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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Procuratio : Jurnal Ilmiah Manajemen Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Bisnis Mahasiswa QISTINA: Jurnal Multidisiplin Indonesia West Science Business and Management West Science Interdisciplinary Studies JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling West Science Interdisciplinary Studies Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Sri Wahyuni Wildah
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences Other

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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Determinants of Micro Social Media Influencers (Micro SMIs) Existence Attributes in Pekanbaru City   Wildah, Sri Wahyuni; Berampu, Lailan Tawila
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7351

Abstract

Abstract This article aims to analyze determination of existence attributes of Micro Social Media Influencers (Micro SMIs) and find the highest contribution value in existence attributes. This study focused on respondents aged between 18-34 years who were followers of Instagram @mahasiswa_universitasriau (MUR) accounts and used as a reference. There are 5 variables used in existence attributes of Micro SMIs, Such as Content, Expertise, Attractiveness, credibility, and Trustworthiness. The biggest cross loading values for each variable is perception of usefulness, communication skills, empathy, popularity, trusted followers. The lowest cross loading value of each variable is the frequency of posts, experience, background similarity, close to followers, and honest.
Co-Authors Abd. Rasyid Syamsuri Adelia Dwi Anggita Agnes Alvionita Agnes Alvionita Aida Nursanti Andi Junaidi Anggita, Adelia Dwi Arwinence Pramadewi Aulia, Viska Azmi, Fauzan Bangkit, Hendrawan Berampu, Lailan Tawila darwis darwis, darwis Fauzan Azmi Firman Nugroho Gatot Wijayanto Henni Noviasari Henni Noviasari Henni Noviasari Henni Noviasari Hutapea, Evita Romaito Ishadi Ishadi Ishadi Ishadi Junaidi, Andi Jushermi Jushermi Jushermi Jushermi, Jushermi Kiki, Karisma Maha Martabar Mangatas Lumbanraja Maha Martabar Mangatas Lumbanraja Moniqa, Nadya Muhammad, Muhammad Fadhil Munzaro’ah, Munzaro’ah Nasution, Hafiza Oktasia Nazwa Aqiila Putri Nindia, Nindia Noviasari , Henni Pramitha, Anggia Prima Andreas Siregar Prima Andreas Siregar Putri, Nazwa Aqiila Rahmat Junaidi Ramadani, Arfina Ria Dini Tuti Yaningsih Rio Fandy Sitepu Septya, Fanny Syahriva, Fellia Rahmi Syanura, Bilqhis Luthfiyya Tengku Firli Musfar Tomi Ramadona Yutiandry Rivai Zulkarnain Zulkarnain