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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi Transformasi: Jurnal Pengabdian Masyarakat Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Komunikasi Jurnal Common JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Al-MUNZIR Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis LINIMASA: JURNAL ILMU KOMUNIKASI Avant Garde Communicology: Jurnal Ilmu Komunikasi Communications Warta Ikatan Sarjana Komunikasi Indonesia PERSPEKTIF ASEAN Journal of Community Engagement Indonesian Journal of Electrical Engineering and Computer Science Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Pewarta Indonesia KAGANGA KOMUNIKA: Journal of Communication Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Warta LPM Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi The Indonesian Journal of Computer Science Indonesian Journal of Humanities and Social Sciences Proceedings of Jogjakarta Communication Conference (JCC) International Journal of Public Administration and Policy Jurnal Komunikasi dan Kajian Media
Dian Purworini
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Peran Komunikasi Dialogis dan Modal Sosial dalam Pengembangan Desa Wisata Rotan Trangsan Hidayat, Rafli; Dian Purworini
Jurnal Pewarta Indonesia Vol 7 No 1 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i1.198

Abstract

This research is based on the great potential of Trangsan Village in the development of a tourism village. Trangsan Rattan Tourism Village is known as the largest rattan artisan industry in Central Java Province and the second largest in Indonesia. Dialogical communication between the Trangsan Village Government and the community can build active community participation and strengthen their social capital in the development of tourism villages. Social capital owned by the community, such as trust, social networks, and prevailing values and norms, is believed to play an important role in the development of tourism in the village. This research aims to describe the role of dialogic communication and social capital in the development of Trangsan Rattan Tourism Village. This research uses a qualitative method with a case study approach. Data collection was conducted by observation and interviewing various related parties, including the local community, tourism village managers and the village government. The results showed that the Trangsan Village government has implemented dialogic communication and utilized social capital well in developing Trangsan Rattan Tourism Village. The most dominant important factor is the existence of mutuality, closeness and trust between the village government and the community and stakeholders, as well as a strong social network, contributing to the development of the tourist village.
Strategi Respons Krisis Organisasi: Analisis Isi Kuantitatif Dengan Teori SCCT Hidayati, Nurul Rohmah; Purworini, Dian
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.333

Abstract

Penelitian ini bertujuan untuk menganalisis strategi respons krisis Komisi Pemberatasan Korupsi (KPK) terhadap kasus mantan pimpinan KPK yang termuat dalam berita detikcom dan kompascom. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan menggunakan teknik analisis isi. Teori yang akan diuji dalam penelitian ini yaitu Situational Crisis Communication Theory (SCCT). Pengumpulan data menggunakan purposive sampling dengan artikel berita harus relevan dengan kasus yang diteliti. Penelitian ini berfokus pada berita yang diunggah di platform media detikcom dan kompascom dari 23 Oktober 2023 hingga 31 Januari 2024. Hasil analisis menunjukkan bahwa strategi respon krisis KPK yang paling dominan digunakan adalah Justification dengan presentase 76% dari total data, yang berarti KPK cenderung sering membenarkan krisis dan menjelaskan perkembangan krisis, sedangkan strategi yang paling sedikit digunakan yaitu Attack the Accuser, Denial, Scapegoating ditemukan sebanyak 2% hal ini berarti strategi yang lebih menyalahkan pihak lain jarang digunakan. Selanjutnya Uji T-test menunjukkan tidak ada perbedaan antar kedua media online tersebut. Berdasarkan hasil penelitian, disimpulkan bahwa strategi Justification dianggap efektif dalam memperbaiki citra lembaga pemerintah di mata publik, terutama ketika krisis berkaitan dengan isu yang sensitif dan melibatkan tokoh penting. 
ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (STUDI DESKRIPTIF PADA AKUN @beautyhijab.sukoharjo) Puspita Sari, Dela; Purwo Saputro, Edy; Purworini, Dian; Azaria Rahmadiva, Lelita
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.26162

