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All Journal PROFIT : Jurnal Administrasi Bisnis WIDYAKALA JOURNAL Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Akubis: Jurnal Akuntansi dan Bisnis Jurnal Manajemen dan Bisnis Jurnal Bakti Bagi Bangsa Dharma: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Strategi Bisnis Teknologi Jurnal Manajemen Bisnis Digital Terkini Business, Entrepreneurship, and Management Journal
Rosyid Nurrohman
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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EXPLORING GEN Z'S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR Wahyuni Febriana; Poppy Alvianolita Sanistasya; Rosyid Nurrohman; Ummi Nadroh
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1742

Abstract

This study aims to identify the job preferences of Generation Z in Samarinda and the factors that influence their interest in working for start-up companies. The research focuses on analyzing the influence of employer branding and corporate reputation on intention to apply, with innovative work behavior considered as a moderating variable. A quantitative approach was employed, using a questionnaire distributed to 105 Gen Z respondents in Samarinda. The results indicate that both employer branding and corporate reputation have a positive and significant effect on intention to apply. However, innovative work behavior does not moderate the relationship between employer branding and intention to apply. These findings highlight that a company's image and reputation play a crucial role in attracting Generation Z to job opportunities, particularly in the start-up sector. Therefore, companies are encouraged to develop appropriate strategies by understanding the work preferences of Generation Z, who are expected to dominate the labor market in the near future.
The Influence of Social Media Engagement on Spotify Users from Generation Z and Alpha: Examining the Moderating Role of FOMO Wimboadi, Rachmad Dessardi; Bharata, Wira; Nurrohman, Rosyid; Hakim, Ahmad Firman
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1354

Abstract

This study investigates the influence of social media engagement on trust and customer satisfaction, as well as how these factors affect repurchase intention among Spotify users from Generation Z and Generation Alpha. It also explores the moderating role of Fear of Missing Out (FOMO) in those relationships. Using a quantitative approach, data were collected from 238 respondents through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that social media engagement significantly increases both trust and customer satisfaction. In turn, both trust and satisfaction significantly influence users’ intention to continue using the platform. FOMO strengthens the relationship between social media engagement and trust but does not significantly moderate the relationship between engagement and satisfaction. These results suggest that emotional and social factors particularly personalized digital experiences and perceived social trends play a key role in shaping digital loyalty. The study highlights the importance for digital platforms like Spotify to focus on both social engagement and accurate personalization to maintain user satisfaction and loyalty.
OPTIMALISASI FACEBOOK ADS UNTUK MENINGKATKAN EFEKTIVITAS DIGITAL MARKETING PADA UMKM Nurrohman, Rosyid; Sanistasya, Poppy Alvianolita; Herdianto, Bayu Putra; Tuzzahrah, Fatimah; Masluchah, Lisa Febrianti; Mahmudah, Zahra Aulia
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11456

Abstract

The main challenge in developing Micro, Small, and Medium Enterprises (MSMEs) in the digital era is low digital literacy and limited use of promotional platforms such as Facebook Ads. This community service activity aims to enhance MSME actors’ capacity to optimize Facebook Ads as an effective and affordable digital marketing tool. The implementation method involves practical training and interactive workshops engaging 10 MSME participants in Samarinda, with direct guidance from university students. Evaluation was conducted using pretest and posttest assessments. The results show that participants’ average understanding scores increased from 8.1 to 14, indicating a 73% improvement, which reflects significant enhancement in digital marketing hard skills. Moreover, participants successfully created business accounts, designed ad campaigns, and interpreted ad performance independently. The program also positively influenced participants’ self-confidence and readiness to promote their products digitally. These findings suggest that targeted digital marketing training can significantly empower MSME actors in the adoption of online promotional strategies, fostering more competitive and digitally savvy business practices.
EDUKASI DIGITALISASI DAN ECO ENZYME PRODUCTION UNTUK PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN ORGANIC WASTE Nurrohman, Rosyid; Anwar, Khairil; Hanifa, Ashylla Febriana; Simanjuntak, Romaria Inriani; Siahaan, Shintia; Della, Andi Dhea Rahda; Ajis, Rabiah Amalia; Irirwanas, Intania Djaima; Haryani, Mita; Khoirunisa, Intan Nabila
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11473

