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Analisis Bibliometrik tentang Kontribusi Sektor Swasta dalam Pertanian Berkelanjutan Judijanto, Loso; Muhtadi, Muhamad Ammar; Priyana, Yana
Jurnal Multidisiplin West Science Vol 3 No 05 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i05.1170

Penelitian ini menggunakan analisis bibliometrik untuk memetakan dinamika dalam literatur pertanian berkelanjutan. Hasilnya mengidentifikasi klaster-klaster tema utama seperti keamanan pangan, agroekologi, dan transisi sistem makanan. Analisis tren menunjukkan adanya evolusi fokus dari metode pertanian tradisional ke praktek agroekologi dan sistem makanan berkelanjutan dari tahun 2010 hingga 2020. Jaringan kolaborasi antar penulis menyoroti pentingnya kerja sama antardisiplin dalam menangani isu-isu kompleks di bidang ini. Selain itu, area penelitian yang kurang diterangi menawarkan peluang untuk studi lebih lanjut tentang integrasi nutrisi dan perubahan iklim dalam praktek pertanian berkelanjutan. Penelitian ini memperkaya pemahaman tentang struktur dan evolusi penelitian pertanian berkelanjutan, sekaligus menyarankan arah baru untuk studi mendatang yang lebih holistik dan terintegrasi.

Inovasi dalam Teknik Irigasi dan Dampaknya terhadap Hasil Pertanian: Kajian Bibliometrik Alfiansyah, Ikhwan; Arini, Rani Eka; Muhtadi, Muhamad Ammar
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1502

Penelitian ini menunjukkan bahwa inovasi dalam teknik irigasi secara signifikan mempengaruhi hasil pertanian dan efisiensi penggunaan sumber daya. Dengan fokus pada teknologi terkini seperti irigasi defisit, irigasi tetes, dan otomatisasi berbasis IoT, riset ini mengungkap bagaimana teknik-teknik ini dapat meningkatkan produktivitas pertanian sambil mengurangi konsumsi air. Temuan ini menegaskan pentingnya integrasi teknologi canggih dalam praktik irigasi untuk menghadapi tantangan global seperti keamanan pangan dan perubahan iklim. Melalui analisis bibliometrik, penelitian ini juga menyoroti kebutuhan akan pendekatan multidisiplin dan kolaborasi lintas sektor dalam mengembangkan solusi berkelanjutan untuk pengelolaan sumber daya air di pertanian.

Analisis Persepsi Masyarakat terhadap Rencana Penghapusan Sistem Zonasi dalam PPDB Zulaika, Siti; Muhtadi, Muhamad Ammar; Pahrijal, Rival
Jurnal Pendidikan West Science Vol 3 No 01 (2025): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v3i01.1971

Penelitian ini mengeksplorasi persepsi masyarakat terhadap rencana penghapusan sistem zonasi dalam Penerimaan Peserta Didik Baru (PPDB), proses penerimaan siswa baru di Indonesia. Dengan menggunakan pendekatan kualitatif, data dikumpulkan dari 10 informan melalui wawancara semi-terstruktur, dan dianalisis menggunakan perangkat lunak NVIVO. Hasil penelitian menunjukkan adanya persepsi yang beragam mengenai sistem zonasi. Sementara beberapa informan memuji pendekatannya yang adil terhadap akses sekolah, yang lain mengkritik keterbatasannya, terutama terkait pilihan pendidikan. Sikap masyarakat terhadap penghapusan sistem zonasi juga terbagi; para pendukung berpendapat bahwa pilihan sekolah harus ditambah, sementara para penentang khawatir akan memperburuk ketidaksetaraan. Para peserta menyarankan sistem penerimaan siswa baru dan peningkatan kualitas pendidikan di semua sekolah sebagai alternatif. Studi ini menyoroti perlunya pendekatan yang seimbang dalam mereformasi proses PPDB untuk memastikan akses yang adil terhadap pendidikan bagi semua siswa.

