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Handoko, Pryo
Sekolah Tinggi Ilmu Administrasi Banten, Pandeglang Indonesia
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PENGARUH CUSTOMER EXPERIENCE TERHADAP PEMBELIAN ULANG DI MIHAR STORE PANDEGLANG DENGAN ONLINE BRAND COMMUNITIES DAN POSITIF ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL MEDIASI Pamungkas, Lita Budiarti; Handoko, Pryo; Sumarna, Gian
Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2026): Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA)
Publisher : LPPM Universitas Banten jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jmb.v8i1.3719

Abstract

The focus of this research is to find and analyze the magnitude of the influence of customer experience on repeat purchases at Mihar Store Pandeglang with online brand communities and positive electronic word of mouth as mediating variables. The type of this research is quantitative. The research population consists of consumers of Mihar Store products in Pandeglang. The sample size was determined using the Roscoe method. This research has 24 indicators, so the sample size = 5 x the number of indicators, resulting in 120 samples. Data collection techniques use questionnaires; data analysis techniques use structural equation modeling (SEM) and partial least square path analysis. (PLS). The results of this study indicate that, partially, customer experience, online brand communities, and positive electronic word of mouth have a positive and significant effect on product repurchase; customer experience has a positive and significant effect on online brand communities; customer experience has a positive and significant effect on positive electronic word of mouth; and online brand communities and positive electronic word of mouth mediate the effect of customer experience on product repurchase
Triple Helix Collaboration in the Creation and Development of Regional Excellent Products by the Hand-Painted Batik Craftsmen Group Handoko, Pryo; Kurnia, Nina; Tania, Reni; Bahtiar, Rizal; Hidayat, Topik
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 2 (2025): December 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.2.457-469.2025

Abstract

Banten Province ranks 7th out of 10 provinces with the most batik industries in Indonesia. This position indicates that Banten batik has significant economic and cultural potential. However, the development of hand-drawn batik still faces various obstacles, including fluctuations in raw materials, limited marketing, a decline in the number of artisans, low skills in motif and dye development, and limited capital. However, Banten batik has historical uniqueness because its motifs are inspired by cultural artifacts and the history of the Banten Sultanate. The complexity of these issues and potentials demands the involvement of various actors and sectors. This research aims to identify triple-helix collaboration patterns among government, academic, and business actors in the creation and development of regional batik flagship products. The method used is a qualitative approach with descriptive analysis. The research results show that inter-sectoral synergy plays an important role in enhancing production capacity, design innovation, access to capital, and market expansion, thereby strengthening the competitiveness of Banten batik as a regional flagship product.
Co-Authors Abda Abda Abdul Halim, Ibrohim Ade Hadiono Agus Lukman Hakim Aqila Hj Zaini Arif Nugroho Arif Nugroho Bahtiar, Rizal Eva Latifah Eva Latifah Hadiono, Ade Hendrarso, Panji Heru Wicaksono Hikmah, Mia Nurul Ihin Solihin Ipah Mulyani IRWAN, IRWAN ZAINI Jumanah, Jumanah Kurnia, Nina Kurnina, Nina Mara Elaiza Augustine Flores Miftah Faiz Ali Ramdhani Mila Karmila Mohammad Raudy Gathmyr Mulyani, Ipah Nasir Nasir Ni Luh Nopi Andayani Nina Kurnia Pamungkas, Lita Budiarti Reni Tania Reni Tania, Reni Sanjaya, Natta Siti Aina Firdaus Sonjaya, Trisna Sumarna, Gian Suseno, Bambang Dwi Tabrani, Ahmad Teja, Anton Lesmana Topik Hidayat Trisna Sonjaya Veithzal Rivai Zainal Yudi Yudistira