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All Journal JAM : Jurnal Aplikasi Manajemen QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Riset Akuntansi Politala Jurnal Ilmiah Manajemen Kesatuan PINISI Discretion Review MANDAR: Management Development and Applied Research Journal Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian kepada Masyarakat Jurnal Manarang Manajemen dan Bisnis Seminar Nasional Hasil Penelitian LP2M UNM Journal of Career Development Journal of Entrepreneur, Business and Management Ininnawa: Jurnal Pengabdian Masyarakat Journal of Sustainable Innovation Engineering Jurnal Sipakatau
Ashdaq, Muhammad
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Implementasi Marannu Store Untuk Optimalisasi Penjualan Hijab Pada Toko Marannu Hijab Amin, Putri Rabiatul Adha; Aris, Valentino; Ashdaq, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1575

Abstract

Penelitian ini bertujuan untuk merancang dan mengimplementasikan platform e-commerce berbasis web untuk mendukung pemasaran dan penjualan produk pada Toko Marannu Hijab. Penelitian didasarkan pada permasalahan toko yang masih melakukan penjualan secara konvensional, terbatasnya jangkauan pemasaran, serta kendala dalam pencatatan dan pemantauan stok secara real-time. Metode yang digunakan adalah Research and Development (R&D) dengan pendekatan model Waterfall yang meliputi tahapan analisis kebutuhan, desain sistem, pengembangan, pengujian, hingga evaluasi akhir. Platform e-commerce dikembangkan menggunakan WordPress dan WooCommerce, serta dilengkapi dengan fitur seperti katalog produk, keranjang belanja, dan checkout. Pengujian dilakukan melalui metode Black Box Testing dan System Usability Scale (SUS) dengan hasil rata-rata skor 86 yang menunjukkan tingkat kelayakan sistem dalam kategori "good". Hasil implementasi menunjukkan bahwa sistem dapat meningkatkan efisiensi operasional, memperluas jangkauan pasar, dan memberikan pengalaman belanja yang lebih praktis bagi pelanggan. Penerapan e-commerce ini dapat menjadi solusi strategis dalam digitalisasi bisnis UMKM di sektor fashion muslim.
Pemasaran Media Sosial UMKM Produk Markisa di Kota Makassar Ashdaq, Muhammad; Asmirani, Sri; Ahmad, Nur Isra’; Muhammad, Fadil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.1813

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas pengelolaan media sosial, khususnya platform Instagram, dalam mendukung strategi pemasaran digital yang dijalankan oleh UMKM produk minuman markisa di Kota Makassar. Permasalahan utama yang diidentifikasi adalah belum optimalnya kinerja pemasaran digital berbasis media sosial pada beberapa UMKM tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi terhadap aktivitas pengelolaan akun Instagram sebagai media promosi. Hasil penelitian menunjukkan bahwa kualitas visual konten perlu ditingkatkan untuk menarik perhatian audiens. Selain itu, penyajian konten yang menampilkan pencapaian UMKM mampu meningkatkan keterlibatan pengguna. Program promosi yang lebih spesifik, seperti paket hampers hari raya atau bundling event, serta kolaborasi dengan figur publik dinilai efektif dalam meningkatkan jangkauan dan daya tarik audiens. Optimalisasi fitur-fitur yang tersedia di Instagram juga menjadi aspek penting dalam mendukung performa pemasaran. Temuan ini diharapkan dapat menjadi acuan strategis bagi pengelolaan media sosial UMKM produk markisa di Makassar agar lebih efektif dan adaptif terhadap dinamika pemasaran digital.
PELATIHAN PENERAPAN E-COMMERCE PADA UMKM MARKISA MAMMIRI Aris, Valentino; Ashdaq, Muhammad; Taufik, Muhammad; Alam, Syamsu; Ruslan, Andi
Journal of Career Development Vol 2, No 2 (2024): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v2i2.140

