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PENGARUH KREDIBILITAS PRATAMA ARHAN DALAM IKLAN YOUTUBE KAHF TERHADAP KEPUTUSAN PEMBELIAN PRODUK Dhimas Risang Sri Arya Naratama; Dian Purworini
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.2882

Abstract

Massifnya penggunaan youtube di Indonesia mencapai 50% dari total penduduk mendorong kahf melakukan iklan youtube. Iklan kahf menggaet banyak aktris nasional termasuk pratama arhan. Kredibilitas aktis sebagai komunikator dalam promosi produk merupakan hal krusial karena sebagai bahan pertimbangan konsumen sebelum memutuskan membeli atau tidak produk tersebut. Penelitian ini menggunakan teori kredibilitas sumber dengan menggunakan pendekatan kuantitatif eksplanatif. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kredibilitas Pratama Arhan dalam iklan youtube kahf terhadap keputusan pembelian produk, dengan objek penelitian adalah kredibilitas pratama arhan dan subjek penelitian adalah 100 orang responden mahasiswa Universitas Muhammadiyah Surakarta. Analisis regresi linear sederhana digunakan pada penelitian ini dengan hasil penelitian yang menunjukkan bahwa kredibilitas pratama arhan terbukti membawa pengaruh positif dan cukup berarti sebesar 38,7% terhadap keputusan pembelian produk kahf.
STRATEGI RESPON KRISIS PEMERINTAH TERHADAP KASUS AKSI DEMONSTRASI TUNJANGAN DPR: ANALISIS ISI KUANTITATIF PADA PEMBERITAAN MEDIA Shafira Ayyu Listia Azizah; Dian Purworini
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2696

Abstract

This study discusses the crisis response strategies employed by the Indonesian government in handling demonstrations related to the policy on allowances for members of the House of Representatives. Using the Situational Crisis Communication Theory (SCCT) approach, this study was conducted using a descriptive quantitative content analysis methodology. The units of analysis in this study were taken from every news item published in the media during the period from August to September 2025. The results show that in facing the crisis, the government used the attack the accuser strategy 20% of the time, scapegoat 20%, compensation 20%, reminder 15%, justification 12.5%, and ingratiation 12.5%. Meanwhile, the denial, excuse, apology, and victimization strategies were not found in the news. From the difference test results, it can be concluded that there is no significant difference in the use of response strategies in various media, where the government tends to combine defensive and accommodative strategies to minimize responsibility while reducing escalation. The results of this study provide an understanding of the dynamics of government responses when facing public pressure and serve as a reference for the government in managing its reputation during policy conflicts.
Food Poisoning in Free Nutritious Meals Program: A Comparative Framing Analysis of Kompas.com and detikNews Eko Purwanto; Dian Purworini
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7599

Abstract

This study aims to analyze and compare how the online news portals Kompas.com and detikNews covered the mass food poisoning incident in the Free Nutritious Meals (MBG) program during the period from September to November 2025. Unlike previous studies, which generally focused on the dynamics of political conflict or budgetary controversies in government policy, this study takes a new perspective by examining how digital media respond to issues of public safety and calls for accountability when a national strategic program faces operational challenges in the field. This study employs a deductive quantitative content analysis method, examining news articles using the five-dimensional crisis model by Semetko and Valkenburg (2000). Statistical tests were conducted using an Independent Samples t-test with a significance level of alpha = 0.05 to identify differences in framing tendencies between the two national media outlets. The test results confirmed that the Null Hypothesis (H0) was validly accepted with a significance value of 0.650, indicating that there was no significant difference in how the two media outlets framed the event. The "Attribution of Responsibility" dimension ranked highest (48% on Kompas.com and 52% on detikNews), followed by the "Human Interest" dimension in second place. Conversely, the "Economic Consequences" and "Morality" aspects appeared very minimally, while the "Conflict" aspect was recorded as nonexistent or zero percent (0.0%) in both media outlets. This study provides a scientific contribution regarding the commonality of online media agendas in Indonesia in responding to operational issues related to state policy. Its novelty lies in the objective evidence of editorial behavior that consistently refrains from highlighting political conflict, instead prioritizing the safety of victims during the initial phase of government programs.