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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Of Management Science (JMAS) Jurnal Mantik Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu West Science Social and Humanities Studies Gudang Jurnal Pengabdian Masyarakat JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pemberdayaan Masyarakat (JUPEMAS) Sciences du Nord Economics and Business
Widalicin Januarty
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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PENGENALAN METODE BERBISNIS PADA SISWA SMA WR SU-PRATMAN 1 MEDAN MELALUI APLIKASI MONSOONSIM Januarty, Widalicin; Situmorang, Irvan Rolyesh; Tiofanny, Claudie
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3784

Abstract

Abstract: This entrepreneurship learning is an additional part of WR Supratman highschool education to equip students with skills relevant to the business world, but conventional learning approaches are inadequate and ineffective and efficient in developing understanding and practical skills of entrepreneurship. The training activity of introducing and exploring a company with a virtual business simulation through the Enterprise Resource Planning (ERP) game aims to provide knowledge and experience of business processes to students by utilizing the Monsoonsim simulation game which is able to provide opportunities to interact with the real world that is similar to the real business world which significantly increases students knowledge of entrepreneurship starting from market analysis, business decision making, and financial management through direct experience in simulation, and has a positive effect on students' attitudes in entrepreneurship, such as motivation, independence, and creativity. This activity was attended by 20 participants consisting of students. Participants are divided into 5 teams, each team is a virtual company competing for the market with a virtual time rotation. This activity is carried out using the workshop method in the form of tutorials, simulations and practices, discussions and evaluations to determine the level of absorption of the training materials provided.            Keywords: ERP; Simulation Game, MonsoonSIM Abstrak: Pembelajaran kewirausahaan ini merupakan bagian tambahan dari pendidikan SMA WR Supratman untuk membekali siswa dengan keterampilan yang relevan dengan dunia bisnis, namun pendekatan pembelajaran konvensional kurang memadai serta tidak efektif dan efisien untuk mengembangkan pemahaman dan ketrampilan praktis kewirausahaan. Kegiatan pelatihan pengenalan dan eksplorasi sebuah Perusahaan dengan simulasi bisnis virtual melalui game Enterpise Resource Planning (ERP) bertujuan untuk memberikan pengetahuan dan pengalaman proses bisnis kepada siswa tersebut dengan memanfaatkan game simulasi Monsoonsim mampu memberikan kesempatan untuk berinteraksi dengan dunia nyata dalam lingkungan simulasi yang mirip dengan dunia bisnis sebenarnya yang secara signifikan meningkatkan pengetahuan siswa tentang kewirausahaan mulai dari analisis pasar, pengambilan keputusan bisnis, dan manajemen keuangan melalui pengalaman langsung dalam simulasi, serta berpengaruh positif pada sikap siswa dalam kewirausahaan, seperti motivasi, kemandirian, dan kreativitas. Kegiatan ini diikuti oleh 20 orang peserta yang terdiri dari siswa. Peserta dibagi menjadi 5 tim Dimana dalam permainan, setiap tim merupakan perusahaan virtual yang bersaing memperebutkan pasar dengan perputaran waktu virtual. Kegiatan ini dilaksanakan dengan metode workshop dalam bentuk tutorial, simulasi dan praktik, diskusi dan evaluasi untuk mengetahui tingkat penyerapan materi pelatihan yang diberikan. Kata kunci: ERP; Permainan Simulasi ; MonsoonSIM 
PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

Abstract

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.
The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Ellyany Sinaga, Hommy Dorthy; Fenny, Fenny; Nainggolan, Elisabeth; Januarty, Widalicin
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Sono, Moh Gifari; Ilhamiwati, Mega; Januarty, Widalicin; Utami, Eva Yuniarti; Arfiansyah, Ferry
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.
The Influence of Price Perception and Perceived Product Quality on Consumer Satisfaction of Detergent Brand XYZ in Medan Julitawaty, Wily; Fenny; Januarty, Widalicin; Taufik, Yusuf; Sjukun
PENANOMICS: International Journal of Economics Vol. 4 No. 3 (2025): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i3.269

Abstract

This study investigates the influence of price perception and perceived product quality on customer satisfaction with detergent brand XYZ. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected through a structured questionnaire administered to consumers who regularly use the brand. The measurement model demonstrated acceptable reliability and validity, while the structural model revealed substantial explanatory power, with an R² value of 0.431 for customer satisfaction. The findings indicate that both price perception and perceived product quality significantly and positively influence customer satisfaction. Perceived product quality exhibited the stronger effect, as reflected by higher f-square values and path coefficients. The combined influence of both variables also proved significant, confirming that customer satisfaction is shaped by the interplay of consumers’ value perceptions and product performance assessments. These results highlight the importance for detergent manufacturers to maintain competitive pricing strategies while consistently delivering high product quality. The study concludes with managerial implications and suggests avenues for future research, including expanding the model with additional variables and using more diverse samples to enhance generalizability.
Improving the Capacity of Rice Farmers Through Micro-Business Management and Information Technology Training in Pematang Johar Village Nainggolan, Elisabeth; Joni, Joni; Januarty, Widalicin; Najla, Najla; Khun, Loo Teck; Bao Giang, Phan; Siregar, Annisa I. Hafifa
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.506

