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Veronika Santi Paramita
Fakultas Ekonomi Dan Bisnis Universitas Jenderal Achmad Yani
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Journal : Jurnal Ilmu Komunikasi Dan Media

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Pemanfaatan Media Sosial TikTok Sebagai Sarana Komunikasi Pemasaran: Analisis Pada Akun @infokulinerpati Taniva, Diva; Try Purnomo, Danang; Paramita, Santi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2666

Abstract

Social media has become an important tool in modern marketing strategies. This research aims to analyze the marketing strategies implemented on the @infokulinerpati account to increase consumer engagement and interest. This research uses descriptive qualitative methods with content analysis to identify the marketing strategies implemented by the @infokulinerpati account. The research results show that creative and interactive content presented in short videos succeeds in attracting the audience's attention, increasing interaction, and utilizing the live stream feature can also have a very important impact on establishing good relationships directly with followers. The use of music and visual effects on TikTok is one of the main factors in the success of this marketing strategy. This research concludes that TikTok can be an effective marketing tool, especially to reach the younger generation as the main users of this platform.
Co-Authors Agus Subandi Ahmad, Tunku Badariah Binti Ajat, Ajat Ali, Ashma Amir Nuyman Andrini, Fitri Arif Widiatmoko Asih, Situ Avitasari, Iin Darma, Widia Deny Saefudin DHARMA, YUDI Dian Indiyati Dinda Mutiasari Dwiki Gotama, Kadek Emiliawati, Henty Fitri Andrini Fransiska Ambarukmi P Gautama, Sidartha Adi Gunawan, Salsabila Nadhifa Hatmono, Prihadi Dwi Hesti Sadtyadi Iis Isnayati Ikrawan, Yusep Juddy Prabowo Laras Nurul Listiawati Listiawati, Laras Nurul Metta Puspita Dewi Nadya Putri Utami Neni Maryani Nursyamsi, Yusriyah Amelia PANYA, PANYA Paulus Yustinus Maria Wibowo Ndaruhadi PURWANDOKO, EDI Puspita Dewi, Metta Ramadhina, Aini Leily Rizky Wulandari Ruli Pratiwi Santoso, Muhammad Catur Ibnu Sembiring, Ferikawita Shadikah, Arina Afiyati Sukarti Sukarti Sukarti Sukarti Tania Adialita Tania Adialita Taniva, Diva Tasya Nabila, Amelia Try purnomo, Danang Urip Widodo, Urip Vike Aprilianin Marwintaria Saputri War’an Rosihan WIBAWA, RESDHI Widiatmoko, Arif Widiatmoko, Arif Widiyanto Widiyanto Wulan, Cening Ayu Wuryanti Wuryanti YUDHAWATI, INE