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All Journal DHARMASMRTI: Jurnal Pascasarjana UNHI Jurnal Pengabdian kepada Masyarakat HEUTAGOGIA: Journal of Islamic Education AL-BAHTS: Jurnal Ilmu Sosial, Politik, dan Hukum Indonesian Development Economics and Localities
Agung Setiabudi
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Indonesian Development Economics and Localities

 1 
Global Issues in Digital-Based Education Marketing for World Class Education at Universitas Internasional Batam Agung Setiabudi; Kasful Anwar Us; Fridiyanto; Sri Kadarsih
Indonesian Development Economics and Localities Vol. 1 No. 3 (2025): Regional Disparities and Development Policy: Evidence from Indonesian Localitie
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/bdarhf46

Abstract

This study explores the global digital marketing strategies implemented by Universitas Internasional Batam (UIB) in its pursuit of World Class Education (WCE). Employing a qualitative descriptive approach, the research analyzes UIB’s efforts to expand its international reach through multilingual website development, participation in global mobility programs such as Erasmus and AIESEC, and active digital campaigns across social media platforms. Findings reveal key challenges including limited multilingual content, insufficient digital marketing infrastructure and human resources, and a lack of differentiated international academic programs and sustainable collaborations. Despite these challenges, UIB demonstrates strategic progress through capacity-building initiatives, accreditation efforts, and enhanced global partnerships. The study highlights the importance of integrating digital innovation with local cultural values (glocalization), strengthening international academic networks, and adopting data-driven marketing approaches. The results provide valuable insights for higher education institutions aiming to compete effectively in the increasingly globalized digital education market.
Co-Authors Agus Indra Cahyadi Alex Saputra Alex saputra, Alex saputra Ali Husni Amiruddin Anak Agung Dwi Ratih Arningsih Anak Agung Sagung Candra Mahesuari Dafa mulia ramadhani Fadli FRIDIYANTO I Gede Eka Agung Agastya Punia I.A Istri Agung Krisna Kencana Dewi Ida Ayu Puspa Juwita Manuaba Iskandar Juari Kasful Anwar Us Komang Jaya Andika Melani Apri Yunita Muannif Ridwan Mufida Rachamah Mufida Rachmah Ni Ketut Lyra Sakhya Melani Noffridawati Nuriyatul Fitriya Putu Setiani Rosdianto Shendy Winati Shendy Winawati Sri Kadarsih Suharsono Suharsono Umarullah Missasi Ummarullah Missai Yolanda Nepika Putri