Abstract

Kegiatan pengabdian ini dilatarbelakangi untuk meningkatkan penggunaan teknologi di Usaha Mikro, Kecil dan Menengah (UMKM) di Kota Makassar. Oleh karena itu, perlu adanya upaya untuk memberikan edukasi dan kemampuan teknis mengenai penggunaan e-commerce pada UMKM untuk mendukung kegiatan operasional bisnisnya. Kegiatan ini akan dilaksanakan di UMKM Markisa Mammiri yang di produksi oleh UD. Celebes Kota Makassar pada tanggal 03 Agustus 2024. Kegiatan Program Kemitraan Masyarakat ini dilakukan dalam bentuk Pelatihan Penerapan E-Commerce Pada UMKM Markisa Mammiri. Kegiatan pelatihan ini menggunakan metode ceramah dan demonstrasi yang berlangsung selama satu hari dengan diikuti oleh peserta yang merupakan perwakilan dari UD. Celebes. Output dari kegiatan pelatihan ini adalah Website E-Commerce UMKM Markisa Mammiri. Website E-Commerce ini meliputi halaman beranda, profil, berita dan took online. Kata kunci: pelatihan, e-commerce, umkm, markisa mammiri.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Social Media Analysis to identify the Main Dimensions of Service Quality for Using BCA Mobile in Indonesia Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Ruslan, Andi
Journal of Entrepreneur, Business and Management Vol 2, No 1 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i1.124

Abstract

This research aims to analyze service quality in the banking sector in Indonesia. We will conduct consumer sentiment analysis on the use of the BCA Mobile application which is used to provide online services to consumers by Bank Central Asia (BCA). Data mining will be carried out to obtain consumer review data on the Google Play Store. The target amount of data is a maximum of 1,000 data. The data will then be analyzed to produce word clouds, topic modeling and sentiment analysis to produce dimensions that influence service quality. Analysis was carried out using the Orange Data Mining Application. The analysis results show dimensions that receive positive, negative and neutral sentiment from BCA Mobile users in Indonesia.Keywords: service quality, data mining, word cloud, topic modeling, sentiment analysis.
Building Loyalty Through Education on Passenger Trust in Low Cost Airlines Indonesia, The Role Of Service Quality And Passenger Satisfaction Mandasari, Nur Fitriayu; Radjab, Enny; Ashdaq, Muhammad; Nadir, Muhammad
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 14 No. 2 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i2.3789

Abstract

The study aims to investigate how service quality contributes to passenger loyalty in LCA Indonesia, considering satisfaction and trust. A survey was conducted with 400 respondents who used LCA services for domestic flights at Sultan Hasanuddin Airport in Makassar between 2021 and May 2022. Structural Equation Modeling (SEM) was employed for data analysis. The results indicate that service quality, passenger satisfaction, and trust are crucial in shaping loyalty. Satisfying services have the potential to foster trust, leading to passenger loyalty. Satisfaction and trust act as effective mediators of service quality and passenger loyalty. The findings highlight the importance of delivering high-quality services that meet passenger expectations and generate satisfaction. LCA Indonesia can build trust and establish a loyal customer base by exceeding customer expectations. Service quality is vital for providing positive experiences to passengers. Understanding the mediating roles of satisfaction and trust is also key. LCA Indonesia can enhance passenger loyalty by prioritizing service quality, improving satisfaction levels, and building trust among passengers. Addressing these factors strengthens the airline's competitive position and ensures long-term customer loyalty in a highly competitive market.
Pelatihan Perancangan Model Bisnis Pada Siswa Madrasah Aliyah Kabupaten Majene, Sulawesi Barat Ashdaq, Muhammad
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.814

Abstract

Generation z is the future generation who is expected to have the skills and understanding to face future economic challenges. Entrepreneurship creation is a government program to prepare the younger generation to face competition. One of the problems faced by the younger generation is entrepreneurial knowledge and developing the right business model. This Community Partnership Program (PKM) aims to help partners produce graduates who have an entrepreneurial spirit and the ability to develop business models with the help of the business model canvas tool. The partner in this activity was MAN 1 Majene, West Sulawesi with twenty students participating in the activity. Activities are carried out in the form of training using lecture, mentoring, discussion and practice methods. The results of the activities achieved are (a) Partners have entrepreneurial competence and the ability to use business model canvas tools, (b) Partners gain literacy in developing an entrepreneurial spirit, (c) Partners gain experience analyzing business models with the help of business model canvas tools.
BRAND DIGITAL IMAGE, BRAND TRUST, BRAND LOVE AND THEIR INFLUENCE ON STUDENTS' LOYALTY IN PRIVATE UNIVERSITIES IN WEST SULAWESI Mandasari, Nur Fitriayu; Hasanuddin, Rahmat; Ashdaq, Muhammad
KINDAI Vol 21 No 2 (2025): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v21i2.1750

