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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah AKM: Aksi Kepada Masyarakat Jurnal Impresi Indonesia JIEPS: Jurnal Ilmiah Ekonomi Islam dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh Journal of Islamic Economics Lariba ITQAN: Jurnal Ilmu-ilmu Kependidikan IIJSE PEDAMAS (Pengabdian Kepada Masyarakat) FENOMENA: Journal of Social Science The Eastasouth Journal of Social Science and Humanities Mozaic: Islamic Studies Journal Trends in Applied Sciences, Social Sciences, and Education Journal of Islamic Economy
Masrohatin, Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Ketahanan UMKM di Wilayah Rawan Banjir: Analisis Strategi Berbasis PESTEL di Kabupaten Kampar Rahmat, Hayatul Khairul; Akbar, Rahmad; Nurkholis, Nurkholis; Yetti, Dzulhijjah; Akbar, Muhammad Firjatullah Nur; Masrohatin, Siti
Trends in Applied Sciences, Social Science, and Education Vol. 4 No. 1 (2026)
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/tase.v4i1.113

Abstract

This study aims to analyze the resilience of Micro, Small, and Medium Enterprises (MSMEs) in flood-prone areas in Kampar Regency using the PESTEL approach (Political, Economic, Social, Technological, Environmental, Legal). This research employs a qualitative approach with a case study design, utilizing data collection techniques such as in-depth interviews, field observations, and documentation involving MSME actors and relevant stakeholders. Data analysis was conducted thematically and mapped into the PESTEL framework to identify external factors influencing business resilience. The findings reveal that economic and environmental factors are the primary determinants affecting MSME vulnerability, particularly in terms of cash flow disruptions, asset damage, and recurring flood risks. Meanwhile, social and technological factors act as resilience enhancers through community networks and the adoption of digitalization. On the other hand, political and legal factors have not been optimal in supporting MSME resilience due to the lack of integrated policies and low levels of business legality. Based on these findings, this study formulates three main strategies to strengthen MSME resilience: adaptive, protective, and collaborative strategies. Adaptive strategies focus on business flexibility, protective strategies emphasize risk mitigation, and collaborative strategies highlight stakeholder synergy. This study contributes to the development of disaster-based MSME resilience studies and serves as a foundation for formulating disaster-resilient MSME policies at the regional level.
Co-Authors Abdul Rokhim Ahmadiono Ahmadiono Aini, Lynda Qurotul Akbar, Muhammad Firjatullah Nur Al-MasduQi, Himayatu Syarafatil Furqon Amalia, Radella Amalia, Rizca Laila Ananda, Hafiz Wahyu Anggitaningsih, Retna Arlian, Ludita Cosa Chotib, Moch. Dzulhijjah Yetti El Mazir, Wildan Elhady, Aminullah Fathiyaturrahmah Fauzan . Hasanah, Hikmatul Hasanah, Siti Nur Hafifatul Hayatul Khairul Rahmat Inayatul Mukarromah Isabella, Al Fitri Ummi Jannah, Firdiyatul Khuluqi, Muhammad Adil Kunzita Lazuardi Masruroh, Nikmatul Maulidi, Ahmad Wasil Maulidiy, Fahmidiya Khilda Mohammad Rizal, Mohammad Mursalim Mursalim Musaidah, Ahlam Ningrum, Uke Cahya Nurkholis Nurkholis Puji, Rini Qoriani, Hersa Farida Rahmad Akbar Saihan, Saihan Salsabila, Rona Salsabilla, Yasmin huronia Setianingrum, Nurul