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All Journal Jurnal Mirai Management Jurnal Akuntansi dan Ekonomika SENTRALISASI Journal Of Management Science (JMAS) Dinasti International Journal of Management Science Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of General Education and Humanities Jurnal Economica: Media Komunikasi ISEI Riau Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Greenation International Journal of Tourism and Management Inaba Journal Of Psychology
Ismail, Gurawan Dayona
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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Pengaruh Live Streaming, Influencer Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Fashion di TikTok Shop Pada Kalangan Generasi Z Rahmawati, Lira; Suryaningprang, Andre; Saputro, Arie Hendra; Ismail, Gurawan Dayona
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5297

Abstract

Riset ini dilaksanakan bertujuan untuk menguji dampak dari live streaming, influencer marketing dan electronic word of mouth (E-WOM) terhadap keputusan pembelian produk fashion di TikTok Shop pada kalangan Generasi Z baik secara parsial maupun simultan, unsur-unsur tersebut tekbukti memberikan pengaruh pada keputusan pembelian produk fashion. Kelompok sasaran diimplementasikan melalui masyarakat kota bandung yang termasuk Generasi Z. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Jenis data yang digunakan merupakan primer yang diperoleh melalui penyebaran kuesioner kepada responden yang pernah melakukan pembelian produk fashion melalui platform digital. Untuk proses pengambilan, peneliti ini menerapkan metode purposive sampling dalam menentukan sampel. Jumlah sampel ditentukan melalui perhitungan yang menggunakan rumus Slovin. Untuk mengumpulkan data, peneliti memanfaatkan kuesioner sebagai instrumen utama, sedangkan analisis data yang akan digunakan meliputi analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda, koefisien korelasi, koefisien determinasi, serta pengujian hipotesis (uji t dan uji f). Diketahui bahwa keputusan pembelian dipengaruhi secara positif dan signifikan oleh live streaming dan electronic word of mouth (E-WOM), baik secara parsial maupun simultan, sementara influencer marketing tidak signifikan. Analisis simultan terhadap ketiga variabel ditunjukkan dengan variabel-variabel yang mempengaruhi keputusan pembelian dengan kontribusi sebesar 38,4%, sedangkan sisanya  61,6% dipengaruhi oleh faktor lain yang belum diteliti.
Peran Supervisi, Etika Kerja, dan Pelatihan terhadap Kepatuhan Kerja Satuan Pengamanan PT Putra Mandiri Purabaya Sudrajat, Rendi; Muttaqin, Ridlwan; Ismail, Gurawan Dayona
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5700

Abstract

Kepatuhan kerja merupakan salah satu aspek penting dalam mendukung efektivitas dan keberhasilan organisasi, khususnya pada sektor jasa pengamanan. Penelitian ini bertujuan untuk menganalisis pengaruh peran supervisi, etika kerja, dan pelatihan terhadap kepatuhan kerja satuan pengamanan di PT Putra Mandiri Purabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 30 responden yang merupakan karyawan satuan pengamanan PT Putra Mandiri Purabaya. Teknik analisis data dilakukan menggunakan statistik deskriptif, uji asumsi klasik, serta analisis regresi linier berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa secara simultan peran supervisi, etika kerja, dan pelatihan berpengaruh signifikan terhadap kepatuhan kerja karyawan. Namun, secara parsial hanya etika kerja yang berpengaruh positif dan signifikan terhadap kepatuhan kerja, sedangkan peran supervisi dan pelatihan tidak menunjukkan pengaruh yang signifikan. Nilai koefisien determinasi menunjukkan bahwa variasi kepatuhan kerja dapat dijelaskan oleh ketiga variabel independen, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa etika kerja merupakan faktor dominan dalam membentuk kepatuhan kerja karyawan. Oleh karena itu, perusahaan disarankan untuk memprioritaskan penguatan etika kerja guna meningkatkan kepatuhan kerja secara berkelanjutan.
An Analysis of Interpersonal Communication, Organizational Culture, and Work Discipline on Employee Loyalty and Their Impact on Organizational Performance (Study in Baleendah District, Bandung Regency) Herlina, Heni; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Setiyani, Aris; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyadi Nur; Sakti, Anggono Raras Tirto
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.716

