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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT DEDIKASI PKM ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indo-MathEdu Intellectuals Journal Boting Langi: Jurnal Seni Pertunjukan PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Jurnal Multidisiplin Sahombu Jurnal Komprehenshif TERAS: Jurnal Pengabdian Masyarakat Sosial Budaya Jurnal Pengabdian Pada Masyarakat IPTEKS
Qatrunnada, Qatrunnada
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Pelatihan Digital Marketing untuk Meningkatkan Daya Saing Desa Wisata Hijau Bilebante Faerrosa, Lady; Pratama, Aryan Agus; Qatrunnada, Qatrunnada
DEDIKASI PKM Vol. 5 No. 3 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i3.42938

Abstract

Desa Wisata Hijau (DWH) Bilebante di Lombok Tengah, Nusa Tenggara Barat, memiliki potensi wisata yang meliputi atraksi alam, kebun herbal, dan kegiatan budaya. Namun, pemasaran digital desa ini masih belum optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas digital marketing pengelola desa melalui sosialisasi, pelatihan, dan bimbingan teknis. Fokus utama dari pengabdian ini adalah pada peningkatan keterampilan dalam pembuatan materi promosi digital melalui pelatihan pembuatan poster, editing video, dan pengembangan story-telling. Metode pelaksanaan meliputi sosialisasi melalui Focus Group Discussion (FGD) untuk mengidentifikasi kekurangan dalam pemasaran digital, diikuti oleh pelatihan teknis dalam pembuatan materi promosi. Pelatihan ini meliputi desain poster, editing foto, dan video, dengan dukungan teknologi seperti akun Canva Pro dan CapCut Pro. Evaluasi menunjukkan peningkatan signifikan dalam keterampilan peserta dalam membuat poster dan video promosi. Namun, kemampuan dalam story-telling masih memerlukan perbaikan lebih lanjut, karena peserta merasa kurang percaya diri dalam membuat caption yang menarik. Berdasarkan hasil evaluasi kegiatan ini, maka evaluasi berkala dan tindak lanjut juga penting untuk memastikan penerapan keterampilan yang telah dipelajari secara efektif. Selain itu, dukungan berkelanjutan baik dari akademisi maupun pemerintah akan membantu pengelola DWH Bilebante dalam memanfaatkan media digital secara optimal untuk meningkatkan kinerja pemasaran dan menarik lebih banyak wisatawan.
Kepemimpinan Lembaga Pendidikan Islam Di Madrasah Tsanawiyah Hifzil Qur’an Siahaan, Amiruddin; Nur’aini, Intan; Qatrunnada, Qatrunnada; Lbs, Erfiani; Pulungan, Farhan
Indo-MathEdu Intellectuals Journal Vol. 5 No. 3 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i3.1333

Abstract

This research aims to find out the leadership of Islamic educational institutions in Madrasah Tsanawiyah Hifzil Qur'an. The approach of this research is qualitative research with a descriptive method. The informant in this study is the Deputy Head of Madrasah for Curriculum at Madrasah Tsanawiyah Hifzil Qur'an Medan who was selected using puposive sampling techniques. The data collection technique from this mini research is observation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. Based on the results of the data analysis, it can be concluded that the heads of madrassas in Islamic educational institutions show democratic leadership traits such as attention, discipline, initiative, wisdom, openness, and stable emotions in their daily actions. There are five strategies used to encourage the performance of teachers and education personnel, namely (1) involving education personnel (accompanying teachers) and school personnel in foundation training and related agencies, (2) providing opportunities for teachers to develop learning methods in the classroom, (3) observing or supervising classroom teaching, (4) evaluating teacher performance, and (5) giving awards or giving awards to teachers and staff.
Seni Kriya sebagai Modal Sosial dan Ekonomi: Tantangan dan Peluang bagi Masyarakat Pengrajin Haryono, Haryono; Qatrunnada, Qatrunnada
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5654

