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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Marcommers : Jurnal Marketing Communication and Advertising Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Jurnal Multidisiplin Journal of Multidisciplinary Research Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Martha Heriniazwi Dianthi
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Strengthening Organizational Brand Image Through The Sore Ceria Broadcast Program On Pro 2 Rri Bengkulu Arini Jusiati; Dilmai Putra; Martha Heriniazwi Dianthi
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.694

Abstract

This study aims to analyze how the Sore Ceria broadcast program on PRO 2 RRI Bengkulu contributes to strengthening the organizational brand image of Radio Republik Indonesia as a public broadcasting institution. Radio as a conventional mass media still plays an important role in delivering information, entertainment, and education to society, especially at the local level. However, the development of digital media requires radio institutions to adapt through broadcast program strategies that are relevant to the needs of audiences, particularly young listeners. This research applies a descriptive qualitative approach with data collection techniques including in depth interviews, broadcast observations, and documentation. The research informants consist of the program producer, announcer, and a local small business owner who has participated as a guest in the program. Data analysis was conducted using a framing model consisting of four elements, namely defining problems, diagnosing causes, making moral judgment, and providing treatment recommendations. The findings indicate that the Sore Ceria program frames issues related to youth and local entrepreneurs in the context of developing potential, creativity, and independence in the digital era. The program presents inspirational speakers, provides interactive dialogue opportunities, and delivers practical solutions related to education, motivation, and business development. Through a dialogic and constructive communication approach, the program functions not only as a source of entertainment but also as a medium for community empowerment. This strategy contributes to shaping the image of RRI Bengkulu as an adaptive, educational, and community oriented public broadcasting institution.
Representing Local Cultural Identity in The Sarafal Anam Oral Tradition: A Semiotic Study of The Bengkulu Tengah Community Perina Anita Sari; Martha Heriniazwi Dianthi; Dilmai Putra
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.695

Abstract

This study aims to analyze the representation of cultural identity contained in the Bishahri poem within the Sarafal Anam tradition of the Bengkulu Tengah community. Sarafal Anam is a religious oral tradition that developed as a result of the acculturation between Islamic teachings and local cultural practices. The tradition involves the recitation of prayers and poetic praises dedicated to Prophet Muhammad, which are commonly performed during social and religious ceremonies such as childbirth celebrations, family thanksgiving events, and Islamic religious commemorations. This research applies a qualitative approach using Roland Barthes’ semiotic analysis, which focuses on three levels of meaning: denotation, connotation, and myth. The research data were obtained through textual analysis of the Bishahri poem, interviews with traditional leaders, religious figures, and Sarafal Anam practitioners, as well as documentation of the tradition. The findings indicate that at the denotative level, the poem describes the birth of Prophet Muhammad through symbols such as light, the full moon, and noble attributes. At the connotative level, these symbols signify spiritual guidance, moral perfection, and hopes for blessings in human life. At the mythological level, these symbols construct a collective belief that Prophet Muhammad represents the ultimate source of spiritual and moral light for humanity. Furthermore, the Sarafal Anam tradition functions not only as a religious ritual but also as a medium for representing the cultural identity of the Bengkulu Tengah community, strengthening social solidarity and preserving local cultural values transmitted across generations.
Model Komunikasi Pengembangan Masyarakat Berbasis Kampanye Digital Dalam Meningkatkan Literasi Kesehatan Tentang Konsumsi Gula Di Kota Bengkulu Bayu Risdiyanto; Martha Heriniazwi Dianthi; Riski Defa Agung; Dwi Novriansyah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.10161

Abstract

Excessive sugar consumption is a public health problem because it can increase the risk of non-communicable diseases, especially diabetes mellitus. In Bengkulu City, diabetes remains an important health issue, so health communication is needed not only to provide information but also to improve public health literacy and encourage healthier behavior. This study aims to formulate a community development communication model based on digital campaigns to improve health literacy about sugar consumption in Bengkulu City. This study uses a descriptive qualitative approach with content analysis of digital campaign materials published by the Bengkulu City Health Office, Bengkulu City Media Center, community health centers, and the Ministry of Health of the Republic of Indonesia. The results show that local digital campaigns mostly focus on health checks, screening, and healthy lifestyle messages. Meanwhile, national campaigns are stronger in explaining sugar consumption limits, diabetes risks, and education about sugar, salt, and fat. This study produces a communication model that integrates digital media, health messages, community health centers, Posbindu, health cadres, and community participation. This model places digital campaigns as a medium for awareness, education, empowerment, and behavior change in controlling sugar consumption.
Co-Authors Aghisty Firan Marenza Aprianty, Riska Eka Arini Jusiati Azizah Amelia Kartika Sitorus Bayu Risdiyanto Chayono, Idrian Deni Efrianti Denti Narti Devina Ninosari Dhania Nabila Dilmai Putra Dinero, Rio Dwi Aris Noprianto Dwi Novriansyah Elesmi, Elesmi Eni Novita Erwanda, Ega Silvia Fisabilillah, Fahri Giri Hartono, Giri Handayani, Tita Septi Hazairi Hazairi Hidayat, Rikardo Imran Iin Karnila Irene Julianti Jayanti, Jetri Putri Jeanni Betasya Sabila Jouse Mediansyah Jusmadi, Evryeni Karim, Zuhri Abdul Laini, Mesa Lestari, Septyca Tri Liza, Monika M, Mujiono Martiani Martiani, Martiani Maryaningsih, Maryaningsih Muhammad Luthfi Murwani, Anis Endang Sri Nabilla Afifa Amatullah Narlena, Iis Narti , Sri Perina Anita Sari Putra, Rama Anandra Reski Herdiansyah Rio Dinero Riski Defa Agung Sapta Sari Saputra, Winki Herliansa Sari, Tina Puspita Sella, Paskah Tiara Sri Narti Sri Narti, Sri Suryadi, Aprilia Tiara Desri Meisena Tinton Irawan Tirta, Danu Vethy Octaviani Wandira, Ayu Febrya Yahya , Jorgi Yanto Yanto YANTO YANTO Yoga, Waskita Martarabi zakia Askanabila Zarniati, Devi