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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Jurnal Dehasen Mengabdi Indonesian Journal of Multidisciplinary Sciences Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Jurnal Multidisiplin Journal of Multidisciplinary Research Social Sciences Journal Journal of Law, Social Science, and Management Review Harmonization Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Program Studi Ilmu Komunikasi, Fakultas Ilmu-Ilmu Sosial, Universitas Dehasen Bengkulu
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The Construction of Diabetes Mellitus as a Health Threat in Local Media Reporting: A Framing Analysis of a BETV News Article Martha Heriniazwi Dianthi; Dwi Aris Noprianto; Hazairi Hazairi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.515

Abstract

Diabetes Mellitus is a non-communicable disease that continues to increase and has become a major public health concern, including at the local level. Beyond its biomedical dimension, diabetes is also a health communication issue, as public understanding of the disease is shaped by media coverage. This study aims to examine how Diabetes Mellitus is constructed as a health threat in local media reporting in Bengkulu. The study employs a qualitative approach using Robert M. Entman’s framing analysis to analyze a single news article published by BETV. Data were analyzed through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that Diabetes Mellitus is framed as an increasing health threat, particularly to younger generations, through the emphasis on numerical data and urgent language. The causes of diabetes are predominantly attributed to individual behaviors, such as excessive sugar consumption and unhealthy lifestyles, while structural factors receive limited attention. Moral judgments are implicitly conveyed by positioning individuals as primarily responsible for the disease, and proposed solutions focus on personal behavior change. This study highlights the role of local media in shaping health-related meanings and demonstrates the relevance of framing analysis in health communication research.
Educational Disparities in Underdeveloped Regions: Limited Facilities, the Role of Teachers, and the Challenges of Digitalization Tiara Desri Meisena; Azizah Amelia Kartika Sitorus; Jouse Mediansyah; Martha Heriniazwi Dianthi
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.518

Abstract

Educational disparities in underdeveloped regions remain a persistent issue within the Indonesian education system. Limited educational facilities, the dominant role of teachers, and challenges in the implementation of educational digitalization are key factors affecting the quality of learning in these areas. This study aims to examine educational disparities in underdeveloped regions by analyzing limitations in educational facilities, the role of teachers, and the challenges of educational digitalization. The study employs a qualitative approach using a literature review method. Data were collected from academic journal articles, official government reports, documents from international organizations, and relevant online media published within the last five years. Data analysis was conducted using descriptive qualitative techniques through data reduction, data presentation, and conclusion drawing. The findings indicate that inadequate educational facilities remain a major barrier to effective learning in underdeveloped regions. Teachers play a critical role in sustaining educational processes; however, the heavy reliance on teachers reflects insufficient systemic support. Educational digitalization offers potential to reduce educational disparities, yet its implementation is constrained by limited technological infrastructure and uneven digital literacy. The study highlights the importance of integrated and context-sensitive policy approaches to address educational disparities in underdeveloped regions.
Strategy Of Using Video And Audio Narration In Online Media To Increase Audience Engagement zakia Askanabila; Martha Heriniazwi Dianthi; Yanto Yanto
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.688

Abstract

This study aims to analyze the strategy of Bengkuluekspress.com in utilizing news videos and audio narration to increase audience engagement on digital platforms. This research uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The research informants consisted of five individuals directly involved in the multimedia content production process, including the General Manager, Editor-in-Chief, Content Manager, Video Editor, and Voice Over. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. This study applies the Uses and Gratifications Theory (UGT) to understand the relationship between media strategies and audience needs. The results show that Bengkuluekspress.com implements audiovisual content management strategies through four main stages: content planning, video and audio narration production, multiplatform content distribution, and evaluation based on audience engagement data. Audio narration plays an important role in clarifying information and building storytelling that helps viewers understand the news content. Meanwhile, distributing content across various digital platforms such as Facebook, Instagram, YouTube, and TikTok expands reach and increases audience interaction. The challenges faced include strict digital platform regulations, technical production limitations, and content format adjustments for each platform. The study concludes that the strategic use of video and audio narration can significantly enhance audience engagement while strengthening the competitiveness of local online media.
Strengthening Organizational Brand Image Through The Sore Ceria Broadcast Program On Pro 2 Rri Bengkulu Arini Jusiati; Dilmai Putra; Martha Heriniazwi Dianthi
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.694

Abstract

This study aims to analyze how the Sore Ceria broadcast program on PRO 2 RRI Bengkulu contributes to strengthening the organizational brand image of Radio Republik Indonesia as a public broadcasting institution. Radio as a conventional mass media still plays an important role in delivering information, entertainment, and education to society, especially at the local level. However, the development of digital media requires radio institutions to adapt through broadcast program strategies that are relevant to the needs of audiences, particularly young listeners. This research applies a descriptive qualitative approach with data collection techniques including in depth interviews, broadcast observations, and documentation. The research informants consist of the program producer, announcer, and a local small business owner who has participated as a guest in the program. Data analysis was conducted using a framing model consisting of four elements, namely defining problems, diagnosing causes, making moral judgment, and providing treatment recommendations. The findings indicate that the Sore Ceria program frames issues related to youth and local entrepreneurs in the context of developing potential, creativity, and independence in the digital era. The program presents inspirational speakers, provides interactive dialogue opportunities, and delivers practical solutions related to education, motivation, and business development. Through a dialogic and constructive communication approach, the program functions not only as a source of entertainment but also as a medium for community empowerment. This strategy contributes to shaping the image of RRI Bengkulu as an adaptive, educational, and community oriented public broadcasting institution.
Representing Local Cultural Identity in The Sarafal Anam Oral Tradition: A Semiotic Study of The Bengkulu Tengah Community Perina Anita Sari; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.695

