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All Journal MIX : Jurnal Ilmiah Manajemen Rayah Al Islam : Jurnal Ilmu Islam Komitmen : Jurnal Ilmiah Manajemen Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) JPM El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah
Gunariah, Frilla
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi UMKM Dalam Meningkatkan Penjualan Berdasar Perspektif Syariah Suhada, Wiwin; Sigit Adi Nugraha, Mohammad; Apriani, Triana; Gunariah, Frilla
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5518

Abstract

This research is motivated by the concept of sharia marketing which currently continues to develop along with the development of the sharia economy. Currently, many MSMEs are competing in the market. To survive and be competitive, good management is needed, marketing is one of them. The aim of this research is to find out MSME Strategy for Increasing Sales Based on a Sharia Perspective. The research method used is a descriptive qualitative research method. Research results show that marketing MSMEs implement sharia, namely, MSMEs always apply Islamic values ​​in their products both in terms of halal products and materials and tools, carry out their marketing activities always referring to flexibility, highly uphold mutual respect so that anyone who comes or buys the product will served as best as possible regardless of race or whatever, providing service as usual such as treating consumers well, maintaining communication with consumers, behaving in a friendly and polite manner.
Co-Authors Aji Nuryakin, Rahmat Apriani, Triana Astuty, Fuji Badie Uddin Darlin, Evalina Diana, Dessy Rahmawati Erfiyana, Evi Fadhlya Hidayatunnisa, Nurul Fatonah, Nurul Fitriani Hasan Bisri Hidayatunnisa, Nurul Fadhlya Jubaedah, Dedah Kamaludin Yusup, Deni KURNIA KURNIA, KURNIA Muhammad Zaky Nugraha, Mohamad Sigit Adi Nunung Kurniasih, Nunung Nuryakin, Rahmat Aji Pramayanti, Dian Ikha Sigit Adi Nugraha, Mohammad Sofian Al Hakim, Sofian Sopiah, Sopiah Suhada, Wiwin Syamjani, Raaf Tina Kartini Yadi Janwari