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Nurhayati
Universitas Muhammadiyah Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA BRAND AVOSKIN Farasanya Nisrina; Nurhayati Nurhayati; Andro Dewantara Noegroho
Value Added : Majalah Ekonomi dan Bisnis Vol 21, No 1 (2025): VALUE ADDED : MAJALAH EKONOMI DAN BISNIS (Periode April)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v21i1.17483

Abstract

Penelitian ini menganalisis pengaruh green marketing dan kesadaran lingkungan terhadap keputusan pembelian dengan brand image sebagai variabel intervening. Menggunakan metode kuantitatif dan SEM-PLS, data dikumpulkan dari 100 konsumen Avoskin di Semarang melalui kuesioner online. Hasil penelitian menunjukkan bahwa green marketing dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap brand image Avoskin. Citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian. Namun, green marketing dan kesadaran lingkungan tidak berpengaruh langsung terhadap keputusan pembelian. Green marketing dan kesadaran lingkungan berpengaruh positif terhadap keputusan pembelian ketika dimediasi oleh citra merek.
Pengembangan Potensi Pasar Tradisional BUMDes Ngareanak, kecamatan singorojo, kabupaten kendal Ari Dwi Astono; Firdaus Firdaus; Nurhayati Nurhayati; Nisa Amalia Wulandari; Elina Felda
Jurnal Abdimas UM Jambi Vol. 1 No. 2 (2024): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v1i2.388

Abstract

Badan Usaha Milik Desa (BUMDesa) merupakan lembaga yang bergerak di bidang ekonomi dan sosial, yang berfungsi sebagai sarana memberikan pelayanan kepada masyarakat pedesaan dalam pengembangan unit usaha yang dilakukan oleh masyarakat dan desa. BUMDesa di desa Ngareanak Kecamatan Singorojo Kabupaten Kendal telah terbentuk dan telah memiliki program pengembangan pasar desa yang berpotensi dalam mengembangkan perekonomian di desa Ngareanak, terkait dengan SDM di BUMDes Ngareanak masih kurang membutuhkan pihak lain untuk menggarapnya. bersama. Oleh karena itu melalui program PKM dengan melakukan bimbingan teknis dan penyuluhan mengenai peraturan dan langkah-langkah pengembangan pengelolaan dan pengelolaan dampak pasar dan sanitasi di Desa Ngareanak, diharapkan lembaga-lembaga yang ada di Desa bersama dengan tokoh masyarakat dapat bersinergi untuk menciptakan kesejahteraan bagi masyarakat. masyarakat Desa Ngareanak
The Influence of Ad Exposure and Social Influence on Purchase Decisions of Fore Coffee with Purchase Intention as an Intervening Variable Via Nur Maria; Nurhayati Nurhayati; Andika Baskara; Sharina Osman; Joko Setyo Hartono
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20796

Abstract

This study aims to examine the influence of ad exposure and social influence on the purchase decisions of Fore Coffee consumers in Semarang, with purchase intention serving as a mediating variable. The research addresses how ad exposure and social influence, both directly and indirectly, affect consumer purchase decisions based on the Stimulus-Organism-Response (S-O-R) theory. A quantitative research design was employed using a structured questionnaire distributed to 100 consumers of Fore Coffee Gayamsari Semarang selected through accidental sampling. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.1.6 to test the relationships among the studied variables. The results indicate that ad exposure and social influence have a positive and significant effect on purchase intention. Purchase intention also positively and significantly affects purchase decisions. However, ad exposure and social influence do not have a direct significant effect on purchase decision. Furthermore, purchase intention mediates the relationship between ad exposure, social influence, and purchase decisions. The findings highlight the crucial role of purchase intention in shaping consumer purchase decisions and emphasize the importance of effective ad exposure and social influence in enhancing consumer purchase intention. Keywords: Ad exposure, Social Influence, Purchase Intention, Purchase Decisions, S-O-R Theory
Liquidity as Mediation of DER and DAR on NPM in LQ45 for the 2019-2023 Period Fitria Ramadhani; Firdaus Firdaus; Nurhayati Nurhayati; Dedik Purwanto
Studi Akuntansi, Keuangan, dan Manajemen Vol 4 No 2 (2025): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3786

