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All Journal Sodality: Jurnal Sosiologi Pedesaan E-Journal of Tourism Journal of Consumer Science IMAGE Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Journal of Consumer Sciences Journal of Humanities and Social Studies Journal of Indonesian Tourism, Hospitality and Recreation Altasia : Jurnal Pariwisata Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Tourism Sustainability The Journal Gastronomy Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Bogor Hospitality Journal RESLAJ: Religion Education Social Laa Roiba Journal Society
Ahmad Hudaiby Galih Kusumah
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Beyond Attractions: The Role of Tour Operators in Crafting Unforgettable Tourist Experiences at the Destination Kusumah Ahmad Hudaiby Galih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7594

Abstract

This study explores the role of tour operators in designing unique and unforgettable tourist experiences, emphasizing the need to consider more than just the attractions offered by a destination. It employs qualitative research methods, involving in-depth interviews with 12 tour operator managers to understand their approach in experience design. The findings suggest that tour operators employ three main strategies in itinerary planning: the selection of tourist attractions, designing variations, intensity, and sequences of visits, and managing guest expectations and perceptions. In attraction selection, a balance is struck between iconic landmarks, affordable alternatives, and hidden gems. Variations, intensity, and sequences of visits are orchestrated to prevent monotony, optimize the timing and duration of visits, and build towards a climactic end to the trip. Lastly, tour operators aim to exceed client expectations through unexpected upgrades, additional attractions, and small gifts. This research underscores the importance of a comprehensive and strategic approach in designing travel experiences, highlighting the pivotal role of tour operators. The findings have significant implications for tourism management entities, encouraging them to adopt a more holistic approach to enhance tourist satisfaction and create memorable experiences.
Co-Authors Adnan Zaidan Eka Saputra Alvionita, Vindy Andiza, Muhammad Rafi Apriana, Aksay Aprillea, Renava Bela, Tresna Caria Ningsih Darsiharjo Dasiharjo Dewi Turgarini  Elly Malihah Erry Sukriah, Erry Fidelitasari, Qurrota'ayun Fuadah, Siti Sarah Jamilatul Ghifary Ramadhan Gilang Pratama Putra Gitasiswara, . Graha, Putra Hanifan Gustari, Syahna Hari Mulyadi, Hari Heny Hendrayati Ilyasa Irfan Maulana Rachmandani Ismarizal, Beni Kani, Eiza Maghfira Liyani, Dewi Mei Mamat Ruhimat, Mamat Marhadi Marhadi, Marhadi Marimon, Frederic Nurazizah, Ghoitsa Rohmah Nurdianisa, Lucky Okky Rizal Ridwan Rahmasari, Annisa Aulia Reiza Miftah Wirakusuma, Reiza Miftah Retno Palupi Riche Cynthia Johan Rini Andari Rosita Rosita Sari, Desmala Satrio N. M. Setyorini, Heri Silvia Septyani Koswara Sri Marhanah, Sri Sri Utari Syahbudiman, Rayhan Syahwa, Alya Tomy Andrianto Wenes, Gufran Wiriadi, Reyfan Triansyah