Abstract

This community service program was carried out in Tanjung Batu Village, Berau Regency, East Kalimantan, with the aim of empowering local communities through the digitalization of education and the production of eco-enzyme as an innovation in organic waste management. The participants consisted of approximately 30 people, including housewives, youth groups, and students. The activity was implemented using a participatory and collaborative approach through several stages: program preparation, digital-based education, hands-on practice of eco-enzyme production, mentoring, and evaluation. The results show that eco-enzyme production can be conducted in a simple manner using household organic waste, although several technical challenges were encountered during the fermentation process. The program had a positive impact on the community, particularly in raising environmental awareness, reducing kitchen waste, and fostering active participation in waste management practices. In addition, the use of digital media proved effective in disseminating educational materials, even though direct assistance remained necessary to ensure successful implementation. The program also enhanced students’ capacity, particularly in communication skills, digital literacy, and environmental awareness. Overall, the findings confirm that the synergy between environmental innovation and digital education can serve as an effective strategy for sustainable community empowerment, while also contributing to global sustainable development goals.
Strategic HR Agility In Southeast Asian MSMES: A Cross-Country Study Of Indonesia, Vietnam, And The Philippines Amidst Digital Transformation Anwar, Khairil; Nurrohman, Rosyid
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1980

Abstract

Purpose – This study aims to understand how Strategic Human Resource Agility (SHRA) is manifested and differentiated across Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, Vietnam, and the Philippines, particularly within the context of digital transformation. It explores the interplay between institutional readiness, digital HR practices, and cultural mindsets to map the current state of agile HR strategy among MSMEs in Southeast Asia. Novelty – The novelty of this research lies in its comparative framework that integrates secondary policy data, literature-based agility indicators, and qualitative thematic insights from recent studies between 2019 and 2024. Unlike prior works that often focus on large enterprises or single-country analysis, this study uniquely captures SHRA patterns across three ASEAN nations, offering a holistic macro–micro view. Method – This study adopts a qualitative-comparative method using secondary data sources such as ASEAN SME Index, World Bank, ILO, and national statistics agencies, supported by thematic synthesis from peer-reviewed literature. The analysis follows a case-based, cross-national approach supported by four structured data tables. Findings – The findings show that Vietnam leads in structured SHRA adoption due to stronger institutional coordination, while Indonesia lags despite a large MSME population. The Philippines displays moderate agility, with digital innovation concentrated in startup ecosystems. Across countries, digital HR tools remain underutilized. Limitations and Implications – This study is limited by its reliance on literature-based and secondary data, and its scope is restricted to three countries. However, it provides actionable insights for policymakers and MSME stakeholders to enhance HR agility as a pathway to inclusive digital development.
Inclusivity In The Circular Economy: A Systematic Review Of Social Innovation In Developing Regions Nurrohman, Rosyid; Bharata, Wira; Hikmah, Mukhibatul; Nurqamarani, Adisthy Shabrina; Utami, Rezki Aguswidya; Prasetyo, Agus
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1981

