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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen dan Bisnis (Performa) Niagawan JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) MANAJERIAL JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Indonesian Tourism, Hospitality and Recreation MBIA JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) Jurnal Manajemen Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Pelita Masyarakat Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Kewirausahaan Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Waradin Bandung Conference Series: Business and Management JIPkM Klabat Journal of Management

Dedy Ansari Harahap

Department Of Management, Faculty Of Economics And Business, Universitas Islam Bandung, Indonesia

Author-ID : 693538

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Pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Bandung Mohamad Musa Abdullah; Dede R Oktini; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Absract. This research is purposed to determine Social Media Marketing and Brand Awareness on E-Commerce Shopee Customer, to determine Buying Decision of E-commerce Shopee customer, also to determine the influence Social Media Marketing and Brand Awareness on Buying Decision of E-commerce Shopee customer. Survey method is used in this Research, it is vericative descriptive by quantitative approach. Purposive sampling technique is used in this research. The sample of this research is three hundred and eighty four (384) respondents. Population of this research is Shopee e-commerce customer in Bandung. Questionnaire is a technique for collecting a data. Also the method of data analyzing is multiple linear regression analysis, it purposes to have a relationship between Social Media Marketing independent (X1) and Brand Awareness (X2) by Buying Decision dependent variable (Y). The result of this research shows that Social Media Marketing and Brand Awareness influenced significantly on Buying Decision. In addition Social Media Marketing and Brand Awareness simultaneously influenced on variable of shopee Buying Decision in Bandung. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Social Media Marketing dan Brand Awareness pada pengguna E-commerce Shope, untuk mengetahui besar pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung. Metode Penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Jenis penelitian ini adalah deskriptif verifikatif dengan pendekatan kuantitatif. Teknik pemngambilan sampel yang digunakan adalah purposive sampling. Sampel yang diambil adalah 384 orang responden. Populasi dalam penelitian ini adalah Pengguna E-commerce Shopee di Kota Bandung. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda yang bertujuan untuk mengetahui arah hubungan antara independen Social Media Marketing (X1) dan Brand Awareness (X2) dengan variabel dependent Keputusan Pembelian (Y). Hasil Penelitian ini menunjukan bahwa variabel Social Media Marketing dan Brand Awareness secara parsial berpengaruh signifikan terhadap Keputusan Pembelian serta secara simultan variabel Social Media Marketing dan Brand Awareness berpengaruh signifikan terhadap Keputusan Pembelian pada pengguna E-commerce Shopee di Kota Bandung.

Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19 Dinda Septiana Widya; Dedy Ansari Harahap; Nina Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the description of the E-Service Quality and E-Word of Mouth on E-Loyalty during the Covid-19 Pandemic on IndiHome Users KCU Ahmad Yani Bandung City, to find out how much influence E-Service Quality has on customer E-Loyalty, to find out how much influence E-Word of Mouth has on customer E-Loyalty, and to find out how big the effect of E-Loyalty is. Service Quality and E-Word of Mouth on Customer E-Loyalty for IndiHome Users KCU Ahmad Yani Bandung City. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is accidental sampling technique. The sample in this study were 185 respondents who were active customers of IndiHome KCU Ahmad Yani, Bandung City. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the E-Service Quality variable partially has a significant effect on Customer E-Loyalty, partially E-Word of Mouth has a significant effect on Customer E-Loyalty, and E-Service Quality and E-Word of Mouth simultaneously have a significant effect. on the Customer E-Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran E-Service QualityDan E-Word of Mouth Terhadap E-Loyalty Masa Pandemi Covid-19 Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung, untuk mengetahui besar pengaruh E-Service Quality terhadap E-Loyalty Pelanggan, untuk mengetahui besar pengaruh E-Word of Mouth terhadap E-Loyalty Pelanggan, dan untuk mengetahui besar pengaruh E-Service QualityDan E-Word of Mouth terhadap E-Loyalty Pelanggan Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik accidental sampling. Sampel dalam penelitian ini adalah 185 orang responden pelanggan aktif IndiHome KCU Ahmad Yani Kota Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, E-Word of Mouth secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, dan E-Service Quality dan E-Word of Mouth secara simultan berpengaruh signifikan pada variabel E-Loyalty Pelanggan.

