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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Gulawentah:Jurnal Studi Sosial Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis Jambura Economic Education Journal PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Pengabdian Inovasi Masyarakat Indonesia BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Mandasari, Virginia
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Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya Ayu Pramesti, Aulia; Soebiantoro, Ugy; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 2 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i2.12111

Abstract

Marketing plays a vital role in business success, where well-designed strategies such as high product quality and online customer reviews serve as a key determinants of consumer purchasing decisions. This study aims to examine the influence of product quality and online customer reviews on purchasing decisions for Vaseline Gluta-Hya hand & body lotion in Surabaya. A quantitative approach was employed, using purposive sampling with a total of 98 respondents. Data were analyzed using the PLS-SEM method with the assistance of SmartPLS version 4. The results show that both product quality and online customer reviews have a positive and significant effect on purchasing decisions. These findings indicate that consumers of Vaseline Gluta-Hya tend to choose products that offer tangible benefits and added value compared to competing products in the market. Moreover, online customer reviews serve as a crucial source of information for consumers in evaluating the product’s quality, strengths, and weaknesses.
Optimasi Penerapan Green Supply Chain Management Menggunakan POM-QM For Windows Dalam Meminimalkan Limbah Produksi Batik Royyan Tuban Cabase, Daniar Casta; Dermawan, Rizky; Mandasari, Virginia
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32396

Abstract

This research aims to optimize Green Supply Chain Management (GSCM) implementation in production waste management at Batik Royyan Tuban by integrating the Economic Order Quantity (EOQ) method based on POM-QM for Windows software. The research method used is a case study with a mixed approach: descriptive and quantitative analysis. Data were collected through observations, interviews, and primary and secondary documentation. The results show that the application of EOQ with an annual demand of 19,800 units results in an optimal order quantity of 890 units per order with a total annual inventory cost of Rp 2,224,860. This strategy reduces ordering frequency, optimizes storage space, reduces raw material waste, and supports energy efficiency and carbon emission reduction. The integration of EOQ and GSCM has significantly impacted operational efficiency and environmental sustainability in the batik industry sector.
Optimalisasi Usaha Nasabah BTPN Syariah di Bulak Sholikhah, Ni'matus; Mandasari, Virginia
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10992

Abstract

Penelitian ini bertujuan untuk menganalisis proses optimalisasi usaha nasabah BTPN Syariah di Bulak melalui kegiatan pendampingan usaha. Optimalisasi usaha difokuskan pada empat aspek utama, yaitu identitas usaha, literasi usaha, literasi digital, dan perilaku usaha. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam dan observasi terhadap nasabah UMKM peserta pendampingan di Bulak. Hasil penelitian menunjukkan bahwa pendampingan memberikan dampak positif terhadap penguatan identitas usaha melalui penggunaan nama dan logo yang lebih konsisten, peningkatan literasi usaha dalam memahami kualitas produk dan pemasaran sederhana, serta peningkatan literasi digital dalam pemanfaatan aplikasi digital sebagai media promosi. Selain itu, pendampingan juga mendorong perubahan perilaku usaha ke arah yang lebih proaktif, profesional, dan adaptif terhadap teknologi. Meskipun masih terdapat kendala seperti keterbatasan modal dan fasilitas usaha, pendampingan terbukti mampu mengoptimalkan kapasitas usaha dan memperkuat daya saing UMKM nasabah BTPN Syariah.Kata Kunci: UMKM; pendampingan usaha; identitas usaha; literasi digital; perilaku usaha.
Ketidakefisienan Pengelolaan Usaha Warung Makan Kuning Ditinjau dari Penerapan Fungsi Manajemen Sumber Daya Manusia di Kecamatan Cerme Fadila, Fathiatul Eka; Mandasari, Virginia
PEMA Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i3.2315