Abstract

Purpose – This study examines how circular economy (CE) practices are developed through social innovation and community engagement in developing countries. It highlights CE not only as an environmental strategy but also as a pathway toward inclusive and sustainable development. Addressing the fragmented nature of CE literature, which often prioritizes technical efficiency while overlooking social participation, institutional support, and gender responsiveness, the study seeks to clarify how CE can be strengthened through grassroots entrepreneurship, community-led innovation, and multi-actor collaboration. Novelty – The originality of this research lies in integrating CE and social innovation literature with a specific focus on MSMEs in developing regions. By combining bibliometric and systematic review methods, the study moves beyond descriptive accounts and identifies theoretical mechanisms, key actors, and structural gaps that remain underexplored in mainstream CE scholarship. Method – A mixed-method approach was employed, integrating a Systematic Literature Review (SLR) with bibliometric analysis. A total of 189 Scopus-indexed articles published between 2010 and 2025 were selected using the PRISMA protocol. The Bibliometrix R-package was applied to examine keyword co-occurrence, thematic clusters, citation inequality, and author collaboration patterns, with particular attention to Global North–South imbalances. Findings – Results demonstrate a gradual shift in CE discourse in developing regions from technical-environmental models toward socially embedded approaches. Social innovation through women-led enterprises, cooperative networks, and community-based entrepreneurship emerges as a critical driver of inclusivity. The review also identifies three conceptual gaps: (1) limited theorization of inclusivity mechanisms in CE, (2) a lack of longitudinal and comparative studies, and (3) weak South–South collaboration and knowledge exchange. Limitations and Implications – This study is limited to English-language, Scopus-indexed publications, which may exclude grey or local-language literature, and it acknowledges methodological biases related to citation inequality and the dominance of Global North perspectives. Nonetheless, the findings provide actionable implications: policymakers should integrate gender-responsive policies into CE programs, strengthen local institutional support for MSMEs, and foster South–South learning platforms. Practitioners are encouraged to co-create inclusive CE models through multi-actor partnerships that enhance resilience, legitimacy, and long-term sustainability.
Resilient Coastal Communities of Bontang Kuala: The Role of Digital Communication Strategy in Post-Crisis Recovery Ibrizah, Ziya; Nurrohman, Rosyid; Sarifuddin, Andri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3318

Abstract

This study explores the role of digital communication strategies in strengthening the resilience and post-crisis recovery of coastal communities, with a specific focus on Bontang Kuala, a floating settlement in East Kalimantan, Indonesia. Employing a qualitative descriptive approach and a case study design, the research examines how localized digital practices support socio-economic adaptation in a vulnerable coastal setting. Data were collected through semi-structured interviews, observation, and secondary sources, then analyzed thematically using NVivo. Findings reveal that digital platforms particularly WhatsApp, Facebook, and Instagram have become crucial tools for coordination, economic revitalization, and social solidarity during recovery periods. Community-led digital initiatives, such as online tourism campaigns and crowdfunding, demonstrated the potential of digital media to enhance collective action and restore livelihoods. However, digital inequality persists due to uneven access, literacy gaps, and connectivity limitations, particularly among older fishermen and women entrepreneurs. The study concludes that digital communication functions not merely as a technological solution but as a social mechanism fostering collaborative resilience and adaptive learning. The results offer theoretical contributions to digital resilience communication and practical implications for inclusive digital transformation policies in coastal regions.
Bibliometric Review on Digital Economy and Industry Convergence: The Impact of Digitalization on Business Adaptation and Innovation Judijanto, Loso; Yusniar, Yusniar; Nurrohman, Rosyid; Sudarmanto, Eko; Supriatna, Endang
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1340

Abstract

This study presents a bibliometric analysis of research on digital economy and industry convergence, with a focus on the impact of digitalization on business adaptation and innovation. Using data from key databases, including Scopus and Web of Science, and visualized through VOSviewer, the analysis reveals key themes, influential authors, and evolving research trends from 2000 to 2024. The findings highlight that "digitalisation" remains central to the discourse, particularly in relation to manufacturing, automation, and business process digitisation. Recent research shows a growing focus on sustainability and the role of digitalization in addressing environmental challenges. Additionally, the impact of COVID-19 has accelerated the adoption of digital strategies, with businesses increasingly focusing on flexibility, risk management, and business resilience. The analysis of author collaboration networks identifies prominent contributors and interdisciplinary efforts in this field. This study underscores the importance of digital innovation for business growth and calls for further exploration of how digital technologies can enhance sustainability and resilience in a post-pandemic world.
Evaluasi Dampak Program Desmigratif Terhadap Kesejahteraan Pekerja Migran Indonesia (Pmi) Di Ponorogo Dwi Angreni, Dyah Kuntorini; Nurrohman, Rosyid; Afrianti, Pipit; Ansyari, Farlian
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 9 No 1 (2025): Vol. 9 No. 1, Mei 2025
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v9i1.1903

