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All Journal Jurnal Komunikasi JURNAL PROMOSI KESEHATAN INDONESIA Jurnal Ilmu Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi Sahafa Journal of Islamic Communication Jurnal Common JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Al-MUNZIR LINIMASA: JURNAL ILMU KOMUNIKASI Avant Garde Communicology: Jurnal Ilmu Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia ASEAN Journal of Community Engagement Indonesian Journal of Electrical Engineering and Computer Science Jurnal Pewarta Indonesia Proceeding ISETH (International Summit on Science, Technology, and Humanity) Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi The Indonesian Journal of Computer Science Proceedings of Jogjakarta Communication Conference (JCC) International Journal of Public Administration and Policy
Dian Purworini
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The Role of Community Empowerment in the Development of a Marketing Communication Strategy for Kembang Kuning Tourism Village Purworini, Dian; Chasana, Rona R. B.; Palupi, Palupi; Setyawan, Sidiq; Triyono, Agus; Yuwono, Iswahyudi T.
ASEAN Journal of Community Engagement Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods were employed in this study, and information was gathered through field observations, interviews, documentation, and active participation. This study found that in Kembang Kuning tourism village, community empowerment and tourism development when combined with a promotion and marketing communication strategy, have the potential to increase the village’s tourism potential.
Building Public Trust: Public Acceptance of the Madiun City General Election Commission's Communication Strategy for the 2024 Elections Adiakarti Farid, Muhammad Rifa'at; Rahman, Nuril Endi; Purworini, Dian
International Journal of Public Administration and Policy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/ijpap.v1i2.206

Abstract

Public trust is a fundamental element in the implementation of democratic elections. The General Elections Commission (KPU), as the election organizing body, plays a strategic role in building and maintaining public trust, one of which is through effective public communication strategies. This study aims to analyze public acceptance of the communication strategies implemented by the Madiun City KPU in the 2024 Elections, and how these strategies contribute to building public trust. This study used a qualitative approach with a case study method. Data were collected through in-depth interviews with voters, community leaders, and the Madiun City KPU, supported by observation and analysis of official KPU documents. The results show that the Madiun City KPU's communication strategies were implemented through various channels, both conventional and digital, such as face-to-face outreach, social media, and collaboration with local stakeholders. In general, these strategies were positively received by the public, particularly in increasing understanding of election stages and voter rights and obligations. However, this study also identified challenges, such as limited information reach for certain groups and differences in the level of political literacy of the community. In conclusion, the Madiun City General Elections Commission (KPU)'s communication strategy played a crucial role in building public trust in the 2024 election process, although further strengthening of inclusiveness and sustainability is still needed. This research is expected to contribute to the development of communication strategies for election organizers at the local level.
Strategi Respons Komunikasi Krisis pada Kasus Mantan Pimpinan Komisi Pemberantasan Korupsi Hidayati, Nurul Rohmah; Purworini, Dian
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.333

Abstract

Penelitian ini bertujuan untuk menganalisis strategi respons krisis Komisi Pemberatasan Korupsi (KPK) terhadap kasus mantan pimpinan KPK yang termuat dalam berita detikcom dan kompascom. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan teknik analisis isi. Teori yang akan diuji dalam penelitian ini yaitu Situational Crisis Communication Theory (SCCT). Pengumpulan data menggunakan purposive sampling dengan artikel berita harus relevan dengan kasus yang diteliti. Penelitian ini berfokus pada berita yang diunggah di platform media detikcom dan kompascom dari 23 Oktober 2023 hingga 31 Januari 2024. Hasil analisis menunjukkan bahwa strategi respon krisis KPK yang paling dominan digunakan adalah Justification dengan presentase 76% dari total data, yang berarti KPK cenderung sering membenarkan krisis dan menjelaskan perkembangan krisis, sedangkan strategi yang paling sedikit digunakan yaitu Attack the Accuser, Denial, Scapegoating ditemukan sebanyak 2% hal ini berarti strategi yang lebih menyalahkan pihak lain jarang digunakan. Selanjutnya Uji T-test menunjukkan tidak ada perbedaan antar kedua media online tersebut. Berdasarkan hasil penelitian, disimpulkan bahwa strategi Justification dianggap efektif dalam memperbaiki citra lembaga pemerintah di mata publik, terutama ketika krisis berkaitan dengan isu yang sensitif dan melibatkan tokoh penting. 
STRATEGI RESPONS KOMINIKASI KRISIS PEMERINTA KOTA SEMARANG DALAM PENANGANAN BANJIR ROB (ANALISIS ISI BERITA CNN INDONESIA DAN KOMPAS.COM) Cahyani, Offianda Regita; Purworini, Dian
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 23, No 1 (2026): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v23i1.1988

