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All Journal PROSIDING SEMINAR NASIONAL Value Added: Majalah Ekonomi & Bisnis Jurnal Bisnis dan Manajemen JDM (Jurnal Dinamika Manajemen) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Economica: Jurnal Ekonomi Islam English Language and Literature International Conference (ELLiC) Proceedings International Journal of Social Science and Business Jurnal Ilmu Keperawatan Jiwa International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Abdimas Bina Bangsa Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Studi Akuntansi, Keuangan, dan Manajemen Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL ECONOMINA JURNAL AKUNTANSI DAN BISNIS Jurnal Pengabdian Masyarakat Kesosi Jurnal Abdimas UM Jambi INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Nurhayati
Universitas Muhammadiyah Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH CITRA MEREK, HARGA, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE Revi Riyanti; Setia Iriyanto; Nurhayati Nurhayati
Value Added : Majalah Ekonomi dan Bisnis Vol 18, No 1 (2022): Value Added : Majalah Ekonomi dan Bisnis
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v18i1.9625

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, harga, dan gaya hidup terhadap keputusan pembelian pada konsumen pengguna Iphone di Fakultas Ekonomi Universitas Muhammadiyah Semarang. Penelitian ini melibatkan 100 mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Semarang sebagai responden. Metode analisis menggunakan pendekatan kuantitatif bantuan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa citra merek, harga, dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan.
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN HARGA SEBAGAI VARIABEL MODERATING Pengguna Laptop Asus di Kota Semarang Nurhayati
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 5 No 1 (2023): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v5i1.82

Abstract

Penelitian dengan tujuan untuk menganalisis dan mendeskripsikan pengaruh kualitas produk terhadap kepuasan konsumen serta untuk menganalisa dan mendeskripsikan pengaruh kualitas produk di moderating harga terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah pengguna laptop Asus dengan teknik pengambilan sampel menggunakan metode sampling probability sampling. Data yang digunakan dalam penelitian ini ialah data primer dengan metode pengumpulan data berupa kuesioner menggunakan google form. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas,serta uji hipotesis menggunakan regresi sederhana, dan moderated regression analysis.Hasil penelitian ini menunjukan Adjusted R Square ada peningkatan angka 8,4%, kualitas produk berpengaruh signifikan terhadap kepuasan konsumen, dengan nilai, t hitung sebesar (10,519) > t tabel (2,004), nilai signifikansi. 0,000 < 0,05. dan Harga tidak mampu memoderasi (memperlemah) hubungan pengaruh antara kualitas produk terhadap kepuasan konsumen dengan nilai Moderated Reggression Analysis (MRA) Koefisien b₂Z tidak signifikan (0,097 > 0,05), Koefisien b₃XZ tidak signifikan (0,725 > 0,05). dan R Square ada peningkatan angka sebesar 9,1%.
Consumer Behavior in Marketing 4.0: Social Media Marketing and Website Marketing on Purchasing Decisions through TAM As a Mediating Variable Andika Baskara; Nurhayati
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.52056

Abstract

Today's marketing 4.0 affects the way consumers purchase decisions. Therefore, it needs to find out factors that can increase purchase decisions. This research aims to determine social media and website marketing on TAM with the use of TAM as a mediating variable. This research is quantitative research conducted on 100 random consumers using simple random sampling. Meanwhile, the data is collected using a questionnaire spread along consumers that are considering and who already have a motorcycle in Semarang City and analyzed using a Structural Equation Model (SEM) approach assisted by smart PLS applications. From the results, it is seen that there is a relationship between TAM on purchase decision, website marketing on purchase decision, social media and website marketing on TAM, and the relationship between social media and website marketing is increased through TAM. Therefore, every company needs to maximally enhance its website marketing and TAM to have consumers check out the products that the company owns. However, because this research only involves three variables to enhance the purchase edition, further research that involves other variables needs to be conducted.
Pengembangan Literasi Keuangan Anak Usia Dini melalui Praktik Menabung di Penang Malaysia Yasinta, Tiurman; Firdaus, Firdaus; Nurhayati., Nurhayati
Society : Jurnal Pengabdian Masyarakat Vol 3, No 4 (2024): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i4.418

