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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Bisman (Bisnis dan Manajemen): The Journal of Business and Management BJRM (Bongaya Journal of Research in Management) Nobel Management Review Jurnal Manajemen Perbankan Keuangan Nitro Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Jurnal Pengabdian Masyarakat Waradin Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business GIAT: Jurnal Teknologi untuk Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Celebes Journal of Community Services Journal of Economics, Bussiness and Management Issues Mammiri: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Negeri Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Interdisciplinary Research International Journal of Education Management and Religion Masterpiece Journal Society Service Insight Khazanah Journal: Economics, Muamalah dan Entrepreneurship KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies International Journal of Economics and Development Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Inovasi Sosial Ekonomi
Achmad Ridha
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Anatomy of Joy: Estetika Visual dan Resonansi Emosional dalam Pemasaran Media Sosial Ridha, Achmad
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 3 (2025): November 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i3.224

Abstract

Penelitian ini mengeksplorasi The Anatomy of Joy sebagai pengalaman emosional multidimensi yang dibentuk oleh estetika visual dalam konteks pemasaran media sosial. Dengan pendekatan kualitatif fenomenologis, dua belas pengguna aktif media sosial berusia 18–35 tahun di Kota Makassar diwawancarai secara mendalam untuk memahami bagaimana joy dipersepsi, dialami, dan dimaknai melalui visual merek. Analisis tematik menghasilkan empat tema utama, yaitu: (1) keselarasan visual sebagai pemicu joy, (2) koneksi manusiawi melalui ekspresi wajah dan emosi, (3) simbolisme ceria dan imajinatif, serta (4) kesederhanaan autentik dan kejujuran emosional. Hasil penelitian menunjukkan bahwa joy tidak hanya muncul dari keindahan visual, tetapi juga dari resonansi afektif dan makna sosial-budaya yang menumbuhkan keterikatan terhadap autentisitas merek. Secara teoretis, penelitian ini memperluas konsep emotional marketing dengan memposisikan joy sebagai konstruksi estetika sekaligus sosial-kultural. Secara praktis, temuan ini memberikan panduan bagi pemasar dan kreator konten untuk merancang visual yang membangkitkan kebahagiaan autentik dan memperkuat keterlibatan emosional di platform digital.
Brewing The Experiences: Mapping Service Quality And Consumer Behavior In Coffeeshops Through SERVQUAL And Importance Performance Analysis Achmad Ridha; William Suryanto Limoa
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.600

Abstract

This study aims to analyze service quality and consumer behavior among Generation Z customers visiting coffeeshops in Makassar using the SERVQUAL and Importance–Performance Analysis (IPA) models. The research adopts a quantitative descriptive approach with a sample of 100 Gen Z respondents who frequently visit popular and social media–visible coffeeshops. Data were collected using a structured questionnaire adapted from the SERVQUAL framework developed by Parasuraman et al. (1988), comprising 22 indicators distributed across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The validity and reliability tests confirmed all indicators were valid (r > 0.197) and reliable (Cronbach’s Alpha = 0.903 for perception, 0.866 for expectation). The SERVQUAL analysis revealed negative gap values in all dimensions, indicating that service performance has not fully met customer expectations. The largest gap appeared in responsiveness (–0.49), showing that service promptness and attentiveness require improvement, while tangibles (–0.13) and assurance (–0.05) were relatively better. The IPA results mapped responsiveness indicators into the “Concentrate Here” quadrant, highlighting the need for managerial action, while tangibles and empathy were placed in “Keep Up the Good Work.” Overall, the findings emphasize that Gen Z consumers value fast, interactive, and personalized service experiences, underscoring the urgency for coffeeshop managers to enhance operational agility and technological adaptation to strengthen satisfaction and loyalty.
Green Marketing Perspective: Eco-Consciousness dan Sustainable Packaging sebagai Determinan Green Purchase Behavior dengan Mediasi Consumer Attitudes Hasnidar; Achmad Ridha
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/afy87607

Abstract

This study analyzes the influence of Eco-Consciousness and Sustainable Packaging on Green Purchase Behavior with Consumer Attitude as a mediating variable among coffeeshop consumers in Makassar. Using a quantitative causal approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that Eco-Consciousness and Sustainable Packaging positively and significantly influence Consumer Attitude. Furthermore, Consumer Attitude has a strong and significant effect on Green Purchase Behavior. Both Eco-Consciousness and Sustainable Packaging also have direct positive effects on Green Purchase Behavior, indicating that consumers engage in environmentally responsible purchasing behavior not only because of their attitudes but also due to their awareness of environmental issues and perceptions of sustainable packaging. Mediation analysis confirms that Consumer Attitude significantly mediates the relationship between Eco-Consciousness and Green Purchase Behavior as well as between Sustainable Packaging and Green Purchase Behavior. These findings highlight the importance of integrating ecological values and sustainable packaging efforts into green marketing strategies, particularly in the coffeeshop industry. Overall, the study contributes to the green marketing literature by presenting an integrated model that explains how psychological factors and sustainable product attributes shape environmentally friendly purchasing behavior.
Silent Branding and Consumer Perception: A Phenomenological Study of the Formation of Implicit Brand Recognition in Fashion Brands Achmad Ridha; Hasnidar
Masterpiece Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/4gejgx28

