Garuda - Garba Rujukan Digital

Penguatan UMKM Go Digital melalui Pendampingan Re-Branding dan Pemasaran Online di Desa Waled Kota Kabupaten Cirebon Leni Rohida; Hilmy Nur Hakim; Akasya Nisha Azzahra; Syifa Heizel Noshepira; Fajar Amannullah; Siti Nadzwa Azzahra
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 6 (2026): September 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22475407

This community service activity was conducted as an effort to support digital transformation among micro, small, and medium enterprises (MSMEs) through rebranding and online marketing assistance for a traditional herbal beverage business in Waled Kota Village, Cirebon Regency. The problems faced by the partner included a suboptimal visual business identity, the unavailability of digital payment facilities, and limited utilization of social media and digital platforms as promotional tools. The activity was implemented using a participatory approach consisting of three stages: observation and needs identification, program implementation, and follow-up and evaluation. The activity was carried out on August 9 and 12, 2026, involving one herbal beverage business managed by two individuals and members of the Thematic Literacy Community Service Program (KKN Literasi Tematik) team of Universitas Swadaya Gunung Jati. The results showed that all planned output targets were successfully achieved. These outputs included documentation of the herbal beverage production process; provision of QRIS as a digital payment method; creation of Instagram, TikTok, and Facebook social media accounts; addition of the business location to Google Maps; production of logo stickers; creation of a business banner; and preparation of promotional materials in the form of product photos and videos. The installation of the banner, handover of the QRIS and logo stickers to the partner, and production of promotional content were carried out on August 12, 2026. The assistance provided also improved the partner's understanding and skills in developing brand identity, implementing digital payment systems, and utilizing online-based marketing strategies.

Optimalisasi Pengelolaan Sampah melalui Tong Sampah Edukatif dan Pemilahan Limbah di Desa Waled Kabupaten Cirebon Leni Rohida; Siti Adha Aulawiyah; Aisyah Nurul Azizah; Jihan Fathonah; Bunga Destra Lestari; Azra Zivana Zaneta
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.935

Waste management remains a pressing environmental issue, particularly in tourist areas with high visitor traffic. This situation is evident in the tourist area of Waled Village, Cirebon Regency, which faces challenges regarding waste accumulation and inadequate facilities for waste sorting. This community service initiative aims to improve waste management effectiveness by providing educational sorting facilities and fostering awareness among the community and visitors regarding proper waste categorization. The project was implemented in several stages: assessing cleanliness conditions through observation; constructing sorting bins from large, repurposed paint buckets; applying color-coding and educational labels; creating informational banners; installing these educational facilities in the tourist area; and organizing a community cleanup event. Data were analyzed using a descriptive-qualitative approach based on observations and documentation gathered during the program. The results indicate that the entire program was executed according to plan, evidenced by the installation of three sorting bins and an educational banner, as well as the successful conduct of the community cleanup. The use of bins with visual identifiers for organic, inorganic, and hazardous/toxic (B3) waste categories provided visitors with easily understandable information for sorting waste. Furthermore, community involvement in the cleanup activity demonstrated a positive response and active participation in maintaining the cleanliness of the tourist area. Thus, utilizing simple facilities combined with environmental education serves as an effective approach to supporting waste management and creating a cleaner, more comfortable, and sustainable rural tourist destination.Waste management remains a pressing environmental issue, particularly in tourist areas with high visitor traffic. This situation is evident in the tourist area of Waled Village, Cirebon Regency, which faces challenges regarding waste accumulation and inadequate facilities for waste sorting. This community service initiative aims to improve waste management effectiveness by providing educational sorting facilities and fostering awareness among the community and visitors regarding proper waste categorization. The project was implemented in several stages: assessing cleanliness conditions through observation; constructing sorting bins from large, repurposed paint buckets; applying color-coding and educational labels; creating informational banners; installing these educational facilities in the tourist area; and organizing a community cleanup event. Data were analyzed using a descriptive-qualitative approach based on observations and documentation gathered during the program. The results indicate that the entire program was executed according to plan, evidenced by the installation of three sorting bins and an educational banner, as well as the successful conduct of the community cleanup. The use of bins with visual identifiers for organic, inorganic, and hazardous/toxic (B3) waste categories provided visitors with easily understandable information for sorting waste. Furthermore, community involvement in the cleanup activity demonstrated a positive response and active participation in maintaining the cleanliness of the tourist area. Thus, utilizing simple facilities combined with environmental education serves as an effective approach to supporting waste management and creating a cleaner, more comfortable, and sustainable rural tourist destination.

