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All Journal jurnal syntax admiration Studi Ilmu Manajemen dan Organisasi Jurnal Bisnis Hospitaliti Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmu Sosial dan Humaniora Journal of Sustainable Business and Management Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Sustainable Community Service Jurnal Penelitian dan Pengabdian Masyarakat Journal of Hotel Management Brilliant International Journal of Management and Tourism
Prastha Adyatma
Politeknik Pariwisata Bali
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Do The Exploration Brioche, Savory Normandy Bread, Effective in Developing Appropriate Production and Marketing Strategies? Satya Upayanti, Ni Wayan Diah; Triana Putra, I Nyoman; Suantara, I Putu Adi; Ade Pradnyana, Ida Bagus; Permana, Kadek Rian; Santi Diwyarthi, Ni Desak Made; Adyatma, Prastha
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1402

Abstract

This study conducts an in-depth exploration of brioche bread using qualitative research. A phenomenological approach with a research methodology based on depth interview and participant observation to reac the accurate data. The research findings reveal that Brioche bread's strengths lie in its delicious texture and taste, variety, and global marketing, while weaknesses include its relatively high price, limited shelf life, and unsuitability for daily needs. Opportunities for brioche bread include increasing nutritional awareness, new market expansion, and product innovation, while threats stem from intense competition, changing consumer preferences, and health regulations.
Pengaruh Review Pada Online Travel Agent Terhadap Minat Beli di Ayana Resort Bali Sastra Pradnyana, Kadek Kevin; Jata, I Wayan; Adyatma, Prastha
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1655

Abstract

Kemajuan teknologi dalam perkembangan pariwisata menjadikan online travel agent sebagai media yang menguntungkan. Pemesanan secara online masih banyak adanya ketidaksesuaian minat konsumen. Salah satu yang dapat meyakinkan minat beli tamu dalam memesan suatu akomodasi yaitu dengan adanya kolom review pada online travel agent sehingga tamu dapat dengan mudah mengakses informasi dalam manajemen hotel tersebut. Namun, suatu akomodasi di online travel agent masih mendapatkan review negatif, meskipun demikian tetap ada bookingan yang masuk ke akun akomodasi tersebut dengan jumlah yang cukup tinggi. Oleh karena itu, penelitian ini dilakukan agar mengetahui pengaruh review pada online travel agent terhadap minat beli di Ayana Resort Bali. Variabel Review pada Online Travel Agent memiliki dimensi yaitu perceived usefulness, source credibility, argument quality, valence of review, dan volume of review sebagai variabel independen dan minat beli sebagai variabel dependen. Jenis penelitian ini adalah kuantitatif dan kualitatif, dengan populasi followers instagram dan calon tamu di Ayana Resort Bali pada tahun 2023. Teknik Analisis data yang digunakan dalam penelitian ini adalah Regresi Linier Sederhana, Uji t, dan Uji Koefisien Determinasi. Temuan dari penelitian ini menghasilkan bahwa Review pada online travel agent (X) berpengaruh positif dan signifikan secara parsial terhadap minat beli (Y) di Ayana Resort Bali.
The Influence of TripAdvisor Reviews and Social Media Marketing Through Instagram on Brand Image at InterContinental Bali Sanur Resort Sugiarta, Komang Rikha; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10878

Abstract

This study aims to determine the effect of TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort. Thus, it is hoped that this study can be used as a study and evaluation material for InterContinental Bali Sanur Resort to increase awareness of its brand image. In its implementation, this study took about four months with data collection techniques in this study being questionnaires and documentation studies. The number of samples in this study was 100 respondents and was distributed using Google Form. The results of this study indicate that there is a positive and significant influence, both partially and simultaneously, between TripAdvisor reviews and social media marketing through Instagram on brand image at InterContinental Bali Sanur Resort.
The Influence of Price and Location on Foreign Tourists' Purchase Interest at Fairfield by Marriott Bali Kuta Sunset Road Lindasari, Komang Leony; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10882

Abstract

This study aims to determine the effect of price and location on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. The population in this study were foreign tourists who had an interest in staying at Fairfield by Marriott Bali Kuta Sunset Road. The data analysis techniques used in this study were Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. Based on the results of the study, it was found that the t-value> t-table = 5.521> 1.660 and the significance value <α = 0.00 <0.05 so it can be concluded that price and location have a positive and significant effect on the purchase interest of foreign tourists at Fairfield by Marriott Bali Kuta Sunset Road. Price and location have a strong influence on the dependent variable, namely the purchase interest of foreign tourists. When price and location have a strong influence, the purchase interest of foreign tourists will increase. The suggestion that can be given by the researcher is that Fairfield by Marriott Bali Kuta Sunset Road is expected to maintain the quality of products and services and maintain security around the hotel location and add shuttle car facilities to attract tourists' purchase interest.
The Influence of Promotion via Social Media Instagram and Facebook on Purchase Interest among Generation Y at the FP Bali Hotel, Kuta Yudhawijaya, Made; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10885

Abstract

This study examines the impact of promotions through Instagram and Facebook on the purchase intention of generation Y at the FP Bali Hotel, Kuta. The quantitative method was used by distributing questionnaires to 100 Instagram and Facebook followers of the hotel who are generation Y. The data analysis process used multiple linear regression procedures on SPSS version 27.0. The findings show that the purchase intention of generation Y is significantly and positively influenced by product promotions on Instagram and Facebook, both individually and simultaneously. The management of FP Bali Hotel is expected to be able to utilize these findings as input to increase purchase intention through the implementation of appropriate promotion strategies.
The Influence of Price and E-WOM on Millennial Generation Purchase Interest at InterContinental Bali Resort Atmaja, I Putu Gede Brandon Wira; Pitanatri, Putu Diah Sastri; Adyatma, Prastha
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10887