Abstract

Purpose: The aim of this research is to study how the liquidity ratio functions as a mediating variable in the relationship between Debt to Equity Ratio (DER) and debt to asset ratio (DAR) to net profit margin (NPM) in LQ45 companies listed on the IDX during the 2019-2023. Methodology: The quantitative method used in this research uses data from company financial reports for five years. To select samples, purposive sampling technique was used. The influence of direct and indirect variables is evaluated through data analysis using Modeling Equation Structural-Partial Least Squares (SEM-PLS). Results: Research shows that DER has a positive and significant influence on NPM and liquidity ratios, while DAR has a negative influence on both. The liquidity ratio functions as a positive mediation between DER and NPM, but only affects NPM directly. Conclusions: The research findings indicate that Return on Equity (ROE) significantly and positively influences the prediction of financial distress in Islamic banking in Indonesia. Conversely, Capital to Total Deposit (CTD) shows a significant negative effect, suggesting that a higher CTD ratio reduces the likelihood of financial distress. Meanwhile, the Loan to Total Asset (LTA) ratio, although showing some influence, does not have a statistically significant effect on predicting financial distress. Limitations: This study has a limited sample size and observation period. Therefore, the findings do not fully reflect conditions or trends not included in the sample. Contribution: This research provides opportunities for further studies with other mediating variables to understand more deeply the financial dynamics of companies in the Indonesian capital market and provide an important contribution to capital structure management in an effort to increase company profitability and liquidity.
Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya Paramitha Maylina Afifah; Nurhayati Nurhayati; Edy Purwanto; Firdaus Firdaus
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2119

Abstract

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.
TANTANGAN DAN PELUANG DALAM PENERAPAN AKUNTANSI MANAJEMEN BERKELANJUTAN DI NEGARA BERKEMBANG Firdaus; Ari Dwi Astono; Nurhayati Nurhayati; M Roby Jatmiko; Wa Ode Sitti Nurrahmah; Sri Sulistiyaningsih; Asepta Hendriyanto; Kukuh Mulyanto; Fiderius Ismanto; Meizar Effendi
Jurnal Akuntansi dan Bisnis Vol. 4 No. 2 (2024): Oktober 2024 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v4i2.814

Abstract

The implementation of Sustainable Management Accounting (SMA) in developing nations is examined in this paper along with its prospects and obstacles. To achieve long-term sustainability, SMA incorporates social, economic, and environmental factors into business decision-making. SMA adoption in underdeveloped nations is hampered by issues like a lack of funding, a lack of environmental consciousness, and a lack of training and technology. SMA does, however, also have a number of noteworthy advantages, including increased operational effectiveness, better risk management, and higher standing in a global marketplace that is becoming more and more concerned with sustainability. This study examines the challenges and tactics in implementing SMA using a qualitative methodology and case studies of businesses in underdeveloped nations. It is anticipated that the results will help businesses and policymakers create and implement SMA in a way that promotes social, economic, and environmental sustainability.
The Effect of Strategic Orientation on the Competitive Advantage and Business Performance: A Case of Batik SMEs Setia Iriyanto; N Nurhayati; S Suharnomo; Susilo Toto Raharjo
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1441

Abstract

Purpose: In Indonesia, there is one specific type of SME (Small and Medium-Sized Enterprise) that is part of the nation's cultural heritage, namely Batik SME (Batik is a traditional fabric). This study aims to determine the effects of Strategic Orientation on the bussiness performance and competitive advantage of SMEs of Batik in Central Java, Indonesia.Methodology: The method of this study was explanatory survey method with a type of decompression verification study from primary data obtained from SMEs Batik with aand using PLS SEM in analyzing the data of the book.Results: The results of this study indicate that Strategic Orientation with Path coefficient (β) = 0.32 P value <0.001 (<α = 0.05), have a positive effect on Competitive Advantage with coefficient (β) = 0.46, P value <0.001 (<α = 0.05) which implies on the performance of SMEs of Batik.
Strengthening the Brand Identity of MSME Products Through Socialization Activities in Wates Village Firdaus Firdaus; Nurhayati Nurhayati; Meizar Effendi; Alis Arifah Rahman; Muchammad Rully Alim; Annisa Salsabilla Ajrinaningtyas; Heru Yulianto; Ellen Proborini; Abdullah Abdullah
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 2 (2026): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i2.567

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in supporting local economic development, particularly in rural areas. However, many MSME actors still face limitations in building strong product identities, especially in terms of branding, packaging, and brand communication. These limitations often cause their products to have low competitiveness in broader markets. This community service activity aims to strengthen the brand identity of MSME products through a socialization program conducted in Wates Village. The objective of this activity is to increase the knowledge and awareness of MSME actors regarding the importance of branding as a strategy to improve product value and market competitiveness. The method used in this program was a participatory socialization approach, which included presentations, discussions, and practical guidance on branding elements such as brand name selection, logo design, packaging improvement, and product differentiation. The activity involved local MSME actors who produce various local products. The results of the activity show that participants demonstrated increased understanding of the importance of brand identity and its role in enhancing product attractiveness and consumer trust. Participants were also able to identify potential improvements in their product branding, including packaging design and brand positioning. The socialization program contributed to increasing the readiness of MSME actors to develop stronger product identities in order to compete in the wider market. In conclusion, strengthening MSME brand identity through socialization activities can be an effective strategy to enhance the competitiveness and sustainability of local MSME products in Wates Village.
Eksplorasi NIM dan LDR terhadap Harga Saham dengan Mediasi NPL Nisa Amelia Wulandari; Firdaus Firdaus; Nurhayati Nurhayati; Suharti Suharti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i2.3821

