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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Insan Cendikia
Teuku Zulkarnaen
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY AND BRAND IMAGE ON PURCHASE DECISIONS AT WARUNG MIE SUREEE CEK PON RANGKAYA INTERSECTION Nuratul Ikramah; Cut Sukmawati; Maisyura; Teuku Zulkarnaen; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.681

Abstract

This article examines the influence of product quality and brand image on purchasing decisions at Warung Mie Suree Cek Pon Simpang Rangkaya. The main question to be answered in this study is whether product quality and brand image are factors that influence customer satisfaction that occurs at Warung Mie Suree Cek Pon Simpang Rangkaya. During the observation, the researcher saw that respondents stated that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because of the quality of the product provided. This assessment is based on personal experience and reputation from other people or the media. From the results of the pre-research survey obtained, the average respondent answered that they decided to make a purchase at Warung Mie Suree Cek Pon Simpang Rangkaya because the brand image information they got was appropriate. This type of research is quantitative using a survey method and data collection techniques, namely a questionnaire in the form of a print out given to customers of Warung Mie Suree Cek Pon Simpang Rangkaya with a total of 96 respondents. The data analysis method used is the instrument test and the classical assumption test and uses multiple linear regression tests with the help of SPSS software version 25 to help researchers calculate the data that has been obtained. The results of this study can be concluded that based on the partial test (t), the product quality variable does not have a positive and insignificant effect on purchasing decisions. While the brand image variable has a positive and significant effect on purchasing decisions. Then based on the simultaneous test (F), the product quality and brand image variables simultaneously or together have an effect on purchasing decisions
THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE Teuku Zulkarnaen; Yayang Tiara; Mariyudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.684

Abstract

The aim of this study is to understand consumer intentions to purchase, with the aim of predicting future consumer behavior in shopping online. The research results show that advertising has a positive and significant effect on purchase intentions in E-commerce in Lhokseumawe City. Advertising also has an important role in shaping consumer perceptions of the quality and reliability of products sold on Shopee. Creative sales promotion and Celebrity endorsement have a significant impact on purchasing intentions for e-commerce. It is also reflected in increased awareness, positive changes in attitudes towards the brand, increased consumer confidence, and ultimately, influence on purchasing decisions.
EMPOWERMENT OF THE ACEH COMMUNITY IN KUALA LUMPUR MALAYSIA FOR CAPACITY AND PREPARATION FOR INDEPENDENCE Jullimursyida; Mohd. Heikal; Herman Fithra; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1487

Abstract

Unimal International Community Service Activities (PKM), this PKM aims to provide support to the Acehnese community of Indonesian Migrant Workers (PMI). This collaboration involves the Embassy of the Republic of Indonesia (KBRI) in Kuala Lumpur. The main mission of the Indonesian Embassy's PKM is to provide training and outreach to PMI who face various problems, so that they can avoid illegal practices or abuse of labor. PMI are provided with training appropriate to their professional field, as well as additional understanding and skills to develop their potential and soft skills, so that they can compete and become professional workers abroad. Implementation of the PKM program includes several stages, starting from surveys/explorations, fundraising, technical meetings, holding international PKM seminars, to reporting. From the results of this activity, it can be seen that PMI who took part in the program were able to understand the material presented and receive the information well. Positive responses from PMI were seen throughout the activity, where they felt entertained and could fill their time while waiting for their problems to be resolved. The main target of this activity is to increase PMI competency and independence, as well as improve their soft skills so that in the future, when they no longer work as PMI, they will still have an advantage in the international job market. In this way, PMI's personal protection can be more guaranteed.
WISDOM SERVICE PROGRAM TAHFIZ SCHOOL FOR AL-KITAB ORPHANTS, SELANGOR, MALAYSIA Herman Fithra; Mohd. Heikal; Jullimursyida; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1488

