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All Journal Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri Smart Society: Community Service and Empowerment Journal ASERSI : Jurnal Akuntansi Terapan dan Bisnis Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Technology, Food and Agriculture Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Supply Chain and Entrepreneurship
Ambarkahi, Ratih Puspitorini Yekti
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Embedding Local Culture in Digital Branding: A PLS-SEM Study of Teaching Factory Competitiveness in Indonesia Ambarkahi, Ratih Puspitorini Yekti; Pratama, Fredy Eka Ardhi; Universitasari, Pascawati Savitri; Nugraheni, Ponti Primastuti Aulia
Journal of Supply Chain and Entrepreneurship Vol. 1 No. 3 (2025): Journal of Supply Chain and Entrepreneurship
Publisher : CV. SPDFHarmony

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64268/josce.v1i3.95

Abstract

Background: Teaching Factories (TEFAs) aim to bridge vocational learning and market demand, yet many units struggle to convert production capability into consistent market acceptance, especially in culturally laden agrifood and floriculture categories where meaning, trust, and discoverability matter. Aims: This study examines how local cultural values embedded in branding and customer perceived digitalization strengthen brand strategy coherence and, together with perceived product quality, shape market acceptance in TEFA contexts. Methods: A predictive cross sectional survey was conducted with 100 valid respondents who interacted with at least one of four TEFA units at Politeknik Negeri Jember within the last six months. Five reflective constructs were measured using seven point Likert items with three indicators per construct, local cultural values (NB), customer perceived digitalization (DG), brand strategy coherence (SB), perceived product quality (KP), and market acceptance (PS). Data were analyzed using PLS SEM with bootstrapping and predictive assessment. Result: The measurement model met reliability and validity criteria. Structural results show that NB and DG significantly increase SB, SB significantly increases PS, and KP directly increases PS. The direct DG to PS path is not significant, indicating that digitalization improves acceptance primarily through strengthening strategy coherence. Mediation tests confirm indirect effects of NB and DG on PS via SB, and predictive checks support model relevance. Conclusion: Market acceptance in TEFAs rises when cultural meaning and digital capability are organized into a coherent brand strategy and validated by reliable product quality. TEFAs can operationalize these findings by codifying place based identity assets, enforcing a simple digital playbook focused on information findability and responsiveness, and upgrading packaging to make quality cues legible at the point of choice.
Prospek Usaha Pembuatan Body Scrub Melon Golden Langkawi Di Upt Pengembangan Agribisnis Tanaman Pangan Dan Hortikultura (PATPH) Sidoarjo Chairina, Raden Roro Lia; Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Ardi, Aditya Nizar Al; Nugraheni, Ponti Primastuti Aulia
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 5 No. 1 (2026): APRIL (IN PROGRESS)
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v5i1.68

Abstract

Melon Golden Langkawi merupakan salah satu produk unggulan UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura (PATPH) Sidoarjo. Namun, sebagian hasil panen memiliki grade rendah sehingga kurang diminati pasar. Kegiatan pengabdian masyarakat ini dilaksanakan sebagai solusi atas permasalahan rendahnya pemanfaatan hasil hortikultura tersebut melalui pelatihan diversifikasi produk berbasis bahan alami. Pelatihan berfokus pada pembuatan body scrub berbahan dasar Melon Golden Langkawi grade rendah, yang dikembangkan dengan pendekatan partisipatif melibatkan staf UPT dan masyarakat sekitar. Tujuan kegiatan ini adalah untuk meningkatkan pemahaman, keterampilan, dan kesadaran peserta terhadap pentingnya inovasi serta pengolahan hasil pertanian secara berkelanjutan. Metode pelaksanaan meliputi penyuluhan, demonstrasi, praktik langsung, diskusi, dan evaluasi hasil kegiatan. Hasil menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta, serta antusiasme tinggi dalam mengembangkan produk serupa. Kegiatan ini memberikan dampak sosial positif berupa peningkatan partisipasi masyarakat dalam kegiatan inovasi, pemanfaatan sumber daya lokal, dan peluang pemberdayaan ekonomi berbasis hasil hortikultura.
Co-Authors A N, Ponti Primastuti Abdurrahman, Alwan Agustien, Novia D Alwan Abdurahman Andini, Paramita Ardi, Aditya Nizar Al Atri, Rahma Dian Milinia Desi Ayuni, Candra Herdiana Indah Tiara Bagus Putu Yudhia Kurniawan Bella, Mia Twu Cahyani, Zenik Eka Cahyaningrum, Deltaningtyas Tri CNAWP, Rizal Perlambang Datik Lestari Dewi Kurniawati Dhamayanthi, Wenny Dyah Kusuma Wardani, Dyah Kusuma Frida, Lutmika Furensa, Salsabilla Putri Gemaputri, Ariesia Ayuning Hermawan, Dwi Cahyo Hudori, Huda Ahmad Indradewa, Rhian Ismail, Andi Muhammad Lenny Widjayanthi Lia Chairina, Raden Roro Mahbobi, Ahmad Firdaus Mayasari, Financia Muksin Nilakandy, Nandita Aurelia Nugraheni, Ponti Primastuti Aulia Permatasari, Sylvia Leoni Pratama, Fredy Eka Ardhi Putra, Dhanang Eka Rachmawati, Amalia Retnowati, Naning Savitri U, Pascawati Subagiyo, Amar Sutantio, Raden Alamsyah Taufik Hidayat Universitasari, Pascawati Universitasari, Pascawati Savitri Wiguna, Ardhitya Alam