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Alisyahbana, Andi Naila Quin Azisah
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pemberdayaan UMKM melalui Literasi Kecerdasan Buatan dan Teknologi Augmented Reality untuk Transformasi Ekosistem Kewirausahaan Digital di Kelurahan Masale Kota Makassar: Penelitian Amraeni, Amraeni; Alisyahbana, Andi Naila Quin Azisah; Mushaf, Mushaf; Syukur, Pramudya Asoka; Masna, Ummul Khaeri; Andri, Dian Puspita Sari; Isma, A; Dewantara, Hajar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3543

Abstract

The low level of digital adoption among Micro, Small, and Medium Enterprises (MSMEs), particularly in tax administration and marketing, continues to hinder competitiveness. This community service program focuses on empowering MSMEs in Masale Sub-district, Makassar City through Artificial Intelligence (AI)-based tax literacy and the use of Augmented Reality (AR) for digital promotion. The activity aims to enhance MSME capacity through AI literacy training for tax management and the application of AR in digital marketing strategies. The method used is Participatory Action Research (PAR), implemented through socialization, smart tax and AR content creation training, mentoring, and evaluation using pre-test and post-test. The results show a significant improvement, with the average accuracy increasing from 48.2% in the pre-test to 91.8% in the post-test. This program effectively strengthens MSMEs’ digital skills, improves operational efficiency, and expands AR-based promotional reach, all of which contribute to building a sustainable digital entrepreneurship ecosystem.
Financial Literacy Analysis of Brick Business Actors in Bontotangnga Village, Bajeng District, Gowa Regency Muh Yahya; Alisyahbana, Andi Naila Quin Azisah; Ilham Abu; Nurjannah, Rizka Aisyah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurship Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.391 KB) | DOI: 10.62794/ijober.v1i1.18

Abstract

This study aims to determine the financial literacy of brick business actors in Bontotangnga Village, Bajeng District, Gowa Regency. This study uses a qualitative approach to the type of phenomenological research. Data collection techniques were carried out by interviews, observation, and documentation. The results of the study show that each entrepreneur has not utilized the services and products of existing financial institutions. Even though the services of financial institutions will greatly assist business transactions and can facilitate the expansion of sales. The results of this study found that the opening of a brick business was due to the basic factors inherited from their parents' business. Brick entrepreneurs are also influenced by suppliers of raw materials, so that output and fluctuations in raw materials will affect production costs which ultimately reduce profits, especially for brick entrepreneurs who do not record income and expenses in their business activities.
From Kitchen to Digital World: E-Business Implementation Strategies in the Culinary Sector Household Industry Muhammad; Isma, Andika; Alisyahbana, Andi Naila Quin Azisah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v1i3.531

Abstract

The purpose of this research is to find out the application of the culinary sector household industry and the positive impact in the application of e-business in Makassar City. The subject of this research is the community of Makassar City, which has a home industry that is still classified as a middle to lower class business. This type of research is descriptive qualitative using observation, interview, and documentation data collection. The results showed that the home industry is able to expand employment and provide broad economic opportunities to the community. Maintaining the existence of the home industry is that it must be able to compete, create new creativity and innovation, and increase capital to further develop its business in the present and in the future. home industry players pay more attention to marketed products and try to learn and add knowledge about doing business online and the Makassar City government must pay more attention to the home industry by providing training, both for production and marketing of the products produced.
Analysis of 21st Century Entrepreneurship Skills from the Perspective of Entrepreneurial Education and Training Kadir, Rachmawaty; Alisyahbana, Andi Naila Quin Azisah; Azis, Fajriani
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v1i3.536

Abstract

This study aims to describe the implementation of entrepreneurship education and training at the Young Entrepereneur School South Sulawesi (YESS) and to find out whether entrepreneurship education and training at YESS in the South Sulawesi Cooperatives and SMEs Office is in accordance with the desired skills in the 21st century. The data collection techniques used in this study were interviews, observation and documentation. The data analysis method used was descriptive qualitative analysis with an interactive analysis model from Miles and Huberman. The results showed that the implementation of YESS is structured and programmed. Learning for 3 months each with teaching materials tailored to the important points of learning each month. The suitability of YESS with the desired skills in the 21st century can be said to be appropriate. With a learning concept of 20% theory and 80% practice, it is able to provide knowledge and provision of communication skills, work together, think critically and solutively as well as create and innovate to students. Although the effects of learning have not been able to be fully felt, this is an investment to be better and more competent in the future.
Entrepreneurial Literacy and Digital Literacy: A Key to Successful Business Sustainability of Clothing Merchants in the Modern Era Marnoto; Asdar, Andi Syahriana; Novaria, Rachmawati; Alisyahbana, Andi Naila Quin Azisah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i1.1443

