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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Bisman (Bisnis dan Manajemen): The Journal of Business and Management BJRM (Bongaya Journal of Research in Management) Nobel Management Review Jurnal Manajemen Perbankan Keuangan Nitro Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Jurnal Pengabdian Masyarakat Waradin Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business GIAT: Jurnal Teknologi untuk Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Celebes Journal of Community Services Journal of Economics, Bussiness and Management Issues Mammiri: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Negeri Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Interdisciplinary Research International Journal of Education Management and Religion Masterpiece Journal Society Service Insight Khazanah Journal: Economics, Muamalah dan Entrepreneurship KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies International Journal of Economics and Development Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Inovasi Sosial Ekonomi
Achmad Ridha
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Stopping The Scroll: Visual Triggers Of User Attention In Short-Video Advertising Achmad Ridha
International Journal of Interdisciplinary Research Vol. 2 No. 2 (2026): Vol 2 no 2 July 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijir.v2i2.1606

Abstract

The proliferation of short-video platforms has fundamentally altered advertising dynamics, compelling marketers to capture user attention within two to three seconds before the scroll moves on. While prior research has explored the experiential dimensions of attention and cognitive flow in TikTok advertising, no study has systematically identified and mechanistically explained the specific visual elements that arrest scrolling behavior and trigger initial attention, a gap that leaves the first causal link in the advertising effectiveness chain theoretically unaddressed. This study employs a qualitative explanatory approach to investigate which visual triggers are most effective in capturing user attention during short-video ad consumption and to explain the cognitive and perceptual mechanisms through which they operate. Drawing on stimulus-based semi-structured interviews with twelve active TikTok users in Makassar City, Indonesia, and guided by visual salience theory, the findings identify four dominant visual trigger categories: (1) dynamic motion and rapid transitions, (2) human facial expression and direct eye contact, (3) high-contrast color compositions, and (4) text overlay and caption placement. The study explains how each trigger operates through distinct perceptual pathways, activating bottom-up attentional capture before top-down cognitive processing can engage. These findings extend Ridha's (2024) phenomenological account of attention experience by moving beyond description to specify the visual mechanisms that initiate the attentional entry phase, a contribution that bridges visual salience theory with digital attention phenomenology in a non-Western short-video market. Practical implications are offered for digital advertisers designing scroll-stopping creative content in the Indonesian short-video market.
Peningkatan Pemahaman ASN Kota Makassar tentang Tujuan Pembangunan Berkelanjutan dan Praktik Bisnis Berkelanjutan Rijal Alim Rahmat; Abdul Rachman; Achmad Ridha; Azlan Azhari; Anang Setiawan
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/myv60k10

Abstract

Tujuan Pembangunan Berkelanjutan (TPB) atau Sustainable Development Goals (SDGs) merupakan agenda global yang menuntut kontribusi aktif seluruh pemangku kepentingan, termasuk Aparatur Sipil Negara (ASN) di tingkat daerah. Namun, pemahaman ASN tentang TPB, bisnis berkelanjutan, dan mekanisme evaluasi capaian indikator masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman ASN Kota Makassar tentang evaluasi kinerja capaian TPB dan peran bisnis berkelanjutan, khususnya UMKM, dalam mendukung pencapaian SDGs. Kegiatan dilaksanakan pada 28 April 2026 di Aula Rapat Bappeda Kota Makassar dan dihadiri oleh ASN dari tingkat dinas hingga kecamatan. Metode yang digunakan adalah ceramah interaktif dan diskusi kelompok, dengan instrumen pengukuran berupa pre-test dan post-test lima pertanyaan. Hasil menunjukkan peningkatan pemahaman yang signifikan pada seluruh aspek, dengan rata-rata kenaikan jawaban benar sebesar 58,8 poin persentase, dari rata-rata 24,2% pada pre-test menjadi 83,0% pada post-test. Peningkatan tertinggi terjadi pada aspek pemahaman bisnis berkelanjutan (76 poin), sedangkan peningkatan terendah tercatat pada aspek peran UMKM (52 poin). Kegiatan ini membuktikan bahwa pendekatan penyuluhan terstruktur efektif meningkatkan literasi TPB di kalangan ASN, dan direkomendasikan untuk dilanjutkan secara berkala di seluruh perangkat daerah Kota Makassar.
The Sweet Consumption Trap: The Role Of Brand Image And Sensory Appeal In Sustaining High-Sugar Beverage Consumption Achmad Ridha; Fina Ruzika Zaimar
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1172

