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All Journal Al-Ahkam MIX : Jurnal Ilmiah Manajemen Rayah Al Islam : Jurnal Ilmu Islam Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat JPM El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Digital Business and Data Science
Gunariah, Frilla
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Understanding the Dual Impact of Job Conflict and Work Stress on Organizational Performance Outcomes Gunariah, Frilla; Bisri, Hasan; Yusup, Deni Kamaludin; Zaky, Muhammad; Hidayatunnisa, Nurul Fadhlya
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.017

Abstract

Objectives: Organizational changes in both internal and external environments can significantly affect employee productivity, particularly when human resources are unable to adapt effectively. This often results in workplace conflict and elevated job stress levels. This study aims to examine the impact of work conflict and job stress on employee performance at PT. Scudetto Prima Transportasi.Methodology: The research employs a descriptive-verificative method with a quantitative approach, utilizing non-probability sampling techniques on the entire employee population (75 individuals). Data were analyzed using SPSS Statistics 20.Findings: Furthermore, partial tests reveal that both independent variables independently exert a negative and significant influence on performance. These findings underscore the critical importance of effective conflict and stress management strategies in enhancing organizational productivity and employee effectiveness.Conclusion: The results indicate that work conflict and job stress have a simultaneous negative and significant effect on employee performance, accounting for 17.9% of the variance.
Case Study of the Application of Digital Marketing in Increasing the Competitiveness of MSMEs in the Industrial Era 4.0 Gunariah, Frilla; Purwanti, Neli; Amelia, Amelia
Journal of Digital Business and Data Science Vol. 2 No. 2 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i2.26

Abstract

This study aims to analyze the application of digital marketing in increasing the competitiveness of MSMEs in Indonesia, focusing on three MSME actors in various sectors: culinary, handicrafts, and retail. Through in-depth interviews, it was found that digital marketing has a positive impact on product visibility, market reach, and interaction with customers. Social media platforms such as Instagram, Facebook, and marketplaces such as Shopee and Tokopedia allow MSMEs to reach a wider range of consumers, reduce marketing costs, and increase sales. However, the challenges faced by MSMEs include price competition in the marketplace, limited human resources in digital marketing management, and consistency in content creation. This study concludes that the success of the implementation of digital marketing is highly dependent on internal readiness, technology access, and planned strategies. Therefore, MSME actors need to strengthen their digital capabilities through more efficient training and resource management to maximize the potential of digital marketing and strengthen competitiveness in an increasingly competitive global market. The research provides practical implications for MSME practitioners in formulating adaptive digital strategies, for policymakers in designing targeted digital literacy programs, and for business incubators in developing sector-specific mentoring frameworks to enhance the digital competitiveness of Indonesian MSMEs.
Pelatihan Dan Pendampingan Penerapan Etika Pemasaran Islam Dalam Digital Marketing Bagi Pelaku UMKM Desa Karyamekar Kecamatan Pasirwangi Kabupaten Garut Gunariah, Frilla; Hasanah, Depi; Rusdiani, Meri; Janah, Nisa Raudatul; Zikri, Arian
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2026): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/g0etn930

Abstract

Pemanfaatan digital marketing oleh UMKM di pedesaan masih menghadapi berbagai tantangan, seperti keterbatasan literasi digital, kurangnya pemahaman strategi pemasaran online, serta minimnya kesadaran akan pentingnya etika dalam aktivitas pemasaran. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Karyamekar, Kabupaten Garut, pada tanggal 14–15 November 2025 dengan tujuan meningkatkan pemahaman dan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menerapkan etika pemasaran Islam pada aktivitas digital marketing mereka. Program ini meliputi pelatihan konseptual mengenai prinsip-prinsip etika pemasaran Islam seperti kejujuran, keadilan, transparansi, serta larangan penipuan dan pendampingan praktik dalam membuat konten pemasaran digital yang sesuai dengan nilai-nilai syariah. Metode pelaksanaan terdiri dari ceramah, diskusi interaktif, studi kasus, serta praktik langsung menggunakan platform digital. Hasil kegiatan menunjukkan peningkatan sebesar 85% pengetahuan peserta mengenai etika pemasaran Islam, keterampilan dalam membuat konten digital yang etis, serta kemampuan memanfaatkan media sosial untuk promosi yang lebih amanah dan efektif. Kegiatan ini diharapkan dapat mendorong terciptanya ekosistem pemasaran UMKM yang lebih beretika, berkelanjutan, dan berdaya saing.
Co-Authors Affan Najih Alghifary Aji Nuryakin, Rahmat Al wafi, Abdul Rohim Amelia Amelia Apriani, Triana Astuty, Fuji Badie Uddin Darlin, Evalina Diana, Dessy Rahmawati Erfiyana, Evi Fadhlya Hidayatunnisa, Nurul Fatonah, Nurul Fitriani Hasan Bisri Hasanah, Depi Hidayatunnisa, Nurul Fadhlya Jubaedah, Dedah Kamaludin Yusup, Deni Khosyiah, Siah KURNIA KURNIA, KURNIA M. Faiz Nashrullah Nisa Raudatul Janah Nugraha, Mohamad Sigit Adi Nunung Kurniasih, Nunung Nuryakin, Rahmat Aji Pramayanti, Dian Ikha Purwanti, Neli Rusdiani, Meri Sofian Al Hakim, Sofian Sopiah, Sopiah Suhada, Wiwin Syamjani, Raaf Tina Kartini Yadi Janwari Zaky, Muhammad Zikri, Arian