Claim Missing Document
Check
Articles

Found 32 Documents
Search

PSSI Crisis Response Strategy : Analysis of Kanjuruhan Tragedy News on Media Detik.com PuspitaSari, Tarisa Hayu; Purworini, Dian
Al-MUNZIR Vol 17, No 1 (2024) : Mei 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.8865

Abstract

A crisis is a situation or incident that can threaten an organization's reputation. One of the incidents that caused an organizational crisis was the Kanjuruhan tragedy. The existence of the Kanjuruhan tragedy, PSSI as a federation, is in the public spotlight for its response and actions. PSSI needs to give the right response so that the crisis does not have a negative impact on the organization's image. This research aims to find out the image restoration strategy used by PSSI in dealing with the crisis. This research uses Benoit's Image Restoration Theory.  In describing PSSI's strategy, this research uses a descriptive quantitative method. The population used all news about PSSI's response to the Kanjuruhan tragedy published on Detik.com in October-November 2022. Sampling used the purposive sampling method. The results of this study show that PSSI uses all categories of image restoration strategies, such as denial, evasion of responsibility, reducing offensiveness, corrective action, and mortification. The evasion of responsibility strategy is the most dominant strategy, but it is not effective in improving the image because it avoids responsibility. Keywords: Content Analysis; Crisis; Image Restoration Theory; Reputation.
The Role of Community Empowerment in the Development of a Marketing Communication Strategy for Kembang Kuning Tourism Village Purworini, Dian; Chasana, Rona R. B.; Palupi, Palupi; Setyawan, Sidiq; Triyono, Agus; Yuwono, Iswahyudi T.
ASEAN Journal of Community Engagement Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods were employed in this study, and information was gathered through field observations, interviews, documentation, and active participation. This study found that in Kembang Kuning tourism village, community empowerment and tourism development when combined with a promotion and marketing communication strategy, have the potential to increase the village’s tourism potential.