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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Gulawentah:Jurnal Studi Sosial Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis Jambura Economic Education Journal PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi Masyarakat Indonesia BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Mandasari, Virginia
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Pelatihan Digital Branding untuk Pemberdayaan UMKM Opak Gambir: Studi Kasus di Desa Bumirejo Mandasari, Virginia; Rachmawati, Farikha; Suratnoaji, Catur; Machmuda, Insania; Andriani, Rina; Adesyafira, Bellananda Charisma; Fitrinda, Tarrisya Durroh
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5938

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) di Indonesia menghadapi tantangan besar dalam memasarkan produk mereka, terutama dalam menghadapi keterbatasan akses ke pasar digital. Salah satu solusi yang dapat diimplementasikan adalah dengan penerapan strategi digital branding melalui platform media sosial dan e-commerce. Penelitian ini bertujuan untuk membantu UMKM Opak Gambir di Blitar dalam memahami dan menggunakan digital branding yang tepat untuk meningkatkan daya saing dan memperluas pasar. Metode yang digunakan dalam pengabdian ini meliputi analisis kebutuhan, pelatihan konseptual, praktik langsung, dan pendampingan intensif kepada pemilik UMKM. Hasil dari kegiatan ini menunjukkan bahwa penggunaan platform Instagram, TikTok, dan Shopee secara strategis, serta pemanfaatan foto produk yang menarik dan berkualitas, dapat meningkatkan kesadaran merek dan penjualan produk UMKM. Evaluasi menunjukkan adanya peningkatan keterampilan dalam menggunakan media sosial dan e-commerce, serta peningkatan interaksi dengan pelanggan. Program ini memberikan dampak positif bagi UMKM Opak Gambir dalam mengoptimalkan strategi digital mereka untuk mencapai keberhasilan yang lebih besar di pasar digital..
Analisis kinerja manajemen pengunjung di destinasi wisata bandung utara menggunakan importance-performance analysis Widiyanti, Rikantini; Mandasari, Virginia; Gabriela, Elisabet; Chendraningrum, Dinarsiah
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i1.11668

Abstract

The increase in visitor numbers during holidays has positive implications for the tourism business; however, it can also lead to negative impacts such as overcrowding, increased pollution, vandalism, and potential disorder. These negative consequences may affect visitor satisfaction, comfort, convenience, and safety. Therefore, the implementation of visitor management is necessary as a proactive measure to create a better holiday experience. This study adopts a quantitative approach using a questionnaire distributed to respondents. The questionnaire includes statements evaluating the performance of tourist destinations in Bandung and the importance of these statements from the visitors' perspectives. The collected data is analyzed using the Importance-Performance Analysis (IPA) technique with the aid of SPSS version 26. IPA is used to assess and evaluate the performance of destination managers by comparing the importance of various attributes of a product or service (i.e., the tourism experience) with visitors' perceptions of how well these attributes meet their expectations. This study aims to explore and understand the effectiveness of visitor management in addressing challenges caused by visitor surges and the extent to which visitor satisfaction can be achieved through the implementation of appropriate management strategies.
Efektivitas Pengelolaan Sampah Organik dengan Pencacah dan Kolaborasi Bank Sampah Wulansari, Nofita; Lathifa Haryati, Fidela; Prima Andini, Puspa; Salsabila, Sabrina; Jeremy Ryan, Benedictus; Mandasari, Virginia
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4565

Abstract

This community service research aims to enhance the awareness, knowledge, and skills of residents in Margorejo Urban Village in independently managing household organic waste by utilizing simple technology in the form of a waste shredder. The main issue addressed is the low level of waste sorting and organic waste management practices at the household level, which contributes to high waste volume and suboptimal utilization of organic waste. The activities were carried out using a participatory approach, through direct observation and semi-structured interviews. The stages included community outreach, technical training on the use of the organic waste shredder, and assistance in composting practices involving the local waste bank as a partner. This collaborative approach enabled direct knowledge transfer and fostered a sense of ownership in environmental management. The results show that the use of the waste shredder accelerated the composting process, significantly reduced waste volume, and increased community participation in sustainable waste management efforts. Furthermore, the involvement of the waste bank strengthened local networks in integrated waste management and supported the implementation of circular economy principles in urban communities. In conclusion, the integration of a waste shredder and collaboration with a waste bank has proven effective in encouraging behavioral changes towards independent and sustainable waste management. This model can be replicated in other areas with similar conditions as a practical and applicable solution to address organic waste issues.
Kolaborasi Mahasiswa KKN dan Posyandu Dalam Meningkatkan Kesadaran Gizi Masyarakat di Kabupaten Jember Roidha, Masrifatul; Majid, Alfi Aulia; Anggraeni, Eka Sulistya; Fadhlilhaq, Tsaqif; Amalia, Holisatul; Argawandani, Fiorentina Amanda; Fernanda, Meylaffena; Maylaffazyza, Jessica; Mandasari, Virginia
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.173