Abstract

This study aims to analyze the effect of interpersonal communication, organizational culture, and work discipline on employee loyalty and its impact on organizational performance at the Baleendah District Office, Bandung Regency. The problem examined in this study is the extent to which interpersonal communication, organizational culture, and work discipline can enhance employee loyalty and how such loyalty contributes to improving organizational performance. The research method used is a quantitative method with a descriptive and verificative approach. Data were collected through questionnaires distributed to employees of the Baleendah District Office, Bandung Regency, and were analyzed using statistical analysis techniques. The results indicate that interpersonal communication, organizational culture, and work discipline have a significant effect on employee loyalty. Furthermore, employee loyalty has been proven to have a positive and significant impact on organizational performance. Therefore, improving the quality of interpersonal communication, strengthening organizational culture, and consistently implementing work discipline can enhance employee loyalty, which in turn improves organizational performance. This study is expected to serve as a reference for management in formulating human resource management policies to improve organizational performance.
Analisis Pengaruh Rasio CAR, LDR, NPL dan BOPO terhadap Kinerja Keuangan (ROA) Bank HIMBARA Tahun 2017–2024 Safitri, Meilina; Sumawidjaja, Riyandi Nur; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Sudaryo, Yoyo
Akuntansi & Ekonomika Vol 15 No 2 (2025): Jurnal Akuntansi dan Ekonomika
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v15i2.10449

Abstract

This study aims to analyze whether the CAR, LDR, NPL, and BOPO ratios affect ROA. The financial ratio data were obtained from secondary data of HIMBARA banks (BRI, BNI, Mandiri, and BTN) for the 2017–2024 period. The data analysis method used was multiple linear regression with SPSS. The partial results show that CAR influences ROA, while LDR, NPL, and BOPO do not have a significant effect on ROA. Simultaneously, all independent variables have a significant effect on the dependent variable. The obtained Adjusted R Square indicates that CAR, LDR, NPL, and BOPO collectively explain 92.4% of the variation in ROA, while the remaining 7.6% is influenced by other factors. This research is expected to provide a useful reference for the public and future researchers in understanding the factors that influence bank profitability.
Implementation of the Political Marketing Mix and Electronic Word of Mouth in the 2024 Regional Head Election of Karawang Regency Setiawan, Naufal Alip Putra; Ali, Mochammad Mukti; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Sakti, Anggono Raras Tirto
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52779

Abstract

This study aims to analyze the influence of the Political Marketing Mix on Electronic Word-of-Mouth (E-WoM) and Voting Decision, as well as the mediating role of E-WoM in the 2024 Regional Head Election of Karawang Regency. The research adopts a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 4.1.1.4. Data were collected from 200 respondents who participated in the 2024 Karawang local election through an online questionnaire using a five-point Likert scale. The findings indicate that most elements of the political marketing mix product, price, place, promotion, people, and process have a positive and significant effect on E-WoM, while physical evidence does not show a significant influence. Furthermore, all elements of the political marketing mix positively and significantly affect voting decision. E-WoM is proven to have a direct positive effect on voting decision and serves as a mediating variable that strengthens the relationship between most political marketing mix elements and voting decision, except for physical evidence. These results demonstrate that voter behavior is shaped by a complex interaction of rational, emotional, and social factors, and highlight the strategic importance of digital communication and peer-to-peer information sharing in modern political campaigns. The study contributes theoretically to the development of political marketing literature in local democratic contexts and provides practical insights for political actors in designing more effective and participatory campaign strategies in the digital era.
Enhancing Employee Performance through Competence, Motivation, and Transformational Leadership: The Strategic Role of Employee Engagement Fadhilah, Alfi Fauzi; Aryanti, Asti Nur; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Muttaqin, Ridlwan
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.958