Exploring the Impact of Curriculum Design, Socioeconomic Status, Emotional Support, and Technology Integration on Social and Cognitive Development in Early Childhood in Indonesia Zakiyah, Zakiyah; Muhtadi, Muhamad Ammar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3752

This study examines the influence of curriculum design, socioeconomic status, emotional support, and technology integration on the social and cognitive development of early childhood learners in Indonesia. Using a quantitative research approach, data were collected from 150 respondents through a structured questionnaire based on a five-point Likert scale. Data analysis was conducted using SPSS version 25, including descriptive statistics, reliability and validity testing, classical assumption tests, and multiple linear regression analysis. The results indicate that all four independent variables—curriculum design, socioeconomic status, emotional support, and technology integration—have significant and positive effects on children’s social and cognitive development. Curriculum design emerges as the strongest predictor, followed by emotional support, technology integration, and socioeconomic status. The model explains 61.1% of the variance in early childhood development, demonstrating the combined importance of educational quality, family background, emotional climate, and digital learning tools in shaping early learning outcomes. These findings highlight the need for early childhood education programs that integrate well-structured curricula, responsive family engagement, and meaningful use of technology to support children’s holistic growth. The study provides practical implications for educators, school leaders, and policymakers in designing inclusive and contextually relevant early childhood education policies and classroom practices. Future research is recommended to include larger and more diverse samples, apply longitudinal designs, and integrate qualitative approaches to capture deeper insights into how these factors interact over time in different regional and cultural settings in Indonesia.

Digital Business Strategy and Artificial Intelligence as Determinants of Corporate Competitiveness in Indonesia Haryanto, Anung; Muhtadi, Muhamad Ammar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3823

This study investigates the influence of Digital Business Strategy (DBS) and Artificial Intelligence (AI) adoption on corporate competitiveness among companies in Indonesia. Using a quantitative, cross-sectional design, data were collected from 85 managerial respondents representing various industries through a structured questionnaire using a 5-point Likert scale. The data were processed with SPSS 25, including descriptive statistics, tests of validity and reliability, classical assumption diagnostics, and multiple linear regression. The empirical results show that both DBS and AI adoption have positive and statistically significant effects on corporate competitiveness, whether examined separately or jointly. The regression model indicates that the two predictors together explain 50.6% of the variance in competitiveness, suggesting that digital transformation constitutes an important driver of strategic performance. DBS emerges as the dominant predictor, underscoring the need to align digital initiatives with organizational goals, resources, and market positioning. AI adoption further strengthens competitiveness by supporting data-driven decision making, improving operational efficiency, and enhancing customer value creation. The findings highlight the growing importance of digital capabilities for firms seeking to sustain advantage in Indonesia’s dynamic, technology-intensive business environment and provide practical insights for managers and policymakers aiming to accelerate digital transformation in emerging markets. Future studies may extend this work by using larger samples, additional performance indicators, and comparative settings across countries or sectors.

Digital Branding Strategies for Building Competitive Advantage in the Online Business Era Apriyanto, Apriyanto; Muhtadi, Muhamad Ammar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5417

The rapid expansion of digital technology has transformed the competitive landscape of online business, making digital branding strategies a crucial factor in achieving sustainable competitive advantage. This study aims to analyze the effect of digital branding strategies on competitive advantage in the online business era. A quantitative research approach was employed using data collected from 130 respondents who actively engage with online businesses. Data were gathered through a structured questionnaire measured using a five-point Likert scale and analyzed using SPSS version 25. The analytical techniques included descriptive statistics, validity and reliability testing, and multiple linear regression analysis. The results reveal that digital branding strategies—represented by online brand presence, digital engagement, content consistency, and brand trust—have a positive and significant effect on competitive advantage. Among these dimensions, brand trust and digital engagement were found to be the most influential factors in enhancing differentiation and customer loyalty. These findings indicate that effective management of digital branding activities enables businesses to strengthen market positioning and outperform competitors in highly competitive online environments. This study contributes empirical evidence to the digital marketing literature and provides practical insights for online businesses in formulating strategic branding initiatives to achieve long-term competitive advantage.

Peran Orientasi Pasar dalam Meningkatkan Kinerja Perusahaan Startup di Indonesia Muhtadi, Muhamad Ammar; Arini, Rani Eka; Haerawan, Haerawan
Jurnal Bisnis dan Manajemen West Science Vol 4 No 04 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i04.2917

Penelitian ini mengkaji peran orientasi pasar dalam meningkatkan kinerja perusahaan startup di Indonesia. Orientasi pasar, yang mencakup orientasi pelanggan, orientasi pesaing, dan koordinasi antarfungsi, dianggap sebagai pendekatan strategis untuk mencapai keunggulan kompetitif dan pertumbuhan berkelanjutan. Desain penelitian kuantitatif digunakan, melibatkan 115 peserta startup yang memberikan data melalui kuesioner skala Likert. Data dianalisis menggunakan SPSS Versi 25, termasuk statistik deskriptif, uji reliabilitas dan validitas, serta analisis regresi berganda. Hasil penelitian menunjukkan bahwa ketiga dimensi orientasi pasar secara positif dan signifikan mempengaruhi kinerja startup, dengan orientasi pelanggan memiliki pengaruh yang paling kuat. Penelitian ini menyoroti bahwa startup yang memahami kebutuhan pelanggan, memantau pesaing, dan mengoordinasikan fungsi internal secara efektif lebih mungkin mencapai hasil bisnis yang superior. Temuan ini memberikan wawasan praktis bagi manajer startup dan wirausahawan yang bertujuan meningkatkan kinerja melalui strategi berorientasi pasar.