Abstract

This study aims to examine the collaboration between KKN students and Posyandu in increasing public nutrition awareness in Jember Regency. Using qualitative descriptive methods, data were collected through participatory observation, in-depth interviews, and documentation studies. The results showed that collaboration was realized in the form of monthly Posyandu activities, nutrition education classes, and home visits. There was an increase in public nutrition awareness as indicated by increased attendance at Posyandu, positive changes in family eating patterns, and increased nutritional knowledge scores. The main challenges include limited time and resources, but can be overcome through careful program planning and collaboration with the local government. Long-term impacts are seen from the increased capacity of Posyandu cadres and the formation of sustainable networks. This study concludes that the collaboration between KKN  students and Posyandu is effective in increasing public nutrition awareness, emphasizing the importance of multi-party cooperation in public health programs.  
Pengolahan Minyak Jelantah Menjadi Sabun Cuci di Kelurahan Jemur Wonosari Bersama Mahasiswa KKN Universitas Pembangunan Nasional “Veteran” Jawa Timur Denita, Sabrina Putri; Cahyanti, Noer Aini Mery; Elvarreta, Clarissa Diva; Mandasari, Virginia
PEMA Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i2.1513

Abstract

Minyak goreng bekas atau jelantah adalah limbah rumah tangga yang muncul akibat pemakaian minyak goreng secara berulang. Jika tidak ditangani secara serius, limbah ini dapat menimbulkan dampak buruk terhadap kesehatan dan lingkungan. Namun, masyarakat masih kurang memahami cara pengolahan minyak jelantah. Minyak jelantah dapat digunakan untuk membuat sabun cuci padat yang murah dan ramah lingkungan. Tujuan pelaksanaan kegiatan ini yaitu untuk mengembangkan kesadaran ibu rumah tangga serta keterampilan dalam mengelola limbah rumah tangga secara efektif. Metode pelaksanaan meliputi sosialisasi, peragaan, dan praktik langsung pembuatan sabun melalui proses saponifikasi. Hasil kegiatan menunjukkan bahwa mayoritas peserta mempunyai kognisi yang baik terhadap proses pembuatan sabun dan mampu menerapkannya dengan baik. Program ini sangat membantu mengubah perspektif masyarakat tentang pengelolaan limbah yang berkelanjutan sekaligus memebentuk prospek ekonomi yang berasal dari masalah lingkungan.
The Role of Shopee Live Discounts: Case Study of Online Seller of Kemaiu Shampoo in Driving Transactions Dwiyanti, Novita Putri; Mandasari, Virginia
Formosa Journal of Applied Sciences Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i1.7580

Abstract

This research analyzes the role of discounts on the Shopee Live platform with a case study of online shampoo seller Kemaiu. Shopee Live, as an innovative feature of Shopee, allows direct interaction between sellers and potential consumers through live video broadcasts. Discounts are the main focus as a strategy to increase transactions. Using qualitative descriptive methods, this research involved interviews with Kemaiu owners and observations during live streaming on Shopee. The research results show that discounts, such as regular price cuts and vouchers, have a significant role in encouraging potential consumers' buying interest. Shopee Live has proven effective in increasing interactions and transactions. Even though competition is considered low, the existence of the TikTok Shop platform is considered a factor that can influence sales.
Pembuatan Alat Permainan Edukatif (Ape) Dalam Mengenalkan Jiwa Bela Negara Pada Guru TK Kecamatan Pakal Handayani, Wiwik; Romadhona, Mahimma; dewanti, mentari clara; Mandasari, Virginia
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 6 No. 4 (2023): Oktober 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i4.2667