Abstract

Penelitian ini mengidentifikasi strategi respon komunikasi krisis Pemerintah Kota (Pemkot) Semarang dalam menangani fenomena banjir rob yang terjadi secara berulang. Teori Komunikasi Krisis Situasional (SCCT) digunakan untuk mengidentifikasi jenis strategi respons yang dilakukan oleh Pemkot Semarang pada media CNN Indonesia dan Kompas.com, serta membandingkan pola respons krisis antara periode kepemimpinan tahun 2022 dan 2025. Analisis bersifat deskriptif kuantitatif digunakan dalam analisis 50 artikel berita online. Unit analisis yaitu artikel berita yang termuat dalam media CNN Indonesia dan Kompas.com. Hasil penelitian menunjukkan bahwa Pemkot Semarang menggunakan beberapa strategi komunikasi krisis dalam penanganan banjir rob, yakni Scapegoating 5%, Excuse 13%, Justification 9%, Compensation 56,5%, Apology 3%, Reminder 9%, dan Ingratiation 13%. Hasil tersebut menunjukkan bahwa Pemkot Semarang secara dominan menggunakan strategi Kompensasi , baik pada media CNN Indonesia dan Kompas.com. Uji Independent T-Test menunjukkan bahwa tidak ada perbedaan yang signifikan dalam strategi penanggulangan krisis antara periode kepemimpinan tahun 2022 dan 2025. Hasil identifikasi tersebut bahwa pola komunikasi krisis Pemkot Semarang tidak mengalami perubahan yang signifikan.
Co-Authors Adiakarti Farid, Muhammad Rifa'at Agus Rakhmat Agus Triyono Aji, Aditya Ratna alfi damayanti Aliyani, Nafi Rahima Almayda, Mutiara Bahi Anjani Bharata Ajie Aprilia Ayu Savira Ar-Rozi, Ahmad Nafis Nizam Arif Pristianto Athaya, Muhamad Rivandi Ayu Khoirotul Umaroh Ayu Sari Nur Lestiyanti Azaria Rahmadiva, Lelita Brilliyanti, Aulia Suffah Cahyani, Offianda Regita Chasana, Rona R. B. Diah Priyawati Divi Galih Prasetyo Putri Dwi Pratiwi Endang Sri Purwaningsih Endang Wahyu Pamungkas Engkus Kuswarno Fitroh, Zavier Ferodova Al Had, Fairus El Haryanti, Yanti Hidayat, Rafli Hidayati, Nurul Rohmah Izzatul Arifah Kurniawati, Nurdika Kusnadi, Vigard Itnadia Kusumaningrum, Tanjung Anitasari Indah Lelita Azaria Rahmadiva Livia, Wardhatul Maryam Mar’atus Sholihah Naidoo, Gedala Mulliah Nuraini, Adhela Tasya Nurmalinda, Yanuba Nurul Aisyah, Vinisa Palupi, Palupi Pertiwi, Nanda Hani Nur Pinandhita, Pradhana Satria Purwaningsih, Endang Sri Purwanti Hadisiwi Purwo Saputro, Edy Puspita Sari, Dela PuspitaSari, Tarisa Hayu Rahman, Nuril Endi Raihanil Jannah, Raihanil Rini, Novyanti Setiyo Riski Apriliani Rona Rizkhy Bunga Chasana Rona Rizky Bunga Chasanah Sabila, Mayta Sandrana, Sabrina Cantika Putri Santoso, Faturohit Rois Imron Setiyaningrum, Zulia Setyawan, Sidiq Setyawati, Anisa Setyowati, Nurul Siti Soekiswati Sohail Akhtar Syafuddin, Khairul Trijaya Trijaya Widi Widayat Wili Astuti Wulandari, Galih Tri Handrini Yuli Kusumawati Yuwono, Iswahyudi T. Zahran, Muhammad Irfan