Abstract

This community service activity aims to improve the capacity of rice farmers in Pematang Johar Village through micro-business management training and the use of information technology in agricultural activities. Farmers' low business management skills and limited access to agricultural information are major obstacles to increasing productivity and income. The activity was implemented through socialization, training, mentoring, and evaluation. The results showed an increase in farmers' understanding of farm management, simple financial record keeping, and the ability to use Android-based agricultural applications. This activity encourages farmers to manage their farms more efficiently, transparently, and sustainably.
Training Tourism Business Budgeting for MSME Actors in Pematang Johar to Improve Operational Effeciency Nainggolan, Susan Grace; Napitupulu, Junika; Januarty, Widalicin; Riyaldi, Muhammad Haris; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Handayani, Putri
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.517

Abstract

Budgeting training for tourism MSME entrepreneurs in Pematang Johar aims to improve their operational cost management and business efficiency. This activity involved 20 MSME entrepreneurs from the culinary, handicraft, and tourism service sectors. The training methods included lectures, discussions, case studies, and budgeting practice. The training results showed an increase in participants' understanding of budgeting concepts, their ability to prepare financial plans, and their awareness of controlling operational costs. Post-training monitoring showed a reduction in cost waste, prioritization of expenditures, and the use of cost-effective promotions. Thus, this training contributed to improving the efficiency and sustainability of tourism MSMEs in Pematang Johar.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
ANALYSIS OF THE APPLICATION OF GREEN MARKETING, PERCEIVED VALUE AND BRAND IMAGE ON PURCHASING DECISIONS KOPI KENANGAN PRODUCTS Nainggolan, Elisabeth; Anggoro, Michael; Januarty, Widalicin
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3106

Abstract

Abstract: In this era where economy raise to the extent of all brand have competitors even the smallest one. This raise in economy brings another problem which is waste, generally plastic waste. Therefore, brands need to use a better packaging for both customer and environment. This study aims to determine whether green marketing, perceived value and brand image affect purchasing decisions for Kopi Kenangan products. This study uses quantitative data using primary data. The population in this study were all Kopi Kenangan customers totaling 16,104 customers with a sample of 100 respondents. The results showed that partially, green marketing have a positive and significant effect on purchasing decisions for Kopi Kenangan, perceived value have a positive and significant effect on purchasing decisions for Kopi Kenangan, brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan, and simultaneously, green marketing, perceived value and brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan. Keywords: brand image, green, marketing, perceived, purchase decision, value Abstrak: Di era ekonomi yang semakin maju ini semua merek memiliki pesaing bahkan yang terkecil sekalipun. Meningkatnya ekonomi ini membawa masalah lain yaitu sampah, umumnya sampah plastik. Oleh karena itu, merek perlu menggunakan kemasan yang lebih baik bagi pelanggan dan lingkungan. Penelitian ini bertujuan untuk mengetahui apakah pemasaran hijau, nilai yang dirasakan dan citra merek mempengaruhi keputusan pembelian untuk produk Kopi Kenangan. Penelitian ini menggunakan data kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan yang berjumlah 16.104 pelanggan dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, dan secara simultan, pemasaran hijau, nilai yang dirasakan dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan. Kata kunci: citra merek, hijau, pemasaran, persepsi, keputusan pembelian, nilai
Co-Authors Afrizal Anggoro, Michael Badirun Basir Bao Giang, Phan Claudie Tiofanny Desma Erica Maryati Manik Eliagus Telaumbanua Elisabeth Nainggolan Ellyany Sinaga, Hommy Dorthy Eva Yuniarti Utami Fenny Fenny Fenny Fenny Fenny Ferry Arfiansyah Gultom, Pesta Hommy Dorthy Ellyany Sinaga Ilhamiwati, Mega Joni Joni Junika Napitupulu Kanchawongpaisan, Sipnarong Khun, Loo Teck Leonardi, Nicholas M. Fahrial Aldi Mega Ilhamiwati Moh Gifari Sono Muhammad Haris Riyaldi, Muhammad Haris Nainggolan, Elisabeth Nainggolan, Susan Grace Nainggolan, Susan Grace V Najla, Najla Nizam, Ahmad Novita Novita Pesta Gultom Petrus Loo Putri Handayani Rahmad Dianta Purba Rashid, Muhammad Hafiz Abd Rashid, Muhammad Hafiz Abd. Riskyandana, Haykal Sianturi, Richardo Aprianto Sinaga, Hommy Dorthy Ellyany Siregar, Annisa I. Hafifa Situmorang, Irvan Rolyesh Sjukun Sono, Moh Gifari Sri Rezeki Suci, Ratih Dwi Sutantio, Andy Taufik, Yusuf Tiofanny, Claudie Utami, Eva Yuniarti Wilbert Wilbert Wily Julitawaty Wily Julitawaty, Wily Yusuf Taufik