Abstract

Penelitian ini bertujuan untuk mengembangkan literasi keuangan anak usia dini melalui praktik menabung di kalangan anak-anak migran Indonesia yang tinggal di Malaysia, dengan fokus pada Sanggar Belajar Anak Malaysia Indonesia (AMI) Penang. Dengan menggunakan pendekatan interaktif yang melibatkan dongeng edukatif, DIY tabungan, penyuluhan dengan musik, dan pemberian voucher tabungan pada anak-anak berprestasi, pengabdian masyarakat ini bertujuan untuk memperkuat pemahaman anak-anak terhadap konsep keuangan dan manajemen keuangan yang bijaksana. Metode pelaksanaan mencakup penerapan berbagai kegiatan interaktif di Sanggar Belajar AMI Penang. Hasil dan pembahasan menguraikan dampak positif dari pendekatan interaktif terhadap peningkatan literasi keuangan anak usia dini. Kesimpulan menyoroti pentingnya praktik menabung dalam pembelajaran literasi keuangan anak-anak usia dini dan menawarkan rekomendasi untuk pengembangan program di masa depan.
OPTIMALISASI PENERAPAN TEKNOLOGI PERONTOK JAGUNG UNTUK MENINGKATKAN PRODUKTIVITAS PASCA PANEN DI METESEH Nurhayati, Nurhayati; Astono, Ari Dwi; Ambarsari, Arum; Baskara, Andika
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1186

Abstract

Corn is the leading agricultural product for corn farmers in Meteseh Village, Tembalang Subdistrict, Semarang City. However, the farmers process and thresh the corn manually without using machine tools, so it takes a long time and is inefficient. To overcome this problem, the service team designed and made a corn threshing machine that was used to optimize the application of corn threshing technology to increase post-harvest productivity. This service activity begins with the handover of the corn thresher machine to the farmer group, then the presentation and training on the use of the machine. The corn threshing process is carried out by inserting corn into the thresher shaft, then the thresher knife will separate the corn kernels from the stalks. The results of the threshing trial showed that this machine can work well, is very practical to use, easy to carry around, fast production process, undamaged corn cobs, and low electrical power. This machine has a power of 0.5 HP which is able to thresh corn kernels with a production capacity of 183 kg/hour
The Mediating Role of Digital Transformation in the Effect of Dynamic Capabilities on Business Resilience Nurhayati, Nurhayati; Astono, Ari Dwi
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49153

Abstract

The purpose of this research is to investigate the interplay among dynamic capabilities, digital transformation, and business resilience, particularly focusing on micro, small, and medium enterprises (MSMEs) in Indonesia. This study used a survey method to collect the data and then analysed it using Structural Equation Modelling (SEM) to test the hypothesis. The results show that dynamic capabilities and digital transformational positively affect business resilience. Furthermore, digital transformational as a mediator between them. This research provides further suggestions on how dynamic capabilities can improve digital transformational in their business resilience. The conclusion drawn from this study is that dynamic capabilities directly influence digital transformation and contribute to its success. Furthermore, dynamic capabilities indirectly affect business resilience through digital transformation, with digital transformation acting as a mediator in the correlation between dynamic capabilities and business resilience. This finding underscores the significance of dynamic capabilities in driving digital transformation adoption and subsequently enhancing business resilience, particularly in the context of Indonesian MSMEs.
Pemberdayaan Perempuan dalam Mendaur Ulang Sampah Unorganik di RW 12 Kelurahan Pedurungan Tengah Firdaus, Firdaus; Nusantara, Agung; Nurhayati, Nurhayati; Nofikasari, Nofikasari; Jatmiko, M.Roby; Nurrahmah, Wa Ode Sitti; Martini, Martini
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1100

Abstract

This community service program, titled "Empowerment of Women in Recycling Inorganic Waste in RT 2, RW 12, Pedurungan Tengah," addresses the urgent need for effective waste management and environmental sustainability. The growing volume of inorganic waste poses significant challenges for local communities, particularly impacting women, who play a vital role in household waste management. The primary objective of this initiative was to empower women by enhancing their skills in recycling inorganic waste while raising awareness about environmental issues. The method employed involved participatory training sessions that included socialization, practical workshops, and group activities focused on recycling techniques. Throughout the program, participants learned to separate, process, and create valuable products from inorganic waste. The results were significant: approximately 80% of the participants demonstrated improved recycling skills and successfully produced marketable items. Additionally, the program fostered a greater sense of community engagement and increased awareness of environmental conservation among residents. In conclusion, this initiative not only empowered women economically but also contributed to a cleaner and more sustainable environment. The program highlights the importance of women as key agents of change in waste management practices, setting a foundation for ongoing environmental initiatives in the community.
PELATIHAN PENGAJAR DAN PENGEMBANGAN PSIKOMOTORIK ANAK-ANAK MIGRAN DI SB AT-TANZIL HICOM KUALA LUMPUR MALAYSIA Nurhayati, Nurhayati; Astono, Ari Dwi; Yustinah, Yustinah; Syarif, Tiara Almas
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1276