Pengaruh Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen pada Coffee Shop Kawan Kopi Bandung Syafira Betari; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the influence of product quality, location, and buying interest at Kawan Kopi coffee shop Bandung, to determine the effect of quality product on buying interest, to determine the effect of location on buying interest, and to determine the influence of product quality and location on consumer buying interest at Kawan Kopi coffee shop Bandung. The research method used is descriptive and verification method. The type of research used is quantitative. The sampling technique used is non-probability sampling technique. The sample in this study were 94 consumer respondents at the Kawan Kopi coffee shop Bandung. The data collection technique used id a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the Product Quality partially has a significant effect on Consumer Buying Interest, Location partially has a significant effect on Consumer Buying Interest and Product Quality and Location simultaneously have a significant effect on Consumer Buying Interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran kualitas produk, lokasi, dan minat beli konsumen coffee shop Kawan Kopi Bandung, untuk mengetahui pengaruh kualitas produk terhadap minat beli konsumen, untuk mengetahui pengaruh lokasi terhadap minat beli konsumen, untuk mengetahui pengaruh kualitas produk dan lokasi terhadap minat beli konsumen pada coffee shop Kawan Kopi Bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan yang dilakukan yaitu teknik non-probability sampling. Sampel dalam penelitian ini adalah 94 orang responden konsumen pada coffee shop Kawan Kopi Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menyatakan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap minat beli konsumen, lokasi secara parsial berpengaruh signifikan terhadap minat beli konsumen, dan kualitas produk dan lokasi secara simultan berpengaruh signifikan pada minat beli konsumen.

Usaha Makanan Sehat “Onebiteroll” Bogor dan Strategi Pengembangannya Dita Amanah; Fatin Nadhira; Dedy Ansari Harahap
Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol 2, No 2 (2022): Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPkM)
Publisher : STIE Trisna Negara

This journal was created with the aim of observing an online food business in Bogor called Onebiteroll, which sells healthy food in the form of vegetable spring rolls from Vietnam. The business is interesting and has great potential in the future but has several problems that make this business run ineffective and consistent, some of which are lack of capital, less than optimal promotions, amateur product photos, and packaging that is not environmentally friendly. Observing the running of the business and making a questionnaire and asking the owners and employees of this business is a method of collecting data for this research. The solution that has been given is to use the hookle application to help make promotions more consistent, optimize product photos and replace packaging to make it more environmentally friendly, such as packaging made from paper.

PENDAMPINGAN KIOS BUAH UCOK KOMPLEK MMTC JALAN PANCING MEDAN Fauzia Agustini; Dita Amanah; Dedy Ansari Harahap
Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol 2, No 2 (2022): Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPkM)
Publisher : STIE Trisna Negara

The Ucok fruit stall located in the MMTC Complex, Jalan Pancing Medan, does not experience a significant increase in sales every year. Therefore, the author conducts coaching on this kiosk which aims to increase sales of this fruit kiosk continuously. The problems faced by the Ucok fruit kiosk are the very high level of competition, cleanliness, layout and the unavailability of simple financial reports. Through interviews, observations and literature studies, the authors have carried out a series of coaching activities such as adding new fruit types, making packaging for several fruits using foam nets/nets/nets as a product diversification step, always paying attention to the cleanliness of the kiosk, redesigning the layout preparation fruit starting from setting the color, size and type of fruit and make financial records in a simple way.