Abstract

This study investigates how silent branding shapes implicit brand recognition among fashion consumers in Makassar, focusing on minimalist brands such as Uniqlo, H&M, and Executive. Employing a transcendental phenomenology approach, the research explores consumers’ lived experiences in recognizing brands without relying on logos or explicit visual markers. Twelve purposively selected participants were interviewed in-depth, and data were analyzed through phenomenological reduction, including horizonalization, meaning-unit clustering, and textural–structural synthesis. Findings reveal that implicit brand recognition emerges through the interplay of four dimensions: (1) product design as an implicit identity, including cutting, silhouette, color palette, and material texture; (2) sensory familiarity developed through repeated physical interaction and use; (3) visual exposure across retail and social media environments that reinforces internalized aesthetic schemas; and (4) consistency in aesthetic and material quality across collections, which enhances perceived trust and brand credibility. The study demonstrates that minimalist brands can cultivate strong brand identity without logos when consistent design and sensory cues are reinforced by repeated exposure. This research extends the understanding of consumer perception by highlighting how memory, multisensory experience, and aesthetic consistency contribute to implicit recognition. Practically, the findings suggest that fashion brands adopting minimalist strategies can leverage silent branding to establish meaningful consumer connections, emphasizing experiential cues over overt visual symbols.
Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency Achmad Ridha; Hasisa Haruna; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Adriansyah
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.12

Abstract

The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
EKSPLORASI PERAN MEDIASI LITERASI KEUANGAN DAN SISTEM INFORMASI AKUNTANSI DALAM HUBUNGAN TIPE KEPRIBADIAN MBTI DAN STRATEGI PENGELOLAAN KEUANGAN MAHASISWA AKUNTANSI Zaimar, Fina Ruzika; Achmad Ridha; Wiwin Riski Windarsari; Adriansyah; Hasisa Haruna
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.5009

Abstract

erbedaan strategi pengelolaan keuangan di kalangan mahasiswa Akuntansi menunjukkan bahwa penguasaan konsep akuntansi dan keuangan belum sepenuhnya membentuk perilaku keuangan yang efektif. Kondisi ini mengindikasikan adanya peran faktor psikologis dan sistemik dalam pengambilan keputusan keuangan. Penelitian ini bertujuan untuk mengeksplorasi peran mediasi literasi keuangan dan Sistem Informasi Akuntansi (SIA) dalam hubungan antara tipe kepribadian Myers-Briggs Type Indicator (MBTI) dan strategi pengelolaan keuangan. Penelitian ini dilakukan pada mahasiswa Program Studi Akuntansi di Universitas Negeri Makassar dan memberikan implikasi praktis bagi pengembangan pembelajaran literasi keuangan serta pemanfaatan sistem informasi akuntansi dalam meningkatkan strategi pengelolaan keuangan mahasiswa di lingkungan perguruan tinggi. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam terhadap mahasiswa yang dipilih secara purposive berdasarkan variasi tipe kepribadian MBTI, serta didukung oleh observasi dan dokumentasi terkait pemanfaatan sistem dan aplikasi keuangan. Analisis data dilakukan menggunakan analisis tematik melalui tahapan pengodean terbuka, aksial, dan selektif. Hasil penelitian menunjukkan bahwa tipe kepribadian MBTI memengaruhi kecenderungan mahasiswa dalam mengambil keputusan keuangan, namun literasi keuangan dan pemanfaatan SIA berperan sebagai mekanisme mediasi yang membantu mahasiswa mengendalikan kecenderungan kepribadian tertentu. Literasi keuangan memperkuat pemahaman dan rasionalitas dalam pengelolaan keuangan, sedangkan SIA berfungsi sebagai alat pengendalian dan pendukung keputusan keuangan. Penelitian ini memberikan kontribusi teoretis pada pengembangan akuntansi perilaku serta implikasi praktis bagi pembelajaran literasi keuangan dan Sistem Informasi Akuntansi berbasis karakter di perguruan tinggi.
Sustainability Tourism Melalui Branding Marketing Budaya di Desa Balangloe Kecamatan Tarowang Kabupaten Jeneponto Aswar, Nurul Fadilah; Ridha, Achmad; Mattoliang, Ridwan Andi; Rostina; Putra, Muh Al Fatah Arief
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Volume 03 Nomor 02 (Oktober 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/rdd98036

