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PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.

PENGENALAN METODE BERBISNIS PADA SISWA SMA WR SU-PRATMAN 1 MEDAN MELALUI APLIKASI MONSOONSIM Januarty, Widalicin; Situmorang, Irvan Rolyesh; Tiofanny, Claudie
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3784

Abstract: This entrepreneurship learning is an additional part of WR Supratman highschool education to equip students with skills relevant to the business world, but conventional learning approaches are inadequate and ineffective and efficient in developing understanding and practical skills of entrepreneurship. The training activity of introducing and exploring a company with a virtual business simulation through the Enterprise Resource Planning (ERP) game aims to provide knowledge and experience of business processes to students by utilizing the Monsoonsim simulation game which is able to provide opportunities to interact with the real world that is similar to the real business world which significantly increases students knowledge of entrepreneurship starting from market analysis, business decision making, and financial management through direct experience in simulation, and has a positive effect on students' attitudes in entrepreneurship, such as motivation, independence, and creativity. This activity was attended by 20 participants consisting of students. Participants are divided into 5 teams, each team is a virtual company competing for the market with a virtual time rotation. This activity is carried out using the workshop method in the form of tutorials, simulations and practices, discussions and evaluations to determine the level of absorption of the training materials provided. Keywords: ERP; Simulation Game, MonsoonSIM Abstrak: Pembelajaran kewirausahaan ini merupakan bagian tambahan dari pendidikan SMA WR Supratman untuk membekali siswa dengan keterampilan yang relevan dengan dunia bisnis, namun pendekatan pembelajaran konvensional kurang memadai serta tidak efektif dan efisien untuk mengembangkan pemahaman dan ketrampilan praktis kewirausahaan. Kegiatan pelatihan pengenalan dan eksplorasi sebuah Perusahaan dengan simulasi bisnis virtual melalui game Enterpise Resource Planning (ERP) bertujuan untuk memberikan pengetahuan dan pengalaman proses bisnis kepada siswa tersebut dengan memanfaatkan game simulasi Monsoonsim mampu memberikan kesempatan untuk berinteraksi dengan dunia nyata dalam lingkungan simulasi yang mirip dengan dunia bisnis sebenarnya yang secara signifikan meningkatkan pengetahuan siswa tentang kewirausahaan mulai dari analisis pasar, pengambilan keputusan bisnis, dan manajemen keuangan melalui pengalaman langsung dalam simulasi, serta berpengaruh positif pada sikap siswa dalam kewirausahaan, seperti motivasi, kemandirian, dan kreativitas. Kegiatan ini diikuti oleh 20 orang peserta yang terdiri dari siswa. Peserta dibagi menjadi 5 tim Dimana dalam permainan, setiap tim merupakan perusahaan virtual yang bersaing memperebutkan pasar dengan perputaran waktu virtual. Kegiatan ini dilaksanakan dengan metode workshop dalam bentuk tutorial, simulasi dan praktik, diskusi dan evaluasi untuk mengetahui tingkat penyerapan materi pelatihan yang diberikan. Kata kunci: ERP; Permainan Simulasi ; MonsoonSIM

PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.

The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Ellyany Sinaga, Hommy Dorthy; Fenny, Fenny; Nainggolan, Elisabeth; Januarty, Widalicin
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.

Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Sono, Moh Gifari; Ilhamiwati, Mega; Januarty, Widalicin; Utami, Eva Yuniarti; Arfiansyah, Ferry
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.

Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.

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