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All Journal jurnal syntax admiration Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmu Sosial dan Humaniora Journal of Sustainable Business and Management Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Sustainable Community Service Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management Brilliant International Journal of Management and Tourism
Prastha Adyatma
Politeknik Pariwisata Bali
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Influence of Electronic Word of Mouth and Price on Purchase Interest in Hotels in Bali Kennedy, Roykent; Suastini, Ni Made; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i6.11295

Abstract

The study was conducted with the aim of investigating the influence of Electronic Word of Mouth (E-WOM) and price on purchase intention in hotels in Bali. The population in this study were consumers who had never stayed at a hotel in Bali, but had seen online reviews on Google My Business of hotels in Bali. A total of 100 respondents were sampled in this study. The data analysis techniques applied were Multiple Linear Regression, Partial Test, Simultaneous Test, and Determination Coefficient Test. The results of the study demonstrated a positive and significant influence, both partially and simultaneously, of E-WOM and price on purchase intention with an influence of 38.7%. The suggestion that can be given is that the management is expected to increase the effectiveness of the marketing strategy used and evaluate other promotional strategy options to be able to further increase the purchase intention of hotel consumers in Bali.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan di Hotel Pale Suka Anjasmara, I Kadek Andre; Jata, I Wayan; Adyatma, Prastha; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2523

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan lingkungan kerja terhadap kinerja karyawan di hotel Pale. Pendekatan yang digunakan adalah kuantitatif dengan metode deskriptif dan teknik analisis regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner kepada 87 responden dari berbagai departemen dengan teknik stratified random sampling. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dengan nilai signifikansi sebesar 0,001, dan koefisien regresi sebesar 0,525. Temuan ini menegaskan pentingnya pengelolaan beban kerja yang seimbang dan penciptaan lingkungan kerja yang kondusif guna meningkatkan kualitas kinerja sumber daya manusia dalam industri perhotelan.
Analysing Work-Life Balance in Hospitality Industry: Mandapa Employees’ Perspective in Bali, Indonesia Adyatma, Prastha
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1049

Abstract

This dissertation focuses on exploring work-life balance in the hospitality industry in Bali, Indonesia from the employees' perspective. The study aims to investigate the definition and elements of work-life balance and its potential implementation in the industry. The research employs a primary qualitative research approach where five actively employed hospitality workers, aged between 23 and 36, with diverse marital status, hierarchy, and departments were interviewed. Thematic analysis was used to analyze the data, which was compared with previous literature on work-life balance. The findings indicate that work-life balance is present for four participants and missing for one. Moreover, the study highlights that hierarchy and marital status impact employees' work-life balance, while culture strongly influences female employees. Additionally, long hours, overtime, and inconsistent schedules were identified as negative consequences of working in the hospitality industry. However, due to the limited sample size and broad demographic range, no definitive conclusions can be drawn. Therefore, this report offers a general discussion on work-life balance in the hospitality industry rather than a specific demographic.
Pengaruh Social Media Marketing melalui Media Instagram terhadap Brand Equity Hotel Sthala A'Tribute Portofolio Ubud. Maharani Amanda, Ni Kadek Nandita; Gede Witarsana, I Gusti Agung; Adyatma, Prastha
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1550

Abstract

The creation of a company's branding is an effort to attract the attention of potential buyers. In the current era of globalization, one of the most common marketing activities is online marketing, including through social media marketing. This research was conducted at Hotel Sthala A, Tribute Portfolio, Ubud Bali. The aim of this research is to determine the influence of Instagram social media marketing on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali, analyzed using the Statistical Program for Social Science (SPSS). The type of data required by the researcher is quantitative associative data. The population in this study involves active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sample used in this study consists of 100 respondents who are active Instagram users who have followed and viewed content shared by the Hotel Sthala A, Tribute Portfolio, Ubud Bali Instagram account. The sampling technique used is non-probability sampling with a purposive sampling approach. The results of this study indicate that Instagram social media marketing has a positive and significant effect on brand equity at Hotel Sthala A, Tribute Portfolio, Ubud Bali.
Guest Sentiment Analysis Based on Online Reviews to Optimize Guest Satisfaction at Hotel X I Dewa Gde Tri Jaya Cahyadi; Putu Diah Sastri Pitanatri; Prastha Adyatma
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4442