Abstract

This study aims to analyze the representation of cultural identity contained in the Bishahri poem within the Sarafal Anam tradition of the Bengkulu Tengah community. Sarafal Anam is a religious oral tradition that developed as a result of the acculturation between Islamic teachings and local cultural practices. The tradition involves the recitation of prayers and poetic praises dedicated to Prophet Muhammad, which are commonly performed during social and religious ceremonies such as childbirth celebrations, family thanksgiving events, and Islamic religious commemorations. This research applies a qualitative approach using Roland Barthes’ semiotic analysis, which focuses on three levels of meaning: denotation, connotation, and myth. The research data were obtained through textual analysis of the Bishahri poem, interviews with traditional leaders, religious figures, and Sarafal Anam practitioners, as well as documentation of the tradition. The findings indicate that at the denotative level, the poem describes the birth of Prophet Muhammad through symbols such as light, the full moon, and noble attributes. At the connotative level, these symbols signify spiritual guidance, moral perfection, and hopes for blessings in human life. At the mythological level, these symbols construct a collective belief that Prophet Muhammad represents the ultimate source of spiritual and moral light for humanity. Furthermore, the Sarafal Anam tradition functions not only as a religious ritual but also as a medium for representing the cultural identity of the Bengkulu Tengah community, strengthening social solidarity and preserving local cultural values transmitted across generations.
Model Komunikasi Pengembangan Masyarakat Berbasis Kampanye Digital Dalam Meningkatkan Literasi Kesehatan Tentang Konsumsi Gula Di Kota Bengkulu Bayu Risdiyanto; Martha Heriniazwi Dianthi; Riski Defa Agung; Dwi Novriansyah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10161

Abstract

Excessive sugar consumption is a public health problem because it can increase the risk of non-communicable diseases, especially diabetes mellitus. In Bengkulu City, diabetes remains an important health issue, so health communication is needed not only to provide information but also to improve public health literacy and encourage healthier behavior. This study aims to formulate a community development communication model based on digital campaigns to improve health literacy about sugar consumption in Bengkulu City. This study uses a descriptive qualitative approach with content analysis of digital campaign materials published by the Bengkulu City Health Office, Bengkulu City Media Center, community health centers, and the Ministry of Health of the Republic of Indonesia. The results show that local digital campaigns mostly focus on health checks, screening, and healthy lifestyle messages. Meanwhile, national campaigns are stronger in explaining sugar consumption limits, diabetes risks, and education about sugar, salt, and fat. This study produces a communication model that integrates digital media, health messages, community health centers, Posbindu, health cadres, and community participation. This model places digital campaigns as a medium for awareness, education, empowerment, and behavior change in controlling sugar consumption.
Portrayal of the Bengkulu City Government in News Coverage of the Relocation of Street Vendors on BETVNews.com Bakat Seno Pratomo; Evi Lorita; Fanro Fanro; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1827

Abstract

This study examines how BETVNews.com represents the image of the Bengkulu City Government in its coverage of the street vendor management policy at Pasar Minggu from January to June 2025. The study employs a descriptive qualitative approach within a constructivist paradigm. Eight news articles were selected purposively and analyzed using Robert N. Entman’s framing model, consisting of problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings reveal two competing frames: public order and legal enforcement as the dominant frame, and traders’ economic survival as the counter-frame. The government is predominantly represented as firm, organized, persuasive, and legitimate in restoring the functions of public space. Nevertheless, a critical image emerges when reports foreground limited relocation capacity, declining income, and conflict during enforcement. The government’s image is therefore ambivalent but asymmetrically positive because official perspectives more frequently structure headlines, leads, causal explanations, and policy solutions. Policy success is also largely measured through visible spatial order, while traders’ post-relocation welfare receives limited evaluation.
Building Community Engagement Through Service-Learning: Lessons from Social Innovation Programs in Rural Communities Sri Narti; Churin ’In; Ali Salman; Martha Heriniazwi Dianthi; Manual Selvaraj Bexci; Riski Defa Agung
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.4494