Abstract

Despite increasing awareness of the health risks associated with excessive sugar consumption, the demand for high-sugar beverages remains persistently high. This phenomenon suggests that factors beyond rational health considerations play a critical role in shaping sustained consumption behavior. This study aims to examine the roles of brand image and sensory appeal in sustaining high-sugar beverage consumption, with emotional attachment serving as a mediating mechanism and health risk awareness included as a control variable. Using a quantitative approach, data were collected through a survey of high-sugar beverage consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that both brand image and sensory appeal have significant positive effects on emotional attachment and continuance purchase intention. Emotional attachment emerges as a key predictor of continuance purchase intention and partially mediates the relationships between brand image, sensory appeal, and sustained consumption behavior. Health risk awareness is found to negatively influence continuance purchase intention, although its effect is weaker compared to affective and sensory-driven factors. These findings highlight the presence of a sweet consumption trap, in which emotional and sensory mechanisms reinforce continued consumption despite consumers’ awareness of health risks. The study contributes to the literature by offering an integrated framework that explains the persistence of unhealthy consumption and provides insights for both marketing strategy and public health interventions.
Strategic Human Resource Development And Digital Leadership Toward Employee Performance In Smart Organizations Muh. Anugrah Prabowo Putra; Fitriani; Achmad Ridha
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1359

Abstract

This study investigates the influence of Strategic Human Resource Development (SHRD) and Digital Leadership (DL) on Employee Performance (EP) within the context of smart organizations in Makassar City, Indonesia. The study responds to the accelerating digital transformation that requires organizations to strengthen both human capital strategies and leadership competencies. Using a quantitative explanatory design, data were collected from 150 employees and line managers across financial services, digital marketing, and telecommunication sectors through a structured questionnaire using a seven-point Likert scale. The data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The measurement model showed satisfactory reliability and validity (CR > 0.80; AVE > 0.50), while the structural model revealed that both SHRD (β = 0.61; p < 0.001) and DL (β = 0.21; p < 0.01) significantly influence employee performance, explaining 58.2% of its variance (R² = 0.582). These results indicate that strategic HRD serves as a stronger and more direct predictor of performance, while digital leadership functions as a contextual enabler fostering innovation and adaptability. Theoretically, the study extends the Resource-Based View and Dynamic Capability Theory, demonstrating that performance in smart organizations is achieved through the synergy between structured human development and visionary leadership. Practically, it emphasizes that sustainable digital transformation in emerging economies must begin with strategic human transformation. Future research should explore mediating variables such as engagement or digital culture to enrich the conceptual framework of digital HRD.
PEMBERDAYAAN LITERASI DIGITAL DAN PENINGKATAN REPRESENTASI PEREMPUAN MELALUI PELATIHAN PENULISAN ARTIKEL WIKIPEDIA PADA PROGRAM WIKIGAP 2026 Fina Ruzika Zaimar; Wiwin Riski Windasari; Achmad Ridha; Siti Nur Reskiyawati Said; Andi Rahmatullah Mangga
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 3 No 1 (2026): Hal,
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/japmis.v3i1.413

Abstract

The gap in women’s representation in digital spaces remains a global challenge, including on open knowledge platforms such as Wikipedia. The limited number of articles about women, along with the low participation of female editors, contributes to inequality in information and knowledge representation. This community service activity aims to enhance participants’ digital literacy while providing skills in writing and editing articles on Wikipedia through the WikiGap 2026 program. The implementation method employed a participatory approach consisting of socialization, training sessions, hands-on article editing practice, and participant mentoring. The activity was conducted online and involved university students, school students, and the general public. The training materials covered an introduction to Wikipedia, principles of encyclopedic writing, source verification, editing techniques, and the publication of articles about women figures. The results of the activity indicated an improvement in participants’ understanding of digital literacy and their Wikipedia editing skills. Participants were able to create and improve articles related to women and gender equality issues in a more objective manner and based on reliable sources. The program also increased participants’ awareness of the importance of women’s representation in digital knowledge spaces. Therefore, the WikiGap 2026 training program serves as an effective form of community service in strengthening digital literacy while promoting information equality in digital media.
The Role Of Islamic Business Ethics Internalization In Developing Entrepreneurial Character Among Management Students Ushwa Dwi Masrurah Arifin Bando; Achmad Ridha
International Journal of Economics and Development Vol. 2 No. 1 (2026): Vol 2 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijed.v2i1.1567