Abstract

Businesses in the tourism services industry must possess superior, competitive human resources due to increasingly intense competition. Employee performance plays a crucial role in business success, particularly in the service sector, which is highly dependent on service quality. This study aims to examine the effects of service competence, work motivation, and transformational leadership on employee performance at PT HAS Nawara Nusantara, with employee engagement serving as a mediating variable. This research employs a quantitative, survey-based approach. Data were collected through questionnaires distributed to employees of PT HAS Nawara Nusantara who had worked at the company for at least 1 year. Both direct and indirect relationships among variables were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that employee engagement is positively and significantly influenced by service competence, work motivation, and transformational leadership. Furthermore, employee engagement has a positive and significant effect on employee performance, whereas service competence and work motivation do not have a significant direct effect on employee performance. Employee engagement serves as a mediating variable in the relationships among service competence, work motivation, transformational leadership, and employee performance. In conclusion, companies can implement human resource development strategies by enhancing service competence, strengthening work motivation, and applying transformational leadership to foster high and sustainable employee engagement.
A Systematic Literature Review: Performance Pathways and Firm Performance Implications Ismail, Gurawan Dayona; Arifin, Aidil; Maulana, Yusup; Rahman, Ardiyatur; Widharsana, Stevanus Dwi Citra
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6180

Abstract

It has long been known that leadership plays a crucial role in determining both organizational success and worker performance. Scholarly interest in comprehending how leadership affects employee productivity and how these individual level results transfer into company success has been rekindled in recent years due to increased global rivalry, digital change, and post-pandemic work arrangements. In order to compile empirical data on the relationship between leadership, employee productivity and performance, and organizational or company performance, this study does a systematic literature review (SLR) of worldwide peer-reviewed journal publications published between 2020 and 2025. Using the PRISMA 2020 technique as a guide, 68 outstanding studies were located and submitted to thematic synthesis analysis. According to the review, employee performance and productivity are continuously positively correlated with leadership styles, especially transformational, servant, ethical, inclusive, empowering, and strengths-based leadership. However, psychological, relational, and behavioral mechanisms like job engagement, motivation, trust, leader-member interchange, and organizational identification influence these benefits, which are primarily indirect. Although there is some evidence, it is still dispersed and mostly comes from multi-level or branch-level research that show a substantial correlation between staff productivity and firm-level performance. In addition to highlighting important research gaps, such as the absence of longitudinal designs, inconsistent productivity measurements, and a dearth of multi-level studies, this review suggests an integrative performance pathway model. The significance of leadership development systems that institutionalize engagement and alignment methods to translate employee performance increases into long-term company performance is highlighted by practical consequences.
The Influence of Work Discipline, Motivation, Competence, and Work Environment on Work Productivity Triestanto, Johannes; Ismail, Gurawan Dayona; Sofianti (Efi), Nunung Ayu; Sudaryo, Yoyo; Sumawidjaja, Riyandi Nur
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52436

Abstract

Work productivity is one of the most important aspects of an organization. It refers to the results of employees’ work within a certain period, carried out effectively and efficiently by considering the resources used to perform their tasks. This study aims to empirically test and analyze the influence of work discipline, motivation, competence, and work environment on work productivity, both partially and simultaneously. The method used in this study is a quantitative research method with a descriptive and verification approach. The data sources consist of primary and secondary data. Data collection techniques used include interviews, questionnaires, observations, and library research conducted both online and offline. The population in this study includes all 36 employees; therefore, the sampling technique applied is a census sample or total sampling. The analytical tool used is SPSS version 25. The validity and reliability of the data were assessed through validity and reliability tests, classical assumption tests, and data analysis techniques such as multiple linear regression, correlation, and coefficient of determination analyses. Hypothesis testing was conducted using the t-test (partial) and F-test (simultaneous). The results of this study indicate that work discipline, motivation, competence, and work environment have a positive and significant effect on work productivity, both partially and simultaneously, with a contribution of 93.3%, while the remaining 6.7% is influenced by other variables not examined in this study.
The Influence of AI Technology on Employee Engagement Fauzy, Ryan Marshal; Ismail, Gurawan Dayona; Sofiati (Efi), Nunung Ayu; Sudaryo, Yoyo; Mubarok, Dadan Abdul Aziz
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52437

