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Journal : Bisnis Net : Jurnal Ekonomi dan Bisnis

PENGARUH MEDIA SOSIAL, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI SEPEDA LISTRIK MEREK U-WINFLY DI KUDUS Wardani, Rina Umi; Aqliya, Jauharotun Sholha; Rasyida, Ana Mar’atur; Andni, Riyan; Candra, Eki
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6298

Abstract

Abstract This study examines the influence of social media, product quality, and price on the purchase intention of U-WINFLY electric bicycles in Kudus. This study uses a quantitative approach, utilizing normality tests to ensure that the data distribution is suitable for analysis. The results show that all social media, product quality, and price variables are normally distributed, with skewness and kurtosis values in the acceptable range, confirming the reliability of the data for further analysis. This study consisted of 112 people, who were selected beyond the purposive sampling system by analyzing the data using the Econometric Views 8 (E-views 8) program. The literature review highlights the importance of social media as a marketing tool, emphasizing its efficiency in promoting products and maintaining customer relationships at low cost compared to traditional sales methods. In addition, it discusses the role of product quality in shaping consumer trust and purchasing behavior, showing that consumer perceptions of quality directly affect their purchasing decisions.
Co-Authors Afandi, Johan Afisa, Ulya Noor Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Amelia Putri, Alya Rizka Anggraini, Devi Dwi Anggraini, Devy Dwi Anindya, Suxiang Anjelina, Novita Aqliya, Jauharotun Sholha Arief Hidayat Afendi, Arief Hidayat Aulia, Cholivatul Avinash, Buschhaus Ayumna, Frida Salma Azhari, Delbi Rizka Adik Azzahra, Lailatul Maulida Betania Kartika Muflih Bevoor, Bevoor Candra, Eki Choirun Nisa, Alfi Dhia R.A., Salsabila Dwi Nastrilia, Maula Dzuriyah, Tsaniyatul Farcha, Iddiya Fatchurrohman, M Fatmawati Fatmawati Fatmawati, Fatmawati Faza, Iqbal Faza, Muad Eka Fina, Nailil Ibadillah, M. Nashuikhul Inayah, Sania Hanim Iqbal Maulana Izah, Naili Jie, Lie Jixiong, Cai Johanna, Anne Kirom, Cihwanul Kunasari, Kunasari Larasati, Pipit Mafaticha, Anni Maulida Azzahra, Lailatul melani, Wiwik melani Muttaqin, Ibnu NA, Lailatin Nishfinur Nabila, Lana Nisrina Nafsi, Farichatun Naila Fitriana, Eka Nida, Rahma Sofia Nikmah, Zahrotun Nisa, Yasinta Khoirun Nur Aris Nur, Silva Maulida NURUL HIDAYAH Octaviana, Donna Laili Palupi, Nur Wulan Intan Puspa Anggrayni, Arnetha Putri, Resti Astuti Misatun Rahati, Yeni Ayu Rahma, Sukma Aulia Rahman, Akhlis Auliya Rasyida, Ana Mar’atur Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizkia, Reza Fitriana Rizqi, Salsa Bela Putri Rofianti, Devi Triana Sabila, Fatma Lailatus Sari, Putri Nabela Sintiya Sattar Sattar Sattar, Sattar Septiyanti, Dwi Sironi, Manuela Sri Mulyani Sufiana Noor Syukri Fathudin Achmad Widodo Vicky Mailani Widya Astuty Wardani, Dhias Pramudita Kusuma Wardani, Rina Umi Widyaningrum, Lina Xin, Derr Yasoa, Mohd Rushdan Yingxiang, Schunk Zhang Wei Zunita Zahrotur Rohmah