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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi Jurnal Common JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Al-MUNZIR Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis LINIMASA: JURNAL ILMU KOMUNIKASI Avant Garde Communicology: Jurnal Ilmu Komunikasi Communications Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF ASEAN Journal of Community Engagement Indonesian Journal of Electrical Engineering and Computer Science Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia KAGANGA KOMUNIKA: Journal of Communication Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Warta LPM Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi The Indonesian Journal of Computer Science Indonesian Journal of Humanities and Social Sciences Proceedings of Jogjakarta Communication Conference (JCC) International Journal of Public Administration and Policy Jurnal Komunikasi dan Kajian Media
Dian Purworini
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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STRATEGI RESPONS KOMINIKASI KRISIS PEMERINTA KOTA SEMARANG DALAM PENANGANAN BANJIR ROB (ANALISIS ISI BERITA CNN INDONESIA DAN KOMPAS.COM) Cahyani, Offianda Regita; Purworini, Dian
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 23, No 1 (2026): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v23i1.1988

Abstract

Penelitian ini mengidentifikasi strategi respon komunikasi krisis Pemerintah Kota (Pemkot) Semarang dalam menangani fenomena banjir rob yang terjadi secara berulang. Teori Komunikasi Krisis Situasional (SCCT) digunakan untuk mengidentifikasi jenis strategi respons yang dilakukan oleh Pemkot Semarang pada media CNN Indonesia dan Kompas.com, serta membandingkan pola respons krisis antara periode kepemimpinan tahun 2022 dan 2025. Analisis bersifat deskriptif kuantitatif digunakan dalam analisis 50 artikel berita online. Unit analisis yaitu artikel berita yang termuat dalam media CNN Indonesia dan Kompas.com. Hasil penelitian menunjukkan bahwa Pemkot Semarang menggunakan beberapa strategi komunikasi krisis dalam penanganan banjir rob, yakni Scapegoating 5%, Excuse 13%, Justification 9%, Compensation 56,5%, Apology 3%, Reminder 9%, dan Ingratiation 13%. Hasil tersebut menunjukkan bahwa Pemkot Semarang secara dominan menggunakan strategi Kompensasi , baik pada media CNN Indonesia dan Kompas.com. Uji Independent T-Test menunjukkan bahwa tidak ada perbedaan yang signifikan dalam strategi penanggulangan krisis antara periode kepemimpinan tahun 2022 dan 2025. Hasil identifikasi tersebut bahwa pola komunikasi krisis Pemkot Semarang tidak mengalami perubahan yang signifikan.
STRATEGI RESPONS KRISIS KORPORASI DALAM PRESPEKTIF TEORI PEMULIHAN CITRA : ANALISIS KUANTITATIF KASUS ETILEN OKSIDA PT. INDOFOOD Maritza Salsabila Fathihana; Dian Purworini
KAGANGA KOMUNIKA: Journal of Communication Science Vol 8 No 1 (2026): Edisi 14
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v8i1.7323

Abstract

When an institution faces a significant and unexpected threat to its operations, reputation, or longevity and requires swift action to control public opinion, a communication crisis occurs. This crisis can be caused by internal factors (bad policies, defective products) or external factors (bad press, natural disasters, cyberattacks). This study aims to analyze two cases of ethylene oxide (EtO) content that occurred at Indofood in 2023 and 2025. This study uses a quantitative descriptive approach with a content analysis method. Sampling was carried out using a purposive sampling technique. The unit of analysis was a paragraph with a total of 32 paragraphs coded into five IRT strategy categories: Denial, Evasion of Responsibility, Reducing Offensiveness, Corrective Action, and Mortification. The results show that the most dominant strategy used in both crisis periods was Corrective Action (42.3%), followed by Minimization and Bolstering as part of Reducing Offensiveness. In dealing with the [A1.1]crisis, Indofood carried out stricter quality control of raw materials throughout the global supply chain, emphasized the safety of their products through certification, and implemented stable and consistent communication patterns.   Keywords: Indofood, Crisis, Food Security, Image Repair Theory
Strategi Respons Komunikasi Krisis Dan Framing Media Online Dalam Pemberitaan Kasus Overclaim Produk Daviena Skincare: Analisis Isi Kuantitatif Pada Pemberitaan Media Hanifah Salsabila; Dian Purworini
JOM Vol 7 No 2 (2026): Indonesian Journal of Humanities and Social Sciences, June
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v7i2.9033