Abstract

This study aims to analyze the influence of the use of AI HR Chatbot, technology adaptation, and AI-based performance appraisal systems on employee engagement with internal communication effectiveness as an intervening variable among employees at Bank Banten Head Office. The research background is based on the phenomenon of decreased employee performance and the adaptation challenges to the digital transformation being carried out by the company. The use of Artificial Intelligence (AI) based technology in human resource management is expected to increase the effectiveness of internal communication, appraisal transparency, and employee involvement in the organization6. The research method used is a quantitative approach with data collection through questionnaires distributed to employees at Bank Banten Head Office. Data analysis was performed using path analysis technique to test the direct and indirect relationships between variables8. The results show that the use of AI HR Chatbot, technology adaptation, and AI-based performance appraisal systems have a positive and significant influence on employee engagement, both directly and through internal communication effectiveness as a mediating variable9. Internal communication effectiveness is proven to strengthen the relationship between AI-based technology and the level of employee involvement. The conclusion of this study confirms the importance of integrating AI technology into the human resource management system supported by effective internal communication to enhance emotional attachment, motivation, and employee performance. The practical implication of this research is the need for a human-centered digitalization strategy and transparent communication policies so that the implementation of AI in the workplace can run optimally.
The Influence of Organizational Culture, Work Environment, and Leadership Style on Work Motivation and its Impact on Job Satisfaction of Generation Z Civil Apparatus (ASN) in the Bandung Regency Government Rahmawati, Reni; Ismail, Gurawan Dayona; Sofianti, Nunung Ayu; Sudaryo, Yoyo; Suryaningprang, Andre
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52518

Abstract

The research background is based on the conditions of Generation Z entering the workforce and their distinct work expectations. This study aims to analyze the influence of Organizational Culture, Work Environment, and Leadership Style on Work Motivation and their impact on the Job Satisfaction of Generation Z Aparatur Sipil Negara (ASN) in the Bandung Regency Government. The research method employs a descriptive and verification approach, utilizing questionnaires for data collection and Structural Equation Modeling (SEM) for analysis. The findings indicate that Organizational Culture, Work Environment, and Leadership Style have a positive and significant effect on Work Motivation. Directly, Organizational Culture and Leadership Style significantly influence Job Satisfaction, whereas Work Environment does not have a significant effect. Work Motivation is shown to have the most dominant influence on Job Satisfaction and acts as a mediator in the relationship between Organizational Culture and Job Satisfaction, but does not mediate the influence of Work Environment and Leadership Style on Job Satisfaction. Overall, the study highlights the importance of strengthening organizational culture, promoting adaptive leadership, and enhancing motivational aspects to support the job satisfaction of Generation Z civil servants in facing bureaucratic transformation.
Co-Authors Admaja, Firma Agustin Dwi Alfarisi, Ade Salman Ali , Mochammad Mukti Amanati, Nuzul Andini, Fitriyani Andre Suryaningprang Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Anindya, Sevina Hanisa Arie Hendra Saputro Arifin, Aidil Aris Setiyani, Aris Asti Nur Aryanti Bilady, Royhan Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Duana, Refiza Gita Erna Herlinawati Fadhilah, Alfi Fauzi Fajar, Kartika Bunga Fanji Wijaya Fauzy, Ryan Marshal Gustiawan, Rudi Helinawati, Erna Hendriawanto, Hendriawanto Herlina, Heni Hisashi, Rendy Mahardhika Jaya, Rama Chandra Jordan, Reza Luntungan, Irving Ignatius Paul Muhamad Maulana, Muhamad Mukti Ali, Mochammad Mustika, Sheli Muttaqin, Ridlwan Nazarudin Nenobais, Manoakh Novianty, Shevia Nunung Ayu Sofiati (Efi) Nurwidyani, Sabrina Eka Palupi Permata Rahmi Putri, Rizka Ardlia Rahman, Ardiyatur Rahmawati, Lira Rahmawati, Reni Recky, Recky Reviana, Raisa Riyandi Nur Sumawidjaja Safitri, Meilina Septiana, Candra Setiawan, Naufal Alip Putra Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Sofianti (Efi), Nunung Ayu Sofianti, Nunung Ayu Sudarmadji, Harrys Sudaryo , Yoyo Sudrajat, Rendi Sugandi, Akhmad Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Triestanto, Johannes Wahidah, Siti Ulfa Nur Wais Alqorni, Muhammad Zaki Widharsana, Stevanus Dwi Citra Widyastuti Nurmalia Utami Yoyo Sudaryo Yuningsih, Salsa Billa Putri Yusup Maulana