Abstract

Provinsi Sulawesi Barat merupakan salah satu provinsi termuda di Indonesia yang terus memacu perkembangan sektor pendidikannya. Dengan demikian persaingan di sektor pendidikan tinggi swasta menjadi semakin ketat sehingga dibutuhkan pemahaman yang tepat agar institusi dapat bersaing di sektornya. Penelitian ini bertujuan untuk menguji pengaruh antara brand digital image, brand trust dan brand love terhadap Loyalitas mahasiswa Perguruan Tinggi Swasta (PTS) di Provinsi Sulawesi Barat yang belum pernah diteliti sebelumnya. Pendekatan penelitian ini adalah metode kuantitatif regresi berganda dengan penyebaran kuisioner menggunakan teknik proportionate random sampling kepada 404 responden yang merupakan mahasiswa aktif pada PTS di Provinsi Sulawesi Barat. Hasil penelitian menunjukkan brand digital image tidak berpengaruh signifikan terhadap loyalitas mahasiswa. Brand trust dan brand love berpengaruh positif dan signifikan terhadap loyalitas mahasiswa. Kata kunci: brand digital image, brand trust, brand love, loyalitas, perguruan tinggi swasta
Pelatihan Perancangan Website Profil Kelurahan Bontonompo Aris, Valentino; Alam, Syamsu; Ashdaq, Muhammad; Taufik, Muhammad; Muh. Jamil
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 2 No. 3 (2023): Agustus 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v2i3.2300

Abstract

The background for this service activity is that the website usage level in the sub-district in providing information and services quickly and in real-time still needs to be higher. Therefore, efforts are required to provide education and technical skills for designing a village website. This activity will be carried out in Bontonompo Village, Gowa Regency on may 18, 2023. This Community Partnership Program activity is carried out as a Bontonompo Village Profile Website Design Training, providing online media for communication, information, and services, especially for the urban village community and the general public visiting the Bontonompo Village. This training activity used the lecture and demonstration method, which lasted for one day with twenty participants who were representatives from all Bontonompo Sub-district Offices, Gowa Regency. The output of this training activity is the official website design for the Bontonompo Village, Gowa Regency. This design includes our home, profile, news, and contact pages. Apart from that, the follow-up program of this activity was also discussed between the Bontonompo Village and the Service Team in the form of Designing the Official Website for the Bontonompo Village and a Website-based Online Service Database.
Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat Mandasari, Nur Fitriayu; ashdaq, muhammad; Hasanuddin, Rahmat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.594

Abstract

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. The partner in this activity is Madrasah Aliyah Negeri 1 Majene, Majene Regency, West Sulawesi. The number of training participants was 20 people who were representatives of four specializations of interest at the school. The methods used are lectures, mentoring, discussions, questions and answers, and practice. The results achieved are (a) Partners have entrepreneurial and digital marketing competencies, (b) Partners have gained literacy regarding business analysis and creating business websites, (c) Partners have gained understanding regarding digital marketing, (d) Partners have gained practical experience analyzing business and designing digital marketing and producing output from the practices implemented.
Co-Authors ADAWIYAH ASTI KHALIL Amin, Putri Rabiatul Adha Asmirani, Sri Ayu, Putri Bahri, Asa Afiif Deril, Virda Evi Yanti Enny Radjab Erwin Haeruddin Hafid hasanuddin, rahmat Hermanto, Andi Islamiah, Farida Jamil, Muh Jamil, Muh. Jannah, Ummul Radiatul Kasim, Ilhamsah LISTIANA SRI MULATSIH Mandasari, Nur Fitriayu Maqmah, Ryasqim Immunan Muh. Jamil Muhammad fauzan Muhammad JAMIL Muhammad Nadir MUHAMMAD TAUFIK Muhammad, Fadil Mutmainnah, Arlistria Nur Fitriayu Mandasari Nur Isra' Ahmad Nur Qamariah Putri, Rezky Amalia rahmat hasanuddin Reskiyani, Fajar Ruslan, Andi Syahrir, Nur Wahyuni Syam, Agus SYAMSU ALAM Trianjani, Mega Puspita Valentino Aris, Valentino Y, Mawadda Yourike, Yourike