Pengaruh Location, Electronic Word Of Mouth dan Social Media Marketing terhadap Purchase Interest Property Sharia Islamic Soreang PT. Sharia Green Land Nagrak Ridwan Maulana; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.5870

Abstract. This study aims to determine the application of Location, Electronic Word of Mouth and Social Media Marketing carried out by Sharia Islamic Soreang Nagrag PT Sharia Greenland, to find out the responses of respondents regarding Location, Electronic Word of Mouth and Social Media Marketing carried out, to find out the responses of respondents regarding Interests Buy, to find out the influence of Location, Electronic Word of Mouth and Social Media Marketing on Buying Interests Sharia Islamic Soreang Property PT. Sharia Green Land Nagrak. This research is a type of descriptive and verification research using quantitative research methods. The data collection technique used in this study was by distributing questionnaires. The sampling technique in this study is using simple random sampling ach. The population in this study is someone who has purchased products from Sharia Islamic Soreang and obtained a sample of 140 respondents. Analysis of the data used in this study is using analysis, statistical t test and F statistical test. The results of this study state that location partially has a significant effect on purchase intention, electronic word of mouth partially has a significant effect on purchase intention, social media marketing has a significant effect on purchase intention, and location, electronic word of mouth and social media marketing simultaneously have a significant effect. on Buying Interest variable. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Location, Electronic Word of Mouth dan Social Media Marketing yang dilakukan Sharia Islamic Soreang Nagrag PT Sharia Greenland, untuk mengetahui tanggapan responden mengenai Location, Electronic Word of Mouth dan Social Media Marketing yang dilakukan, untuk mengetahui tanggapan responden mengenai Purchase Interest, untuk mengetahui besar pengaruh Location, Electronic Word of Mouth dan Social Media Marketing terhadap Purchase Interest Property Sharia Islamic Soreang PT. Sharia Green Land Nagrak. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu dengan menyebar kuesioner. Teknik sampling dalam penelitian ini yaitu menggunakan teknik simple random sampling. Populasi dalam penelitian ini merupakan seseorang yang mengunjungi kantor pemasaran Sharia Islamic Soreang dan didapatkan sampel 140 orang responden. Analisis data yang digunakan dalam penelitian ini yaitu menggunakan analisis, uji statistik t dan uji statistik F. Hasil penelitian ini menyatakan bahwa Location secara parsial berpengaruh signifikan terhadap Purchase Interest, Electronic Word of Mouth secara parsial berpengaruh signifikan terhadap Purchase Interest, Social Media Marketing berpengaruh signifikan terhadap Purchase Interest, dan Location, Electronic Word of Mouth dan Social Media Marketing secara simultan berpengaruh signifikan pada variabel Purchase Interest.

Pengaruh Cause Related Marketing, Corporate Image, dan Customer Satisfaction terhadap Purchase Decision pada Produk Blue Bag IKEA di Bandung Moch Luthfan Sopianda; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.6164

Abstract. The purpose of this study was to find out how cause related marketing, corporate image, customer satisfaction and consumer purchasing decisions on the IKEA blue bag product are described and to find out how cause related marketing, corporate image and consumer satisfaction influence purchasing decisions. This research is a descriptive and verification research with quantitative methods. The sampling technique used is nonprobability sampling, namely purposive sampling. The population in this study were consumers who had visited IKEA and purchased blue bag products and a sample of 195 people were obtained. Data analysis used is descriptive and verification analysis using multiple linear regression analysis, F test, t test, and the coefficient of determination. The results of this study indicate that the cause-related marketing variables partially do not have a significant effect on purchasing decisions, company image variables partially influence purchasing decisions, and customer satisfaction variables partially have a significant effect on purchase decisions. And simultaneously cause related marketing variables, corporate image, and consumer satisfaction have a significant effect on purchasing decisions on IKEA blue bag products in the city of Bandung. Abstrak. Tujuan penelitian ini adalah untuk mengetahui bagaimana gambaran cause related marketing, corporate image, customer satisfaction dan purchase decision pada produk blue bag IKEA serta untuk mengetahui bagaimana pengaruh cause related marketing, corporate image dan customer satisfaction terhadap purchase decision. Penelitian ini merupakan penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik sampling yang digunakan adalah nonprobability sampling yaitu purposive sampling. Populasi pada penelitian ini adalah konsumen yang sudah mengunjungi IKEA dan melakukan pembelian produk blue bag dan didapatkan sampel sebanyak 195 orang. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif menggunakan anlisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil dari penelitian ini menunjukan bahwa variabel cause related marketing secara parsial tidak berpengaruh signifikan terhadap purchase decision, variabel corporate image secara parsial berpengaruh terhadap purchase decision, variabel customer satisfaction secara parsial berpengaruh signifikan terhadap purchase decision. Dan secara simultan variabel cause related marketing, corporate image, dan customer satisfaction berpengaruh signifikan terhadap purchase decision pada produk blue bag IKEA di kota bandung.