Abstract

The continuity of the Cooperative business will not escape the problems that can be experienced in the future. If the Cooperative's problems are not immediately anticipated and resolved properly, it will be fatal to its sustainability. Therefore, strategic management and operational strategies in cooperative activities are very important to pay attention to. The purpose of the Community Service (PKM) activities at the Banyumanik Banyumanik Dairy Cooperative business in Semarang City is to provide strategic management assistance and operational strategies. This PKM uses the Participatory Action Research (PAR) method through strategic management and operations strategy assistance activities. The evaluation results of this PKM obtained the conclusion that knowledge of strategic management and operations strategy increased 80%, the ability of strategic management and operations strategy increased 75%, the ability to develop strategic management and operations strategy increased 84%, the skills to achieve competitive advantage through strategic management and operations strategy increased 90%, and the skills to develop and implement strategic management and operations strategy increased 90%.
Contribution of Assurance and Responsiveness to Purchase Decisions: The Significance of Relationship Quality as an Intervening Variable Riswandi, Nairufar Rahmatika; Firdaus, Firdaus; Nurhayati, Nurhayati; Syafaq, Shandya Aissy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6311

Abstract

This study examines the impact of assurance and responsiveness on the purchasing decisions of Tokopedia consumers in Semarang, with relationship quality as a mediating variable. In the context of increasingly fierce e-commerce competition, it is important to understand the factors that influence purchasing decisions in order to enhance the customer experience. This type of research is explanatory with a quantitative approach, involving 100 Tokopedia users as respondents. Data was collected through questionnaires and analyzed using SmartPLS 4. The findings show that assurance has a positive and significant impact on purchasing decisions, while responsiveness provides smaller benefits. The quality of relationships has proven to be a significant mediator, strengthening the influence of certainty and responsiveness in the decision-making process. The results of this study emphasize the importance of building trustful relationships with customers to improve service quality and reduce complaints on the Tokopedia platform, which can ultimately enhance customer loyalty. This research provides insights for e-commerce practitioners on strategies to enhance customer relationships through assurance and responsiveness.
The Role of Organizational Culture as a Mediating Variable on Employee Performance in the MSME Business World in Semarang City Arfah, Susilo Ariana; Firdaus; Nurhayati; Haerudin
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1798

Abstract

Small Medium Enterprises (SMEs) have an important role in national economic development. This is an important pillar for further national economic development. This research aims to look at the role of organizational culture in bridging work simplification and accelerated change in employee performance in Semarang City SEMs, both directly and indirectly. This research used a 1-5 scale questionnaire for 100 respondents and was processed using AMOS PLS. The results of this research show that causality between work simplification and accelerated change in employee performance does not have a significant effect, but this research also proves that the role of organizational culture can bridge deviations in this research, the existence of organizational culture as a mediator can improve performance. Employees at SEMs in Semarang City, in this research the results also show that mediating variable plays its full role.
Co-Authors Abdullah Abdullah Agung Nusantara Akhmad Fathurohman Alis Arifa Rahman Ambarsari, Arum Andika Baskara Andika Baskara Andro Dewantara Noegroho Annisa Salsabilla Ajrinaningtyas Arfah, Susilo Ariana Asepta Hendriyanto Astono, Ari Dwi Baskara, Andika Dedik Purwanto Edy Purwanto Elina Felda Elina Felda Andreani Ellen Proborini Ernawati Ernawati Farah Laili Muda Ismail Farasanya Nisrina Fatmasari Sukesti Fiderius Ismanto Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus Fitria Ramadhani Haerudin Haqq, Zulkifli Nurul Hendrar Prihadi Hersulastuti, Hersulastuti Heru Yulianto Jatmiko, M.Roby Joko Setyo Hartono Kukuh Mulyanto M Roby Jatmiko Martini Martini Maulana Pandhu Wicaksana Meizar Effendi Meizar Effendi Muchammad Rully Alim Nadia Ayu Nafia Dian Riskiana Nanda Fitria Rizqi Neira Arindha Nisa Amalia Wulandari Nisa Amelia Wulandari Nofikasari, Nofikasari Nur Qamarina Sharom Nurrahmah, Wa Ode Sitti Paramitha Maylina Afifah Prisvina Anggraeni Revi Riyanti Riswandi, Nairufar Rahmatika Setia Iriyanto Setia Iriyanto Sharina Osman Siti Aminah Sri Sulistiyaningsih Suharnomo Suharnomo Suharti Suharti Sukesti, Fatmasaris Susilo Toto Raharjo Syafaq, Shandya Aissy Syarif, Tiara Almas Tarjana, Sri Samiati Via Nur Maria Wa Ode Sitti Nurrahmah Yasinta, Tiurman Yustinah