Abstract

This study aims to examine Daviena Skincare’s crisis communication response strategies and the construction of online media framing in reporting the product overclaim controversy. Employing a quantitative content analysis approach, this study analyzed 23 online news articles related to the case. Reliability testing was conducted on four news samples, while 19 articles containing explicit responses from Daviena Skincare were selected as the primary units of analysis. The study applies Situational Crisis Communication Theory (SCCT) to identify crisis response strategies and media framing analysis to examine how online media constructed the issue. The findings reveal that Daviena Skincare employed multiple crisis response strategies, including denial, attacking the accuser, justification, apology, and compensation. In terms of media framing, the conflict frame appeared as the most dominant narrative, followed by the attribution of responsibility and human-interest frames. The chi-square analysis indicates no significant differences in the distribution of crisis response strategies, suggesting that the company adopted a combination of strategies rather than relying on a single dominant approach. Conversely, media framing patterns were distributed unevenly and concentrated primarily on conflict-oriented narratives. These findings highlight the dynamic interaction between corporate crisis communication strategies and media construction in shaping public perceptions of product credibility and brand reputation during digital-era crises.
Pendampingan Remaja untuk Berhenti Merokok dengan Pendekatan Transtheoretical Model (Stages of Change) di Posyandu Remaja Desa Mliwis Boyolali Tanjung Anitasari Indah Kusumaningrum; Ayu Khoirotul Umaroh; Dian Purworini; Siti Soekiswati; Arif Pristianto; Zulia Setiyaningrum; Nanda Hani Nur Pertiwi; Sabrina Cantika Putri Sandrana; Novyanti Setiyo Rini; Muhammad Irfan Zahran; Faturohit Rois Imron Santoso; Zavier Ferodova Al Fitroh; Pradhana Satria Pinandhita
Warta LPM WARTA LPM, Vol. 27, No. 2, Juli 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i2.4445

Abstract

The partner for community service activities was the youth posyandu in Tambakboyo Hamlet, Mliwis. Adolescent boys at Mitra Posyandu have a smoking habit. There were 25% of teenage boys who have tried to stop smoking but failed. The problems faced by posyandu partners are the difficulty of generating teenagers' intention to stop smoking, teenagers also don't know how to stop smoking, and there are still many teenagers who relapse or smoke again even though they are already at the action stage. The aim of this program was to provide smoking cessation education and health messages with the stages of change in smoking behavior in each adolescent using a transtheoretical model approach and monitoring and strengthening smoking cessation by adolescent cadres. The methods used were socializing activities to youth posyandu, providing media on how to stop smoking, providing education regarding efforts to stop smoking, training youth cadres, designing applications for monitoring efforts to stop smoking, and assisting teenagers to stop smoking. The results of this service were that there was an increase in adolescent knowledge by 0.17% after being given smoking cessation education, the formation of peer counselors consisting of adolescent cadres, the existence of health media in the form of pocket books and booklets, and the creation of the Smoke Stop Step (3S) application to monitor efforts of quit smoking. After using the application and providing health messages according to the smoking cessation stages, there were 3 teenagers who started to intend to stop smoking and 1 teenager entered the preparatory stage (preparing to stop smoking).
Strategi Komunikasi Krisis Pemkab Badung dalam Penanganan Banjir di Badung, Bali Mila Suhari; Dian Purworini
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.17769

Abstract

This study aims to analyze the crisis communication strategies of the Badung Regency Government in handling floods as reported on Detik.com. This review is important because it quantitatively measures the dominance of government crisis communication strategies in a national online media outlet by categorizing news content into SCCT coding sheets. The method used is a descriptive quantitative approach through content analysis. The population comprises 40 news articles reporting the Badung Regency Government’s response to the Bali floods for the period 9 September to 30 October 2025. The sample was selected using purposive sampling. Results show that the most dominant strategies are Justification (37.5%), Compensation (27.5%), Excuse (10%), Apology (10%), Victimage (7.5%), Denial (5%), and Reminder (2.5%). Based on the Chi‑Square test, there is a significant difference in the distribution of strategies, indicating a strong dominance of the Justification approach. The study concludes that the Badung Regency Government adopts an explanatory and accommodative crisis communication pattern, characterized by the dominance of justification and compensation strategies; to enhance effectiveness and protect reputation, it is recommended that the Badung Regency Government combine justificatory narratives with concrete evidence of action.
Peran Akomodasi Komunikasi dalam Strategi Branding Desa Wisata: Studi Kualitatif Deskriptif di Desa Wisata Jangglengan Naufal Ahnaf Rizal Hartono; Dian Purworini
Communications Vol. 8 No. 2 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.8.2.4

