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All Journal JAM : Jurnal Aplikasi Manajemen QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Riset Akuntansi Politala Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review MANDAR: Management Development and Applied Research Journal Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian kepada Masyarakat Jurnal Manarang Manajemen dan Bisnis Seminar Nasional Hasil Penelitian LP2M UNM Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Journal of Sustainable Innovation Engineering
Ashdaq, Muhammad
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ANALYSIS OF MARKETING PERFORMANCE EFFECTIVENESS OF INSTAGRAM AND TIKTOK PLATFORMS (CASE STUDY OF ISDSHOP MAKASSAR) S, Risnawati; Rakib, Muhammad; ashdaq, muhammad
KINDAI Vol 22 No 1 (2026): KINDAI
Publisher : JURNAL KINDAI

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Abstract

This study aims to assess the effectiveness of promotions using Instagram and TikTok in attracting audience attention. The formulation of the problem in this study are: 1) How to analyze the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) What factors influence promotions using Instagram and TikTok on Isdshop Makassar. The objectives to be achieved are to find out: 1) Analysis of the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) Factors that influence promotions using Instagram and TikTok on Isdshop Makassar. The approach used is a descriptive quantitative approach with data collection techniques used are documentation and observation techniques. The results of the study show that TikTok and Instagram are equally effective platforms and have advantages in improving digital marketing performance on ISDShop Makassar. The effectiveness of digital promotions is influenced by several factors including content creativity, upload frequency, interaction with the audience, selection of publication timing, and use of platform features.
PENGEMBANGAN PEMASARAN DIGITAL MELALUI SISTEM INFORMASI BERBASIS WEBSITE SERTA MEDIA SOSIAL PADA UMKM SOSOXEWA BIBIT BUAH MAKASSAR Muflih Ramadani, Rizky Inayah; ashdaq, muhammad; Aris, Valentino
KINDAI Vol 22 No 1 (2026): KINDAI
Publisher : JURNAL KINDAI

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Abstract

This study aims to develop a website-based information system integrated with social media to enhance the promotional effectiveness of Sosoxewa Fruit Seedling MSME in Makassar. The research employed a Research and Development (R&D) approach using the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. The website was developed as a product catalog and business information center integrated with a Facebook business page. Evaluation was conducted using the System Usability Scale (SUS) and digital marketing performance metrics. The results show that the website achieved a SUS score of 81.43, indicating excellent usability. Digital performance data also demonstrate increased visibility, reflected in 12,693 organic content impressions, 1,664 website clicks, and a 5.3% engagement rate. These findings suggest that integrating a website-based information system with social media strategies effectively improves promotional reach and accessibility. The study implies that structured digital integration can support sustainable marketing development for small businesses.
Co-Authors ADAWIYAH ASTI KHALIL Amin, Putri Rabiatul Adha Arsyad, Nur Hikma Asmirani, Sri Ayu, Putri Bahri, Asa Afiif Deril, Virda Evi Yanti Enny Radjab Erwin Firlianti, Nur Hikmah Haeruddin Hafid hasanuddin, rahmat Hermanto, Andi Islamiah, Farida Jamil, Muh Jamil, Muh. Jannah, Ummul Radiatul Kasim, Ilhamsah LISTIANA SRI MULATSIH Mandasari, Nur Fitriayu Maqmah, Ryasqim Immunan Muflih Ramadani, Rizky Inayah Muh. Jamil Muhammad fauzan Muhammad JAMIL Muhammad Nadir Muhammad Rakib MUHAMMAD TAUFIK Muhammad, Fadil Mutmainnah, Arlistria Nur Fitriayu Mandasari Nur Isra' Ahmad Nur Qamariah Putri, Rezky Amalia rahmat hasanuddin Reskiyani, Fajar Ruslan, Andi S, Risnawati Syahrir, Nur Wahyuni Syam, Agus SYAMSU ALAM Trianjani, Mega Puspita Valentino Aris Y, Mawadda Yourike, Yourike