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All Journal Jurnal Mirai Management JIE (Journal of Islamic Education) DHARMA EKONOMI YUME : Journal of Management Review of Management and Entrepreneurship Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Atma Inovasia Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Kendali Akuntansi Jurnal Riset Manajemen dan Ekonomi Jurnal Akuntan Publik Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) International Journal of Advanced Technology and Social Sciences (IJATSS) Moneter : Jurnal Ekonomi dan Keuangan Commercium: Journal of Business and Management Jurnal Transformasi Bisnis Digital Jurnal Pelayanan Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Journal of applied statistics and data mining Karawo : Journal of Community Service (KJCS) Proceeding of The International Conference on Management, Entrepreneurship, and Business Journal of Islamic Education
Muslikhun, Alfin
Institut Teknologi Statistika Dan Bisnis Muhammadiyah Semarang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Cat Nippon Paint Wilayah Kota Semarang Pasca Pandemi Covid 19 Alfin Muslikhun; Jayus Jayus; Khoerul Sholeh; Antin Azizah Ali; Rizkul Mubarok
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5694

Abstract

The aim of the research is to examine the influence of online promotion, brand image and product quality on the decision to purchase Nippon Paint paint in Semarang City following the Covid 19 Pandemic. The population in this research is all consumers in the Semarang City area. The sample that will be used in this research is 100 people selected using the purposive sampling method. The data analysis tool uses the SPSS application. Data testing uses data instrument tests, classical assumption tests, model feasibility tests, and multiple regression analysis tests. The results of testing hypothesis 1 (H1) show that online promotions have a significant positive effect on purchasing decisions. The results of testing hypothesis 2 (H2) show that brand image has a significant positive effect on purchasing decisions. The results of testing hypothesis 3 (H3) show that product quality has a significant positive effect on purchasing decisions. From the test results, it can be seen that the coefficient of determination (adjusted R2) obtained was 0.772. This means that the variables of online promotion, brand image and product quality can influence purchasing decisions by 77.2%. Meanwhile, the remaining 22.8% is influenced by other variables.
Membangun Kemandirian dan Efisiensi Ibu-Ibu PKK melalui Manajemen Waktu di Desa Kaligading Muslikhun, Alfin; Mukhlidin, Mukhlidin; Rowiyani, Rowiyani; Carissa, Restu; Fiqih Merisa, Chelsea Olivia
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.12991

Abstract

This community service program aims to enhance the independence and efficiency of PKK women in Kaligading Village through time management training. The main challenge faced by PKK members lies in balancing domestic, social, and economic roles, which often hinders optimal participation in village programs. The method applied was Participatory Action with a community development approach, involving 32 participants consisting of PKK administrators, dasa wisma leaders, and home-based business groups. The training covered the fundamentals of time management, priority setting, daily scheduling, and effective meeting simulations. The results revealed an 85% improvement in participants’ knowledge and skills as measured by post-test, accompanied by behavioral changes in utilizing simple tools such as daily notes and digital reminders. Participants successfully adopted new habits to balance family responsibilities, organizational duties, and entrepreneurial activities. Furthermore, the effectiveness of PKK meetings and programs increased, fostering greater participation and maximizing local potential. In the long term, this program contributes to strengthening PKK’s institutional capacity while opening opportunities for improving family economic welfare.
Co-Authors Adiyah Mahiruna Annisa Reni Rahmawati Antin Azizah Ali Ardani Duta Ilham Syaifullah Arista Fitri Diana Aulia, Lathifatul Carissa, Restu Ceria May Diana Dewy, Haryana Fiqih Merisa, Chelsea Olivia Firmansyah Firmansyah Garbada Boris Setyawan Haryani Haryani Ika Listyawati Ika Listyawati Iqbal Maulana Iqbal Maulana JAYUS Jayus Jayus Khansa Aulia Anissa'adah Khoerul Sholeh Khoerul Soleh Khoirul Sholeh Meia Rizqi Talita Putri Mubarok, Rizkul Muh. Nasihin Muhlidin Muhlidin Muhlidin Muhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin, Mukhlidin Nimas Ayu Puji Astuti Nita Nurmawati Pamastutiningtyas, Terrensia Sekar Rizkul Mubarok Rosiana Ramadhon Rosiana Ramadhon Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani, Rowiyani Safaat Yulianto Setya Pramono Setyawan, Arie Yoga Setyawan, Garbada Boris Sholeh, Khoerul Soleh, Khoerul Sulistijanti, Wellie Sutopo - Sutopo Sutopo Wanda Pratiwi Wellie Sulistijanti Wijayaningrum, Taswati Nova Yulianingrum, Fidya