Abstract

Tourism has become one of the largest and fastest-growing industries globally. Advances in technology and communication have brought significant changes in various aspects, especially in the hospitality industry. Using a dataset from November 2024 to January 2025, this sentiment analysis was conducted using the Naive Bayes classification method (Gaussian, Multinomial, and Bernoulli). The results show that 72.99% of reviews are positive, while 19.08% are negative and 7.93% are neutral. The Naive Bayes model demonstrates high accuracy in classifying positive sentiment but exhibits differences in classification accuracy for the negative and neutral categories due to class imbalance. Occupancy data reveals a peak in 2023 and a significant decline in 2024. This study reveals the importance of ongoing sentiment analysis to establish management strategies, address service gaps, and improve guest satisfaction, which aims to improve guest satisfaction in the competitive hospitality market.
An Analysis of Consumer Trust During Online Purchasing Decision Process in Cross-Cultural Perspective: A Case Study of Online Marketplace Adyatma, Prastha; Tarunajaya, Wisnu Bawa
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10260

Abstract

The purpose of this research study is to analyse consumer trust during the online purchasing decision process from a cross-cultural perspective, specifically in the case of an online marketplace. The study has three primary objectives: to explore the value and importance of online purchasing among customers in different cultures, to examine the factors that influence consumers in different cultures to gain trust in online purchasing, and to assess the factors that affect consumer trust in different cultures when purchasing goods online. The study will use focus group discussions to gather data from participants in Indonesia and China, and thematic analysis will be conducted to analyse the gathered data. The findings of this study will be significant in providing insights into the factors that influence consumer trust in online purchasing decisions, specifically in cross-cultural contexts. Understanding these factors can help online marketplaces improve their services and increase consumer trust, which can lead to increased revenue and customer loyalty. Moreover, the study will contribute to the body of knowledge in the field of cross-cultural marketing, as it will provide insights into how cultural factors influence consumer behaviour in online marketplaces.
Pengaruh Online Customer Review, Rating dan Deskripsi Terhadap Minat Beli Kamar Sanctoo Suites & Villas Pada TripAdvisor Adyatma, Prastha; Adinda, Clearesta
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1213

Abstract

This research aims to investigate the influence of Online Customer Review, Rating, and Description on the purchase intent of Sanctoo Suites & Villas rooms on the TripAdvisor platform. The methodology employed is quantitative, involving the distribution of questionnaires to TripAdvisor users. The study's findings indicate that, significantly, it is the description that affects purchase intent. In the data analysis, it was discovered that the information conveyed through the description has a stronger positive impact compared to online customer reviews and ratings in influencing the purchase intent of potential guests. An informative and compelling description assists potential guests in forming a better understanding of the experience they can expect when staying at Sanctoo Suites & Villas. These results offer valuable guidance to property owners in optimizing their descriptions to enhance attraction and booking conversion. This research provides important insights into the significance of descriptive information in consumer decision-making in the digital era, particularly in the hospitality industry. The practical implications of these findings suggest that property owners should prioritize improving the quality of their descriptions to capture greater purchase intent from potential guests on the TripAdvisor platform.
The Influence of E-WOM and Price Through Booking.com on Purchase Interest at Courtyard by Marriott Bali Nusa Dua Resort Prabhawati, Luh Gde Ayu; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 4 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i4.9809

Abstract

The purpose of this research is to identify the influence of E-WOM and Price via booking.com on purchase intention. This research was conducted at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The population in this research involved 100 respondents who had not had the chance to stay at the Courtyard by Marriott Bali Nusa 2 Resort hotel. The type of information used in this research is quantitative information. This research uses primary information in the form of a questionnaire distributed to respondents. The illustration collection method used is non-probability sampling (purposive sampling). The analysis method uses multiple linear regression with SPSS version 29 for Windows. The results of this research prove that E-WOM (X1) partially has a positive and significant effect on Purchase Intention with a calculated ttable value = 4, 1271, 660 and a significance value of & ???? = 0.001 & 0.05. Price (X2) partially has a positive and significant effect on purchase intention with a calculated ttable value of 6.256>1.660 and a significance value of & ????= 0.001 & 0.05. E-WOM and Price simultaneously have a positive and significant effect on Purchase Intention with a calculated Ftable value of 26.721 <3.94 and a significance value of & ∝= 0.001 & 0.05. Thus, it can be concluded that the results of this research prove that E-WOM and Price have a positive and significant effect on purchase intention, and simultaneously have an effect on purchase intention.
Insights and Challenges Business Incubation at Indonesian Universities Widaharthana, I Putu Esa; Adyatma, Prastha
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 1 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.1.22-33