Abstract

Penelitian pengabdian kepada masyarakat ini bertujuan untuk mengkaji ketidakefisienan pengelolaan usaha warung makan kuning ditinjau dari penerapan fungsi manajemen sumber daya manusia. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara mendalam terhadap pemilik usaha. Hasil kegiatan menunjukkan bahwa ketidakefisienan pengelolaan usaha disebabkan oleh belum optimalnya penerapan fungsi perencanaan, pengorganisasian, pengarahan, dan pengawasan sumber daya manusia. Pemilik usaha masih mengandalkan pengalaman dan intuisi dalam perencanaan produksi dan tenaga kerja, pembagian tugas belum jelas, pengarahan kerja belum terstruktur, serta pengawasan terhadap keuangan dan operasional belum berjalan secara konsisten. Kondisi tersebut menyebabkan beban kerja tidak seimbang, keterbatasan pemanfaatan peluang pasar, serta tingginya ketergantungan usaha pada peran pemilik. Kegiatan pengabdian ini memberikan pemahaman awal kepada pelaku usaha mengenai pentingnya pengelolaan sumber daya manusia sebagai aset strategis sehingga diharapkan mampu meningkatkan efisiensi operasional, kualitas pelayanan, dan keberlanjutan usaha warung makan kuning di Kecamatan Cerme.
Pemberdayaan UMKM Warung Nasi Bu Menik Melalui Pemasaran Digital di Desa Keboananom Sidoarjo Anjani, Anisa Putri; Mandasari, Virginia
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1589

Abstract

The Warung Nasi Bu Menik MSME in Keboananom Village faces the challenge of limited marketing reach, which hinders the growth of its consumer base. This community service project aims to increase the visibility and accessibility of the business by optimizing the Google Maps platform and Facebook social media. The method used is participatory assistance, which includes adding the business location to Google Maps and creating and managing promotional content on the Facebook account. The results of the activity show that the integration of Google Maps has succeeded in facilitating consumer navigation to the physical location, while the use of Facebook has significantly expanded product information exposure. The use of integrated digital media has proven to be effective in increasing the online presence of MSMEs, which is a crucial foundation for the competitiveness of micro businesses in the digital era.
Co-Authors Adesyafira, Bellananda Charisma Aji, Muhyiddin Indra Amalia Amin, Rizky Amalia, Holisatul Amanda, Astri Andriani, Rina Anggraeni, Eka Sulistya Anisa Fitria Utami Anjani, Anisa Putri Argawandani, Fiorentina Amanda Ayu Pramesti, Aulia Cabase, Daniar Casta Cahyanti, Noer Aini Mery Denita, Sabrina Putri Deti, Regina Dinarsiah Chendraningrum DR. CATUR MSI SURATNOAJI Dwiyanti, Novita Putri Elvarreta, Clarissa Diva Fadhlilhaq, Tsaqif Fadila, Fathiatul Eka Farikha Rachmawati Fernanda, Meylaffena Fitrinda, Tarrisya Durroh Gabriela, Elisabet Jeremy Ryan, Benedictus Kartika, Nanda Dwi Kirana, Nanda Wahyu Indah Lathifa Haryati, Fidela Machmuda, Insania Maghfiroh, Mutiara Lailatul Majid, Alfi Aulia Mawardi, Alfiandi Imam Maylaffazyza, Jessica Mentari Clara Dewanti, Mentari Clara Nanik Hariyana Naufal, Ilham Nisa, Fauzatul Laily Nofita Wulansari, Nofita Nurjanti Takarini Nurkholish Majid Pamungkas, Andhika Ressa Prastya, Anindita Filzah Prima Andini, Puspa Pudjoprastyono, Hery Purba, Ruth Agita Raditya, Raka Cesar Ramadhani Mahendra Kusuma Rasyid, Fadilah Qurrotul Aini Rivayanti, Tesa Putri Rizky Dermawan Roidha, Masrifatul Romadhona, Mahimma Rosyanti, Daisy Marthina Safeyah, Muchlisiniyati Safitri, Dian Ayu Salsabila, Sabrina Sholikhah, Ni'matus Simatupang, Sarah Regina Soebiantoro, Ugy Tyara Ariella Farhana Widyah Perdana Putra, Aga Wiwik Handayani Wiwik Handayani Yafi Maulana, Bintang