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak Program Desa Migran Produktif (Desmigratif) terhadap kesejahteraan ekonomi, sosial, dan mental Pekerja Migran Indonesia (PMI) yang telah kembali ke Indonesia. Program Desmigratif merupakan inisiatif pemerintah untuk memberdayakan PMI melalui pelatihan kewirausahaan, pendampingan usaha, serta penguatan kapasitas ekonomi dan sosial di desa asal mereka. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif dengan melibatkan 150 responden PMI dari lima desa yang terlibat dalam program. Hasil penelitian menunjukkan bahwa program ini memberikan dampak positif yang signifikan terhadap kesejahteraan ekonomi PMI, dengan rata-rata peningkatan pendapatan sebesar 71% setelah mengikuti program. PMI yang mengikuti program juga melaporkan peningkatan keterampilan kewirausahaan, terutama dalam manajemen keuangan, pengembangan produk, dan pemasaran. Selain itu, program ini berkontribusi pada peningkatan kualitas hidup PMI dan keluarganya, termasuk kemampuan untuk membiayai pendidikan anak dan kesehatan keluarga. Pada dimensi sosial, program ini berhasil memperkuat hubungan PMI dengan keluarga dan komunitas, serta menurunkan tingkat kecemasan dan stres yang mereka rasakan selama masa reintegrasi sosial.Namun, penelitian ini juga menemukan sejumlah kendala dalam implementasi program, seperti sulitnya akses modal usaha dan keterbatasan infrastruktur di beberapa desa. Untuk ke depannya, disarankan agar penelitian lebih lanjut fokus pada evaluasi akses modal yang lebih efektif serta pengaruh jangka panjang dari Program Desmigratif terhadap ketahanan ekonomi PMI dan desa.
A Bibliometric Exploration of Corporate Sustainable Marketing: Innovation Strategy and Consumer Engagement Judijanto, Loso; Nurrohman, Rosyid; Erwin, Erwin
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1270

Abstract

This study provides a comprehensive bibliometric analysis of corporate sustainable marketing, with a focus on innovation strategies and consumer engagement. By analyzing research publications from 1985 to 2024, the study identifies key trends, influential authors, and emerging themes within the field. The results highlight the central role of consumer engagement in sustainable marketing, emphasizing its connection to corporate social responsibility (CSR), customer participation, and green marketing strategies. Innovation is identified as a critical driver in attracting and retaining eco-conscious consumers, with green marketing and business model innovations emerging as essential components of corporate sustainability strategies. Despite the growing body of literature, the study reveals gaps in the integration of advanced technologies such as artificial intelligence (AI) and sustainable business model innovations, suggesting areas for future research. This analysis provides valuable insights for academics, practitioners, and policymakers seeking to understand the evolving dynamics of corporate sustainable marketing and consumer engagement.
Co-Authors Afrianti, Pipit Agus Prasetyo Ajis, Rabiah Amalia Ananta, Nur Mellayanti Angreni, Dyah Kuntorini Dwi Aprianti, Riska Della, Andi Dhea Rahda Diva Wulan Mentari Dzakwan Effendi, Fadhil Edy Yulianto Endang Siti Astuti Endang Supriatna Erwin Erwin Erwin Erwin Farlian Ansyari Hakim, Ahmad Firman Hanifa, Ashylla Febriana Haryani, Mita Herdianto, Bayu Putra Hidayah, Ahmad Hijrah,  Lailatul Hikmah, Mukhibatul Irirwanas, Intania Djaima Jensi Norin Karapa Judijanto, Loso Kaligis, Glorya Khairil Anwar Khairunnisa, Adilah Khoirunisa, Intan Nabila Loso Judijanto Mahmudah, Zahra Aulia Masluchah, Lisa Febrianti Muhammad Zaini Mustakim Yula, Ahmad Nadroh, Ummi Nur Subakti Putra, Rio Poppy Alvianolita Sanistasya Prajuliyanto, Agung Ramadhani, Az-Zahrahani Rizkiyah, Naila Sarifuddin, Andri - Siahaan, Shintia Simanjuntak, Romaria Inriani Sudarmanto, Eko Supriatna, Endang Syah Angha Alfathir, Muhammad Thunjung Asarani, Akbar Putra Tuzzahrah, Fatimah Ummi Nadroh Utami, Rezki Aguswidya Wahyuni Febriana Wimboadi, Rachmad Dessardi Wira bharata Yiskayani Pakasi, Filadelfi Yusniar Yusniar Yusniar, Yusniar Ziya Ibrizah