Abstract

Komunikasi menjadi persoalan penting dalam branding desa wisata karena pengelola harus menyampaikan identitas lokal kepada audiens yang berbeda secara budaya, geografis, dan generasional. Penelitian ini bertujuan menganalisis peran akomodasi komunikasi dalam strategi branding Desa Wisata Jangglengan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara terhadap tujuh informan dan observasi selama periode Juni–Agustus 2025. Data dianalisis melalui reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pengelola menerapkan strategi convergence, divergence, dan maintenance secara berlapis. Bahasa Indonesia digunakan untuk menjamin keterpahaman audiens lintas daerah, sedangkan bahasa Jawa dan bahasa kekinian mempertahankan identitas lokal sekaligus membangun kedekatan dengan generasi muda. Bahasa Inggris digunakan untuk memfasilitasi komunikasi dengan wisatawan internasional. Branding juga disesuaikan dengan karakter platform: Instagram menonjolkan estetika dan konsistensi identitas visual, sementara TikTok menghadirkan konten yang lebih spontan, aktual, dan relevan bagi pengguna muda. Kolaborasi dengan influencer pariwisata, media nasional, komunitas, dan desa wisata lain memperluas jangkauan sekaligus memperkuat kredibilitas destinasi. Penelitian ini menunjukkan bahwa akomodasi komunikasi dalam branding desa wisata tidak hanya berlangsung melalui penyesuaian bahasa, tetapi juga melalui adaptasi platform dan pemilihan mitra komunikasi yang sesuai dengan identitas destinasi.
SKEPTICISM, MESSAGE ENGAGEMENT AND PURCHASE INTENTIONS: THE ROLE OF CONSTRUAL LEVEL IN BRAND CAMPAIGNS DURING GLOBAL HUMANITARIAN CRISES Shafa Una Putri Purnomo; Dian Purworini
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 2 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.2.251-264

Abstract

This study explores how consumer skepticism and message engagement influence purchase intention in cause-related marketing (CRM) campaigns through the framework of Construal Level Theory (CLT). Focusing on Almaz Fried Chicken campaigns that emerged during global humanitarian crises, the research examines consumer responses toward its humanitarian themed campaigns. Using a quantitative explanatory method, 100 data were collected from respondents in Surakarta who were familiar with the brand’s campaign. Multiple linear regression analysis was employed to test the effects of skepticism (X₁) and message engagement (X₂) on purchase intention (Y) of Almaz Fried Chicken campaigns. The results show that both skepticism and message engagement significantly and positively affect purchase intention, with skepticism (β = 0.408, p < 0.001) having a stronger impact than message engagement (β = 0.271, p < 0.001). Together, these variables explain 80.01% of the variance in purchase intention. The findings indicate that higher levels of skepticism and engagement reflecting abstract construal thinking lead to more favorable consumer evaluations of CRM messages. Research contributes to the understanding of how psychological distance and moral perception shape consumer responses to Almaz Fried Chicken social campaigns.
Strategi Image Repair Badan Gizi Nasional dalam Kasus Keracunan Program Makanan Bergizi Gratis Luluk Tazkia Kamila; Dian Purworini
Jurnal Komunikasi Nusantara Vol 8 No 2 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i2.2829