Abstract

This research aims to determine the sustainability of the clothing merchant business in the Modern Era by focusing on three variables, namely entrepreneurial literacy, digital literacy and business sustainability. This research uses a qualitative method with a phenomonological approach, and uses data collection techniques by interviews, direct observation of the research object. Then this research used 3 informants as research subjects, where these informants were the 3 most famous traders and had the largest business turnover in Makassar City. The Interaction Analysis Model uses concepts from Miles and Huberman. The research results show that the entrepreneurial literacy and digital literacy of clothing traders in this modern era can be categorized as good enough to support the development of these clothing traders. This is because traders have an understanding of the business they are establishing, never neglect in carrying out their obligations and things that could disrupt the continuity of their business. Meanwhile, business continuity shows that the clothing merchant business can be categorized as quite good, because it can develop and run well in line with increasingly modern developments.
Mapping Competitive Advantage in Competitive Markets: Analysis on the Creative Industry Sector in Southeast Asia Fatmawati, Fatmawati; Nurbayani, Sri Undai; Isma, Andika; Alisyahbana, Andi Naila Quin Azisah; Diarra, Salim
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4473

Abstract

This study conducts a ten-year systematic mapping of competitive advantage within Southeast Asia’s creative industries, synthesizing insights from interdisciplinary literature to identify the key drivers shaping competitiveness in the region. The findings reveal that competitive advantage has shifted from traditional determinants toward an integrated model driven primarily by digital capability, innovation dynamics, and ecosystem support. Digital capability emerges as the most influential factor, enabling firms to enhance visibility, accelerate market reach, and adapt to rapidly changing platform environments. Innovation capability and dynamic organizational competencies further strengthen long-term competitiveness by facilitating continuous renewal, creative experimentation, and strategic resource reconfiguration. The analysis also highlights the central role of ecosystem governance, particularly public policy, infrastructure readiness, and institutional coordination in shaping industry performance. Countries with well-developed creative ecosystems, such as Singapore and Malaysia, demonstrate higher innovation maturity and digital integration, while others rely more heavily on community-driven or informal creative clusters. Platform-based competition and the rise of creator-led economies introduce new logics of value creation, emphasizing algorithmic mastery, content interactivity, and community engagement as key competitive mechanisms. Sustainability and cultural differentiation play equally significant roles, as creative firms increasingly integrate ethical practices, cultural authenticity, and collaborative partnerships to strengthen long-term relevance. Overall, the study concludes that competitive advantages in Southeast Asia’s creative industries is formed through the synergy of digital capability, innovation, ecosystem structures, cultural assets, and sustainability. These findings underscore the need for targeted policies, regional collaboration, and strategic digital development to position Southeast Asia as a globally competitive creative hub.
Does Working Capital Efficiency Drive Profitability? Evidence from a Listed Telecommunications Company Rahmawati, Rahmawati; Kadir, Rachmawati; Alisyahbana, Andi Naila Quin Azisah
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): FAMJ, June 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.20253

Abstract

This study examines the association between working capital turnover and profitability in a publicly listed telecommunications company over 2018–2024, spanning pre-pandemic (2018–2019), pandemic (2020–2021), and post-pandemic (2022–2024) phases. Using secondary data from audited annual financial statements and stock-exchange filings, the analysis applies ratio and trend techniques to assess how liquidity management relates to earnings performance amid shifting demand and investment cycles. The results indicate an inverse pattern: periods of higher working capital turnover did not coincide with higher profitability, while lower turnover was accompanied by improved profitability. This outcome aligns with the sector’s capital-intensive, subscription-driven cash cycle, where rapid turnover can reflect tighter working capital positions that constrain service quality and margin capture, whereas more moderate turnover is consistent with capacity expansion, disciplined receivables management, and stronger margins. The pandemic and its aftermath amplified these dynamics as surging data usage, network investments, and pricing pressures reshaped short-term liquidity needs and returns. The study contributes sector-specific evidence on liquidity–profitability trade-offs across a systemic shock and underscores that accelerating working capital turnover is not universally profit-enhancing in telecommunications. Managerially, the findings point to calibrating working capital policies to demand volatility, maintaining liquidity buffers, and aligning receivables and “inventory-like” network capacity with profitability targets.
Co-Authors abu, ilham Adio, Matthew Olufemi Algi Fahrizal Amraeni, Amraeni Amrullah, Nursinah Andika Isma Andri, Dian Puspita Sari Asdar, Andi Syahriana Azis, Fajriani Bakry Betania Kartika Muflih Della Fadhilatunisa Diarra, Salim Dyah Ayu Suryaningrum Erwin Erwin Fachry Abda El Rahman Fardhani, Muhammad Faris Fatmawati, Fatmawati Febriyanti Gian Matthew Hajar Dewantara Hamdan, Muhammad Nurfaizy Hasyim, Sitti Hajerah ilham abu Isma, A Ismail Iwan Harsono Kadir, Rachmawati Kadir, Rachmawaty Marnoto Masna, Ummul Khaeri Mas’ud, Mas’ud Muh Fikri Ainul Yakin Muh Yahya Muhammad Muhammad Jufri Mushaf, Mushaf Nazhmi, Muh. Rayhan Akmal Novaria, Rachmawati Nurfaiza, Ayu Hasra Nurhayani nurhayani Nurjannah, Rizka Aisyah Ohyver, Daniel Adolf Patadungan, Agusto Rahmawati, Rahmawati Rauf, Muhammad Ikhwan Rini Cahyani Ramli Rizka Aisyah Nurjannah Salim, Diarra Sopi Sri Undai Nurbayani Sudarmi Sumarsih . . Syam, Andini Safitri Syukur, Pramudya Asoka Ukie Tukinah, Ukie Utami, Eva Yuniarti Vaneza Zefanya Windarsari, Wiwin Riski Yahya, Muh.