Abstract

Seni kriya is one form of cultural heritage that plays a strategic role in the life of artisan communities, not only as an aesthetic expression but also as social and economic capital. This study aims to analyze the role of seni kriya in building the social capital of artisan communities, identify its contribution to improving the local economy, and examine the challenges and opportunities faced in its development. The research approach used is descriptive qualitative with a case study method. Data were obtained through participatory observation, in-depth interviews with seni kriya artisans, community leaders, and policymakers, as well as documentation and literature review. The results show that seni kriya functions as social capital through the strengthening of social networks, mutual cooperation values, and the collective cultural identity of artisan communities. Economically, seni kriya contributes to the creation of alternative sources of income and encourages the growth of a locally based creative economy. However, the development of seni kriya still faces various challenges, such as limited innovation among artisans, access to capital, marketing constraints, and low interest among the younger generation. On the other hand, development opportunities are available through the integration of seni kriya with tourism, the utilization of digital technology, and government policy support. This study is expected to provide strategic recommendations for strengthening seni kriya as sustainable social and economic capital for artisan communities.
MEMBACA KEARIFAN LOKAL SUKU SASAK (TEMBANG) PADA SENI PERTUNJUKAN SILANG MEDIA: TANAH DIALEKTIKA “LIVE STREAMING, TEMBANG, DENGKREK” Renda, Rapi; Qatrunnada, Qatrunnada
Boting Langi: Jurnal Seni Pertunjukan Vol 4, No 4 (2025): Oktober-Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/bl.v4i4.75083

Abstract

This research aims to re-explore the local wisdom of the Sasak community specifically tembang (traditional chant) as a form of oral cultural heritage that is reinterpreted through a cross-media performance titled Tanah Dialektika: Live Streaming, Tembang, Dengkrek. In this performance, exploration is conducted through the collaboration of traditional expressions (tembang and dengkrek) with digital technology (live streaming), forming a performative space that is not only cross-medium but also cross-temporal. This study employs a qualitative descriptive method to examine how performance art serves not merely as an aesthetic domain, but also as a dialectical medium between local values and the evolution of new media, a practice referred to here as cross media performance. This fusion becomes a creative strategy to sustain traditional values within the contemporary realm while also broadening audience engagement. The resulting creative process places tembang as the narrative core and a convergence point between local expression and technological possibilities. The primary research data is the performance Tanah Dialektika: Live Streaming, Tembang, Dengkrek, a collaborative work involving artists from West Nusa Tenggara, presented during FKSM 2023. Data sources include video recordings uploaded to the Literasi Teater and Seniman Kolaborasi YouTube channels. Field research was conducted at the West Nusa Tenggara Cultural Center. The findings show that cross-media performance can serve as both an artistic and cultural strategy to preserve, respond to, and revitalize local wisdom in the rapidly evolving digital landscape.
Pelatihan Bahasa Visual dalam Media Sosial sebagai Branding Diri Anak-anak Panti Asuhan Dharma Laksana Qatrunnada, Qatrunnada; I Nyoman Miyarta Yasa; Ashar Banyu Lazuardi; Mohamad Yudisa Putrajip; I Gde Anjas kharisma Nata; I Wayan Kusuma Di Biagi
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6051

Abstract

This study investigates the effectiveness of visual language training in strengthening self-branding skills among children at the Dharma Laksana Orphanage through social media. The problem addressed in this research is the limited visual literacy and inconsistent digital identity often found in orphanage-based youth, which can hinder their ability to participate in today’s visually driven communication landscape. The training aimed to enhance their visual comprehension, content-production abilities, and confidence in developing a safe and consistent online identity. Using a participatory method, the program combined observation, content analysis, and pre–post assessments to evaluate changes in technical and psychosocial competencies. The results show substantial improvement in participants’ ability to interpret and create visual materials, articulate a personal aesthetic, and engage more confidently with digital platforms. Audience feedback also played a supportive role in reinforcing their emerging digital identities. Overall, the findings indicate that visual language training can serve as an effective empowerment strategy, helping orphanage youth build stronger self-presentation skills and participate more meaningfully in online spaces.
Dampak Pembelajaran Jarak Jauh Terhadap Prestasi Siswa di Berbagai Jenjang Pendidikan Qatrunnada, Qatrunnada; Usiono, Usiono
Komprehensif Vol 3 No 2 (2025)
Publisher : CV Edu Tech Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji secara sistematis dampak pembelajaran jarak jauh (PJJ) terhadap prestasi siswa di berbagai jenjang pendidikan melalui metode tinjauan literatur sistematis. Pokok masalah yang diangkat adalah bagaimana efektivitas dan tantangan PJJ mempengaruhi hasil belajar siswa dalam konteks pendidikan dasar hingga perguruan tinggi. Metode penelitian dilakukan dengan mengumpulkan, menyeleksi, dan menganalisis artikel ilmiah terkait PJJ dan prestasi siswa yang dipublikasikan dalam kurun waktu lima tahun terakhir. Analisis fokus pada berbagai variabel seperti motivasi belajar, akses teknologi, keterampilan guru, dan dukungan lingkungan belajar. Hasil penelitian menunjukkan bahwa PJJ memberikan dampak yang bervariasi tergantung pada kesiapan infrastruktur, kualitas interaksi pembelajaran, dan tingkat adaptasi siswa serta pengajar. Beberapa jenjang pendidikan menunjukkan penurunan prestasi akibat keterbatasan interaksi langsung dan hambatan teknologi, sementara pada jenjang lain terdapat peningkatan prestasi berkat kerja waktu dan metode pembelajaran yang modern. Temuan utama menyoroti pentingnya strategi pengembangan pembelajaran jarak jauh yang adaptif serta pendampingan yang memadai untuk mengoptimalkan hasil belajar siswa. Kesimpulan penelitian menyatakan bahwa meskipun PJJ memiliki tantangan yang signifikan, dengan perencanaan dan implementasi yang tepat dapat meningkatkan prestasi siswa dan membentuk model pembelajaran yang berkelanjutan di berbagai jenjang pendidikan.
Perancangan Video Iklan Digital Sabun Ronas Sebagai Media Promosi Bisnis CV. Ronas Indonesia Haris, Mizwar; Hasbullah, Hasbullah; Qatrunnada, Qatrunnada; Fathoni, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7043