Abstract

Purpose: This study will look at how stock prices with non-performing loans (NPL) are affected by Net interest margin (NIM) and Loan to Deposit Ratio (LDR).Methodology/approach: This study uses secondary data from IDX for conventional banks in Indonesia from 2019 to 2023. This study uses the documentation method and analysis tools with the SEM-PLS approach.Results/findings: The results show that NPL is negatively and significantly affected by NIM, but NPL is not significantly affected by LDR, NIM is able to positively and significantly affect stock prices, but stock prices are not significantly affected by LDR. NIM has a positive and significant impact due to the mediating role of NPL. On the other hand, there is no significant impact between LDR and stock price with NPL mediation.Conclusions:Limitations: This study only uses the variables NIM, LDR, NPL and stock prices with a sample of 20 conventional banks listed on the IDX with annual reports for the period 2019 - 2023. Future research should be able to provide additional variables with a larger number to determine the effect on stock prices such as the use of financial ratios ROA, ROE, and external assets. In addition, it is also necessary to increase the number of samples used so that statistics can accurately represent the population such as using additional samples from Islamic banking, regional banking, or other industrial companies.Contribution: Stakeholders can use these results to assess the share price of the banking sector using financial ratios.
How Digital Marketing Drives Impulsive Buying Through Brand Trust And Relationship Quality In Urban and Co Indonesia Nanda Fitria Rizqi; Firdaus Firdaus; Hendrar Prihadi; Nurhayati
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.3613

Abstract

The accelerated progress of digital technology has fundamentally changed consumer interactions with firms while modifying shopping habits, resulting in a greater inclination toward unexpected purchasing activities. This investigation explores how digital marketing affects impulsive purchasing behavior while highlighting the intervening contributions of brand trust together with relationship quality among consumers of Urban & Co Indonesia. A quantitative research design was implemented, with evidence gathered through survey questionnaires completed by previous buyers of Urban & Co Indonesia. The collected information was evaluated using the PLS SEM approach. Results reveal that digital marketing positively and significantly influences impulsive buying, brand trust, and relationship quality. Additionally, both brand trust and relationship quality positively affect impulsive buying behavior. Research outcomes reveal that brand trust together with relationship quality bridge the association between digital marketing and impulsive buying, although relationship quality contributes a greater mediating effect than brand trust. This indicates that digital marketing not only directly propels impulsive buying but also enhances consumer trust in the brand and strengthens the connection between the company and its customers. Thus, it is recommended that businesses develop digital marketing strategies aimed at building trust and nurturing sustainable relationships with consumers to improve marketing outcomes and stimulate purchasing behavior.
Co-Authors Abdullah Abdullah Agung Nusantara Akhmad Fathurohman Alis Arifa Rahman Ambarsari, Arum Andika Baskara Andika Baskara Andro Dewantara Noegroho Annisa Salsabilla Ajrinaningtyas Arfah, Susilo Ariana Asepta Hendriyanto Astono, Ari Dwi Baskara, Andika Dedik Purwanto Edy Purwanto Elina Felda Elina Felda Andreani Ellen Proborini Ernawati Ernawati Farah Laili Muda Ismail Farasanya Nisrina Fatmasari Sukesti Fiderius Ismanto Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus Fitria Ramadhani Haerudin Haqq, Zulkifli Nurul Hendrar Prihadi Hersulastuti, Hersulastuti Heru Yulianto Jatmiko, M.Roby Joko Setyo Hartono Kukuh Mulyanto M Roby Jatmiko Martini Martini Maulana Pandhu Wicaksana Meizar Effendi Meizar Effendi Muchammad Rully Alim Nadia Ayu Nafia Dian Riskiana Nanda Fitria Rizqi Neira Arindha Nisa Amalia Wulandari Nisa Amelia Wulandari Nofikasari, Nofikasari Nur Qamarina Sharom Nurrahmah, Wa Ode Sitti Paramitha Maylina Afifah Prisvina Anggraeni Revi Riyanti Riswandi, Nairufar Rahmatika Setia Iriyanto Setia Iriyanto Sharina Osman Siti Aminah Sri Sulistiyaningsih Suharnomo Suharnomo Suharti Suharti Sukesti, Fatmasaris Susilo Toto Raharjo Syafaq, Shandya Aissy Syarif, Tiara Almas Tarjana, Sri Samiati Via Nur Maria Wa Ode Sitti Nurrahmah Yasinta, Tiurman Yustinah