Abstract

This study aims to analyze the process of internalizing Islamic business ethics in building the entrepreneurial character of Management Study Program students and identify the factors that affect their success. This study uses a mixed methods approach with a sequential explanatory design, which is quantitative analysis followed by qualitative deepening. The research population is all students of the Management Study Program who have taken entrepreneurship and business ethics courses. The research sample amounted to 120 students who were selected using the proportionate random sampling technique. The quantitative instrument is in the form of a Likert scale questionnaire that measures five indicators of Islamic business ethics, namely honesty (shiddiq), trust, responsibility, justice, and blessing orientation, as well as indicators of entrepreneurial character which include independence, creativity, courage to take risks, discipline, and integrity. Qualitative instruments are in the form of in-depth interview guidelines and observation sheets on student learning activities and entrepreneurial practices. The results showed that the level of internalization of Islamic business ethics was in the high category (M = 3.82), while the entrepreneurial character of students was in the good category (M = 3.76). Regression analysis showed that the internalization of Islamic business ethics had a positive and significant effect on the formation of student entrepreneurial character (β = 0.61; p < 0.05). Qualitative data corroborate these results, that value-based learning, lecturer examples, business practice experience, and religious academic culture are the main factors in strengthening the internalization of values. On the other hand, short-term profit orientation, the influence of a pragmatic digital environment, and low value reflection are obstacles in the internalization process. The integration of quantitative and qualitative results shows that the internalization of Islamic business ethics not only shapes entrepreneurial competence, but also strengthens the moral and spiritual dimensions in students' business behavior. This study contributes to entrepreneurship and Islamic education research by providing empirical evidence on how Islamic business ethics internalization strengthens both entrepreneurial competence and moral character among university students.
Model Pendampingan Digitalisasi Administrasi Usaha dalam Meningkatkan Efektivitas Pengelolaan Bengkel Motor Riezky Jaya Motor Achmad Ridha; Ushwa Dwi Masrurah Arifin Bando; Hasnidar; Azlan Azhari; Ridwan Andi Mattoliang
GIAT Teknologi untuk Masyarakat Vol. 5 No. 1 (2026): Mei 2026
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v5i1.14202

Abstract

Digitalisasi administrasi usaha menjadi langkah penting dalam meningkatkan efektivitas pengelolaan UMKM, khususnya pada sektor jasa perbengkelan yang masih menggunakan pencatatan manual. Bengkel Motor Riezky Jaya Motor menghadapi permasalahan berupa pencatatan transaksi yang tidak terstruktur, ketiadaan laporan pendapatan otomatis, serta belum tersedianya database pelanggan. Kegiatan pengabdian ini bertujuan mengembangkan model pendampingan digitalisasi administrasi melalui pembuatan aplikasi berbasis localhost yang disesuaikan dengan kebutuhan operasional bengkel. Metode yang digunakan meliputi observasi, perancangan sistem dengan bantuan Artificial Intelligence (AI), pelatihan dan pendampingan implementasi, serta evaluasi melalui pre-test dan post-test serta wawancara. Hasil menunjukkan bahwa sistem mampu mencatat 141 transaksi selama periode pendampingan dengan laporan pendapatan yang dihasilkan secara otomatis dalam waktu kurang dari lima menit. Skor pemahaman mitra meningkat dari 50 menjadi 85 setelah pendampingan. Digitalisasi administrasi berdampak pada peningkatan efisiensi operasional, akurasi informasi, dan kualitas pengambilan keputusan berbasis data. Model pendampingan yang diterapkan efektif dalam mendorong transformasi administrasi usaha skala mikro.
Edukasi Literasi Keuangan Mahasiswa melalui Metode Kakeibo untuk Pengelolaan Keuangan Pribadi Fina Ruzika Zaimar; Hasisa Haruna; Wiwin Riski Windasari; Adriansyah; Achmad Ridha
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 2 (2026): Juni 2026
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v3i2.5098

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman mahasiswa mengenai pentingnya literasi keuangan dan perilaku pengelolaan keuangan yang efektif. Kegiatan dilaksanakan dalam bentuk sharing session bertema “Fundamentals of Financial Literacy for Effective & Smart Financial Management” pada mahasiswa Program Studi Akuntansi S1 Universitas Negeri Makassar yang diikuti oleh 35 peserta. Materi yang diberikan meliputi konsep dasar literasi keuangan, financial behavior, pengelolaan cash flow sederhana, perbedaan kebutuhan dan keinginan, serta penerapan metode Kakeibo sebagai strategi pengelolaan keuangan pribadi. Metode pelaksanaan dilakukan melalui pemaparan materi, diskusi interaktif, dan evaluasi sederhana terkait pemahaman peserta. Hasil evaluasi menunjukkan bahwa sebagian besar peserta memahami pentingnya pengendalian pengeluaran dan penyusunan anggaran setelah kegiatan berlangsung. Sekitar 85% peserta menyatakan mulai memahami penerapan metode Kakeibo dalam pengelolaan keuangan sehari-hari, sedangkan 80% peserta menyatakan lebih sadar terhadap perbedaan antara kebutuhan dan keinginan setelah mengikuti kegiatan. Selain itu, peserta menunjukkan antusiasme tinggi selama sesi diskusi dan refleksi kegiatan. Kegiatan ini diharapkan dapat membantu mahasiswa membangun perilaku keuangan yang sehat dan lebih bijak dalam mengelola keuangan pribadi.
Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia Achmad Ridha; Lidya Anastasya
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.317