Abstract

This study aims to determine and describe the use of Instagram as an online marketing communication media carried out by @beautyhijab.sukoharjo, in this study using the AIDA theory (Attention, Interest, Desire, Action), this study uses a descriptive qualitative approach, with data collection through interviews, observations and documentation of 2 people and documentation of the @beautyhijab.sukoharjo account, this study uses a purposive sampling sample with the criteria of the owner and admin of Instagram @beautyhijab.sukoharjo who have an understanding and participate in the process of managing Instagram as an online marketing communication media @beautyhijab.sukoharjo. the results of this study indicate that the use of Instagram is very effective in promoting @beautyhijab.sukoharjo products by implementing marketing communication strategies and applying the AIDA theory through the stages of Attention, Interest, Desire and Action @beautyhijab.sukoharjo can attract consumer attention to products through attractive offers until consumers take action to purchase products.
The Role of Photographer-Client Interpersonal Communication in Improving Working Relationships and Satisfaction in Creative Agency Photography Services Kusnadi, Vigard Itnadia; Purworini, Dian
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of interpersonal communication, between photographers and clients in efforts to improve working relationships and satisfaction in creative agency photography services. Good and effective communication between the two parties is considered very important in creating a harmonious working relationship and leading to increased quality and work results and client satisfaction. Using the Social Exchange Theory (SET), this study will examine how the photography process, such as trust, fulfilment of client expectations and desires, and commitment to creative photography projects. Data were obtained through in-depth interviews. with creative agency photographers and clients who have worked together in creative agencies. The results of the study show that open and transparent communication can improve better and stronger working relationships, enrich client experiences, and increase satisfaction with the results of the photos obtained. This study provides an understanding and insight into the importance of interpersonal communication in the context of the creative industry and how communication can stimulate overall work results and client satisfaction.  
Transformasi Digital Menuju Responsive Website Menggunakan Content Management System Maryam; Dian Purworini; Rona Rizky Bunga Chasanah; Widi Widayat; Diah Priyawati
The Indonesian Journal of Computer Science Vol. 14 No. 4 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i4.4963

Abstract

In the digital era, organizations are expected to follow with technological advancements, including the need to provide informative and engaging users.. This study aims to describe the transformation of a da'wah organization in delivering information as part of a broader digital outreach strategy. The main focus to utilize the WordPress CMS as a solution to enhance website responsiveness and user reach. A practical approach was adopted through the Web Development Life Cycle method, starting from analysis requirements to technological implementation. Key aspects considered include responsive design, content integration, and user experience. Functionality testing using the black-box method confirmed that the system performs as expected. The results demonstrate improved content accessibility, optimal website responsiveness across devices, and increased user engagement. This system can serve as a model for other organizations seeking to adopt similar technologies to expand the da'wah.
Crisis in digital era and brand sustainability: Analyzing the #whitelabapologize activism on social media Chasana, Rona Rizkhy Bunga; Purworini, Dian; Apriliani, Riski
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art9

Abstract

This research aims to examine how crisis information spreads on social media and leads to activism. The public perceives the Whitelab brand event, which collaborated with K-Pop idol Sehun, as fraught with issues. This has resulted in public protests and the emergence of the #whitelabapologize hashtag on Twitter. This qualitative research uses social network analysis (SNA) to understand the social network and actors surrounding the conversation. A total of 10,000 tweets using #whitelabapologize were extracted from Twitter using Netlytic on the crucial date of the event. The research results classify #whitelabapologize as hashtag activism. Individual actors and the fan bases of K-pop idols drive the conversations on this social network. The data also reveals that this activism follows the logic of connective action.
Framing Pemberitaan Detik.com tentang Pinjaman Online Mahasiswa untuk Pembayaran Uang Kuliah Tunggal Ar-Rozi, Ahmad Nafis Nizam; Purworini, Dian; Nurul Aisyah, Vinisa
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.232

Abstract

Penelitian ini bertujuan untuk mengetahui pembingkaian yang dilakukan media online Detik.com terkait isu kerja sama antara Danacita dengan Institut Teknologi Bandung (ITB) untuk pembayaran Uang Kuliah Tunggal (UKT). Metode yang digunakan adalah metode analisis framing model Pan dan Kosicki. Pemilihan sampel penelitian ini menggunakan metode purposive sampling dengan jumlah sampel 15 berita yang dianalisis menggunakan empat struktur utama teknik Analisis Framing Zhongdan Pan dan Gerald M. Kosicki: sintaksis, skrip, tematik, dan retoris. Hasil dari penelitian ini adalah adanya penggunaan idiom hiperbola oleh Detik.com untuk menunujukkan bagaimana isu mendapatkan perhatian dari masyarakat. Selain itu, penekanan pada reaksi dan persepsi masyarakat yang ditunjukkan pada teras berita, dan kutipan dari narasumber ITB yang ditempatkan di akhir berita.
PSSI Crisis Response Strategy : Analysis of Kanjuruhan Tragedy News on Media Detik.com PuspitaSari, Tarisa Hayu; Purworini, Dian
Al-MUNZIR Vol 17, No 1 (2024) : Mei 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/am.v17i2.8865