Abstract

Transformasi digital saat ini mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi strategi promosi bisnis berbasis media digital agar mampu bersaing di pasar yang semakin kompetitif. Penelitian ini mengangkat permasalahan pada CV. Ronas Indonesia, produsen sabun cuci piring lokal yang menghadapi keterbatasan jangkauan pemasaran akibat ketergantungan pada media cetak konvensional, sehingga nilai unggul produk belum tersampaikan secara optimal kepada calon konsumen. Penelitian ini bertujuan untuk merancang video iklan digital sebagai media promosi strategis yang mampu merepresentasikan kualitas produk secara visual. Metode yang digunakan adalah pendekatan kualitatif dengan teknik analisis data model Miles dan Huberman, serta pengumpulan data melalui observasi, studi dokumen, dan wawancara mendalam. Proses perancangan audiovisual dilakukan secara sistematis melalui tahapan pipeline produksi yang meliputi pra-produksi melalui penyusunan storyboard, produksi dengan teknik sinematografi seperti close-up dan high angle, hingga pasca-produksi yang mencakup proses editing. Hasil penelitian ini adalah video iklan digital berdurasi 40 detik yang mengedepankan strategi komunikasi demonstratif untuk menunjukkan daya bersih produk melalui transformasi visual kondisi kotor menjadi bersih. Dengan menonjolkan pesan utama "hemat, bersih, dan wangi", video ini dirancang untuk membangun positioning merek yang kuat di berbagai platform media sosial. Penelitian ini menyimpulkan bahwa integrasi metode perancangan audiovisual yang terstruktur secara signifikan dapat meningkatkan efektivitas promosi, daya tarik produk, serta memperkuat identitas bisnis UMKM di era pemasaran digital.
Co-Authors Amiruddin Siahaan Arfa, Muhammad Aryan Agus Pratama Ashar Banyu Lazuardi Biagi, I Wayan Kusuma Di Darmansah, Tengku Di Biagi, I Wayan Kusuma Halomoan Harahap, Jainatin Hamdi Silalahi, Liwa Ul Haris, Mizwar Haryono Haryono Hasbullah Hasbullah I Gde Anjas kharisma Nata I Gede Anjas Kharisma Nata I Nyoman Miyarta Yasa I Wayan Kusuma Di Biagi Josman, Lady Faerrosa Lalu Exel Ardi Alfiansyah Lbs, Erfiani Mawardi, Taufik Mohamad Yudisa Putrajip Muhammad Fathoni, Muhammad Muhammad Ibnu Nahdlatuzzainiyah, Nahdlatuzzainiyah Nasution, Abdul Fattah Nasution, Anggi Sofiyana Nata, I Gede Anjas Kharisma Nur’aini, Intan Pulungan, Farhan Putrajip, Mohamad Yudisa Renda, Rapi Suryadmaja, Galih Usiono Usiono Uswatun Hasanah