Abstract

Teachers are facilitators and are responsible for creating a learning process that can foster initiative and motivation for students in learning in the classroom. In addition, teachers in the learning process are also able to develop interaction patterns for various parties involved in learning. State Defense Education taught by teachers in class is one of the means in fostering students' awareness in understanding Bela Negara. Awareness of  Bela Negara  that cannot grow and develop by itself in every citizen, so planned efforts are needed in instilling the values  of State Defense in citizens. Based on the results of observations carried out in kindergartens in Pakal District, Surabaya City shows that the learning process carried out by teachers still lacks learning processes related to  Bela Negara, so that students lack insight into Bela Negara. In carrying out the learning process related to national defense, it can be through educational game tools (APE) which are specifically created and designed creatively to students using the superhero puppet character Panca Satria. This activity is expected to produce teachers who are able to create and apply educational game tools (APE) in introducing the spirit of Bela Negara in the classroom. Keywords: teacher; bela negara; educational game tools (ape); puppet.  Abstrak: Guru merupakan fasilitator dan bertanggung jawab dalam terciptanya proses pembelajaran yang  dapat menumbuhkan Prakarsa dan motivasi bagi peserta didik dalam belajar di dalam kelas. Selain itu, guru pada proses pembelajaran juga mampu mengembangkan pola interaksi bagi berbagai pihak yang terlibat dalam pembelajaran. Pendidikan Bela Negara yang diajarkan oleh guru di kelas menjadi salah satu sarana dalam membina kesadaran peserta didik dalam memahami Bela Negara. Kesadaran terhadap Bela Negara yang tidak dapat tumbuh dan berkembang dengan sendirinya dalam setiap warga Negara, sehingga diperlukannya Upaya-upaya yang terencana dalam menanamkan nilai-nilai Bela Negara pada di warga Negara. Berdasarkan hasil observasi yang dilaksanakan di Taman Kanak-kanak se Kecamatan Pakal Kota Surabaya menunjukkan bahwa proses pembelajaran yang dilaksanakan oleh para guru masih minimnya proses pembelajaran yang berkaitan dengan bela negara, sehingga peserta didik kurang memiliki wawasan tentang bela negara. Dalam menjalankan proses pembelajaran yang berkaitan dengan bela negara dapat melalui alat permainan edukatif (APE) yang secara khusus dibuat dan didesain secara kreatif kepada peserta didik dengan menggunakan karakter wayang superhero Panca Satria. Kegiatan ini diharapkan dapat menghasilkan guru yang mampu membuat dan menerapkan alat permainan edukatif (APE) dalam mengenalkan jiwa Bela Negara di kelas. Kata kunci: guru; bela negara; alat permainan edukatif (ape); wayang.
Pemberdayaan Potensi Lokal Melalui UMKM, Edukasi Ekonomi Kreatif, dan Inovasi Pertanian di Kelurahan Siwalankerto Tyara Ariella Farhana; Kartika, Nanda Dwi; Raditya, Raka Cesar; Prastya, Anindita Filzah; Rasyid, Fadilah Qurrotul Aini; Mandasari, Virginia
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 4 No. 2b (2025): Edisi khusus Dies Natalis Universitas Mataram
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/qhfc2w72

Abstract

Program Kuliah Kerja Nyata (KKN) Tematik Bela Negara SDGs Kelompok 70 di Kelurahan Siwalankerto bertujuan mendukung pembangunan berkelanjutan melalui pemberdayaan masyarakat berbasis komunitas. Program ini difokuskan pada tiga bidang utama, yaitu digitalisasi UMKM, edukasi ekonomi kreatif anak-anak, dan inovasi pertanian berkelanjutan dengan pembuatan pupuk organik cair dari limbah rumah tangga serta sistem hidroponik Nutrient Film Technique (NFT). Pelaksanaan menggunakan pendekatan partisipatif, edukatif, dan praktis dengan melibatkan aktif masyarakat setempat. Hasil kegiatan menunjukkan peningkatan akses pasar dan produktivitas UMKM melalui platform digital seperti Google Business dan Shopee, penguatan jiwa kewirausahaan serta literasi ekonomi pada anak-anak melalui pembelajaran praktis, dan peningkatan efisiensi pertanian urban dengan metode budidaya inovatif yang ramah lingkungan. Program ini secara langsung berkontribusi pada pencapaian Sustainable Development Goals (SDGs) nomor 8 tentang pertumbuhan ekonomi yang inklusif dan pekerjaan layak. Model pengabdian masyarakat ini direkomendasikan sebagai acuan untuk pengembangan program serupa di wilayah urban lain guna mewujudkan pembangunan berkelanjutan yang adaptif dan berbasis potensi lokal.
Faktor-Faktor yang Mempengaruhi Produktivitas Tenaga Kerja di Jawa Barat, Indonesia dengan Pendekatan Causal Loop Diagram Deti, Regina; Amanda, Astri; Mandasari, Virginia
Jurnal Paradigma Vol 28 No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11484