Pustaka Pelangi: Revitalisasi Perpustakaan Interaktif Berbasis Digital Storytelling bagi Anak di Desa Waled Kota Kabupaten Cirebon Leni Rohida; Riski Maulana; Nalandha Fatra Palemba; Arya Rizalulhaq; Prayoga P; Rosi Malaika Bella
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 6 (2026): September 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.223352898

This community service activity aimed to revitalize the Waled Kota Village Library, Cirebon Regency, by transforming it into a more engaging digital storytelling-based interactive library for children, while also improving collection management and facilitating access to information for the local community. The problems encountered included poorly organized book collections that did not conform to the applicable classification system, a reading corner that was less attractive to visitors, and the absence of a digital library account to facilitate collection searches. The activity was implemented using a participatory approach consisting of several stages, namely preparation, observation, coordination, implementation, evaluation, and inauguration. The activities were conducted from August 3 to 22, 2026, and included cleaning and classifying books according to the applicable classification system, numbering and labeling 979 copies of books donated by the National Library of Indonesia, entering collection data into the Taman Pustaka website, rearranging books on the shelves, decorating the reading corner with origami crafts, adding facilities such as a fence and carpets, and inaugurating the library as the closing activity. Data were analyzed using a descriptive qualitative approach by comparing the condition of the library before and after the activities and assessing the extent to which the planned targets were achieved. The results showed that all stages were successfully completed according to schedule, with an achievement rate of 100 percent. The book collection is now organized according to the classification system, making it easier to search through the digital catalog. The reading corner has also become more attractive, and the library facilities have been improved, supporting the development of an interactive digital storytelling-based library for children. Through this activity, it is expected that library visits, reading interest, and the literacy culture of the Waled Kota Village community will continue to increase sustainably.

Penguatan UMKM Go Digital melalui Pendampingan Re-Branding dan Pemasaran Online di Desa Waled Kota Kabupaten Cirebon Leni Rohida; Hilmy Nur Hakim; Akasya Nisha Azzahra; Syifa Heizel Noshepira; Fajar Amannullah; Siti Nadzwa Azzahra
Nanggroe: Jurnal Pengabdian Cendikia Vol 5, No 6 (2026): September 2026
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22475407

This community service activity was conducted as an effort to support digital transformation among micro, small, and medium enterprises (MSMEs) through rebranding and online marketing assistance for a traditional herbal beverage business in Waled Kota Village, Cirebon Regency. The problems faced by the partner included a suboptimal visual business identity, the unavailability of digital payment facilities, and limited utilization of social media and digital platforms as promotional tools. The activity was implemented using a participatory approach consisting of three stages: observation and needs identification, program implementation, and follow-up and evaluation. The activity was carried out on August 9 and 12, 2026, involving one herbal beverage business managed by two individuals and members of the Thematic Literacy Community Service Program (KKN Literasi Tematik) team of Universitas Swadaya Gunung Jati. The results showed that all planned output targets were successfully achieved. These outputs included documentation of the herbal beverage production process; provision of QRIS as a digital payment method; creation of Instagram, TikTok, and Facebook social media accounts; addition of the business location to Google Maps; production of logo stickers; creation of a business banner; and preparation of promotional materials in the form of product photos and videos. The installation of the banner, handover of the QRIS and logo stickers to the partner, and production of promotional content were carried out on August 12, 2026. The assistance provided also improved the partner's understanding and skills in developing brand identity, implementing digital payment systems, and utilizing online-based marketing strategies.

Optimalisasi Manajemen Sumber Daya Manusia Strategis dalam Mendukung Perencanaan Pembangunan Nasional di Indonesia Rohida, Leni; Heryanto, Yanto
@-Publik: Jurnal Administrasi Publik Vol 6 No 2 (2026): Agustus
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v6i2.799

A primary challenge in Indonesia's national development planning is the lack of optimal alignment between development needs and the quality, competence, and capacity of human resources (HR). This issue is compounded by regional disparities, weak cross-sectoral coordination, and suboptimal integration of data and performance evaluation. This study aims to analyze the implementation and optimization of strategic human resource management (SHRM) in supporting the effectiveness of national development planning in Indonesia. A qualitative approach utilizing the library research method was employed. Data were gathered through a review of regulations, government documents, academic books, scientific journals, and relevant prior studies, followed by descriptive analysis involving data reduction, data presentation, and conclusion drawing. The findings indicate that SHRM plays a crucial role in strengthening development planning through five key pillars: strategy-based HR planning, talent and competence management, the implementation of a merit system, the digitalization of HR governance, and transformational leadership combined with a performance-oriented culture. Implementing these pillars contributes to enhancing the quality of the civil service workforce, bureaucratic efficiency, data-driven decision-making, and national competitiveness. However, its effectiveness remains challenged by disparities in HR quality, inter-agency coordination issues, and data integration hurdles. Consequently, strengthening cross-sectoral synergy and data-driven HR governance is essential for optimizing adaptive and sustainable national development.

