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All Journal Jurnal Praktik Bisnis Wahana Riset Akuntansi Jurnal Kajian Manajemen Bisnis Kompak : Jurnal Ilmiah Komputerisasi Akuntansi ANDHARUPA EKONOMIS : Journal of Economics and Business Economac: Jurnal Ilmiah Ilmu Ekonomi Jambura Accounting Review PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Menara Ilmu Jurnal Ilmiah Manajemen dan Bisnis Jurnal Inovasi Pendidikan Ekonomi Jurnal Informatika Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Jurnal Eksplorasi Akuntansi (JEA) Jurnal Abdimas Sangkabira Studi Akuntansi, Keuangan, dan Manajemen Journal of Community Service Menara Pengabdian Jurnal Informatika Ekonomi Bisnis Financial Management Studies Jurnal Nuansa Karya Akuntansi Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomi dan Pembangunan Indonesia Manaruko: Jurnal Pengabdian Masyarakat Analisa: Jurnal Manajemen dan Akuntansi
Fitra, Halkadri
Universitas Nageri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Peningkatan Keberdayaan Ekonomi Keluarga melalui Diversifikasi Produk Tomat, Literasi Keuangan, dan Digital Marketing di Nagari Salimpek Kabupaten Solok Halkadri Fitra; Vita Fitria Sari; Deviani; Eka Fauzihardani; Sany Dwita; Herlina Helmy; Nurzi Sebrina; Charoline Cheisviyanny; Rino Dwi Putra; Wiwik Gusnita
Manaruko: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v5i2.131

Abstract

This community engagement program aimed to improve family economic empowerment through tomato product diversification, financial literacy, and digital marketing in Salimpek Village, Solok Regency. The program was implemented through training and hands-on practice in processing tomatoes into tomato jam and tomato dodol, family and business financial recordkeeping, and the use of digital technology for product marketing. The participants consisted of 20 people, including homemakers, PKK members, Bunda Kanduang, and MSME actors. Evaluation was conducted by measuring participants’ knowledge, skills, motivation, and readiness to apply the training outcomes before and after the program. The results showed an increase in the average empowerment level from 35.0% to 89.5%, representing an improvement of 54.5 percentage points. The program demonstrates that integrating local product processing, financial literacy, and digital marketing can strengthen the economic capacity of families and MSMEs. Further mentoring is needed to ensure the sustainability of the training outcomes.
Co-Authors Agustin, Henri Ahmad Rahbani Sulaiman S Al Arasy, Habib Alpon Satrianto Amelia Cahyati, Suci Amelia Prasetya Aminarti, Aminarti Andi Mesta, Hendri Ardi, Giffary Aulia Rahman, Faishal Ayola, Pebiana Aziza Ananta Putri Callista Nabilah, Shafira Charoline Cheisviyanny Daulay, Putri Abellia Deviani Dewi Pebriyani Dewi Pebriyani Dewi Pebriyani Dian Indah Hayati Dina Patrisia Dini Faisal Diva Putri Meisya Diva Putri Meisya Doni saputra Dwi Zulfi, Fara Efrizal Syofyan Efrizal Syofyan Eka Fauzihardani Erinos Erinos Erly Mulyani Erly Mulyani Erni Masdupi Erni Masdupi Ery Mulyani Fairuz Salsabila Faisal, Dini Farhan, Ananda Faridzan, Muhammad Nadhif Febri Mukhlis Febrianti, Luli Fefri Indra Arza Fefri Indra Arza Fefri Indra Arza Ferdiansya, Ferdiansya Finna Khairatun Hisanun Muhardi Firlana Firlana Grizmaldy, Fastri Prisma Gustina, Puspita Hafidzah Aliyah Halmawati Halmawati Halmawati, Halmawati Hanifa Yosmawardani - Helmy, Herlina Hendri Andi Mesta Henri Agustin Henri Agustin Herlina Helmy Herlina Helmy Husna, Imalatul Husnil Khatimah Intan Nurbaiti Fawziah Lara Al Ashry Lara Al-Ashry Luli Febrianti Marta, Joan Maulana Ihsan, Maulana Mesta, Hendri Andi Miftahul Khair Muhammad Nadhif Faridzan Muhammad Oceano Fauzan Mustika Randhy Saputri Nayang Helmayunita Nelonda, Selli Novya Zulva Riani NURUL ANNISA Nurzi Sebrina Nurzi Sebrina Pathoroni, Hefri Patrisia, Dina Pebriyani, Dewi Putra, Rino Dwi R. Sapto Hendri Boedi Soesatyo Ra'atalia Hannum Rendy Andryan Rino Dwi Putra Rino Dwi Putra Rosyeni Rasyid Rubi, Samila Salma Taqwa Salma Taqwa Sany Dwita Sapta Jonesti, Abi Sarma, Gimeilia Silva Radianta Sintia Rama Dani Sri Mulyani Suci Oktavia, Suci Suci Ramadhani Suhandai, Imel Syofyan, Erfrizal Syofyan, Hamad Thio Valentino EP Tiara Shasabillah Geofanny Tri Kurniawati Tri Kurniawati, Tri Triani, Mike Tsani, Raihan Ulal Zilfarid, Maf Venny Irmi Vita Fitria Sari Wahyuni, Nina Wenni Futria Mori Wiwik Gusnita Yola Fionita Yovani, Yovani Yuza Sari, Astri Zahra, Hanifah Zahro ilmi Efendi Zasabila, Dilla