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All Journal JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Bulletin of Community Engagement Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Mamangan Social Science Journal Journal Industrial Engineering and Management (JUST-ME) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research journal of Renewable Engineering BRIDGE: The Multidisciplinary Research Portal
Sofyan, Hady
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Pengaruh Green Marketing terhadap Keputusan Pembelian dengan Brand Image sebagai Mediator Sofyan, Hady; Nasim, Eman Sulaeman; Effendi, Marwan; Mulyeni, Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3219

Abstract

Penelitian ini dimaksudkan guna menganalisis pengaruh Green Marketing terhadap keputusan pembelian konsumen dengan Brand Image sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh peningkatan kesadaran masyarakat akan isu lingkungan yang memotivasi perusahaan untuk menerapkan strategi pemasaran ramah lingkungan sebagai daya tarik bagi konsumen. Penelitian ini menerapkan metode kuantitatif dengan teknik pengumpulan data yaitu penyebaran kuesioner kepada konsumen produk ramah lingkungan tulipware di Kota Cimahi. Sample penelitian diambil dengan menggunakan rumus cochran dengan tingkat eror 8% sehingga didapatkan jumlah sampel 150 responden. Data dianalisis dengan teknik Partial Least Square (PLS) guna menguji hubungan langsung maupun tidak langsung antar variabel. Hasil penelitian mengungkapkan bahwasanya Green Marketing memberikan pengaruh positif dan signifikan terhadap Brand Image, serta Brand Image memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, Brand Image terbukti mampu memediasi secara signifikan pengaruh Green Marketing terhadap keputusan pembelian produk tulipware di Kota Cimahi. Temuan ini menandakan bahwasanya penerapan strategi pemasaran hijau yang lebih baik oleh perusahaan akan meningkatkan citra positif merek yang tercipta di benak konsumen, yang kemudian akan berdampak pada peningkatan minat dan keputusan pembelian. Penelitian ini memberikan implikasi manajerial bagi perusahaan agar memperkuat komitmen terhadap praktik pemasaran berkelanjutan dan menjaga konsistensi dalam membangun citra merek ramah lingkungan guna memperkuat daya saing di pasar.
Analysis of Cotton Yarn Product Defects in the Production Process of the Cotton Department Using the DMAIC Six Sigma Approach Dewi, Adinda Herliani; Hermawan, Asep; Sofyan, Hady
BRIDGE : The Multidisciplinary Research Portal Vol. 2 No. 1 (2024): BRIDGE: The Multidisciplinary Research Portal
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

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Abstract

The smoothness of the production process is an indicator of success in increasing the effectiveness of a manufacturing industrial company. In the product manufacturing process, several types of defects occur , such as dirty thread, uneven thread rolls, tangled threads or non-standard loose thread rolls and others. This research focuses on finding types, defect factors , sigma values and RPN at PT. Indorama Teknologies Complex uses the DMAIC and FMEA Phase approach methods . In this research, researchers collected data by means of observation and interviews. Observations were carried out by direct observation at the research site taking place at PT . Indorama Teknologies Complex . Interviews were conducted with a question-and-answer session regarding the possible causes of product defects with production operators and supervisors in the field . The average sigma value of the yarn production process cotton is 4.19 sigma. because there was a value that exceeded the control limit, a revision was carried out which made the sigma value increase to 4.22. The sigma value is still at level 4. Based on the 5W+1H analysis, the proposed improvement is strict supervision so that maintenance on the machine is carried out according to the schedule set by the company on a regular basis.
Analysis of Simplex Machine Damage Using Fault Tree Analysis (FTA) and Failure Mode and Effect Analysis (FMEA) Methods Nurfadhilah, Annisa; Hermawan, Asep; Sofyan, Hady
BRIDGE : The Multidisciplinary Research Portal Vol. 2 No. 1 (2024): BRIDGE: The Multidisciplinary Research Portal
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

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Abstract

The current industrial landscape is experiencing rapid development, compelling companies to produce high-quality products that meet consumer expectations. The production activities are crucial in the execution of the production process, and smooth operations are highly anticipated by companies in general. This study aims to identify the root causes of frequent breakdowns in the simplex machine that occurred between February and April 2023. The study employs the Fault Tree Analysis (FTA) method to determine the root causes of issues that lead to undesirable events. The results from the Fault Tree Analysis revealed that the primary causes of simplex machine breakdowns are attributed to human factors, machine issues, and material problems. Furthermore, the findings from the Failure Mode and Effect Analysis (FMEA) identified the highest Risk Priority Numbers (RPN) for each component: lack of scheduled machine maintenance (RPN = 192), old machinery (RPN = 64), and waste material getting stuck in the flayer (RPN = 210).
Adapting HR Practices for Remote Work: Lessons from the Post-Pandemic Era, Case Study at Uniska MAB Banjarmasin Ambarwati, Riris; Nadeak, Bernadetha; Sofyan, Hady; Rosid, Abdul; Priatna, Isep Amas
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.818

Abstract

In a global context influenced by the pandemic, HR adaptations to support remote work are important for organizational continuity and productivity. This research highlights the lessons learned from a case study at Uniska MAB Banjarmasin, which effectively adapted their HR practices in the post-pandemic era. Diverse research methods, including case studies, in-depth interviews, document analysis, and participant observation, provide in-depth insight into the adaptation process. The research results show that Uniska MAB Banjarmasin experienced significant changes in work patterns, performance evaluation, and reward policies as a response to remote work. Despite emerging challenges, such as remote management and work-life balance, the adaptation of effective strategies, such as technology training and an open communication approach, has resulted in increased employee engagement, productivity and job satisfaction. The implications of this research are not only practical, with recommendations for other organizations wishing to adopt similar practices, but also theoretical, providing a deeper understanding of HR management in the context of remote work. By considering the challenges overcome and lessons learned from Uniska MAB Banjarmasin, this research highlights the potential for positive adaptation of HR practices to support organizational success in facing rapidly changing work environments.
Financial Health Management and Its Impact on Company Employee Welfare: Case Study in the Manufacturing Industry Rosid, Abdul; Sundari, Retno; Sofyan, Hady; Hartoto, Hartoto
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1108

