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All Journal Jurnal Mirai Management DHARMA EKONOMI YUME : Journal of Management Review of Management and Entrepreneurship Journal Of Business, Finance, and Economics (JBFE) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat Jurnal Atma Inovasia Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Kendali Akuntansi Jurnal Riset Manajemen dan Ekonomi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) International Journal of Advanced Technology and Social Sciences (IJATSS) Moneter : Jurnal Ekonomi dan Keuangan Commercium: Journal of Business and Management Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Transformasi Bisnis Digital Jurnal Pelayanan Masyarakat Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Journal of applied statistics and data mining Karawo : Journal of Community Service (KJCS) Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Publikasi Manajemen Informatika Proceeding of The International Conference on Economics, Accounting, and Taxation Jurnal Akuntan Publik
Muslikhun, Alfin
Institut Teknologi Statistika Dan Bisnis Muhammadiyah Semarang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Membangun Kemandirian dan Efisiensi Ibu-Ibu PKK melalui Manajemen Waktu di Desa Kaligading Alfin Muslikhun; Mukhlidin Mukhlidin; Rowiyani Rowiyani; Restu Carissa; Chelsea Olivia Fiqih Merisa
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.12991

Abstract

This community service program aims to enhance the independence and efficiency of PKK women in Kaligading Village through time management training. The main challenge faced by PKK members lies in balancing domestic, social, and economic roles, which often hinders optimal participation in village programs. The method applied was Participatory Action with a community development approach, involving 32 participants consisting of PKK administrators, dasa wisma leaders, and home-based business groups. The training covered the fundamentals of time management, priority setting, daily scheduling, and effective meeting simulations. The results revealed an 85% improvement in participants’ knowledge and skills as measured by post-test, accompanied by behavioral changes in utilizing simple tools such as daily notes and digital reminders. Participants successfully adopted new habits to balance family responsibilities, organizational duties, and entrepreneurial activities. Furthermore, the effectiveness of PKK meetings and programs increased, fostering greater participation and maximizing local potential. In the long term, this program contributes to strengthening PKK’s institutional capacity while opening opportunities for improving family economic welfare.
From Click to Purchase: Optimizing Digital Marketing to Increase Batik Purchases in Semarang Alfin Muslikhun; Mukhlidin Mukhlidin; Rowiyani Rowiyani; Riyan Ihmal Maulana; Amalia Rofika Dewi; Rosiana Ramadhon
Proceeding of the International Conference on Economics, Accounting, and Taxation Vol. 3 No. 1 (2026): Proceeding of the International Conference on Economics, Accounting, and Taxati
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/iceat.v3i1.259

Abstract

Purpose :This study aims to analyze the effects of Social Media Marketing, Content Marketing, and Electronic Word of Mouth (e-WOM) on batik purchasing decisions in Semarang City amid the rapid growth of digital technology and changing consumer behavior. Method : A quantitative approach was employed using a survey method. Data were collected through questionnaires distributed to 100 batik consumers in Semarang City and analyzed using SEM-PLS. Findings : The results indicate that Social Media Marketing has a positive and significant effect on purchasing decisions. Content Marketing also positively and significantly influences purchasing decisions by providing relevant and valuable information to consumers. In addition, e-WOM has a positive and significant effect on purchasing decisions, demonstrating that online reviews and recommendations increase consumer trust. Simultaneously, all three variables significantly affect batik purchasing decisions. Practical Implications : Batik business owners should optimize social media engagement, create high-quality content, and encourage positive online reviews to enhance purchasing decisions and competitiveness. Originality/Value : This study contributes to digital marketing literature by examining the combined effects of Social Media Marketing, Content Marketing, and e-WOM on batik purchasing decisions in Semarang City.
Strategi Promosi Digital di Era Instant Commerce dalam Meningkatkan Keputusan Pembelian di Klik Indomaret Alfin Muslikhun; Rosiana Ramadhon; Rowiyani Rowiyani; Mukhlidin Mukhlidin; Yelly Disti Nuraini; Sabna Selka Agustina Simanjuntak; Tri Mulyani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1489

Abstract

This study aims to analyze the influence of discounts, free shipping, and live streaming on users’ purchasing decisions on the Klik Indomaret app. The research method used is quantitative with an associative approach. The population in this study consists of consumers who have shopped via the Klik Indomaret app. The sample was determined using purposive sampling with the Lemeshow formula, resulting in a sample size of 100 respondents. Data collection was conducted through an online questionnaire. The data were analyzed using multiple linear regression via SPSS software. The results indicate that, individually, the variables of discounts and free shipping have a positive and significant effect on purchasing decisions. Conversely, the live streaming variable does not have a significant effect on purchasing decisions on the Klik Indomaret app. Simultaneously, all three variables had a significant effect on purchasing decisions. These results indicate that direct financial incentives in the form of discounts and free shipping remain the primary determinants for consumers when making online purchasing decisions for daily necessities, rather than interactive live-streaming promotions.
Co-Authors Adiyah Mahiruna Amalia Rofika Dewi Annisa Reni Rahmawati Antin Azizah Ali Ardani Duta Ilham Syaifullah Arista Fitri Diana Arista Fitri Diana Aulia, Lathifatul Ceria May Diana Chelsea Olivia Fiqih Merisa Dafiko Fajar Pratama Dewy, Haryana Firmansyah Firmansyah Garbada Boris Setyawan Haryani Haryani Ika Listyawati Ika Listyawati Iqbal Maulana Iqbal Maulana JAYUS Jayus Jayus Jayus Jayus Khansa Aulia Anissa'adah Khoerul Sholeh Khoerul Soleh Khoerul Soleh Khoirul Sholeh Meia Rizqi Talita Putri Mubarok, Rizkul Muh. Nasihin Muhlidin Muhlidin Muhlidin Muhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin Mukhlidin, Mukhlidin Nimas Ayu Puji Astuti Nita Nurmawati Pamastutiningtyas, Terrensia Sekar Restu Carissa Riyan Ihmal Maulana Rizkul Mubarok Rosiana Ramadhon Rosiana Ramadhon Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani Rowiyani, Rowiyani Sabna Selka Agustina Simanjuntak Safaat Yulianto Setya Pramono Setyawan, Arie Yoga Setyawan, Garbada Boris Sholeh, Khoerul Soleh, Khoerul Sulistijanti, Wellie Sutopo - Sutopo Sutopo Tri Mulyani Wanda Pratiwi Wellie Sulistijanti Wijayaningrum, Taswati Nova Yelly Disti Nuraini Yulianingrum, Fidya