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Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management Nabila, Amaninda Jihan; Pebrianti, Wenny; Giriati; Heriyadi; Setiawan , Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1892

Abstract

The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.
PENGARUH DESAIN PRODUK TREN FASHION DAN CITRA MEREK TERHADAP NIAT BELI JERSEY TIMNAS INDONESIA MELALUI FOMO – STUDI KASUS MEREK ERSPO Putra, Rafi Risya; Pebrianti, Wenny; Azazi, Anwar; Juniwati; Heriyadi
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.239-258

Abstract

This study aims to examine how product design, fashion trends, and brand image influence consumers' purchase intention toward the Indonesia National Football Team jersey, with Fear of Missing Out (FOMO) as a mediating variable. Data were collected through an online questionnaire via Google Forms using a purposive sampling method, involving 200 respondents interested in the national team jersey. The respondents consisted of consumers who had seen advertisements or promotions for the jersey and expressed interest in purchasing it. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the relationships between research variables. The results show a positive and significant relationship between product design, fashion trends, and brand image on purchase intention, both directly and indirectly through FOMO as a mediating variable.