p-Index From 2021 - 2026
15.588
P-Index
This Author published in this journals
All Journal AdBispreneur International Journal of Artificial Intelligence Research IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Edueco Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Ekuilnomi Jurnal Kewarganegaraan JURNAL LENTERA AKUNTANSI MANAJEMEN Jurnal Aplikasi Bisnis Kesatuan EKONOMIKA45 Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Proceeding of The International Conference on Economics and Business Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Journal Research of Social Science, Economics, and Management Jurnal Nusantara Berbakti Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Jurnal Kendali Akuntansi Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Nian Tana Joong-Ki Jurnal Penelitian Pendidikan Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnal Ekonomi, Akuntansi dan Perpajakan E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI KAFEBIS Joong-Ki PESHUM Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Pengabdian Masyarakat Indonesia
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AdBispreneur

MENINJAU SUSTAINABLE COMPETITIVE ADVANTAGE: PERAN ENTREPRENEURIAL ORIENTATION, KNOWLEDGE MANAGEMENT, DAN MARKETING INNOVATION Elidawaty Purba; Yeni Ariesa; Liharman Saragih; Darwin Damanik; Acai Sudirman
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.34997

Abstract

The primary purpose of this study is to determine the contribution of entrepreneurial orientation, knowledge management and marketing innovation in influencing sustainable competitive advantage.The sample in this study amounted to 100 respondents who were none other than business owners which were then determined by a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis using SPSS application through multiple regression analysis test, coefficient of determination and hypothesis testing. Based on the results of data analysis, conclusions are obtained entrepreneurial orientation contributes positively and significantly to sustainable competitive advantage. Subsequent research results confirm knowledge management contributes positively and significantly to sustainable competitive advantage. The results of the latest research explain that marketing innovation contributes positively and significantly to sustainable competitive advantage.Tujuan utama penelitian ini untuk mengetahui kontribusi entrepreneurial orientation, knowledge management, dan marketing innovation dalam mempengaruhi sustainable competitive advantage. Sampel dalam penelitian ini berjumlah 100 responden yang tidak lain adalah pemilik usaha yang selanjutnya ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online. Analisis data menggunakan aplikasi SPSS melalui uji analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan entrepreneurial orientation berkontribusi positif dan signifikan terhadap sustainable competitive advantage. Hasil penelitian selanjutnya mengkonfirmasi knowledge management berkontribusi positif dan signifikan terhadap terhadap sustainable competitive advantage. Hasil penelitian terakhir menerangkan bahwa marketing innovation berkontribusi positif dan signifikan terhadap sustainable competitive advantage.
