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Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Usaha Cafe & Resto Tomyam 59 di Sipolu-Polu Kecamatan Panyabungan Kabupaten Mandailing Natal Mutiah Pulungan; Rizka Ar Rahmah; Sari Fitri
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 2 (2024): Maret: Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i5.486

Abstract

The aim of this research is to determine the influence of business location on purchasing decisions at Tomyam 59 Cafe & Resto. To achieve this aim, research was conducted using samples from 99 Tomyam 59 consumers using the purposive sampling method. Data collection techniques using observation, documentation and questionnaires. Data analysis methods are validity, reliability, normality, heteroscedasticity, simple linear regression, hypothesis testing, namely the t test and R square test. All tests were carried out using the SPSS Version 21 program. The results of this research show that there is an influence of business location on purchasing decisions in Sipolu-polu, Panyabungan District, Mandailing Natal Regency. Indicated by a significant value of t 0.000 which is smaller than sig = 0.005 (0.000 < 0.05) the value of R = 0.676 and R Square = 0.457 means that the business location is able to explain the dependent variable or consumer buyer decision of 0.457 × 100% = 45.7 % while another 54.3% is explained by other variables. Based on the research results, it can be concluded that business location has a positive and significant effect on purchasing decisions with a value of tcount < ttable or tcount > ttable (9.030 < 1.664 or 9.030 > 1.664). And business location has a strong relationship with purchasing decisions of 0.680.
Pengaruh Harga terhadap Keputusan Pembelian Konsumen pada Sagalas Coffee Panyabungan II Kabupaten Mandailing Natal M. Wahyudi; Muhlisah Lubis; Rizka Ar Rahmah
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Oktober : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i4.1677

Abstract

This research aims to determine the effect of price on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency. The type of research used was quantitative research and involved a sample of 96 respondents using the Lemeshow formula. Data collection techniques are observation, documentation and distributing questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis tests and hypothesis tests. All research tests were carried out using the SPSS version 25 program. Price has a partial positive effect on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency, indicated by an R value of 0.940 which is in the correlation interval 0.80 - 1.00 and an R value The square is 0.884 times 100% = 88.4% and the remaining 11.6% is influenced by other variables. In other words, there are still other variables that influence the consumer purchasing decision variable (Y) at Sagalas Coffee Panyabungan II. Based on the research results, it can be concluded that price has a positive and significant effect on consumer purchasing decisions, with a partial test value (t) of 26.789 and a ttable value of 1.661. So the tcount value is greater than ttable, namely 26.789, greater than 1.661 (26.789 > 1.661), which indicates that the first hypothesis, namely Ha, is accepted while H0 is rejected.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa pada Marpoken Delivery Kecamatan Panyabungan Kabupaten Mandailing Natal Nurhalisa Khairani; Rizka Ar Rahmah; Muhammad Ardiansyah
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.631

Abstract

This research aims to analyze the impact of service quality on customer saticfaction at Marpoken Delivery, Panyabungan District, Mandailing Natal Regency. With a population of service users from January to June 2024 and a sample size of 100 respondents, the study employs a quantitative research approach. Data were collected through observation, documentation, and questionaires, and then analyzed using SPSS version 29 with various statistical tests, including the t-test. The results indicate a calculated t-value of 10.903, exceeding the critical t-value of 1.661, with a significance level of 0.001 (less than 0.05). this demonstrates a positive and signivicant effect of service quality on customer satisfaction, with service quality contributing 54.8%, the remaining 45.2% of customer satisfaction is influenced by other factors not examined in this study. This research emphsizes the importance of improving service quallity to enhance customer satisfaction.
The Influence of Cultural Perceived Value on Consumer Purchase Intention at Tabut Event Bengkulu Rahmad Putra Ahmad Hasibuan; Harahap, Ahmad Rizki; Rizka Ar Rahmah; Tri Martial
Quantitative Economics Journal Vol. 14 No. 1 (2025): APRIL 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v14i1.65694