Pengaruh Visual Appeal, Brand Image dan Product Quality terhadap Purchase Decision di Toko Prung Terraceswear Bandung Mochammad Noval Fadillah; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.6818

Abstract. This study aims to find out how the visual appeal, brand image, product quality and purchase decision at the Prung Terraceswear Bandung store, as well as how much influence visual appeal, brand image and product quality have on partial and simultaneous purchase decisions. This research is a type of descriptive and verifiable research using quantitative research methods, the sampling technique used in this study is purposive sampling, the population in this study is consumers who have purchased Prung Terraceswear products with a sample of 235 respondents. The data analysis used in this study is descriptive analysis and uses multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study show that visual appeal partially has no significant effect on purchase decisions, brand image partially does not have a significant effect on pur. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran visual appeal, brand image, product quality dan purchase decision di toko Prung Terraceswear Bandung, serta seberapa besar pengaruh visual appeal, brand image dan product quality terhadap purchase decision secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk Prung Terraceswear dengan sampel sebanyak 235 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukan visual appeal secara parsial tidak berpengaruh signifikan terhadap purchase decision, brand image secara parsial tidak berpengaruh signifikan terhadap purchase decision, product quality secara parsial berpengaruh signifikan terhadap purchase decision, Serta visual appeal, brand image dan product quality secara simultan berpengaruh signifikan terhadap purchase decision.

E–RECOVERY SERVICE QUALITY TERHADAP E-LOYALTY PELANGGAN GOFOOD BANDUNG Dita Amanah; Dedy Ansari Harahap
Niagawan Vol 12, No 1 (2023): NIAGAWAN VOL 12 NO 1 MARET 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i1.43693

It is necessary to know the application of E-Recovery Service Quality to understand E-Loyalty for Gojek customers, GoFood Features. Loyal customers or regular customers, will make the business continue to survive because loyal customers feel comfortable with certain products, so they will repeatedly make purchases.The survey method is the method used in this study and the sampling technique is purposive sampling. This type of research is descriptive and quantitative verification. The population in this study were Gojek GoFood Feature customers in the city of Bandung with a sample size of 100 respondents. The data analysis method used is simple linear analysis to analyze the effect of E-Recovery Service Quality on E-Loyalty.The test results show that E-Recovery Service Quality has a significant effect on E-Loyalty for Gojek GoFood Feature customers with a t value of 8.149. Value of t table < t count or 1.966 < 8.149 with a significance value < 0.05, namely 0.000 < 0.05.The beta coefficient value is 0.546, which means that E-Recovery Service Quality can explain E-Loyalty of 54.60% or states that every change of one unit of E-Recovery Service Quality can result in a change in E-Loyalty of 54.60%. The discussion and recommendations given are all written in this article.

Pengaruh Location, Electronic Word of Mouth dan Social Media Marketing terhadap Purchase Interest Property Sharia Islamic Soreang PT Sharia Greenland Nagrak Ridwan Maulana; Dedy Ansari Harahap; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.7174