Abstract

A crisis is a situation or incident that can threaten an organization's reputation. One of the incidents that caused an organizational crisis was the Kanjuruhan tragedy. The existence of the Kanjuruhan tragedy, PSSI as a federation, is in the public spotlight for its response and actions. PSSI needs to give the right response so that the crisis does not have a negative impact on the organization's image. This research aims to find out the image restoration strategy used by PSSI in dealing with the crisis. This research uses Benoit's Image Restoration Theory.  In describing PSSI's strategy, this research uses a descriptive quantitative method. The population used all news about PSSI's response to the Kanjuruhan tragedy published on Detik.com in October-November 2022. Sampling used the purposive sampling method. The results of this study show that PSSI uses all categories of image restoration strategies, such as denial, evasion of responsibility, reducing offensiveness, corrective action, and mortification. The evasion of responsibility strategy is the most dominant strategy, but it is not effective in improving the image because it avoids responsibility. Keywords: Content Analysis; Crisis; Image Restoration Theory; Reputation.
The Role of Community Empowerment in the Development of a Marketing Communication Strategy for Kembang Kuning Tourism Village Purworini, Dian; Chasana, Rona R. B.; Palupi, Palupi; Setyawan, Sidiq; Triyono, Agus; Yuwono, Iswahyudi T.
ASEAN Journal of Community Engagement Vol. 7, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods were employed in this study, and information was gathered through field observations, interviews, documentation, and active participation. This study found that in Kembang Kuning tourism village, community empowerment and tourism development when combined with a promotion and marketing communication strategy, have the potential to increase the village’s tourism potential.
Building Public Trust: Public Acceptance of the Madiun City General Election Commission's Communication Strategy for the 2024 Elections Adiakarti Farid, Muhammad Rifa'at; Rahman, Nuril Endi; Purworini, Dian
International Journal of Public Administration and Policy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/ijpap.v1i2.206

Abstract

Public trust is a fundamental element in the implementation of democratic elections. The General Elections Commission (KPU), as the election organizing body, plays a strategic role in building and maintaining public trust, one of which is through effective public communication strategies. This study aims to analyze public acceptance of the communication strategies implemented by the Madiun City KPU in the 2024 Elections, and how these strategies contribute to building public trust. This study used a qualitative approach with a case study method. Data were collected through in-depth interviews with voters, community leaders, and the Madiun City KPU, supported by observation and analysis of official KPU documents. The results show that the Madiun City KPU's communication strategies were implemented through various channels, both conventional and digital, such as face-to-face outreach, social media, and collaboration with local stakeholders. In general, these strategies were positively received by the public, particularly in increasing understanding of election stages and voter rights and obligations. However, this study also identified challenges, such as limited information reach for certain groups and differences in the level of political literacy of the community. In conclusion, the Madiun City General Elections Commission (KPU)'s communication strategy played a crucial role in building public trust in the 2024 election process, although further strengthening of inclusiveness and sustainability is still needed. This research is expected to contribute to the development of communication strategies for election organizers at the local level.
Co-Authors Adiakarti Farid, Muhammad Rifa'at Agus Rakhmat Agus Triyono Aji, Aditya Ratna alfi damayanti Aliyani, Nafi Rahima Anjani Bharata Ajie Aprilia Ayu Savira Ar-Rozi, Ahmad Nafis Nizam Arif Pristianto Ayu Khoirotul Umaroh Ayu Sari Nur Lestiyanti Cahyani, Offianda Regita Chasana, Rona R. B. Dhimas Risang Sri Arya Naratama Diah Priyawati Divi Galih Prasetyo Putri Dwi Pratiwi Edy Purwo Saputro Eko Purwanto Endang Sri Purwaningsih Endang Wahyu Pamungkas Engkus Kuswarno Faturohit Rois Imron Santoso Hanifah Salsabila Hidayat, Rafli Hidayati, Nurul Rohmah Kusnadi, Vigard Itnadia Lelita Azaria Rahmadiva Luluk Tazkia Kamila Maritza Salsabila Fathihana Maryam Mar’atus Sholihah Mila Suhari Muhammad Irfan Zahran Naidoo, Gedala Mulliah Nanda Hani Nur Pertiwi Naufal Ahnaf Rizal Hartono Novyanti Setiyo Rini Nuraini, Adhela Tasya Nurmalinda, Yanuba Nurul Rohmah Hidayati Palupi, Palupi Pradhana Satria Pinandhita Purwaningsih, Endang Sri Purwanti Hadisiwi Puspita Sari, Dela PuspitaSari, Tarisa Hayu Rahman, Nuril Endi Raihanil Jannah, Raihanil Riski Apriliani Rona Rizkhy Bunga Chasana Rona Rizky Bunga Chasanah Sabila, Mayta Sabrina Cantika Putri Sandrana Setyowati, Nurul Shafa Una Putri Purnomo Shafira Ayyu Listia Azizah Sidiq Setyawan Siti Soekiswati Sohail Akhtar Syafuddin, Khairul Tanjung Anitasari Indah Kusumaningrum Vinisa Nurul Aisyah Widi Widayat Wili Astuti Wulandari, Galih Tri Handrini Yanti Haryanti Yuwono, Iswahyudi T. Zavier Ferodova Al Fitroh Zulia Setiyaningrum