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All Journal Journal on Education Edu Cendikia: Jurnal Ilmiah Kependidikan Journal of Innovative and Creativity
Iwan Henri Kusnadi
STISIP Bina Putera Banjar
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Analisis Pengaruh Employee Advocacy, Work-Life Balance dan Iklim Organisasi terhadap Komitmen Kerja Karyawan Generasi Z Shinta Dwi Handayanti; Victor Lamboy Sinaga; Isnawati Osman; Iwan Henri Kusnadi; Dominica Maria Ratna Tungga Dewa; Josef Hernawan Nudu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1825

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana employee advocacy, work-life balance, dan iklim organisasi memengaruhi komitmen kerja karyawan generasi Z yang bekerja di sektor swasta maupun pemerintahan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan karyawan generasi Z dan telah bekerja minimal satu tahun di organisasi mereka saat ini. Proses analisis data dilakukan menggunakan teknik analisis tematik, sementara uji validitas diperkuat melalui triangulasi sumber dan metode untuk memastikan keakuratan dan konsistensi temuan. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut memiliki dampak positif terhadap komitmen kerja. Employee advocacy mendorong rasa memiliki dan kebanggaan terhadap organisasi, work-life balance berkontribusi pada kepuasan kerja dan mencegah kelelahan mental (burnout), sedangkan iklim organisasi yang mendukung mampu meningkatkan keterlibatan dan loyalitas karyawan. Temuan ini menegaskan pentingnya peran manajemen dalam membangun lingkungan kerja yang memberdayakan, seimbang, dan suportif, agar generasi Z merasa dihargai dan termotivasi untuk berkontribusi secara maksimal. Penelitian ini juga memberikan implikasi praktis bagi pengembangan strategi manajemen sumber daya manusia yang lebih adaptif dan selaras dengan kebutuhan serta karakteristik generasi tenaga kerja muda saat ini.
Analisis Pengaruh Kredibilitas Influencer, Brand Trust dan Digital Experience Terhadap Customer Loyalty di Industri Pariwisata Iwan Henri Kusnadi; Sofia Maulida; Yanuar Latief; Syamsul Asmedi; Indri Yani; Rini Ariyanti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1888

Abstract

Penelitian ini bertujuan untuk memahami bagaimana kredibilitas influencer, kepercayaan terhadap brand, dan pengalaman digital memengaruhi loyalitas pelanggan di industri pariwisata. Studi ini menggunakan pendekatan kualitatif, dengan metode wawancara terstruktur dan mendalam terhadap 30 informan yang merupakan konsumen aktif dari berbagai layanan pariwisata, seperti hotel, agen perjalanan, pembelian tiket, dan kunjungan ke destinasi wisata. Penelitian ini mengadopsi desain deskriptif dengan pendekatan cross-sectional untuk menangkap persepsi konsumen pada satu periode waktu tertentu. Hasil temuan menunjukkan bahwa ketiga faktor tersebut memiliki dampak positif terhadap loyalitas pelanggan. Kredibilitas influencer terbukti mampu membangun kepercayaan awal dan menarik minat konsumen terhadap layanan yang ditawarkan. Sementara itu, brand trust muncul sebagai faktor kunci dalam mendorong perilaku pembelian ulang dan memberikan rekomendasi kepada orang lain. Di sisi lain, pengalaman digital yang baik memperkuat keterikatan emosional konsumen terhadap brand, terutama melalui interaksi yang menyenangkan dan sistem yang fungsional. Temuan ini memberikan kontribusi terhadap pengembangan teori dalam bidang perilaku konsumen dan pemasaran digital, sekaligus menawarkan wawasan praktis bagi pelaku industri pariwisata untuk merancang strategi promosi yang efektif, memperkuat citra merek, dan mengembangkan platform digital yang berfokus pada peningkatan loyalitas pelanggan.
The Influence of Content Authenticity, Online Review Quality, and Perceived Fairness on Digital Brand Trust in E-Commerce Applications in Indonesia Rio Haribowo; Riesna Apramilda; Menhard; Apriani Riyanti; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6041