Abstract

The Tabut event in Bengkulu is a rich cultural tradition and has high social value, attracting the attention of many visitors. This study aims to analyze the influence of perceived cultural values on consumer purchase intentions within the context of the event. The method used is Structural Equation Modeling (SEM) to test the relationships between variables. The research population consisted of 171 people, and the sample was determined using Slovin’s formula with a 5% margin of error (0.05), resulting in a sample of 120 people selected through purposive sampling. The study results show that perceived cultural values have a significant positive influence on consumer purchase intentions. A strong cultural identity encourages consumers to buy products that are perceived to represent their cultural values. Additionally, high social value plays an important role in encouraging consumers to participate in the tradition and support local business actors. Positive emotional experiences during the event also increase consumers’ desire to make purchases, where social interactions and involvement in cultural activities strengthen the emotional connection with the product. This study provides valuable insights for marketers and business actors in designing more effective strategies to attract consumers during cultural events such as Tabut
Green Financing sebagai Instrumen Pemberdayaan Ekonomi Masjid: Analisis Peluang dan Tantangan Rizka Ar Rahmah; Ar Rahmah, Rizka
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 1 (2025): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i1.169

Abstract

This study aims to explore the potential of green financing as an instrument for empowering the economic activities of mosques in Indonesia. With the growing awareness of environmental sustainability and the need for economic empowerment, mosques play a strategic role as centers for social and economic activities. This study analyzes the opportunities and challenges of implementing green financing in the context of mosques, using a qualitative approach through in-depth interviews and document analysis. Green financing refers to the funding of projects that support environmental sustainability, such as renewable energy and waste management. In the context of mosques, this can mean investing in solar energy technology, efficient water management, and recycling programs, which not only reduce environmental impact but can also generate additional income and reduce the operational costs of the mosque. The results of the study indicate that green financing can strengthen the economy of mosques through various environmentally friendly initiatives. For example, installing solar panels can reduce electricity costs, while effective waste management can generate income from the sale of recycled materials. However, the study also identifies several major challenges in implementing green financing in mosques. These challenges include a lack of understanding and awareness of the benefits of green financing among mosque administrators and the community, limited human and financial resources to manage green projects, and regulations that do not fully support green financing initiatives in this sector.
Optimization of Productive Zakat for MSME Development Through Green Economics Principles: A Case Study of YBM Brilian in Medan Ar Rahmah, Rizka; Hakim, Andy; Habib Rangkuti, Hasnul; Latifa Sari, Nurul
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 5 (2024): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic Economi
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62086/10.62086

Abstract

The study aims to investigate how YBM Brilian in Medan utilizes productive zakat to empower local MSMEs while maintaining sustainable practices. The study also examines the mechanisms employed to ensure accountability and environmental responsibility among the zakat recipients. This qualitative case study involves an in-depth analysis of YBM Brilian’s productive zakat program. Data was collected through interviews, observations, and document reviews from the YBM Brilian program in the Medan region, focusing on its impact on MSMEs, particularly in the livestock sector. The research analyzes how green economic principles are integrated into their operations, and the ways in which zakat recipients are supported to achieve sustainable business growth. The findings reveal that YBM Brilian optimizes productive zakat by targeting the livestock sector through village-based programs, where zakat is used to provide cattle and goats as capital to MSMEs.
Pengaruh Fasilitas terhadap Kepuasan Pelanggan pada Usaha Pondok Parsotoan Sidojadi 2 Panyabungan Kabupaten Mandailing Natal Ahmad Siddiq Pulungan; Andy Hakim; Rizka Ar Rahmah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1657

Abstract

The Effect of Facilities on Customer Satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan, Mandailing Natal Regency.”This study examines the effect of facilities on customer satisfaction at Pondok Parsotoan Sidojadi 2, Panyabungan. Facilities include infrastructure, amenities, and conveniences that support business operations, while customer satisfaction refers to the feelings of pleasure or disappointment experienced by customers based on the comparison between their expectations and actual experiences with products or services. The research problems involve inadequate facilities, such as the absence of Wi-Fi and a children’s playground, a small prayer room, limited parking space, narrow stairs, and less aesthetic décor, which reduce customer satisfaction. This study uses a quantitative method with data collected through observation and questionnaires from 96 respondents. Data analysis was conducted using SPSS 25.0, including validity, reliability, normality, heteroscedasticity, simple linear regression, t-test, determination test, and correlation analysis. The t-test results show thitung = 28.981 > ttable = 1.661, indicating that facilities have a positive and significant effect on customer satisfaction. The R Square value of 0.899 (89.9%) and R of 0.948 demonstrate a very strong relationship.  
Pengembangan Green Tourism Dengan Penerapan Green Financing Berbasis Kearifan Lokal Di Wilayah Kabupaten Mandailing Natal Ar Rahmah, Rizka; Harahap, Ahmad Rizki; Hasibuan, Rahmat Putra Ahmad
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2194