Abstract

This study aims to determine the effect of price and e-WOM on the purchase intention of the millennial generation at the InterContinental Bali Resort. The population is the millennial generation who have accessed information about the InterContinental Bali Resort using the Google platform, and have never stayed at the InterContinental Bali Resort. The sample used was 100 respondents with a data collection method using a questionnaire, in the form of a Google Form. The data analysis techniques used in this study are Multiple Linear Regression Analysis, t-Test, F-Test, and Determination Coefficient Analysis. Based on the results of the study, it can be seen that price and e-WOM partially and simultaneously have a positive and significant effect on purchase intention. The magnitude of the influence of the price and e-WOM variables on purchase intention is 63.3% or can be said to be in the strong category.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
Data Driven Amenity Strategies: Evidence from Online Reviews and Hotel Ratings in Bali Adyatma, Prastha; Kartini, Luh Putu; Priliani, Ni Luh Dita
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 4 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i4.15823

Abstract

This study translates large-scale online reviews into actionable guidance for hotel amenity investment in Bali. We quantify how specific amenities relate to guest ratings using three complementary lenses: (i) bivariate rating uplift (Welch’s t, effect sizes, confidence intervals) to estimate standalone associations, (ii) a coverage–impact matrix that maps market prevalence against rating uplift to categorize amenities into INVEST, MAINTAIN, HYGIENE, or NICETOHAVE, and (iii) interpretable machine learning (Random Forest with modelagnostic importance and optional SHAP) to validate which amenity bundles best separate highrated properties (≥4.7). Additionally compare resort vs. city segments to reflect contextdependent preferences. Results indicate a consistent “core utilities + family readiness + convenience” bundle free Wi Fi, kid friendly facilities, laundry service, air conditioning, parking, and onsite restaurant as the strongest predictors of high ratings, with outdoor pool, free breakfast, spa, beach access, and airport shuttle providing further differentiation. The coverage impact matrix highlights where to allocate capital: for example, high impact/low coverage features fall into INVEST, while widely available, reliabilitycritical utilities align with MAINTAIN. discuss managerial implications for amenity roadmapping and budgeting, note the study’s associational nature and outline robustness steps to enhance generalizability.
From Stall to Screen: Increasing MSMEs Exposure and Sales in Pering Village Through Online Marketing Dewi, Sayu Ketut Sutrisna; Sukawati, Tjokorda Gde Raka; Seminar, Ni Ketut; Martins, Rosena Fatima De Oliveira; Adyatma, Prastha; Sumariani, Ni Putu Ayu; Geriadi, Made Ayu Desy; Artha, I Kadek Arifandi Werdhi; Putri, Putu Amanda Angelina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1083

Abstract

Limited marketing access remains a major obstacle for Micro, Small, and Medium Enterprises (MSMEs) in Pering Village, Blahbatuh District, Gianyar Regency, Bali Province, leading to low sales volumes and profits. Although these enterprises have the potential to produce various superior products, their market reach is constrained, partly because digital technology is still used primarily for personal rather than business communication. To address this issue, a community service program was implemented that included digital marketing training, product photography assistance, the development of compelling promotional narratives, and support in creating business accounts on appropriate digital platforms. The program has enabled MSME actors to expand their marketing access and become more prepared to compete in the digital marketplace, thereby supporting increased sales performance and business growth. Participants improved their digital marketing skills, creating better product photos and promotions. They applied this knowledge by setting up Google Business profiles and social media accounts, expanding their online presence.
Co-Authors Ade Pradnyana, Ida Bagus Adinda, Clearesta Artha, I Kadek Arifandi Werdhi Atmaja, I Putu Gede Brandon Wira Dewi, Sayu Ketut Sutrisna Gede Witarsana, I Gusti Agung Geriadi, Made Ayu Desy Grey, Kadek Rivaldo I Dewa Gde Tri Jaya Cahyadi I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Esa Widaharthana I Putu Raka Kamista Putra I Putu Riyan Melvin I Putu Sila Smara Lingga Buana I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Jata, I Wayan Kadek Kevin Sastra Pradnyana Kadek Rian Permana Kadek Rivaldo Grey Kamista Putra, I Putu Raka Kartini, Luh Putu Kennedy, Roykent Lindasari, Komang Leony Lingga Buana, I Putu Sila Smara Maharani Amanda, Ni Kadek Nandita Martins, Rosena Fatima De Oliveira Ni Desak Made Santi Diwyarthi Ni Luh Gde Sri Sadjuni Ni Luh Ketut Sri Sulistyawati Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Diah Satya Upayanti Octa Pramesta, I Wayan Reyvas Permana, Kadek Rian Pitanatri, Made Uttari Prabhawati, Luh Gde Ayu Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Priliani, Ni Luh Dita Putri, Putu Amanda Angelina Putu Diah Sastri Pitanatri Putu Ricky Danendra Santi Diwyarthi, Ni Desak Made Sastra Pradnyana, Kadek Kevin Sastri Pitanatri, Putu Diah Satya Upayanti, Ni Wayan Diah Seminar, Ni Ketut Suantara, I Putu Adi Sugiarta, Komang Rikha Suka Anjasmara, I Kadek Andre Sumariani, Ni Putu Ayu Swandewi, Ni Kadek Tjok Gde Raka Sukawati Triana Putra, I Nyoman Wikan, Darelia Damara Wisnu Bawa Tarunajaya Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yudhawijaya, Made