Abstract

Business incubators at universities have become a crucial component in fostering entrepreneurship and supporting startup development, especially in emerging economies like Indonesia. These incubators offer a supportive environment that helps entrepreneurs transform their ideas into successful businesses through mentorship, networking, and access to resources. However, despite their growing importance, business incubators in Indonesian universities face several challenges, including limited funding, regulatory hurdles, and a lack of experienced mentors. This literature review synthesizes existing research on university-based business incubators in Indonesia, exploring their role in the entrepreneurial ecosystem, the services they provide, and the obstacles they encounter. The review also highlights the contributions of these incubators to local economies and job creation, while addressing the gaps in research, such as the need for long-term impact assessments, sector-specific incubation models, and a deeper understanding of the regulatory environment. By identifying these challenges and opportunities, this review offers valuable insights for improving the effectiveness of university-based incubators in Indonesia, ultimately enhancing the country’s entrepreneurship landscape and contributing to sustainable economic growth.
The Analysis of Fruit Carving, an Art Qualified Culinary by The Student of Culinary Art Study Program Kamista Putra, I Putu Raka; Witranatha, I Wayan; Grey, Kadek Rivaldo; Octa Pramesta, I Wayan Reyvas; Lingga Buana, I Putu Sila Smara; Santi Diwyarthi, Ni Desak Made; Adyatma, Prastha
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1401

Abstract

This research is a qualitative research aim to analysis fruit carving, with participant observation and literature study. The research method was participant observation means researchers immerse themselves in the natural environment or social setting of the participants to do, observe and document behaviors, interactions, and cultural practices. The exploration of fruit carving through participatory observation in qualitative research unveils a unique blend of artistic expression, cultural tradition, health awareness, sustainability, and educational significance. This amalgamation renders fruit carving a multifaceted and enriching area of study, offering novel insights into its diverse dimensions. This approach is particularly useful for studying social dynamics and cultural phenomena. The result was fruit carving's uniques lie in its strength, such as widespread popularity, art and cultural heritage. Fruit carving weaknesses include price instability and dependency on high-quality fruit carving. Opportunities for business growth include creating variations and marketing to culinary tourists, while threats include intense competition and uncertainty in raw material supply. Overall, leveraging its strengths while addressing weaknesses and seizing opportunities will be crucial for the success of fruit carving existence in the future.
Co-Authors Ade Pradnyana, Ida Bagus Adinda, Clearesta Artha, I Kadek Arifandi Werdhi Atmaja, I Putu Gede Brandon Wira Dewi, Sayu Ketut Sutrisna Gede Witarsana, I Gusti Agung Geriadi, Made Ayu Desy Grey, Kadek Rivaldo I Dewa Gde Tri Jaya Cahyadi I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Esa Widaharthana I Putu Raka Kamista Putra I Putu Riyan Melvin I Putu Sila Smara Lingga Buana I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Jata, I Wayan Kadek Kevin Sastra Pradnyana Kadek Rian Permana Kadek Rivaldo Grey Kamista Putra, I Putu Raka Kartini, Luh Putu Kennedy, Roykent Lindasari, Komang Leony Lingga Buana, I Putu Sila Smara Maharani Amanda, Ni Kadek Nandita Martins, Rosena Fatima De Oliveira Ni Desak Made Santi Diwyarthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Diah Satya Upayanti Octa Pramesta, I Wayan Reyvas Permana, Kadek Rian Pitanatri, Made Uttari Prabhawati, Luh Gde Ayu Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Putri, Putu Amanda Angelina Putu Diah Sastri Pitanatri Putu Ricky Danendra Santi Diwyarthi, Ni Desak Made Sastra Pradnyana, Kadek Kevin Sastri Pitanatri, Putu Diah Satya Upayanti, Ni Wayan Diah Seminar, Ni Ketut Suantara, I Putu Adi Sugiarta, Komang Rikha Suka Anjasmara, I Kadek Andre Sumariani, Ni Putu Ayu Swandewi, Ni Kadek Tjok Gde Raka Sukawati Triana Putra, I Nyoman Wikan, Darelia Damara Wisnu Bawa Tarunajaya Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yudhawijaya, Made