Abstract

This service is very important to carry out because it is necessary to carry out an activity for the Al-Kitab Tahfiz Orphans School Tahfiz Program, Selangor. It is also hoped that this activity will collaborate with alumni of the Tahfiz School for AlKitab Orphans (STAY AlKitab) Beranang so that they can continue their studies at Malikussaleh University. Following up on the matters above, it is necessary to visit the Tahfiz School for AlKitab Orphans (STAY AlKitab)
IMPACT OF PRODUCTS AND SERVICES ON BUY DECISIONS (Studi D’royal Mart Di Batuphat Timur, Muara Satu Lhokseumawe) Sari maharani Sitorus; Nanda Ameliany; Nursakinah Ritonga; Teuku Zulkarnaen; Lisa Iryani; Sufi, Sufi
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses a quantitative approach which aims to determine the completeness of products and services that have a positive and significant influence on purchasing decisions. The population in this study were all visitors to the D'royal Mart Store in East Batuphat, Muara Satu Lhokseumawe and determining the sample using a Likert scale with the accidental samling technique method. The data obtained was analyzed using multiple regression analysis. The results showed that using the t-test, the t-value was 4.350 with a p-value (0.000 <0.05), which means that hypothesis 1 which states that there is an effect of product completeness on purchasing decisions can be accepted. The t-test results obtained a t-count value of 2.905 with a p-value (0.000 <0.05) which means that hypothesis 2 which states that there is an effect of service on purchasing decisions can be accepted. The simultaneous test results obtained with a p-value (0.000 <0.05) which means that hypothesis 3 there is an influence between product completeness and service on purchasing decisions at D'royal Mart Batuphat Timur, Muara Satu Lhokseumawe simultaneously can be accepted. In this study, the results of the R squaer analysis obtained 0.611, which means that the percentage of the influence of product completeness and service on purchasing decisions is 61.1% and the remaining 38.9% is influenced by other variables not examined.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS) Cut Ulandari; Rusydi Abubakar; Teuku Zulkarnaen; M. Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1862

Abstract

This research aims to examine the influence of promotions, consumer trust, and service quality on sharia bank customer loyaltyIndonesia (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia .
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION Sabrina Luvita; Teuku Zulkarnaen; Heriyana; Halida Bahri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1916

Abstract

This research was conducted to find out the influence of product quality, brand image and digital marketing on buying interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach where the data used is primary data collected from distributing questionnaireson line(google forms) and processed using SPSS 25.0. The sample in this study was 120 people. The data analysis technique used in this research is multiple linear regression, validity test, reliability test. The classic assumption test consists of the normality test, multicollinearity test, and heteroscedasticity test. Test the hypothesis using a partial test (t test). The research results show that product quality, brand image and igital marketing has a positive and significant effect on purchasing interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE Nur Adinda; Ikramuddin; Teuku Zulkarnaen; Mohd Heikal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2003

Abstract

The purpose of this study is to to test the direct impact of Green marketing Mix on Brand Image of Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Green Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Brand image on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, and to test the indirect influence of Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community. The study used a quantitative method with a sample size of 96 respondents. The results showed that green products, green places , brand image influenced purchasing decisions on young consumers who use Mount Aqua products in Lhokseumawe City. while green price, and green promotion do not affect purchasing decisions of young consumers who use Mount Aqua products in Lhokseumawe City. Green marketing Mix has a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City. Purchasing Decisions have a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City.
Co-Authors Ade Rizka Adilla Adnan Ahmad Fauzul Hakim Hasibuan Aiyub Andyna, Cut Anhar Mubarak Anwar Baehaqi Bahri, Halida Cut Sukmawati Cut Ulandari Darmawati Darmawati Muchtar Defiah Anggarini Br Manurung Fazila Monivatu Zahda Grace Sela Karisma Cintana Heriyana Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Jullimursyida Khairina AR Lisa Iryani M. Subhan Maisyura Mariyudi Mentari Riswanti Mohd Heikal Mohd. Heikal MUCHSIN Munandar Nanda Ameliany Naufal Bachri, Naufal Nelly Astria Nur Adinda Nur Faliza Nuratul Ikramah Nursakinah Ritonga Rico Nur Ilham Risky Al Haddid Rusydi Abubakar Sabrina Luvita Sarah Nurfadilla C Sari maharani Sitorus Siti Syaprila Sufi Sufi, Sufi Sutriani T. Edyansyah, T. Edyansyah Yayang Tiara Zahara Husna