Abstract

The service-learning approach is increasingly applied in higher education because it is able to connect the academic learning process with the real needs of the community through the direct involvement of students in community empowerment activities. However, most previous research has focused on the impact of service-learning on student learning outcomes, while its contribution to community engagement and social innovation is still relatively limited to be studied. This research aims to analyze the role of service-learning in building community engagement, examine the knowledge exchange process between students and the community, and identify forms of social innovation that appear in community empowerment programs. ZThis study uses a qualitative approach with a case study design on the Community Service-Community Empowerment Program by Students (PKM-PMM) in Rama Agung Village, North Bengkulu Regency. Data were collected through in-depth interviews, participatory observations, documentation, and reflective log book analysis of students. The research informants consisted of tourism village managers, MSME actors, community leaders, and students involved in the program. The results of the study show that service-learning contributes to strengthening community engagement through a participatory approach that involves the community in identifying problems and developing solutions. This research also found that there is a reciprocal learning process that allows students and the community to exchange knowledge, experiences, and skills. This process encourages the emergence of various forms of social innovation, such as the development of tourism village promotional media, strengthening the identity and marketing of MSMEs, and the formation of new collaboration patterns that support community empowerment. The findings of the study confirm that service-learning not only produces learning benefits for students, but also contributes to capacity building and empowerment of rural communities.
Transforming Local Potential Through Pokdarwis Rama Agung’s TikTok Content into Tourist Attraction Andretama wijiyono; Martha Heriniazwi Dianthi; Sri Narti
Social Sciences Journal Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i4.842

Abstract

The growth of social media encourages community-based destination managers to transform information about local potential into attractive and accessible digital messages. This study analyzes Pokdarwis Rama Agung’s TikTok content in transforming local potential into tourist attraction. A descriptive qualitative approach was applied using Potter’s media literacy framework, which consists of access, analysis, evaluation, and creation. Data were collected through account observation, interviews with the head of Pokdarwis, the account manager, and a documentation member, as well as document review. The findings show that TikTok has served as an initial publication space for the Interreligious Harmony Monument, houses of worship, Balinese cultural ornaments, traditional activities, and village scenery. In terms of access, managers understand basic features but do not yet maintain a consistent posting schedule. In analysis, local potential is selected according to its visual, social, and cultural strengths. In evaluation, views, likes, comments, shares, and saves are noticed, although they are not systematically recorded. In creation, short videos use music, text, captions, and hashtags, but most remain documentary and lack a strong storyline. The study confirms that harmony, tolerance, and culture are the main destination identities capable of differentiating Rama Agung Village from other destinations. Stronger content planning, narrative development, performance evaluation, task distribution, and posting consistency are required so that TikTok can develop from a documentation channel into a sustainable destination promotion medium
Transformation of RRI Bengkulu Public Relations in Strengthening Audience Relations in the Media Convergence Era Raypaldo Agustian; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.827

Abstract

PeThis study examines the transformation of Public Relations at RRI Bengkulu in strengthening audience relations in the era of media convergence. The research is motivated by the shift of public broadcasting communication from one-way dissemination to a more dialogic, interactive, and participatory digital model, particularly through Instagram. This study employed a descriptive qualitative approach using in-depth interviews, observation, and documentation. The findings reveal three main strategies: multimedia strategy through vertical videos, images, audio, and text; multichannel strategy through radio, Instagram, TikTok, Facebook, YouTube, official website, and off-air activities; and multiplatform strategy to expand audience reach and participation. These strategies make RRI Bengkulu public relations more adaptive, responsive, and audience-oriented
Co-Authors Afriandi Afriandi Aghisty Firan Marenza Aldila Vidianingtyas Utami Ali Salman Andretama wijiyono Annisa Sukma Dwi Oktavia Antonio Imanda Aprianty, Riska Eka Arini Jusiati Azizah Amelia Kartika Sitorus Bakat Seno Pratomo Bayu Risdiyanto Chayono, Idrian Churin ’In Dahlia Dea Ananda Putri Deni Efrianti Denti Narti Devina Ninosari Dhania Nabila Dilmai Putra Dinero, Rio Dwi Aris Noprianto Dwi Novriansyah Dyah Noor Intan Effendi, Virgo Elesmi, Elesmi Eni Novita Erwanda, Ega Silvia Evi Lorita Fanro Fanro Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi Hazairi Hidayat, Rikardo Imran Iin Karnila Irene Julianti Jayanti, Jetri Putri Jeanni Betasya Sabila Jelia Anggraini Putri Jouse Mediansyah Jusmadi, Evryeni Karim, Zuhri Abdul Laini, Mesa Ledyva Yolanda Lestari, Septyca Tri Liza, Monika Lola Sari M, Mujiono Manual Selvaraj Bexci Martiani Martiani, Martiani Maryaningsih Maryaningsih Muhammad Luthfi Murwani, Anis Endang Sri Nabilla Afifa Amatullah Narlena, Iis Narti , Sri Perina Anita Sari Prisilia Oktaviani Putra, Rama Anandra Rahmadan Fradata Raypaldo Agustian Reski Herdiansyah Respati, Arum Indah Rio Dinero Riski Defa Agung Riski Defa Agung Sapta Sari Sapta Sari Saputra, Winki Herliansa Sari, Tina Puspita Sella, Paskah Tiara Sopan Paidi Sri Narti Sri Narti Sri Narti Sri Narti, Sri Suryadi, Aprilia Tiara Desri Meisena Tinton Irawan Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi Yanto Yanto YANTO YANTO Yoga, Waskita Martarabi zakia Askanabila Zarniati, Devi