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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Suluh Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Fokus Manajemen ProBisnis : Jurnal Manajemen Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Communautaire: Journal of Community Service Journal of Management, Economic, and Accounting Journal of International Multidisciplinary Research Jurnal Ekonomi, Manajemen, Akuntansi
Harefa, Idarni
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Journal : Jurnal Multidisiplin Sahombu

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The Influence of Customer Satisfaction on Consumer Purchasing Decisions on Catering Products at CV. Wery Group Gunungsitoli City Zendrato, Lois Ihcasia; Laia, Otanius; Harefa, Idarni; Buulolo, Nanny Artatina
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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Abstract

This study aims to determine the influence of customer satisfaction on consumer purchasing decisions for catering products at CV. Wery Group Gunungsitoli City. The research method used is a quantitative approach with statistical analysis to measure the relationship between customer satisfaction (X) and purchasing decisions (Y). Based on the determination test results, the Adjusted R Square value was found to be 0.672. This indicates that the customer satisfaction variable (X) explains 67.2% of the purchasing decision variable (Y) after adjusting for the sample size and independent variables used. Meanwhile, the remaining 32.8% is influenced by other factors not included in this study. The findings of this study suggest that the higher the level of customer satisfaction, the greater the likelihood of repeat purchases of catering products from CV. Wery Group. Therefore, the company must continuously improve service quality and product standards to maintain and enhance consumer purchasing decisions.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Lase, Ratna sari; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
Co-Authors Aceh, Masmunira Ayler Beniah Ndraha Baene, Diana Novita Bate'e, Maria Magdalena Bate'e, Nefirman Batee, Maria Magdalena Bate’, Maria M Bate’e , Maria Magdalena Bate’e, Maria Magdalena Bate’e, Putri Clarita Bawamenewi Bu'ulolo, Nanny Artatina Buulolo, Nanny A. Buulolo, Nanny Artatina Bu’ulolo, Nanny Bu’ulolo, Nanny A. Bu’ulolo, Nany Artatina Daeli, Seniati Duha, Tiarni ELIYUNUS WARUWU Faebuadodo Hulu, Perlindungan Fanaetu, Yuternalis Juniter Fatolosa Hulu Fredika Ade Pratama Agustiawan Gea, Alberman Ekarius Gea, Ester Kurniawati Gea, Herry Andrinata Gea, Jeliswan B.I.J Gea, Jeliswan Berkat Iman Jaya Gea, Mei Berkat Syukur Gea, Melianus Gea, Yosua Victorada Gulo, Boby Marthin Gulo, Erwinta Gulo, Heniwati Gulo, Pasti Kasih Gulo, Resman Gulo, Susimawati Gulo, Yenni Tri Yanti Halawa, Fanotona Halawa, Forman Halawa, Lidia Warisani Halawa, Odaligo Harefa, Feberni Harefa, Lican Nirmala Harefa, Ronand Sona Sowa’a Harefa, Sadari Haria, Reklis Putri Hia, Litani Yakini Hondo, Elgius Hulu, Antonius Julius Hulu, Denesti Hulu, Fatolosa Hulu, Juli Herdiman Hulu, Parlindungan F Hulu, Perlindungan Faebuadodo Hulu, Protection F. Hulu, Yolan Selviana Humendru, Hence Anycolony Kakisina, Sophia Molinda Lahagu, Feberlius Lahagu, Maret Iman Laia, Aluiwa'auri Laia, Otanius Laia, Veronika Fatina Laoli, Jeni Astuti Laoli, Meri Eka Lestari Laowo, Ridho Tri Aman Larosa, Sri Nibenia Larosa, Sweecth Lestari Lase, Febri Liani Putri Lase, Heseziduhu Lase, Kartini Lase, Kasiani Lase, Murniwati Lase, Nasrul Efendi Lase, Petrus Lase, Ramalan Wati Lase, Ratna sari Marulafau, Imadulhaq Meiman Hidayat Waruwu Mendrofa, Aftitin Desti Mendrofa, Martha Surya Dinata Mendrofa, Norbert Gabrielle Charasi Mendrofa, Sepriani Mendrofa, Soterman Fotendo Kristian Mendrofa, Syah Abadi Mendrofa, Yupiter Nazara, Delnovi Yanti Nazara, Setiaman Ndraha, Katharina Kaeni Wartey Jemefal Jens Ndraha, Oktaviani Ndruru, Bernada Ndruru, Efenis Odaligoziduhu Halawa Permana Harefa, Abdiwan Dixit Putra, Heri Melvin Sah S Zai, Kurniawan Saota, Imelda Wulansari Serniati Zebua Sophia Molinda Kakisina Tafonao, Sinta Ardiyanti Putri Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Ledi Triranto Telaumbanua, Otolius Telaumbanua, Sofyan Fran Wijaya Telaumbanua, Widya Fransiska Wansyah Putra Harefa, Ider Waruwu, Frisca Angela Waruwu, Jhon Ervin Waruwu, Meiman H. Waruwu, Mira Mista Waruwu, Putri Destari Waruwu, Walina Yuterlin Zalukhu Zai , Kurniawan Sarototonafo Zai, Happy Notatema Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Vinsen April Linus Zalukhu, Dinda Juliyana Zalukhu, Risma Nelly Zalukhu, Sukur Puji Iman Zalukhu, Yuterlin Zamasi, Berkat Perlindungan Zebua, Adil Setia Zebua, Alfandi Zebua, Andri Krisman Zebua, Dedi Irawan Zebua, Emanuel Zebua, Fakta Solala Zebua, Fransiska Riang Hati Zebua, Idam Eltri Zebua, Indirwan Zebua, Silvan Solaso Zebua, Sonifati Saro Zebua, Triwan Putra Zega, Binsar Jun Imer Zega, Dede Kurniawan Zega, Irfan Zega, Nurhayati Zega, Sadarman Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia Zendrato, Sejoiman