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Amelia Hayati
Faculty Of Economics And Business, Padjadjaran University Bandung, Indonesia
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Journal : Media Ekonomi

 1 
PREFERENSI DAN FAKTOR PENENTU DALAM PEMILIHAN KERETA CEPAT “WHOOSH” VS TRANSPORTASI JALAN RAYA Pramesti, Maharani; Budiono; Amelia Hayati
Media Ekonomi Vol. 34 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v34i1.26435

Abstract

The Jakarta–Bandung corridor represents a strategic intercity route with high mobility demand and diverse transport alternatives. The introduction of KCIC Whoosh offers significantly shorter travel time compared to road-based modes; however, it has not automatically shifted user preferences away from shuttle/travel services, intercity buses, and private cars. This indicates that mode choice decisions are influenced not only by travel time, but also by trade-offs involving cost, accessibility, flexibility, and user characteristics. Therefore, this study aims to analyze consumer preferences and identify the key determinants of mode choice between KCIC Whoosh and road transport modes. This study adopts the Discrete Choice Model framework based on the Random Utility Model using a stated preference approach. Data were collected through an online survey targeting respondents with prior travel experience on the Jakarta–Bandung corridor. The analysis applies binary logistic regression under pairwise comparisons between KCIC Whoosh and major road transport modes. The results indicate that KCIC Whoosh is generally preferred by respondents. Speed and safety consistently emerge as the most influential factors in shaping mode choice. However, other attributes remain important depending on the competing mode. Affordability becomes a key barrier in comparison with shuttle/travel services, while accessibility, frequency, comfort, and punctuality significantly influence decisions in comparison with intercity buses. In contrast, income shows a positive association with the choice of Whoosh relative to private cars, whereas accessibility and flexibility remain constraints. Based on survey data collected from 180 respondents using a stated preference approach, these findings highlight that improving the competitiveness of KCIC Whoosh requires not only maintaining its advantages in speed and safety, but also enhancing affordability, strengthening accessibility, and improving service integration to better meet user needs.
Co-Authors Achmad Kemal Hidayat Adang Djatnika Effendi Ahdra Tsaqofa Hidayat Ali, Zainab Anugrah, Mochammad Aprilia Belkis, Happy Aprilia Susanti, Fitri Aryawati, Wayan Asrianti, Tanti Astri Aulia, Hanifah Azwadina, Aliffa Budiono Christin Angelina Febriani Cupian Cupian Dadang Purnama Della Bil Husna Dyaz, Sheren ENDAH NESTITI URIP RAHAYU Eva Ervani Fatimah Fahurian Fiandra, Vanny Hilda Dwi Yunita Indrawati, Dini Iqbal Pramukti Jaya, Satrya Jiao, Deng Kamila, Tsaltsa Kania Fatihah, Azzahra Karsinah - Khalis, Fahmil Khoirur Rizqi, Afifah Lestari, Juwita Lintang Safitri, Nafisa Marga Raharja, Adyk Mega Fatimah Rosana Merdekawati, Rahayu Mohammad Edy Nurtamam, Mohammad Edy Mukhtar Lutfie, Mukhtar Nabila, Cut Hasri nadya, shafira Nitin, Mahon Nuraeni, Fauziah Nurohmah, Indah Syaidah Nurul Fadhilah Oktari, Dian Popi Omar Ahmad Pramesti, Maharani Prasetio, Rachmat Puspitasari, Mariana Diah Putra, Allan Santoso Putri, Aulia Maharani Putri, Nabila Aulia Rachmasari Pramita Wardhani Rania Dahayu Ratnamaya Rasyad, Faishal Rico Bagus Satrio Riskyani, Umy Rizqi, Ananda Aulia Ru'yat, Camelia Erliana Rusmana, Hera Prafitri Sandra Pebrianti Sari, Yunila Setiawan Setiawan . Shabrina, Hanifah Somadi Sri Tirto Madawistama Sulaksana, Rahadi Meta Tri Syifa Putri, Destasya Nabila Viandra Yoanisa, Karunia Wardani, AAA Made Cahaya Winarko , Triyugo Yosefina, Maria Yuanyuan Wang, Yuanyuan