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All Journal CARADDE: Jurnal Pengabdian Kepada Masyarakat MANAJEMEN DEWANTARA Economic Reviews Journal Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Jurnal Pengabdian Masyarakat Kohesi: Jurnal Sains dan Teknologi Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Strategis Jurnal Lantera Ilmiah Pengabdian Masyarakat PESHUM Jurnal Ilmu Bimbingan dan Konseling (BIKOLING)
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Journal : MANAJEMEN DEWANTARA

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PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG Selvi; Nuvriasari, Audita
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.17018

Abstract

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach. Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention.
Co-Authors Abdul Rohman Agustiani, Nabila Tri Alfia Utami Asri Silvana Naiu Audita Nuvriasari Bakari, Michael Stevanus Chintia Listanti Kamaru Choirun Niswah Ervina Putri Pomalingo Evi Sunarti Antu Fitri FITRI AFDHAL Hais Dama Herlina Rasjid Ika Okhtora Angelia Ilyas, Widya Putri Indrajaya, Taufik Irawati Abdul Kembong Kusumaningrum, Hesti Lanto Miriatin Amali Loren, Sefti Marissa, Miki Maulidya, Siska Muhamad Irgi Fahreji Mokoagow Muhammad Fadlan Nasution, Muhammad Irwan Padli Nindi Hastuti Damo Nur Nurbaiti Oktapiani, Pebi Oktasari, Indriyani Pinasthika Alya Disti Rabial Kanada Rahim, ilma Ramadani, Utari Sartini Septiana Sintha Patari, Vira Sismayanti Sjahril Botutihe Wiratama, Made Dwi Yansyah, Welly Yuliarti, Sindi Yuliawati, Suci