Abstract

The primary purpose of this study is to investigate the impact that content authenticity, review quality, and perceived fairness have on trust in digital brands in Indonesian e-commerce applications. The rivalry in the e-commerce sector alongside the slow but steady rise in consumer trust in online transactions are the main backgrounds of the study. A quantitative explanatory approach has been utilized for the study, and 200 current users of e-commerce applications were selected as respondents through purposive sampling. The questionnaires made on a five-point Likert scale were the technique for collecting data and multiple linear regression was the method of analysis used. The research tool has successfully gone through the tests for validity, reliability, and other classical assumptions. The findings indicate that the three independent variables not only individually but also collectively have a significant and positive impact on the trust towards digital brands. Hence, the research has given a theoretical contribution to the literature on the evolution of digital brand trust in the e-commerce context. However, the implications of the research results are of a strategic nature and can be directed at the platform's managers, who in turn can strengthen user trust via, among other things, the use of authentic content, the application of effective review management, and the observance of fair and open policies.
The Influence of Social Media Engagement, Recommendation Accuracy, and Brand Ethical Image on Digital Brand Trust in Online Modern Retail Sonya Sidjabat; Iwan Henri Kusnadi; Vivid Violin; Victor Lamboy Sinaga; Sagita Charolina Sihombing; Dina Agnesia Sihombing
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6216

Abstract

The research mainly aimed at exploring in-depth the determinants of digital brand trust in Indonesia's online retail fashion industry, namely, social media engagement, accuracy of recommendations, and the brand's moral image. The rationale for the study is founded on the increasing number of players in the digital retail market and trust of consumers being the primary requirement for online transactions. A quantitative explanatory technique was utilized with 200 respondents who were purposively sampled from active online shopping users. A five-point Likert scale questionnaire was used for data collection and multiple linear regression was the analysis method applied. The findings revealed that the three independent variables, as a whole, positively and significantly affected digital brand trust. On the theoretical side, this research contributes to the literature of digital marketing and consumer behavior in the context of brand trust building in the online environment. The practical implications of the research results are seen in the area of digital retail managers' strategy restructuring for winning consumers' trust through increased social media interaction, more precise recommendation systems, and ethical and transparent business practices.
The Influence of Psychological Safety, Change Management Effectiveness and Inclusive Leadership on Employee Resilience in Multinational Companies Ade Suhara; Haris Karyadi; Ahmad Nur Budi Utama; Nurlelasari Ginting; Fatimah Malini Lubis; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7300

Abstract

In the current investigation, the researchers aim to examine the impact of psychological safety, right change management, and inclusive leadership on the resilience of employees in international firms. The need for this study arises from the global business environment, which is constantly changing and unpredictable, necessitating the employees to be highly resilient mentally. A quantitative explanatory approach was adopted in the research, and the data were obtained through a questionnaire administered to 180 employees in the Indonesian subsidiaries of international companies. The sampling technique applied in the data collection was purposive sampling. In addition, the data collected were analyzed using multiple linear regression after they had met the required conditions for validity, reliability, and classical assumptions. The findings indicate that psychological safety, change management effectiveness, and inclusive leadership positively and significantly influence employee resilience. One of the contributions of the research to the organization behavior literature is that it provides empirical evidence regarding the factors affecting employee resilience from the perspective of multinational corporations. The management can deduce the strategic implications of the study results in terms of the creation of a psychologically safe workplace, effective change management, and the application of inclusive leadership for the purpose of employee resilience and organizational sustainability enhancement.
Co-Authors Ade Suhara Ahmad Nur Budi Utama Bayu Purbha Sakti Dina Agnesia Sihombing Dina Destari Djunaedi Djunaedi Dominica Maria Ratna Tungga Dewa Fatimah Malini Lubis Firman Aziz Haribowo, Rio Haris Karyadi Indri Yani Isnawati Osman Josef Hernawan Nudu Menhard Mohzana Muhamad Rif'an Muhammad Ridhwan Muhammad Subhan Iswahyudi Nurlelasari Ginting Riesna Apramilda Rini Ariyanti Riyanti, Apriani Shinta Dwi Handayanti Sihombing, Sagita Charolina Sofia Maulida Sonya Sidjabat Sudadi Susatyo Adhi Pramono, Susatyo Adhi Syamsul Asmedi Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya Yanuar Latief