Abstract

Komunikasi Krisis, Image Repair Theory, Badan Gizi Nasional (BGN), Makanan Bergizi Gratis (MBG), Analisis Isi Kuantitatif. This research aims to analyze the crisis communication strategies employed by the National Nutrition Agency (BGN) in managing a reputational crisis resulting from food poisoning incidents within the Free Nutritious Meal (MBG) program. Utilizing William Benoit's Image Repair Theory (IRT) framework, this study applies a quantitative content analysis method to 75 news articles from the Detik.com portal published between May and September 2025. Data analysis using descriptive statistics and chi-square tests reveals significant differences in the distribution of image restoration strategies. The findings indicate that the most dominant strategy used by BGN is Corrective Action (52%), focusing on SOP evaluations and the temporary suspension of problematic operational units. Other significant strategies identified include Evading Responsibility through the Defeasibility sub-category (18.7%) and Mortification, involving public apologies (9.3%). Overall, BGN prioritizes an operational-improvement-based approach and the evasion of direct responsibility while awaiting laboratory investigation results to restore public trust. Abstrak Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis yang dilakukan oleh Badan Gizi Nasional (BGN) dalam menangani krisis reputasi akibat kasus keracunan makanan pada program Makanan Bergizi Gratis (MBG). Penelitian dilakukan dengan menggunakan kerangka kerja Image Repair Theory (IRT) dari William Benoit. Sedangkan metode analisis yang digunakan yaitu analisis isi kuantitatif terhadap 75 artikel berita dari portal Detik.com selama periode Mei hingga September 2025. Hasil analisis data menggunakan statistik deskriptif dan uji chi-square menunjukkan adanya perbedaan signifikan dalam distribusi penerapan strategi pemulihan citra. Temuan mengungkapkan bahwa strategi yang paling dominan digunakan oleh BGN adalah Corrective Action (tindakan korektif) sebesar 52%, yang berfokus pada evaluasi SOP dan penghentian sementara operasional unit yang bermasalah. Strategi lain yang signifikan adalah Evading Responsibility melalui sub-kategori Defeasibility (18,7%) dan strategi Mortification atau permintaan maaf secara terbuka (9,3%). Secara keseluruhan, BGN lebih mengutamakan pendekatan berbasis perbaikan operasional dan penghindaran tanggung jawab langsung sambil menunggu hasil investigasi laboratorium untuk memulihkan kepercayaan publik.
Strategi Image Repair Badan Gizi Nasional dalam Kasus Keracunan Program Makanan Bergizi Gratis Luluk Tazkia Kamila; Dian Purworini
Jurnal Komunikasi Nusantara Vol 8 No 2 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i2.2829

Abstract

Komunikasi Krisis, Image Repair Theory, Badan Gizi Nasional (BGN), Makanan Bergizi Gratis (MBG), Analisis Isi Kuantitatif. This research aims to analyze the crisis communication strategies employed by the National Nutrition Agency (BGN) in managing a reputational crisis resulting from food poisoning incidents within the Free Nutritious Meal (MBG) program. Utilizing William Benoit's Image Repair Theory (IRT) framework, this study applies a quantitative content analysis method to 75 news articles from the Detik.com portal published between May and September 2025. Data analysis using descriptive statistics and chi-square tests reveals significant differences in the distribution of image restoration strategies. The findings indicate that the most dominant strategy used by BGN is Corrective Action (52%), focusing on SOP evaluations and the temporary suspension of problematic operational units. Other significant strategies identified include Evading Responsibility through the Defeasibility sub-category (18.7%) and Mortification, involving public apologies (9.3%). Overall, BGN prioritizes an operational-improvement-based approach and the evasion of direct responsibility while awaiting laboratory investigation results to restore public trust. Abstrak Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis yang dilakukan oleh Badan Gizi Nasional (BGN) dalam menangani krisis reputasi akibat kasus keracunan makanan pada program Makanan Bergizi Gratis (MBG). Penelitian dilakukan dengan menggunakan kerangka kerja Image Repair Theory (IRT) dari William Benoit. Sedangkan metode analisis yang digunakan yaitu analisis isi kuantitatif terhadap 75 artikel berita dari portal Detik.com selama periode Mei hingga September 2025. Hasil analisis data menggunakan statistik deskriptif dan uji chi-square menunjukkan adanya perbedaan signifikan dalam distribusi penerapan strategi pemulihan citra. Temuan mengungkapkan bahwa strategi yang paling dominan digunakan oleh BGN adalah Corrective Action (tindakan korektif) sebesar 52%, yang berfokus pada evaluasi SOP dan penghentian sementara operasional unit yang bermasalah. Strategi lain yang signifikan adalah Evading Responsibility melalui sub-kategori Defeasibility (18,7%) dan strategi Mortification atau permintaan maaf secara terbuka (9,3%). Secara keseluruhan, BGN lebih mengutamakan pendekatan berbasis perbaikan operasional dan penghindaran tanggung jawab langsung sambil menunggu hasil investigasi laboratorium untuk memulihkan kepercayaan publik.
Strategi Respons Komunikasi Krisis pada Kasus Mantan Pimpinan Komisi Pemberantasan Korupsi Nurul Rohmah Hidayati; Dian Purworini
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.333