Abstract

Desa Balangloe, Kecamatan Tarowang, Kabupaten Jeneponto, Sulawesi Selatan, memiliki potensi wisata budaya yang khas melalui ritual tahunan Je’ne’-Je’ne’ Sappara’ dan prosesi Passempa’. Tradisi ini mencerminkan nilai-nilai kearifan lokal masyarakat Bugis-Makassar seperti siri’ na pacce, sipakatau, dan sipakalebbi. Namun, pengelolaan destinasi budaya ini belum optimal, terutama dalam aspek branding marketing dan pemanfaatan media digital. Penelitian ini bertujuan untuk menganalisis peran internalisasi budaya dalam strategi branding sebagai upaya pengembangan sustainability tourism. Dengan pendekatan kualitatif melalui studi pustaka, observasi, serta analisis dokumen, penelitian ini menemukan bahwa integrasi nilai-nilai budaya ke dalam strategi pemasaran mampu memperkuat identitas wisata Balangloe, meningkatkan partisipasi masyarakat, dan memperluas pasar wisata berbasis budaya. Studi ini merekomendasikan penguatan digital branding, pendampingan komunitas, serta kolaborasi multi-stakeholder untuk mendukung pengembangan pariwisata berkelanjutan di Jeneponto.
Exploring Trust and Perceived Risk in Digital Payment Adoption among MSMEs: A Phenomenological Approach Weku, Christoffel E.F.; Aldrin, Andi Indah Deliyanti; Ridha, Achmad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6637

Abstract

Digital payment systems have expanded rapidly in Indonesia, offering micro, small, and medium enterprises (MSMEs) opportunities to improve transaction efficiency and strengthen financial inclusion. However, adoption among MSMEs remains uneven, suggesting that technological benefits alone do not fully explain acceptance. This study explores how MSME owners in Makassar experience trust and perceived risk in adopting digital payment systems. Using a qualitative phenomenological approach, data were collected through in-depth semi-structured interviews with twelve MSME owners operating across diverse sectors in Makassar. The interviews were transcribed verbatim and analyzed manually through iterative data reduction, coding, and thematic development to capture the essence of participants’ lived experiences. The findings reveal four interconnected themes. First, trust emerged as an experiential outcome shaped by repeated successful transactions and perceived system reliability. Second, perceived risk persisted as an emotional concern, particularly related to financial loss and loss of control during transaction uncertainty. Third, trust and risk were actively negotiated through social validation from peer MSMEs and institutional cues such as regulatory legitimacy. Fourth, trust and perceived risk jointly shaped adoption as an adaptive process, leading to selective and hybrid usage patterns rather than full replacement of cash transactions. This study contributes to digital payment adoption literature by reframing trust and perceived risk as lived, dynamic experiences embedded in everyday business practices. Practically, the findings highlight the need for payment providers and policymakers to strengthen system reliability, improve transparent dispute-handling mechanisms, and leverage community-based trust-building strategies to support sustainable digital payment adoption among MSMEs.
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Wiwin Riski Windarsari; Fina Ruzika Zaimar; Hasisa Haruna; Achmad Ridha; Andi Rahmatullah Mangga
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.
Mind Over Media: Moderasi Literasi Keuangan dalam Pengaruh Finfluencer dan FOMO terhadap Keputusan Investasi pada Investor Pemula Lidya Anastasya; Achmad Ridha; Wiwin Riski Windarsari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4367

Abstract

This study examines the influence of finfluencers and fear of missing out (FOMO) on investment decisions among novice investors, with financial literacy as a moderating variable. The rise of social media has made finfluencers and FOMO dominant social and emotional factors in digital investing. Using a quantitative causal approach with SEM-PLS on 100 novice investors from digital platforms, the results show that both finfluencer and FOMO positively affect investment decisions. Financial literacy significantly moderates the effect of finfluencers but does not significantly moderate the relationship between FOMO and investment decisions. The findings indicate that digital investment behavior is driven by the interaction of social, emotional, and cognitive factors, with financial literacy enhancing rational evaluation of financial information. Keywords: finfluencer, fear of missing out (FOMO), financial literacy, investment decision
Co-Authors Abdul Rahman Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Afrilla Razky Maharani Sukimin Alam S, Samsu Aldrin, Andi Indah Deliyanti Anang Setiawan Anang Setiawan Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andi Rahmatullah Mangga Annisa Paramaswary Aslam Ardiansyah Ardiansyah Ayzhary Nuhril Muthmainnah Ayzhary Nuhril Muthmainnah N Azlan Azhari Azlan Azhari Azlan Azhari Erwin Erwin Fadil Muhammad Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fitriani Fitriani Handayani Hasan Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Josina Lawalata Jusri Leny Yuliana Lidya Anastasya Lidya Anastasya Lidya Anastasya Majiding, Nurul Chalisa Mangga, Andi Rahmatullah Muh Anugrah Prabowo Putra Muh. Irshan Sachrir Muh. Yushar Mustafa Muhammad Ichwan Musa Nulthazam Sarah Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurul Fadilah Aswar Putra, Muh Al Fatah Arief Rahmat, Muh. Rijal Alim Ridwan Andi Mattoliang Ridwan Andi Mattoliang Rijal Alim Rahmat Rosnaini Daga Rostina Rostina S, Samsu Alam Samsu Alam S Samsu Alam S Siti Nur Reskiyawati Said Sri Astuti Nasir Sudirman Kati Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Weku, Christoffel E F William Surya Limoa Windarsari, Wiwin Riski Wiwin Riski Windarsari Wiwin Riski Windasari Wiwin Riski Windasari Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zhulby Nurul Hidayah N Zulkifli Zulkifli