Co-Authors ABDI SETIAWAN Acai Sudirman Ade Nurma Dani Ade Nurul Elisyah Agustama Wani Agustama Wani Ahmad Ashadi Albenopri Simarmata Albenopri Simarmata Alex Ganda Subrata Alex Ganda Subrata Ambarwati, Retnoning Andre Sitanggang Anggiat Sinurat Anggiat Sinurat Anggiat Sinurat Anggiat Sinurat Armitha Silalahi Arnold Sultantio Hutabarat Bagudek Tumanggor Bagudek Tumanggor Bagudek Tumanggor Bagudek Tumanggor Bagudek Tumanggor Bagudek Tumanggor Bosma Sinaga Cakranegara, Pandu Adi Dace Purba Dace Purba Damanik, Parlin Damanik, Tommi Damanik, Widya Dani, Ade Nurma Demak Angelita Purba Desman Gulo Desman Gulo Desman Gulo Devi Harahap Devi Harahap DIAN G PURBA Dian G Purba Dian G Purba Dian G Purba Tambak Dicky N Saragih Dicky N Saragih Dina Revani Saragih Dwi Lestari Elidawaty Purba Elisyah, Ade Nurul Elsa Dameria Naibaho Elsa Dameria Naibaho Erlindo Ficky Nainggolan Ester Adelyn Ester Lumbanraja Ester Lumbanraja Evans Alderton Sihaloho Fahri Irfarizki Siregar Fahri Irfarizki Siregar Faisal Alviandi Siadari Faisal Alviandi Siadari Faisal Siadari Fariaman Purba Fariaman Purba Fariaman Purba Farida Akbarina Febiola, Anisa Nur Fidia Chairany Sitorus Fitri Sitinjak Grace Naibaho Grace Naibaho Grace Naibaho Haney Eir Valensia Tarigan Haney Er Tarigan Hartati Sitio Hendy Tannady Hidayat Hidayat Hutabarat, Arnold Hutabarat, Arnold Sultantio Ince Weya Intan Suswita Intan Suswita Intan Suswita Irsyad Lubis Jhoni Frangki Manurung Johanes W P Purba Johanes WP Purba Johanes WP Purba Jun Kifran Manik Listari, Sinta Lucky Satria Pratama Lumbanraja, Ester M Syafii M. Yogi Riyantama Isjoni Manik, Jun Kifran Manres Nababan Marbun, Rully Marta Angelina Fenela Saragih Marta Saragih Megawati F Nadeak Melda Banuarea Melda Simanjuntak Mispranoto Mispranoto Miswati Gultom Miswati Gultom Miswati Gultom Monang Hutapea Monika Siallagan Monika Siallagan Mornauli Malau Muhammad Kadafi Murniati Tobing Murniati Tobing Muzfirah Filzah Muzfirah Filzah Nadila Erfiyana Nadila Erfiyana Nadila Erfiyana Naibaho, Grace Naibaho, Robby Nanang Qosim Nancy Nopeline Nanda Safitri Sinaga Nopeline, Nancy Nova Ch. Mamuaya Nurdiani, Tanti Widia Octa Saragih P, I Made Indra Pakpahan, Evalina Pandapotan Damanik Pandapotan Damanik Pandapotan Simatupang Panjaitan, Pawe Parlin Damanik Parlin Damanik Pawer Darasa Panjaitan Pinondang Nainggolan Purba, Demak Purba, Dian G PURBA, ELIDAWATY Purba, Maisyaroh Purba, Romario Purba, Romario F D Putri Angeline Gea Putri Ayu Mai Evi Putri Ayu Mai Evi Putri Kharunissa Putri Wahyuni Arnold Putri Wahyuni Arnold Putri Wahyuni Arnold Rafael E J Siregar Renwarin, Joseph M.J. Rikawati Rikawati Rikawati, Rikawati Rizky Sahertian Roma Simanjuntak Romario F D Purba Rosita Manawari Girsang Rospita C. Y. Siahaan Rully Astina Marbun Rully Marbun Rupida Sianipar Safitri Sinaga, Nanda Sahertian, Rizky Saragih, Dina Saragih, Liharman Saragih, Yosi Irawelda Saragih, Yosi Irawelda Wahyuni Sarlide Saragih Sarlide Saragih Savirgi B Amri Savirgi, Savirgi Setyawan, Antonius Ary Siadari, Faisal Siahaan, Rospita C Y Siallagan, Monica Siallagan, Monika Silvia Paramitha Purba Simanjuntak, Melda Simanjuntak, Roma Simarmata, Albenopri Simbolon, Jelita Sintong Simanjuntak Siregar, Rafael E J Sitanggang, Andre Siti Nuzulia, Siti Subrata, Alex Ganda Sungguh Putra Fanolo Hia Sy, Arniwita Syafii, M. Tambak, Dian G Purba Tan, Tasya Isnani Tarigan, Haney Er Tasya Isnani Tan Tasya Isnani Tan Tasya Tan Tatang Syahban Adi Syahputra Tatang Syahban Adi Syahputra Taufik Parinduri Taufik Parinduri Taufik Parinduri Tia Saragih Toga Sehat Sihite Tommi Damanik Tommi Hermanto Damanik Tommi Hermanto Damanik Tumanggor, Bagudek Vitri Simarmata Wani, Agustama Wiarta, Iqra Wibowo, Rendi Widiantika, Widiantika Widjayanti, Carolina Ety Widyia Mayasari Damanik Windah Meylin Panjaitan Windah Meylin Panjaitan Windah Meylin Panjaitan Yeni Ariesa Yohanes Totok Suyoto Yosi Irawelda Saragih Yosi Irawelda Saragih Yosi Irawelda Saragih Zulkarnain, Dedek