Abstract

Produktivitas merupakan faktor yang berperan penting dalam pertumbuhan perekonomian suatu negara. Dalam mengejar perekonomian, Indonesia harus bersaing dengan negara-negara di ASEAN dalam pertumbuhan produktivitas. Faktor utama dalam meningkatkan produktivitas dapat dilihat dari sumber daya manusianya yang berkualitas. Penelitian ini berfokus pada perkembangan produktivitas dalam industri di Jawa Barat. Metode yang digunakan adalah dengan metode sistem dinamik dengan pendekatan Causal Loop Diagram (CLD). Metode ini untuk menggambarkan permasalahan yang terjadi. Identifikasi masalah di dalam penelitian ini merupakan gabungan dari hasil studi literatur, hasil kuesioner dan hasil wawancara yang diolah untuk menghasilkan cara berpikir sistem dan digambarkan secara sistematis di dalam CLD. Maka, tujuan dari penelitian adalah untuk mencari faktor-faktor yang mempengaruhi produktivitas secara langsung terhadap tenaga kerja dengan menggunakan penggabungan analisis literatur dan hasil di lapangan. Dari hasil studi literatur serta wawancara di lapangan, upah menjadi faktor utama dalam peningkatan produktivitas tenaga kerja.
Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya Amalia Amin, Rizky; Soebiantoro, Ugy; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12110

Abstract

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-expression, creativity, and confidence boost. Examining how E-WOM and product quality affect consumers' decisions to buy Wardah Colorfit cream blush in Surabaya is the aim of this study. One hundred and forty residents of Surabaya were given questionnaires as part of the quantitative research approach. Non-probability sampling with a purposive approach was the sampling method employed. Using SmartPLS software version 3.0, the PLS method was used for data analysis. With a P value of 0.000 (below the 0.05 threshold) and a path coefficient of 0.344, the analysis's findings show that the E-WOM variable significantly and favorably influences purchasing decisions. With a path coefficient of 0.457 and a P value of 0.000 (<0.05), the product quality variable also demonstrated a significant positive influence on purchasing decisions.This means that the better the content uploaded on social media, the better the consumer's purchasing decision. Meanwhile, the better the product quality, the more influential it is on the purchasing decision. These findings emphasize the importance of E-WOM and good product quality, which impact the consumer's decision-making process
Co-Authors Adesyafira, Bellananda Charisma Aji, Muhyiddin Indra Amalia Amin, Rizky Amalia, Holisatul Amanda, Astri Andriani, Rina Anggraeni, Eka Sulistya Anisa Fitria Utami Anjani, Anisa Putri Argawandani, Fiorentina Amanda Ayu Pramesti, Aulia Cabase, Daniar Casta Cahyanti, Noer Aini Mery Denita, Sabrina Putri Deti, Regina Dinarsiah Chendraningrum DR. CATUR MSI SURATNOAJI Dwiyanti, Novita Putri Elvarreta, Clarissa Diva Fadhlilhaq, Tsaqif Fadila, Fathiatul Eka Farikha Rachmawati Fernanda, Meylaffena Fitrinda, Tarrisya Durroh Gabriela, Elisabet Jeremy Ryan, Benedictus Kartika, Nanda Dwi Kirana, Nanda Wahyu Indah Lathifa Haryati, Fidela Machmuda, Insania Maghfiroh, Mutiara Lailatul Majid, Alfi Aulia Mawardi, Alfiandi Imam Maylaffazyza, Jessica Mentari Clara Dewanti, Mentari Clara Nanik Hariyana Naufal, Ilham Nisa, Fauzatul Laily Nofita Wulansari, Nofita Nurjanti Takarini Nurkholish Majid Pamungkas, Andhika Ressa Prastya, Anindita Filzah Prima Andini, Puspa Pudjoprastyono, Hery Purba, Ruth Agita Raditya, Raka Cesar Ramadhani Mahendra Kusuma Rasyid, Fadilah Qurrotul Aini Rivayanti, Tesa Putri Rizky Dermawan Roidha, Masrifatul Romadhona, Mahimma Rosyanti, Daisy Marthina Safeyah, Muchlisiniyati Safitri, Dian Ayu Salsabila, Sabrina Sholikhah, Ni'matus Simatupang, Sarah Regina Soebiantoro, Ugy Tyara Ariella Farhana Widyah Perdana Putra, Aga Wiwik Handayani Wiwik Handayani Yafi Maulana, Bintang