Abstract

This research aims to examine the potential for sustainable tourism development by implementing the Green Tourism and Green Financing approaches based on local wisdom in the Mandailing Natal Regency area. The primary focus of this study is to formulate strategies and implementation models that can enhance the positive impact of tourism on the environment and the local community. The research employs a qualitative methodology with a case study approach. Data is collected through in-depth interviews, field observations, and analysis of relevant documents. Additionally, a local potential mapping and sustainability analysis approach is used to identify opportunities and challenges in developing green tourism in the Mandailing Natal Regency. The findings indicate significant potential for developing green tourism in this area by leveraging local wisdom. The implementation of Green Financing has proven to provide the necessary financial support for sustainable tourism projects. Moreover, the integration of local wisdom in tourism management can create harmonious interactions between tourists and the local community, enhancing the tourist experience and positively impacting local economic development. The results of this research offer practical guidance for local governments, tourism stakeholders, and financial institutions in building sustainable green tourism in the Mandailing Natal Regency.
Pengembangan UMKM dengan Penerapan Green Financing di Kota Medan: Analisis Kualitatif Terhadap Dampak dan Tantangan Hakim, Andy; Ar Rahmah, Rizka; Harahap, Mufti Fahrizal; Rosvita, Rosvita; Maulida, Nur; Rahmasari, Devi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14340

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, but the adoption of sustainability principles remains low. Green financing offers a solution to support environmentally friendly projects that can enhance the economic and environmental sustainability of MSMEs in Medan City. This study employs a qualitative approach with in-depth interviews and document studies. Data were collected from MSME owners in Medan City and analyzed using triangulation techniques to ensure the validity of the research findings. The study found that awareness and understanding of green financing among MSME actors are still low. Access to green financing is also limited due to stringent requirements and complicated procedures. However, MSMEs that successfully accessed green financing reported significant economic and environmental benefits, including operational cost efficiency and carbon emission reductions. The main challenges in implementing green financing are the lack of technical support and skills among MSME actors. Green financing has great potential to improve the sustainability of MSMEs in Medan City, but further efforts are needed to enhance accessibility and understanding. The government and financial institutions play a key role in providing supportive policies and special financing programs. Intensive education and socialization are necessary to raise awareness about the benefits of green financing. Collaboration between the government, financial institutions, and NGOs is crucial to creating an ecosystem that supports the sustainable development of MSMEs.
The Effect of Promotion, Service Quality, and Price Perception on Gojek Customer Satisfaction Jureid Jureid; Rizka Ar Rahmah; Erni Yusnita Siregar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6848

Abstract

This study explores how service quality, promotion, and price perception impact customer satisfaction with Go-Jek in Medan, using a quantitative approach with data gathered from questionnaires and interviews among 40 users who had used the Go-Jek app more than five times. The findings indicate that service quality does not significantly affect customer satisfaction, with a t-value of 2.437 exceeding the critical value of 1.688 and a significance level of 0.020. Conversely, promotions negatively influence customer satisfaction, evidenced by a count value of -0.639 compared to the critical value of 1.688 and a significance level of 0.527. Price perception, however, positively correlates with customer satisfaction, as shown by a count value of 5.942 surpassing the critical threshold of 1.688 and a significance of 0.000. Collectively, these factors significantly affect customer satisfaction, with an F-count of 82.143 against an F-table value of 2.87 and a significance of 0.000. The adjusted R-squared value of 0.862 (86.2%) indicates that these variables explain a majority of the variance in customer satisfaction, with the remaining 13.8% attributed to other unexamined factors.