Analisis Kebijakan Pemberdayaan UMKM di Kota Cirebon Dalam Perspektif Ideologi Negara Kesejahteraan (Welfare State) Heryanto, Yanto; Tampubolon, Nathanael Fredrick Michael Hans; Rohida, Leni
@-Publik: Jurnal Administrasi Publik Vol 6 No 2 (2026): Agustus
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v6i2.804

This study aims to analyze policies for empowering Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City from the perspective of the welfare state ideology, utilizing a Systematic Literature Review (SLR). The study is motivated by the strategic role MSMEs play in strengthening the local economy, creating jobs, reducing inequality, and enhancing public welfare. However, pressures from the free market and digital transformation, alongside limited access to finance, low managerial capacity, and a digital literacy gap, pose challenges to realizing inclusive and sustainable empowerment policies. In this context, the state faces a dilemma between acting as a facilitator of market mechanisms and serving as a protector of the people's economic interests. The research employs an SLR methodology, identifying, selecting, evaluating, and synthesizing literature obtained from Google Scholar, DOAJ, and official local government portals covering the 2015–2025 period. Inclusion criteria encompass publications addressing public policy, MSME empowerment, political economy, governance, social protection, and policy implementation in Cirebon City or West Java. The findings indicate, first, a paradigm shift in policy from a bureaucratic-driven approach toward collaborative governance, although aspects of protection, asset strengthening, and access to economic resources for MSME actors remain limited. Second, the implementation of welfare state principles in Cirebon City tends to reflect "residual welfare"—where state intervention is primarily triggered by crises or economic vulnerability—rather than "institutional welfare," which guarantees continuous protection. Third, disparities in access and digital literacy threaten to widen the gap among MSME actors. The study recommends a policy reorientation grounded in distributive justice, socio-economic protection, digital inclusion, business capacity building, and multi-stakeholder collaboration in drafting local regulations, ensuring that MSME empowerment serves as an instrument for both economic development and the enhancement of public welfare.

IMPLEMENTASI PENGALIHAN JABATAN STRUKTURAL KE JABATAN FUNGSIONAL MELALUI INPASSING/PENYESUAIAN (STUDI KASUS DI UNIVERSITAS PADJADJARAN): IMPLEMENTATION OF POSITION TRANSFER FROM STRUCTURAL TO FUNCTIONAL THROUGH INPASSING/ADJUSTMENT (CASE STUDY IN PADJADJARAN UNIVERSITY) Leni Rohida
Jurnal Kebijakan dan Manajemen PNS Vol 12 No 1 Juni (2018): Jurnal Kebijakan dan Manajemen PNS
Publisher : Badan Kepegawaian Negara | The National Civil Service Agency

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Tujuan dari penelitian ini menganalisis mengenai implementasi pengalihan jabatan struktural ke jabatan fungsional melalui inpassing/penyesuaian, hal ini merupakan salah satu sumber penting dalam pengembangan sumber daya manusia ASN Universitas Padjadjaran yang profesionalisme, Secara khusus, melalui riset ini diharapkan dapat mengungkapkan mekanisme secara berkesinambungan proses sinkronisasi tata kelola dan distribusi jabatan fungsional sesuai dengan kompetensinya. Pola inpassing dinilai sebagai salah satu bentuk pengisian jabatan fungsional yang strategis agar terjadi distribusi pemerataan pegawai pada jabatan fungsional dan terjadi mobilitas ASN baik secara vertikal maupun horizontal berbasiskan kualifikasi dan kompetensi yang memadai. Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif. Metode kualitatif ini merupakan prosedur penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari orang-orang dan perilaku yang dapat diamati . Hasil dari penelitian ini diharapkan dapat memberikan informasi mengenai Perencanan jumlah dan kualifikasi SDM fungsional tertentu; program pendidikan dan pelatihan, pengembangan dan jenjang karir SDM fungsional tertentu; Pengelolaan dan perencanan sistem kompetensi dan kinerja SDM fungsional tertentu dan Penyusunan sistem dan SOP SDM sehingga menghasilkan jabatan fungsional yang profesional.