Abstract

This study explores the relationship between financial health management and employee well-being in the petrochemical and chemical industries. Using a case study method and a mixed-methods approach, the study analyzes how effective financial management affects various aspects of employee well-being, including job satisfaction, mental health, and personal financial stability. Quantitative data were obtained from a survey measuring the relationship between financial management practices and employee well-being, while qualitative data were obtained through in-depth interviews with financial managers, HR managers, and employees. The findings indicate that companies with good financial management tend to have more satisfied, mentally healthy, and financially stable employees. In addition, transparent and participatory financial management improves corporate culture and the relationship between management and employees. This study emphasizes the importance of integrating good financial practices and employee well-being policies in creating a productive and harmonious work environment.
Pendekatan Inovatif terhadap Praktik Manajemen Sumber Daya Manusia Berbasis Komunitas Desa Toapaya Selatan Toapaya Bintan Hartoto, Hartoto; Prihantini, Prihantini; Rosid, Abdul; Sofyan, Hady
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1063

Abstract

The implementation of an innovative approach in community-based Human Resources (HR) management in Toapaya Selatan Village, Toapaya, Bintan, has had a significant and diverse impact on the local community. These impacts include increasing welfare, strengthening social ties, empowering women, local economic growth, improving quality of life, community participation, capacity development, and collaboration opportunities. This approach has improved household incomes and created new job opportunities, as well as helping to reduce operational costs and increase business efficiency, thereby increasing the competitiveness and sustainability of the village economy. In addition, through this innovative approach, public awareness of the importance of a healthy lifestyle and good environmental sanitation increases, reducing disease rates and improving the overall health and well-being of society. Community participation and involvement in decision making that affects their lives has also increased, giving them a sense of ownership and responsibility in the development of their own villages. In addition, developing the capacity of local communities and institutions in community-based HR management opens up opportunities for collaboration and network development with external parties such as educational institutions, local governments and non-governmental organizations. Overall, investment in innovative and community-based HR management practices can be an effective instrument in sustainable development and improving community welfare. Keywords: Human Resource Management Practices, Innovative Approach
Faktor-Faktor Yang Mempengaruhi Keputusan Investasi ESG (Environmental, Social, And Governance) Ahmadin, Ahmadin; Pinem, Dahlia; Bahtiar, Dandi; Hanika, Ita Musfirowati; Sofyan, Hady; Jejen, Atep
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk mengungkap faktor-faktor yang memengaruhi keputusan investasi ESG (Environmental, Social, and Governance) di pasar modal. Penelitian ini merinci faktor-faktor kunci yang mempengaruhi keputusan investasi ESG, termasuk respons perusahaan terhadap isu-isu ESG, peran pemegang saham, regulasi, dan faktor internal perusahaan. Metode penelitian yang diusulkan adalah metode survei, yang melibatkan pengumpulan data dari investor melalui kuesioner yang dirancang khusus. Dengan demikian, penelitian ini akan memberikan wawasan yang lebih dalam tentang preferensi, pengetahuan, dan hambatan yang memengaruhi keputusan investasi ESG para investor. Dengan pemahaman yang lebih mendalam tentang faktor-faktor yang memengaruhi keputusan investasi ESG, para investor dapat membuat keputusan yang lebih terinformasi dan berdampak positif pada dunia sekitarnya. Selain itu, perusahaan-perusahaan yang transparan dan peduli ESG diharapkan dapat menarik minat investor yang mencari investasi yang sejalan dengan nilai-nilai berkelanjutan.  Dalam kesimpulan ini, kita dapat menekankan bahwa faktor-faktor ESG, termasuk lingkungan, sosial, dan tata kelola perusahaan, memiliki dampak signifikan dalam pengambilan keputusan investasi. Keputusan investasi ESG tidak hanya menciptakan dampak positif pada masyarakat dan lingkungan, tetapi juga dapat menghasilkan Return on Investment (ROI) yang lebih baik dalam jangka panjang.
Co-Authors Abdul Rosid Ahmadin Ahmadin Ahmadin Ahmadin Ambarwati, Riris Asep Hermawan Asep Zulkifli Achmad Astuti, Ni Luh Gde Sari Dewi Bernadetha Nadeak Dahlia Pinem Dandi Bahtiar Dewi, Adinda Herliani Donald Frensius Pasaribu Effendi, Marwan Hartoto Hartoto Hartoto Helmita Herlina Herlina Ita Musfirowati Hanika Jejen, Atep Kicky Basuki Putri, Pandena Kusumaningrum, Arini Lukitasari, Lenni Meilani, Dewi Mulyeni, Sri Nasfi, Nasfi Nasim, Eman Sulaeman Ni Luh Gde Sari Dewi Astuti Novianti, Teni Nurfadhilah, Annisa Priatna, Isep Amas Prihantini Prihantini Puja, Reksa Rahardian, Satrio Retno Sundari Rizky Fajar Ramdhani Suharyati Suharyati Sunny, Milla Permata Widhi Rachmawati, Diana Zainizam, Zainizam