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An Analysis of POAC Management Functions in Local Agro-Industry in Mandailing Natal: An Islamic Managerial Ethics Perspective Muhammad Ardiansyah; Rizka Ar Rahmah
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2365

Abstract

Background: Agro-industry plays a strategic role in local economic development through value addition, employment creation, and income distribution. However, managerial capacity at the enterprise level remains a critical yet underexplored factor in sustaining these contributions, particularly in rural Muslim-majority regions. Research Gap: While the POAC (Planning, Organizing, Actuating, Controlling) framework is widely applied in management studies, limited empirical research examines its implementation within rural agro-industrial enterprises. Moreover, existing Islamic business ethics scholarship has largely focused on individual entrepreneurial values rather than how those values shape or substitute for managerial systems at the organizational level. Novelty: This study offers a novel contribution by integrating the POAC framework with Islamic managerial ethics (amanah, adl, tawazun, hisbah, israf) to examine how managerial functions operate in a rural rice milling enterprise, advancing the concept of "ethically embedded POAC" where Islamic values substitute for formal systems at micro-scale. Method: Using a single-case qualitative design, data were collected through in-depth interviews with the owner-manager and workers, direct observation, and document review. Analysis proceeded in two coding cycles: thematic coding aligned with POAC functions, followed by interpretive coding against Islamic ethical constructs derived from maqashid al-shariah. Results: All POAC components are present but operate informally and centrally. Planning is seasonal and intuitive; organizing relies on relational coordination; actuating is participatory; controlling remains reactive. Islamic values are enacted personally: amanah legitimizes authority without contract, adl secures fairness without written entitlement, while hisbah operates only as self-accounting and israf remains unmeasured. Conclusion: Managerial integration is embedded in the owner's tacit knowledge rather than institutionalized procedures. The study reframes formalization as an ethical requirement for organizational durability, proposing a graduated institutionalization pathway beginning with loss measurement.
BUSINESS COMMUNICATION IN CORPORATE BRANDING ON SOCIAL MEDIA Rizka Ar Rahmah; Desiana
QAULAN : Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2023): QAULAN: JURNAL KOMUNIKASI PENYIARAN ISLAM
Publisher : Department of Islamic Communication and Broadcasting - Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/qau.v4i2.1636

Abstract

This qualitative study on Business Communication in Corporate Branding on Social Media explores diverse communication strategies employed by companies to build and maintain their brand identity on various social media platforms. The research, employing a purposive sampling strategy, engages professionals from diverse industries through in-depth semi-structured interviews and content analysis of corporate social media posts. The findings indicate a dynamic spectrum of communication approaches, including promotional content, interactive campaigns, and informative posts. Challenges in maintaining consistency across platforms emerge, emphasizing the need for adaptable strategies. Visual elements play a significant role, with images and videos serving as powerful tools for conveying brand messages. Crisis management on social media is identified as a crucial aspect, prompting the need for proactive strategies during crises. Employee advocacy programs prove instrumental in amplifying brand messages, contributing to a more authentic brand image. Positive consumer perceptions and loyalty are linked to engaging content and transparent communication. Cultural nuances in communication strategies and the identification of long-term trends and shifts underscore the importance of adaptive and culturally sensitive approaches. These findings provide valuable insights for businesses navigating the dynamic landscape of social media branding, offering practical implications for optimizing communication strategies and fostering positive corporate brand images.
TRANSPARANSI INFORMASI, ENDORSEMENT MEDIA SOSIAL, DAN DIGITAL BRAND TRUST: ANALISIS FENOMENOLOGIS PRAKTIK PROMOSI UMKM DI KOTA MEDAN Rizka Ar Rahmah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/teywvy30

Abstract

SME marketing through social media expands market reach, but at the same time places consumer trust in the quality of promotional information and endorsement transparency. This article analyzes how information transparency and social media endorsement relate to digital brand trust, and how tadlis and gharar provide an ethical lens for reading SME promotion practices in Medan. The study employs a qualitative phenomenological approach. Primary data is limited to interviews with 10 informants as listed in the source manuscript; this article does not add new observations, citations, figures, or interview results. These primary data are read alongside verified secondary data: Medan in Figures 2024, APJII, BPS, DataReportal, regulations, and empirical research from 2020–2023. The synthesis results indicate that traceable product information, disclosure of commercial relationships, visual conformity with actual products, as well as clear terms for price, shipping, and returns are prerequisites for building trust. From a muamalah perspective, obscuring defects or quality is relevant to tadlis, while unclear specifications and transaction terms are relevant to gharar. The implication is that SMEs need to use a pre-upload transparency checklist and explicitly disclose endorsements. The main limitation is the limited size and detail of the source interview data; therefore, the findings are not intended to estimate prevalence across all SMEs in Medan.