion: Even though learning is done through online, students hope that there will be a strong interaction between lecturers and students, so that in lectures, at least it is carried out using blended learning. Strong interaction between students and lecturers is a context-based customer (student) education that can improve the student experience and have an impact on student loyalty to their alma mater.

Minat Beli Konsumen Terhadap Sayuran Organik Pada Pasar Tradisional Ditinjau Dari Persepsi Harga Dan Sikap Konsumen (Studi Pada Pasar Sambas Medan) Cut Ermiati; Dita Amanah; Selly Utami; Dedy Ansari Harahap
Tirtayasa Ekonomika Vol 16, No 2 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i2.10324

Penelitian ini bertujuan untuk menganalisis persepsi harga dan sikap konsumen terhadap minat konsumen membeli sayuran organik. Sampel penelitian ini adalah konsumen Pasar Sambas Medan yang membeli sayuran organik dengan jumlah 100 responden yang dipilih dengan teknik sampel bertujuan (purposive sampling). Teknik pengumpulan data menggunakan angket dengan analisis regresi linier berganda sebagai teknik analisis data. SPSS 22.00 digunakan sebagai alat bantu pengolahan data. Hasil penelitian menunjukkan bahwa persepsi harga dan sikap konsumen secara parsial dan simultan memiliki pengaruh positif terhadap minat beli konsumen sayuran organik. Hasil R square sebesar 0,217 menunjukkan arti bahwa 21,7% minat beli konsumen dijelaskan oleh persepsi konsumen terhadap harga dan sikapnya. Sisanya 7,3% dijelaskan oleh variabel lain di luar penelitian ini. Beberapa keterbatasan dan saran untuk penelitian selanjutnya dibahas dalam artikel ini.

KEPUASAN PENGUNJUNG TEMPAT WISATA PEMANDIAN HAIROS WATERPARK MEDAN Dita Amanah; Kustoro Budiarta; Dedy Ansari Harahap
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 13, No 1 (2018): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v13i1.9816

This article analyzes the satisfaction of visitors to the tourist attractions of Hairos Waterpark Medan. The sample in this study was 90 respondents with a purposive sampling as a sampling technique that is only addressed to respondents who have made visit to Hairos Waterpark. Data analysis technique used is a simple linear regression because it only analyzed service quality to the visitor satisfaction in Hairos Waterpark. The regression result was Y = 3.006 + 0.269X + e. The t test result was 3.452 and the coefficient of determination was 0.119. These results indicate that service quality positively and significantly influence to the visitor satisfaction in Hairos Waterpark Medan. Therefore, Hairos Waterpark management really needs to consider the quality of service in influencing people to visit Hairos Waterpark and further affecting visitor's satisfaction. Limitations and suggestions are also discussed in this article. Keywords: Service Quality, Satisfaction, Waterpark, Simple Linear Regression

PERCEIVED RISK AND SECURITY IN CREATING ONLINE PURCHASING DECISION AT MARKETPLACE IN INDONESIA Dita Amanah; Dedy Ansari Harahap; Muji Gunarto; Purwanto Purwanto
JABE (Journal of Applied Business and Economic) Vol 7, No 2 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v7i2.7553

Pembelian online telah menjadi tren saat ini. Banyak faktor yang memengaruhinya, termasuk persepsi risiko dan keamanan yang diterima konsumen saat berbelanja online. Tujuan artikel ini adalah untuk menganalisis pengaruh risiko dan keamanan yang dirasakan pada keputusan pembelian online mahasiswa. Sebanyak 150 mahasiswa sebagai responden yang merupakan konsumen dan telah berbelanja online di Lazada Indonesia. Mereka dipilih berdasarkan teknik purposive sampling dan kemudian dianalisis dengan metode analisis regresi linier berganda. Hasil analisis regresi adalah Y = 2,329 - 0,171 X1 + 0,459 X2 + e. Risiko dan keamanan yang dirasakan secara simultan memiliki pengaruh signifikan terhadap keputusan pembelian siswa di Lazada Indonesia (F = 27.937). Namun, secara parsial persepsi risiko memiliki nilai t negatif yang berarti tidak berpengaruh pada keputusan pembelian (t = -1.967). Sebaliknya, keamanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian siswa di Lazada Indonesia (t = 5,879).

PENGARUH DYNAMIC PRICING AND DYNAMIC BUNDLING TERHADAP PERSEPSI KETIDAKADILAN HARGA DAN KEPUASAN KONSUMEN Purwanto , Purwanto; Dedy Ansari Harahap; Dita Amanah; Muji Gunarto
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2117

Penelitian ini bertujuan untuk menganalisis pengaruh antara dynamic pricing dan dynamic bundling terhadap persepsi ketidakadilan harga yang akhirnya menentukan tingkat kepuasan umum dalam membeli sebuah produk/jasa. Sebesar 340 responden dijadikan sebagai sampel setelah melalui proses penyaringan. Hasil analisis menemukan bahwa harga dinamis berpengaruh signifikan terhadap persepsi ketidakadilan harga. Kedua dynamic bundling berpengarauh tidak signifikan terhadap persepsi ketidakadilan harga. Ketiga persepsi ketidakadilan harga yang disebabkan oleh dynamic pricing berpengaruh tidak signifikan terhadap kepuasan. Terakhir persepsi ketidakadilan harga yang disebabkan oleh dynamic bundling berpengaruh signifikan terhadap kepuasann.

PKM Penenun di Desa Barung-Barung Kecamatan Lima Puluh Kabupaten Batubara Armaini Rambe; Fauzia Agustini; Dita Amanah; Dedy Ansari Harahap
Pelita Masyarakat Vol 1, No 1 (2019): Pelita Masyarakat, September
Publisher : Universitas Medan Area

This article aims to increase partners' knowledge and skills in utilizing songket woven fabric. Reject coal, make online management and marketing systems effective. The method of activities is carried out in the form of assistance through counseling and training stages with lecture methods, question and answer, demonstrations which include preparation, implementation and evaluation. To determine the level of success of activities carried out monitoring and evaluation can be seen during preparation, process and end of the activity. The first meeting included preparation and planning, during the implementation phase counseling included knowledge of using reject woven fabrics. Training on making tissue boxes, bags, wallets and tablecloths, business management and assisting partners in training to market products online. The results of the activities of Partners 1 and 2 already have the knowledge and skills to make various bags, wallets and tablecloths. compile simple business management and make cash books and partners already have a website and utilize online media as a means of marketing products. Products are arranged in the Coal Workshop Cluster and Creative House. Various souvenir products have been exhibited at various national exhibition events. The impact of the activities of weavers was able to increase the economy and reduce unemployment in the Coal District. This can be seen from several residents who have joined the business.

Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Akbar, Moch Malik Aminuddin Irfani, Aminuddin Ananda Yuliasa Azhari Anisa Rahayu Annisa Novianty Arief Rahman Armaini Rambe Ayu Esti Maharani Ayu Fauziah Rahmat B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hafazhah, Zahra Shofiatul Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Huriah Rachmah Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muhardi Muji Gunarto Nida Azka Pauziyyah Niki Puja Pratini Nina Maharani Nindya Saraswati Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Cut Rianita Nurjannah Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Reytha Ulfa Nurqia Ginting Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rizky Chilnadi Putra Pratama Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Sinta DANIAWATI F Siti Nur Fajrin Syafira Betari Tutuh Sapitri Widia Fatimah Yudha Dwi Nugraha

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