Abstract

Penelitian ini bertujuan untuk menganalisis strategi respons krisis Komisi Pemberatasan Korupsi (KPK) terhadap kasus mantan pimpinan KPK yang termuat dalam berita detikcom dan kompascom. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan teknik analisis isi. Teori yang akan diuji dalam penelitian ini yaitu Situational Crisis Communication Theory (SCCT). Pengumpulan data menggunakan purposive sampling dengan artikel berita harus relevan dengan kasus yang diteliti. Penelitian ini berfokus pada berita yang diunggah di platform media detikcom dan kompascom dari 23 Oktober 2023 hingga 31 Januari 2024. Hasil analisis menunjukkan bahwa strategi respon krisis KPK yang paling dominan digunakan adalah Justification dengan presentase 76% dari total data, yang berarti KPK cenderung sering membenarkan krisis dan menjelaskan perkembangan krisis, sedangkan strategi yang paling sedikit digunakan yaitu Attack the Accuser, Denial, Scapegoating ditemukan sebanyak 2% hal ini berarti strategi yang lebih menyalahkan pihak lain jarang digunakan. Selanjutnya Uji T-test menunjukkan tidak ada perbedaan antar kedua media online tersebut. Berdasarkan hasil penelitian, disimpulkan bahwa strategi Justification dianggap efektif dalam memperbaiki citra lembaga pemerintah di mata publik, terutama ketika krisis berkaitan dengan isu yang sensitif dan melibatkan tokoh penting. 
Co-Authors Adiakarti Farid, Muhammad Rifa'at Agus Rakhmat Agus Triyono Aji, Aditya Ratna alfi damayanti Aliyani, Nafi Rahima Anjani Bharata Ajie Aprilia Ayu Savira Ar-Rozi, Ahmad Nafis Nizam Arif Pristianto Ayu Khoirotul Umaroh Ayu Sari Nur Lestiyanti Cahyani, Offianda Regita Chasana, Rona R. B. Dhimas Risang Sri Arya Naratama Diah Priyawati Divi Galih Prasetyo Putri Dwi Pratiwi Edy Purwo Saputro Eko Purwanto Endang Sri Purwaningsih Endang Wahyu Pamungkas Engkus Kuswarno Faturohit Rois Imron Santoso Hanifah Salsabila Hidayat, Rafli Hidayati, Nurul Rohmah Kusnadi, Vigard Itnadia Lelita Azaria Rahmadiva Luluk Tazkia Kamila Maritza Salsabila Fathihana Maryam Mar’atus Sholihah Mila Suhari Muhammad Irfan Zahran Naidoo, Gedala Mulliah Nanda Hani Nur Pertiwi Naufal Ahnaf Rizal Hartono Novyanti Setiyo Rini Nuraini, Adhela Tasya Nurmalinda, Yanuba Nurul Rohmah Hidayati Palupi, Palupi Pradhana Satria Pinandhita Purwaningsih, Endang Sri Purwanti Hadisiwi Puspita Sari, Dela PuspitaSari, Tarisa Hayu Rahman, Nuril Endi Raihanil Jannah, Raihanil Riski Apriliani Rona Rizkhy Bunga Chasana Rona Rizky Bunga Chasanah Sabila, Mayta Sabrina Cantika Putri Sandrana Setyowati, Nurul Shafa Una Putri Purnomo Shafira Ayyu Listia Azizah Sidiq Setyawan Siti Soekiswati Sohail Akhtar Syafuddin, Khairul Tanjung Anitasari Indah Kusumaningrum Vinisa Nurul Aisyah Widi Widayat Wili Astuti Wulandari, Galih Tri Handrini Yanti Haryanti Yuwono, Iswahyudi T. Zavier Ferodova Al Fitroh Zulia Setiyaningrum