Abstract

This study investigates factors driving purchase intention toward reject fashion products at factory outlets in Makassar, Indonesia. Reject products garments that fail manufacturer quality control standards but are sold legally at discounted prices represent an underexplored segment of circular fashion consumption. Drawing on the Theory of Planned Behavior and the Value-Based Adoption Model, this study tests a structural model in which four antecedents defect transparency, price perception, environmental consciousness, and store reputation influence purchase intention through the mediating role of perceived value. A quantitative survey was conducted with 250 consumers who visited factory outlets in Makassar. Data were analyzed using PLS-SEM via SmartPLS 4.0. Common Method Bias was confirmed absent using Harman's Single Factor Test and Full Collinearity VIF. Results indicate that all four antecedents positively influence perceived value, which strongly predicts purchase intention. Price perception is the dominant driver, followed by store reputation, environmental consciousness, and defect transparency. Perceived value fully mediates the effect of defect transparency and partially mediates the remaining three antecedents. These findings contribute to circular fashion consumer behavior literature and offer practical guidance for factory outlet operators in Eastern Indonesia.
Analisis Kebutuhan Business English Communication Skills Terhadap Kinerja Karyawan Di Sektor Perbankan Digital Ayzhary Nuhril Muthmainnah; Achmad Ridha
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.698

Abstract

Transformasi digital di sektor keuangan telah merestrukturisasi pola komunikasi dan tuntutan kompetensi sumber daya manusia. Penelitian ini bertujuan untuk menganalisis secara mendalam kebutuhan keterampilan komunikasi Bahasa Inggris Bisnis (Business English Communication Skills - BECS) dan menguji pengaruhnya terhadap kinerja karyawan pada sektor perbankan digital di Kota Makassar. Dengan menggunakan metode campuran (mixed methods) melalui strategi eksplanatoris sekuensial, data kuantitatif dikumpulkan dari 100 karyawan perbankan digital melalui kuesioner terstruktur, sementara data kualitatif diperoleh melalui wawancara mendalam dengan manajer SDM dan supervisor divisi terkait. Analisis data kuantitatif menggunakan Regresi Linear Berganda melalui perangkat lunak SPSS. Hasil analisis regresi menunjukkan bahwa dimensi BECS secara simultan berpengaruh signifikan terhadap kinerja karyawan (R2 = 0,584, p < 0,05). Secara parsial, keterampilan korespondensi bisnis tertulis (Written Business Correspondence) memiliki pengaruh positif paling dominan (beta = 0,428), diikuti oleh komunikasi lisan (beta = 0,314) dan negosiasi lintas budaya (beta = 0,195). Temuan kualitatif mengonfirmasi adanya pergeseran medium komunikasi ke arah platform digital berbasis teks global, namun masih terdapat kesenjangan pada aspek kompetensi pragmatis dan kecemasan berbahasa asing. Penelitian ini mengindikasikan bahwa BECS telah bergeser dari keterampilan pelengkap menjadi kompetensi inti. Implikasi praktis penelitian ini menekankan pentingnya manajemen perbankan digital untuk merancang program pelatihan bahasa Inggris yang spesifik (English for Specific Purposes) berbasis digital guna mengeliminasi kesenjangan kompetensi talenta lokal di era pasar keuangan global.
Co-Authors Abdul Rahman Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Afrilla Razky Maharani Sukimin Alam S, Samsu Aldrin, Andi Indah Deliyanti Anang Setiawan Anang Setiawan Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andi Rahmatullah Mangga Annisa Paramaswary Aslam Ardiansyah Ardiansyah Ayzhary Nuhril Muthmainnah Ayzhary Nuhril Muthmainnah N Azlan Azhari Azlan Azhari Azlan Azhari Erwin Erwin Fadil Muhammad Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fitriani Fitriani Handayani Hasan Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Josina Lawalata Jusri Leny Yuliana Lidya Anastasya Lidya Anastasya Lidya Anastasya Majiding, Nurul Chalisa Mangga, Andi Rahmatullah Muh Anugrah Prabowo Putra Muh. Irshan Sachrir Muh. Yushar Mustafa Muhammad Ichwan Musa Nulthazam Sarah Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurul Fadilah Aswar Putra, Muh Al Fatah Arief Rahmat, Muh. Rijal Alim Ridwan Andi Mattoliang Ridwan Andi Mattoliang Rijal Alim Rahmat Rosnaini Daga Rostina Rostina S, Samsu Alam Samsu Alam S Samsu Alam S Siti Nur Reskiyawati Said Sri Astuti Nasir Sudirman Kati Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Weku, Christoffel E F William Surya Limoa Windarsari, Wiwin Riski Wiwin Riski Windarsari Wiwin Riski Windasari Wiwin Riski Windasari Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zhulby Nurul Hidayah N Zulkifli Zulkifli