Abstract. This study aims to determine the application of Location, Electronic Word of Mouth and Social Media Marketing carried out by Sharia Islamic Soreang Nagrag PT Sharia Greenland, to find out the responses of respondents regarding Location, Electronic Word of Mouth and Social Media Marketing carried out, to find out the responses of respondents regarding Interests Buy, to find out the influence of Location, Electronic Word of Mouth and Social Media Marketing on Buying Interests Sharia Islamic Soreang Property PT. Sharia Green Land Nagrak. This research is a type of descriptive and verification research using quantitative research methods. The data collection technique used in this study was by distributing questionnaires. The sampling technique in this study is using simple random sampling ach. The population in this study is someone who has purchased products from Sharia Islamic Soreang and obtained a sample of 140 respondents. Analysis of the data used in this study is using analysis, statistical t test and F statistical test. The results of this study state that location partially has a significant effect on purchase intention, electronic word of mouth partially has a significant effect on purchase intention, social media marketing has a significant effect on purchase intention, and location, electronic word of mouth and social media marketing simultaneously have a significant effect. on Buying Interest variable. Keywords: Location, Electronic Word of Mouth, Social Media Marketing, Purchase Intention. Abstrak. Penelitian ini bertujuan untuk mengetahui penerapan Location, Electronic Word of Mouth dan Social Media Marketing yang dilakukan Sharia Islamic Soreang Nagrag PT Sharia Greenland, untuk mengetahui tanggapan responden mengenai Location, Electronic Word of Mouth dan Social Media Marketing yang dilakukan, untuk mengetahui tanggapan responden mengenai Purchase Interest, untuk mengetahui besar pengaruh Location, Electronic Word of Mouth dan Social Media Marketing terhadap Purchase Interest Property Sharia Islamic Soreang PT. Sharia Green Land Nagrak. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu dengan menyebar kuesioner. Teknik sampling dalam penelitian ini yaitu menggunakan teknik simple random sampling. Populasi dalam penelitian ini merupakan seseorang yang mengunjungi kantor pemasaran Sharia Islamic Soreang dan didapatkan sampel 140 orang responden. Analisis data yang digunakan dalam penelitian ini yaitu menggunakan analisis, uji statistik t dan uji statistik F. Hasil penelitian ini menyatakan bahwa Location secara parsial berpengaruh signifikan terhadap Purchase Interest, Electronic Word of Mouth secara parsial berpengaruh signifikan terhadap Purchase Interest, Social Media Marketing berpengaruh signifikan terhadap Purchase Interest, dan Location, Electronic Word of Mouth dan Social Media Marketing secara simultan berpengaruh signifikan pada variabel Purchase Interest.

Co-Authors Agung Dwi Cahyo Agung Riza Bahari Suryana Ahmad Abdul Aziz Ajeng Annisa Kurniawati Aji, Andri Jayasadipa Anisa Rahayu Annisa Novianty Armaini Rambe Ayu Esti Maharani B Lena Nuryanti Budiarta, Kustoro Clarissa Marza Zaidi Cut Ermiati Cut Ermiati Cut Ermiati Cut Rianita Nurjannah Putri Dede R Oktini Detria Aliifah Rifdah Difa Aulia Dinda Septiana Widya Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Dita Amanah Elsa Solia Putri Eva Santi Siregar Fatin Nadhira Fatmawati, Fatmawati Nurhikmah Fauzia Agustini Fikry Mochammad Dzaky Fitriani Tanjung Hasna Ariani Putri Helen Heliani Hendrati Dwi Mulyaningsih Khairul Umam Khoirul Umam Khoirul Umam May Elisa Debora Simarmata Melani Fitria Sani Moch Luthfan Sopianda Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Irfan Fauzie Mochamad Malik Akbar Rohandi Mochammad Malik Akbar Rohandi Mochammad Noval Fadillah Mohamad Musa Abdullah Mohsin Shaikh Muhammad Rafli Muji Gunarto Nida Azka Pauziyyah Nina Maharani Nisha Fadila Novti Nurlaila Ramadhanti Nurnadia Suganda Nuryanti, B Lena Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Rafliansyah Irfandi Raihan Demitri Agraprana Ratih Tresnati Ridwan Maulana Rifaldi, Moch Fikri Rifaldo Taufik Hermawan Rubayah Yakob Selly Utami sendi afrianto Septiana Ayu Esti Maharani Septiana Ayu Estri Mahani Septiana Ayu Estri Mahani, S.E.,M.M. Siti Nur Fajrin Syafira Betari Tutuh Sapitri Yudha Dwi Nugraha Yudha Dwi Nugraha Zahra Shofiatul Hafazhah

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