The Impact of IoT Marketing Automation and Data Quality on Increasing Sales of Fashion MSMEs in West Java Sudirjo, Frans; Muhtadi, Muhamad Ammar; Pahrijal, Rival
West Science Social and Humanities Studies Vol. 3 No. 12 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i12.2511

The rapid development of digital technologies has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt more advanced marketing strategies to remain competitive. This study investigates the impact of IoT marketing automation and data quality on the sales growth of fashion MSMEs in West Java. A quantitative research approach was employed using primary data collected from 250 fashion MSME owners and managers through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using SPSS version 25, applying descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that IoT marketing automation has a positive and significant effect on sales growth, demonstrating that automated and data-driven marketing activities enhance marketing efficiency and customer engagement. Data quality also shows a positive and significant effect on sales growth, highlighting the importance of accurate, complete, timely, and relevant data in supporting effective marketing and sales decisions. Furthermore, the simultaneous analysis reveals that IoT marketing automation and data quality jointly contribute significantly to explaining sales growth among fashion MSMEs. These findings suggest that successful digital transformation in MSMEs requires not only the adoption of IoT-based marketing technologies but also strong data management practices. The study provides practical insights for MSME practitioners and policymakers in designing strategies to strengthen digital capabilities and improve business performance in the fashion sector.

Do Digital Capabilities, Business Process Automation, and Agile Mindset Significantly Affect The Operational Effectiveness of Technology Startups in South Jakarta? Novitasari, Salwa Aulia; Arifin, Zainal; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2700

The rapid development of digital technology has transformed the operational landscape of technology startups, requiring organizations to enhance their efficiency and adaptability in highly competitive environments. This study aims to analyze the influence of digital capabilities, business process automation, and agile mindset on the operational effectiveness of technology startups in South Jakarta. A quantitative research approach was employed using survey data collected from 125 respondents working in technology startup companies. The data were gathered through structured questionnaires measured using a five-point Likert scale and analyzed using multiple linear regression with SPSS version 25. The results of the analysis show that digital capabilities, business process automation, and agile mindset have positive and significant effects on operational effectiveness. Digital capabilities were found to improve organizational efficiency through the effective use of digital technologies and data-driven decision-making. Business process automation contributes to operational efficiency by reducing manual processes and increasing workflow consistency. Meanwhile, an agile mindset enhances organizational flexibility, enabling startups to respond quickly to market changes and technological developments. The simultaneous testing results also indicate that these three variables collectively explain a significant proportion of operational effectiveness in technology startups. The findings suggest that the integration of digital capabilities, automation technologies, and agile organizational culture plays a crucial role in strengthening the operational performance of technology startups. This study provides practical insights for startup managers and policymakers in developing strategies that support digital transformation and sustainable operational growth.

Do Digital Capabilities, Business Process Automation, and Agile Mindset Significantly Affect The Operational Effectiveness of Technology Startups in South Jakarta? Novitasari, Salwa Aulia; Arifin, Zainal; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 4 No. 03 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i03.2700

The rapid development of digital technology has transformed the operational landscape of technology startups, requiring organizations to enhance their efficiency and adaptability in highly competitive environments. This study aims to analyze the influence of digital capabilities, business process automation, and agile mindset on the operational effectiveness of technology startups in South Jakarta. A quantitative research approach was employed using survey data collected from 125 respondents working in technology startup companies. The data were gathered through structured questionnaires measured using a five-point Likert scale and analyzed using multiple linear regression with SPSS version 25. The results of the analysis show that digital capabilities, business process automation, and agile mindset have positive and significant effects on operational effectiveness. Digital capabilities were found to improve organizational efficiency through the effective use of digital technologies and data-driven decision-making. Business process automation contributes to operational efficiency by reducing manual processes and increasing workflow consistency. Meanwhile, an agile mindset enhances organizational flexibility, enabling startups to respond quickly to market changes and technological developments. The simultaneous testing results also indicate that these three variables collectively explain a significant proportion of operational effectiveness in technology startups. The findings suggest that the integration of digital capabilities, automation technologies, and agile organizational culture plays a crucial role in strengthening the operational performance of technology startups. This study provides practical insights for startup managers and policymakers in developing strategies that support digital transformation and sustainable operational growth.

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