ANALISIS KOMPARASI PEGAWAI PEMERINTAH DENGAN PERJANJIAN KERJA (PPPK) DALAM PARADIGMA UNDANG-UNDANG NOMOR 5 TAHUN 2014 TENTANG APARATUR SIPIL NEGARA Leni Rohida
Jurnal Kebijakan dan Manajemen PNS Vol 9 No 2 November (2015): Jurnal Kebijakan dan Manajemen PNS
Publisher : Badan Kepegawaian Negara | The National Civil Service Agency

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Artikel ini bertujuan untuk menganalisis mengenai komparasi Pegawai Pemerintah dengan Perjanjian Kerja (PPPK) yangbersama-sama dengan Pegawai Negeri Sipil (PNS) menjadi komponen penting dalam sistem kepegawaian pemerintahyang baru. Metode analisis menggunakan studi komparasi terhadap peraturan perundangan tentang kepegawaian negara,khususnya terhadap UU No. 43 Tahun 1999 tentang pokok-pokok kepegawaian dan UU No. 5 Tahun 2014 tentang AparaturSipil Negara (ASN). Fokus dalam penelitian ini berkisar seputar, peran, kedudukan, status dan fungsi PPPK dalam manajemenkepegawaian Negara. Hasil studi komparasi menunjukkan bahwa peran dan fungsi PPPK yang ada saat ini sebenarnya telahdikenal juga nomenklaturnya di aturan lama misalnya dengan nama Pegawai Tidak Tetap (PTT), Tenaga Sukwan, TenagaHonorer dan lainnya. Namun dengan adanya UU ASN, peran dan fungsi PPPK menjadi lebih memiliki kejelasan (clarity)dalam beberapa hal yaitu aspek legal standing, keterpaduan sistem kepegawaian, profesi dan kesejahteraan, kompetisi danpromosi, serta efektivitas dan efisiensi aturan. Dengan demikian, ambiguitas peran, fungsi, dan nasib pegawai pemerintah nonPNS yang sekian lama belum diakomodir dalam Undang-Undang kepegawaian sebelumnya, sekarang sudah diperbaharuidan diperjelas dalam UU ASN.Kata Kunci: Pegawai Pemerintah dengan Perjanjian Kerja (PPPK), UU ASN, Sistem Kepegawaian Negara

IMPLEMENTASI JABATAN FUNGSIONAL PADA MANAJEMEN SDM SERTA DAMPAKNYA PADA KOMITMEN ORGANISASI (STUDI EMPIRIK DI PTNBH) Leni Rohida
Jurnal Kebijakan dan Manajemen PNS Vol 13 No 1 Juni (2019): Jurnal Kebijakan dan Manajemen PNS
Publisher : Badan Kepegawaian Negara | The National Civil Service Agency

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Penelitian ini bertujuan untuk menganalisis implementasi jabatan fungsional pada manajemen sumber daya manusia serta dampaknya pada komitmen organisasi, latar belakang penelitian bahwa jabatan fungsional mempunyai fungsi dan peran penting dalam pengembangan manajemen sumber daya menghubungkan tujuan yang strategis dan berkomitmen terhadap organisasi. Dalam sebuah organisasi manajemen sumber daya manusia berarti menerima dan melibatkan fungsi SDM sebagai mitra strategis dalam perumusan dan pelaksanaan strategi organisasi seperti merekrut pelatihan personil dan bermanfaat. Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif. Metode kualitatif ini merupakan prosedur penelitian yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari orang-orang dan perilaku yang dapat diamati . Hasil dari penelitian ini diharapkan dapat memberikan informasi mengenai Hasil analisis bahwa Jabatan fungsional mempunyai tugas, tanggung jawab, wewenang dan hak secara penuh oleh pejabat yang berwenang untuk melakukan pelayanan di bidang nya agar berjalan secara efektif dan efisien, dengan memperhatikan fungsi kerja berbasis kinerja, fungsi jabatan yang terstandar kompetensi, pengukuran kinerja secara komprehensif terkait aspek kemampuan kompetensi, dan bersinergi terhadap manajemen sumber daya manusia serta berdampak kepada komitmen organisasinya.

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